INDUSTRY PROFILE

CASINO DAYS

A new entrant to the industry born in 2020, Casino Days intends to expand its footprint by launching in Ontario sooner rather than later.

CEO ROSS PARKHILL, an iGaming veteran and a familiar face in the industry, says the casino concept was created by gamblers for gamblers.“It’s a very competitive marketplace these days and players expect a level of experience they find in other industries,” says Parkhill. “They’re used to products like Facebook, Netflix, or Airbnb, which have set the standard in terms of customer experience, and our founders felt there was much we could offer in the space!

Significant effort was dedicated to improving the basic things that players take for granted but can be frustrating to deal with, such as a limited option of payment methods, slow loading sites, and difficulty in finding players’ favourite slot despite it being part of the offering of the casino.

Now 4,000 games strong, Casino Days has heavily invested in player experience and with it proprietary software that allows us to add new features in an agile way.

“We want to cover the basics and offer relevant content that our players feel excited to engage with,” says Parkhill. “Our aim is to make sure we have lots of happy players who like the site and can’t quite put the finger on why!”

Trust is also high on the agenda for the brand.

“We like to keep things simple,” Parkhill continues. “As a company, we want our team to feel appreciated, have high levels of transparency, and ensure people have fun along the way. It can be quite a tough and demanding industry at times, but it’s still one of the most exciting and enjoyable to be involved in. We recognise the importance of our company embracing that.”

Boiling down Casino Days’ mission statement, Parkhill says that the brand and the team have a clear goal of enhancing the customer experience and player satisfaction.

“We know what we want Casino Days to stand for with our players,” he concludes. “We aim to create an enjoyable and safe environment for those who like to play casino for entertainment. We intend to ensure players know they can trust us, with the basics like simple and fair terms and conditions, easy-tofind information with responsible gambling tools available to them, quick and efficient pay-outs, and all the other pieces.

“And, of course, we want to make sure the casino product and games we offer make it easy to achieve the goal the players have visiting our site in the first place – to have fun.”