industryprofile
RELAX GAMING Relax Gaming is a leading supplier and aggregator of award-winning content including slots, jackpots, bingo, and poker. Founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape, Relax revolutionized business practices and brought about a streamlined way of working. With integrity at its core and differentiation in its DNA, the company grew from strength to strength and stretched this goal further, propelling the aggregation integration process forward with Relax Apex® and driving differentiation through each of its casino verticals. STRIVING TO CONTINUALLY push boundaries and reinvigorate the market with unique offerings, Relax not only builds its own innovative products but supports other unique studios via its aggregation programs: Powered By Relax (commercially independent partners) and Silver Bullet (commercially represented partners). Its selective process means that each individual studio that joins their roster is immensely talented, reliable, and geographically located to benefit its operators. By providing its casino clients with games from all over the world, Relax Gaming provides them with localized content for their international player base. Today, Relax Gaming delivers over 3,000 games from more than 75 hand-picked studios to 650+ operator brands at unrivaled speed. A one-time integration process through the Relax Apex framework provides regulatory-coherent, quality-assured content in days rather than weeks, cutting labour and processing time by more than half. Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Malta Gaming Authority, the Gibraltar Licensing Authority, the UK Gambling Commission, the Romanian National
Gaming Office (ONJN), and the Alcohol and Gaming Commission of Ontario (AGCO). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Denmark, Sweden, Netherlands, Germany, Estonia, Latvia, Italy, with Spain and Colombia joining soon. With business simplicity and collaboration central to its ethos, its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach. Since acquiring its Ontario registration early in 2022, Relax offers its full award-winning casino portfolio as well as those of 14 of its studio partners so far. With a roadmap loaded with varied RTP content that is certified for Ontario, the sky's the limit for Canadian operators. Relax Gaming is currently live with five operators in the country, namely: BetMGM, Entain, LeoVegas, Royal Panda, and CoolBet - and many more in the pipeline. The qualities of technical excellence, market-leading content, and rapid market growth combine to create fruitful foundations for growth and innovation. Driven by a need for differentiation, Relax Gaming provides end-to-end service with quality at its core. Canadian Gaming Business | 37
