RESPONSIBLE GAMBLING

BUILDING A SUSTAINABLE GAMING INDUSTRY

Canada's gaming evolution creates more RG challenges

The Canadian Gaming Summit's 25th anniversary theme of Canada - A World of New Opportunities could not be more relevant to Ontario as a jurisdiction with a newly regulated market

THE LONG-AWAITED RETURN of in-person conferences affords delegates and panelists the chance to engage in meaningful dialogue and debate on several important topics the industry is facing.

One such topic is that of building a sustainable industry. On June 9, 2022, RGC’s Shelley White will moderate a panel with SBC’s Sue Schneider and Kindred Group’s Liv Biesmans which will unpack what this means in an industry that is undergoing profound disruption and share the latest trends with real world examples.

Through a global lens, expert panelists will share recommendations for the Ontario and Canadian market on

what a sustainable industry could look like into the future.

Responsible gambling is increasingly becoming a priority for senior leadership. We are seeing it being integrated into core operations all over the world. No longer is it just a concept that lives in a boardroom and the C-suite, but rather a key strategy that can drive the culture of an organization.

Leaders recognize that sustainability is driven by prioritizing customer harm prevention, social responsibility, as well as the bottom line.

But is there a strong business case for RG?

New and emerging markets may have concerns that RG will negatively impact the bottom line, but industry leaders participating in this panel will provide examples of how their own organizations are using responsible gambling strategies as a tool for business growth and reputation management. Kindred Group’s ambitious “Journey to Zero” model for creating long-term sustainable growth and profitability will illustrate the inherent value of responsible gambling, harm prevention, and consumer protections, while SBC’s publications and events have placed a premium on including responsible gambling in their content.

The importance of non-financial factors as indicators of growth are also on the rise. Diversity, equity, and inclusion are an integral part of the sustainability movement. The industry and the broader society are correlated; directly and indirectly linked. In recent years, social justice movements have spurred us all to re-evaluate priorities and social conventions and question the foundations of various institutions. The same momentum has carried over into the industry. How does a robust equity, diversity, and inclusion strategy contribute to building a sustainable industry? What role, if any, does environmental social governance (ESG) play in this overall strategy?

RG leaders know that keeping pace not only with technology and innovation but social trends leads to a stronger organizational culture and brand reputation. Through this session, delegates will understand the ways in which organizational culture is changing and how it directly affects the sustainability of the industry.

The insights and examples of how organizations are incorporating these concepts into the business model will be explored in-depth. But what about the future forecast of RG, the value of organizational culture and sustainability? Success will look different for each jurisdiction as mature and emerging markets often have different priorities.

The industry has gone through many changes over the last couple of years. And this isn’t a bad thing. Through disruption and challenges come opportunities to challenge current practices and discover innovative and better approaches to create a more sustainable industry. This session will explore the trends that industry leaders are embracing to support financial and reputational well-being and longevity.

Catch RGC CEO Shelley White at the ”Building a Sustainable Industry” Summit session from 1:45 – 2:30 p.m. on June 9 in Hall C.

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