Gaylord College of Journalism & Mass Communication 2016/17
The University of Oklahoma Career Services Executive Summaries by College
Facts & Numbers Active Users with Career Services All Students Gaylord College of Journalism & Mass Communication
16-17 9,864 498
Active Users by Major 16-17
% Change
Advertising
112
+0.90
Creative Media Production
67
+11.67
Journalism
93
+447.06
Professional Writing
40
+17.65
Public Relations
186
+12.73
Total Registrants
498
+28.68
Facts & Numbers Career Fair Attendance by Major College of Journalism students attended three career fairs. The Fall 2016 Sooner Showcase hosted 151 employers and 1,832 students attended. The Fall 2016 JMC Career & Internship Fair hosted 30 employers and 108 students attended. The 2017 Spring Career Fair hosted 129 employers and 1,293 students attended. The chart below shows the attendance broken down by major. 
Advertising
Sooner Showcase 8
JMC Career & Spring Internship Fair Career Fair 30 4
Creative Media Production 4
12
1
Journalism
3
14
7
Professional Writing
3
8
4
Public Relations
15
44
12
Total Attendance
33
108
28
Recruiting On-Campus Interviews by Major Many students participate in on-campus interviews. There were 23 companies that recruited Journalism & Mass Communication students by conducting 45 on-campus interviews. 16-17
% Change
Advertising
11
-47.62
Creative Media Production
2
No Change
Journalism
4
No Change
Professional Writing
5
+400.00
Public Relations
23
+21.05
Total Interviews
45
-4.26
EmployersthatInterviewedJournalism&MassCommunicationMajorsonCampus: AIM Group ALDI, Inc. APEX Brooksource Cintas Corp Consolidated Electrical Distributors Dell E&J Gallo Winery Edward Jones Enterprise Rent-A-Car ExxonMobil Gallagher
Inceed Insight Global Inc ISN Northwestern Mutual Paycom Primesource Building Products Sendero Southwestern Advantage Target Stores Teach for America Walgreens
First Destination Data Each year Career Services attempts to collect first destination data for all College of Journalism & Mass Communication undergraduate students. Data is collected utilizing several methods including, but not limited to, in-class surveys, email campaigns, individual department exit interviews/surveys and digital research. Data collection starts at the beginning of each academic year and concludes six months after May graduation. It is important to note this data is self-reported by the students.
Total Grads
% % Seeking % Seeking & Responding Employment Accepted
% Cont. Job Search
% Cont. Educ.
% Not Seeking
Advertising
83
82
94
70
30
6
0
Creative Media Production
44
57
96
63
37
4
0
Journalism
51
90
91
52
48
9
0
Professional Writing
23
57
92
42
58
8
0
Public Relations
121
79
90
59
41
10
0
College of Journalism & Mass Communication
322
77
92
61
39
8
0
Full-Time Offers Salaries by Major The average full-time salary for a College of Journalism & Mass Communication student was $37,351, a 3.75% increase over last year. The national average was $38,562 (NACE Salary Survey, Spring 2017). Not all graduates reported salary information. Major
Mean
25th Percentile
Median 75th Percentile Responses
$43,483 $27,980 Advertising Creative Media Production $45,640 $39,460
$45,000
$60,000
15
$45,640
$51,820
2
Journalism
$32,393
$26,645
$31,000
$33,750
7
Professional Writing
$33,280
$33,280
$33,280
$33,280
1
Public Relations
$33,679
$25,480
$37,000
$39,400
19
Top Hiring Employers ISN (2) Kendra Scott Design (2) KNWA/Fox 24 (2) Main Street Hub (2) Paycom (2) Saatchi & Saatchi (2) Saxum (2) Sooner Vision (2) University of Oklahoma (6) William Velie, Attorney at Law (2) Yelp (2) NOTE: 123 different companies hired College of Journalism & Mass Communication students. Of the reported hires, 11 companies hired multiple graduates. They are listed in alphabetical order with the number of hires.
Full-Time Offers Human Resources 2.3%
Management Consulting | 2.3%
I NDUSTRIES
Sports & Leisure 3.0% Movies, TV, Music | 3.0% Computer Networking | 3.0% Retail Stores | 3.8%
Non-Profit Other | 3.8% Advertising, PR & Marketing 36.4%
Internet & Software | 3.8%
Higher Education | 3.8%
Healthcare 3.8%
Journalism, Media & Publishing 12.9% Other Industries 18.2%
The Other Industries section is a combination of the following industries for which graduates reported employment (each was less than 2%): Accounting, Fashion, K-12 Education, Transportation & Logistics, Natural Resources, Legal & Law Enforcement, Manufacturing, NGO, Civil Engineering, Commercial Banking & Credit, Environmental Services, Food & Beverage, Government - Local, State & Federal, Scientific & Technical Consulting, and Other Education
Full-Time Offers FUNCTIONAL AREAS
100%
90%
80%
5.9%
7.4%
5.2%
3.0%
3.7%
3.7%
3.0%
1.5%
8.9%
70%
11.1%
60%
As expected Advertising, Media & PR was the top functional area, followed by Writing / Editing. The {Other - Functional Areas} consists of the following functional areas: Administration, Business Development, Construction / Contracting, Data & Analytics, Fundraising & Event Management, and Hotel / Restaurant / Hospitality
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40%
30%
20%
10%
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EMPLOYMENT
BY
L O C AT I O N
Washington, D.C., 1.5% Oregon, 1.5% Missouri, 1.5% Arkansas, 1.5% Indiana 2.2% Maryland | 2.9%
Students reported hires from 21 different states, including Washington, D.C. (the remaining 10 states were less than 1% each). The southwest region remained the top destination for Gaylord graduates.
Illinois, 2.9% California | 6.6% New York | 9.5% Texas | 21.9% Oklahoma | 40.9% 0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
Activities Overview • M et with Gaylord students throughout each semester to help with job search, resume writing, interviewing skills, and other career-related issues • Conducted numerous mock interviews with Gaylord students to better prepare them for real interviews • Spoke to 48 classes with 1,459 students during the first week of each semester to educate students about Career Services • S urveyed all capstone classes, gathering post-graduation information from 322 graduating seniors • Provided 17 class and/or college-wide presentations on resume writing, interview preparation, professional dress, and career fair tips • Met with Gaylord Academic Advising Services to discuss Career Services, Handshake, etc. • A ttended both Welcome Back student orientation sessions during each semester to establish relationships and/or reconnect with Gaylord students • Consistently updated bulletin boards and electronic media, with information regarding career fairs, on-campus interviews, recruiting, career planning workshops, and career & internship opportunities • Posted jobs on Handshake (career management platform) and emailed students weekly about job openings as they became available • S hared information about workshops, career fairs, full-time opportunities and internship opportunities with students via Handshake emails
What We Offer Services for Students and Alumni Personalized Career Planning • Individual career advising • Information including careers, graduate school, salary information and preparing for the job search • Comprehensive website and career library Training and Services • Individual assistance • Job search workshops • Mock interviews • OptimalResume - online resume writing program • OptimalInterview - online interview program • GoinGlobal - online international job search resource • Focus2 - online career decision-making resource • Resume critiques - one-on-one with career advisor
Campus Recruitment • Handshake (recruitment platform) • On-campus interviewing facility • Web-based recruiting system • Fall and spring career fairs • Fall and spring on-campus recruiting schedules • Online job board • Resume books
Services for Faculty and Staff • • • • • • •
Online job board Student resume books by major - by request OptimalResume GoinGlobal Focus2 OptimalInterview Classroom presentations by Career Services staff
OU Career Services Team Robin Huston, Director rhuston@ou.edu
Sabrina DuFran, Assistant Director Arts & Sciences sabrina@ou.edu
Rick Dubler, Associate Director Engineering, Earth & Energy, Architecture, Debbie Boles, Assistant Director Atmospheric & Geographic Sciences, Aviation Alumni, Int’l Students, Graduate College, rdubler@ou.edu University College dboles@ou.edu Justin Morris, Employer Relations Coordinator Melanie Adams, Assistant Director jmorris@ou.edu Education, International Studies, Fine Arts, Journalism and Mass Communication Joe Daves, Assistant Director melanieadams@ou.edu Business joedaves@ou.edu
The University of Oklahoma Career Services Executive Summary by College