Case studies
Table 36. Manager´s Perspective - Dairy Company Esa factor Manager´s perspective
Categories Citizenship and a Transformational leadership style
Main features * Support for the development of carbon neutral products and the adoption of green processes. * Committed for the improvement of public education quality. * Support for nutrition programs in rural areas influenced by the company
• Environmental Strategy Adoption - Dairy Company Dairy Company under the influence of market demands, credit providers and competitors has adopted an environmental strategy focused in green products and social innovation, supported by a dynamic business model and a manager´s citizenship perspective. (See Figure 15). Strategies observed in the dairy product manufacturing company included the reduction of packaging weight and of water and energy consumption, together with the development of carbon-neutral products in addition to green processes (i.e. operational efficiency), the greening of the supply chain, environmental conservation and support of social causes. Environmental strategies were supported by organizational learning trough R&D investments for product innovation. Organizational learning has allowed Dairy Company to face changing markets, adopt IFC green standards and develop and offer new and greener packaging. Green financing by IFC propelled the development not only of greener products but of a greener supply chain by building capabilities in young and future farmers. As a consequence, Dairy Company contributes to the improvement of the environmental performance of suppliers, in order to reduce adverse environmental impacts along its supply chain. Finally, and regarding the manager´s perspective, the CEO has supported the improvement of public education quality and the deployment of a nutrition program in the rural areas influenced by the company. Likewise, the CEO has supported organizational learning over time to offer carbon neutral products, green processes, and greening of the supply chains, all of which has resulted in innovative products and processes.
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