We find ourselves navigating a world defined by rapid and profound change. Geopolitical tensions, volatile markets, tariff discussion, and shifting consumer confidence continue to test the resilience of industries across Europe and beyond.
And yet, our industry holds firm.
The cartonboard and fibre-based packaging sector continues to demonstrate both strength and purpose. We are not simply adapting to change — we are actively shaping it. With the advancement of the Packaging and Packaging Waste Regulation (PPWR) and the EU Deforestation Regulation (EUDR), our materials are being recognised as essential building blocks of a more sustainable, circular, and bio-based economy.
Our forest-based solutions — renewable, recyclable, and responsible — are more relevant than ever. They meet the needs of climate-conscious consumers, forward-looking brands, and a society striving for low-impact alternatives.
It is within this context of transformation and opportunity that I warmly invite you to join us in Istanbul, in September 2025.
At our congress, we will reflect on the challenges ahead, exchange ideas, and define our collective path forward — inspired by expert insights and by the unique setting of Istanbul, a city that connects Europe and Asia, tradition and innovation.
The highlight of our gathering will be the live announcement of the European Carton Excellence Award and the Pro Carton Student Award winners — a celebration of innovation, creativity, and the sustainable spirit that drives our industry forward.
I look forward to seeing many of you in Istanbul — to reconnect, to celebrate, and to shape the future of packaging together.
Warm wishes,
Michele Bianchi President of Pro
Carton
We extend our sincere thanks to our sponsoring partners, whose commitment and enthusiasm for nurturing the next generation of talent shines through. Discover some of their inspiring motivations in this month’s issue.
We wish you a sunny, joyful, and inspiring summer— and we can’t wait to welcome you in Istanbul this September
Winnie Muehling Director of Marketing and Communications
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SEE YOU SOON!
PACKAGING
AND PACKAGING
WASTE REGULATIONLABELLING, DRAFT FROM THE JOINT RESEARCH CENTER (JRC) FROM THE EU COMMISSION
Stakeholder consultation on the design of EU harmonized waste sorting labels. Pro Carton responded to the consultation conducted by JRC as they seek to implement harmonized waste sorting labels for packaging, in line with the Packaging & Packaging Waste Regulation.
JOINT INDUSTRY STATEMENT ON RECOMMENDATIONS ON PACKAGING WASTE
SORTING LABELS
The main calls from our industry are: No mandatory use colors and text on the packs. QR codes are valuable tools to inform impaired people and to provide additional information e.g. on how to sort contaminated/dirty packaging. The design of the pictogram is important to ease recognition by consumers. Separate paper pictogram and a cardboard pictogram as collected separately in some MS – to be applied to mono-material packaging (up to 5% non-paper content - PPWR). Instead of “mixed canister”, use the term “paper composite”. Two pictograms for paper composite to reflect the diversity of paper composite packaging and the different paper content thresholds in Member States. Future review: pictograms to be linked with compatibility of packaging with a reference recycling process. You can see the statement here.
JOINT INDUSTRY STATEMENT ON HARMONISED WASTE SORTING LABELS
Pro Carton signed a Europen statement to express strong concern and opposition to the use of text and colour for waste sorting labels on packaging. Statement can be downloaded here.
PPWR EXPERT GROUP MEETING
HORST BITTERMANN
DIRECTOR GENERAL OF PRO CARTON
Pro Carton was invited by the EU Commission to attend in the first meeting of the PPWR Expert Group. The purpose of the Expert Group is to support the EUC in drafting the PPWR implementing legislation and industry involvement is being requested by the Commission and is clearly very much required. This meeting covered a range of topics including Producer & Manufacturer definitions (which dictates EPR reporting requirements), implementation of the ART 5 PFAS restrictions, waste sorting label harmonization and methodology around packaging minimization. The Expert Group will next meet after the summer break.
ADVOCACY UPDATES ON PPWR AND OTHERS
Updates on PPWR & More Part 2
LEGAL CASES AGAINST THE PPWR
Seven plastic companies have filed a case in annulment of several articles of PPWR (3 German companies, 2 Italian companies, 1 French company, and 1 Romanian company) –orchestrated by IK (German plastic industry) (Ecoplastica et ILIP), (Jokey, Saier et Schütz) (Dynaplast) (Raficon), supported by the German law firm Kappellmann. Annulment focuses on articles 25 (bans) and 29 (reuse targets) on the grounds of proportionality, discrimination against plastic, legal basis (not internal market), lack of motivation. Four more appeals have been published in the Official Journal of the EU on June 24. Several of the applicants are retail outlets located in border areas, particularly between Germany and Denmark (here and here). They are challenging the deposit obligation for plastic bottles and cans, pointing to the lack of interoperability between different countries, and are seeking the annulment of Article 50 of the regulation. Please contact our Director General bittermann@procarton.com for more information.
PROGRAMME OF THE DANISH EU PRESIDENCY
From 1 July to 31 December 2025 Denmark will hold the Presidency of the Council of the European Union. Under the slogan ‘A strong Europe in a changing world’, the Danish Presidency will work for a secure Europe as well as a competitive and green Europe. The green transition is essential to building a more secure and competitive Europe. Denmark's programme for the EU Presidency. Read more here.
EU ANTI-GREENWASHING NEGOTIATIONS CANCELLED
Negotiations for the EU Green Claims Directive have been cancelled following the European Commission’s surprise announcement that it plans to kill the landmark anti-greenwashing law. The scrapping of the Directive is not confirmed and in the current volatile political climate, the situation could change. Conclusion: It is not clear whether and how the EU directive on environmental claims will be advanced or stopped.
Updates on PPWR & More Part 3
2025 EUROPEAN ENVIRONMENT AGENCY PUBLISHED THE 2025 COUNTRY PROFILES ON MUNICIPAL AND PACKAGING WASTE MANAGEMENT
The publication is offering data-driven insights into how countries across Europe are progressing on waste prevention, recycling, and circular economy goals. These profiles focus on municipal and packaging waste. Read more here.
“ENVIRONMENTAL OMNIBUS” EU COUNTRIES CONFIRM CALL FOR BROAD CUTS TO GREEN DISCLOSURE RULES (CSRD)
Corporate Sustainability Reporting Directive: EU countries have formally approved a joint position calling for dramatic cuts to supply chain transparency obligations for businesses and proposed reduction of corporate sustainability reporting and supply chain due diligence rules, part of the first omnibus simplification bill. A draft version of the compromise showed that EU countries agreed to only ask companies with more than 5,000 employees and €1.5 billion in net turnover to police their supply chains. EU countries also agree that companies should only have to assess their direct suppliers. The Council also wants to postpone the deadline by which EU countries must transpose the directive into national law by a year.
sharing the latest developments on European policy and consumer preferences, we’re excited to engage with stakeholders across the value chain.
We’ll be joining our colleagues from FFI and 4evergreen to explore trends, exchange ideas, and demonstrate the potential of cartonboard in advancing sustainable packaging solutions.
Stay tuned for more updates on our activities at FachPack - and we look forward to seeing you there at stand 3A-130.
BRENDAN KHOO MANAGER OF MARKETING AND COMMUNICATIONS
the packages in on time. Through numerous trackers and import duties slowly but surely the numbers started to rise as we etched closer to our judging session. For this year we had a record of over 950 entries for our PCYDA with a healthy number for the ECEA coming in at a little over 110.
Click on the articles and logos above to access them!
With a passion for precision and a dedication to mentoring the next generation, Michelle Brosch is making her mark in the packaging industry. Starting as an apprentice at Schwarzach Packaging in 2018, she has quickly risen through the ranks to become both a machine operator and a trainer for future packaging technicians. Her journey highlights the growing role of women in technical professions and the importance of strong training programs in shaping the industry’s future.
Background and Introduction
Can you provide a brief introduction to yourself and your current role in the carton and cartonboard industry?
My name is Michelle Brosch, I am 22 years old, and I work at Schwarzach Packaging as a machine operator as well as a trainer for apprentices in packaging technology. In 2018, I began my own apprenticeship as a packaging technician at Schwarzach Packaging, which I successfully completed in 2022.
How did you first become interested in this field, and what led you to your current career path?
I first became aware of this career through various apprenticeship platforms. Initially, I wanted to become a hairdresser, but after a trial day at Schwarzach Packaging, I quickly realized that the technical field was not only something I was good at but also something I truly enjoyed. At that time, the proportion of women in this industry was still relatively low—so it makes me even happier to see that more and more women are now choosing this career path.
“Positive change in the industry”
Part 3
Industry Impact
How do you believe your work contributes to the sustainable and environmentally friendly aspects of cartonboard packaging?
A strong education and role models play a crucial role in ensuring that many young people remain in the company or the industry after completing their apprenticeships. This is an important contribution to sustainable development and helps address the shortage of skilled workers.
I am particularly pleased to see that women working on large machines is becoming the norm. The increasing diversity in technical professions brings fresh perspectives and strengthens our team.
Additionally, I place great importance on the responsible handling of products and raw materials. A strong focus on quality not only enhances our packaging solutions but also helps optimize resource efficiency and reduce waste.
“Positive change in the industry”
Part 4
What trends or developments in the industry are you most excited about, and how do they influence your work?
The growing number of women in technical professions is a development I find particularly exciting. It reflects a positive shift in the industry and encourages more young women to consider a career in packaging technology.
Advice and Inspiration
What advice do you have for individuals considering a career in the carton and cartonboard industry?
My advice for anyone interested in this profession: Just apply or attend a trial day to experience packaging technology firsthand.
Are there any personal or professional accomplishments that you are especially proud of and would like to share?
I am particularly proud of my role as a trainer and the numerous training and development opportunities Schwarzach Packaging has provided me. My greatest achievement is helping my apprentices successfully pass their final exams.
What is the one reason why you are proud to work in the carton and cartonboard industry?
Every time I see a package in a supermarket that my team and I have produced, I feel a sense of pride. Knowing that my work contributes to high-quality, sustainable packaging solutions makes this career incredibly fulfilling.
Michelle’s story is a testament to the opportunities available in the packaging industry, particularly for those willing to learn, innovate, and support the next generation of skilled professionals. As more young talents discover the field, mentors like Michelle play a vital role in shaping a diverse and forward-thinking workforce.
Sappi Europe Champions Paper in the Modern Age
As digital channels continue to dominate communication, Sappi Europe is reaffirming the power and sustainability of paper through a series of innovative campaigns across the continent. From France to Italy and Germany, Sappi is collaborating with industry organisations, schools, and creative communities to challenge misconceptions and promote paper’s environmental value. In France, a national campaign with the GMI confronts stereotypes around deforestation and recyclability using a paper superhero to engage especially younger audiences. In Italy, the “OrigAMA la carta” initiative reaches over 1,000 students with a hands-on competition, encouraging creative storytelling around sustainability. Meanwhile, Sappi supports Germany’s WE.LOVE.PRINT initiative, blending education and industry advocacy to position print within omnichannel strategies. These initiatives are part of a broader vision, as explained by Sappi Europe VP Flavio Froehli, to showcase the industry's leadership in reducing emissions, advancing circular practices, and shaping a responsible communication future. Together, these efforts position paper not just as a timeless medium, but as a key player in the transition to a more sustainable world.
supply security. Beyond production, Veracel’s legacy is deeply rooted in community empowerment, biodiversity restoration, and inclusive partnerships. From bee farming and essential oil projects to a 1:1 land-use commitment preserving native Atlantic rainforest, the company is pioneering scalable nature-based solutions. As it enters its third decade, Veracel continues to set the benchmark for responsible pulp production – a vital platform in Stora Enso’s vision for a circular bioeconomy
Forests Gain New Climate Recognition with ISO 13391
A new global standard, ISO 13391, is set to transform how the climate impact of forests is measured. Instead of focusing solely on carbon storage, the standard also accounts for the emissions avoided when wood replaces fossil-based materials—giving a complete picture of forests’ climate contribution.
For Holmen, one of Sweden’s leading forest companies, this is a game-changer. The company can now report its climate benefits more accurately, strengthening communication with stakeholders and guiding more informed decisions. Developed with strong Swedish input, ISO 13391 marks a significant step in recognising the forest sector’s vital role in the green transition.
With four logistics hubs across North America (Montreal, New York, Savannah, and Houston) and a dedicated sales team at Sharp International, WEIG ensures local stock availability, short lead times, and reliable customer service. As Randy Banks, President of Sharp International, puts it: “We’re proud to introduce WEIG to the U.S. market—a trusted European brand with a strong commitment to sustainability, quality, and long-term customer value.”
WEIG’s U.S. debut marks a new chapter in recycled packaging, promising both quality and environmental responsibility for a market ready to evolve.
Member News Part 3
Supporting Future Generations: Umka Cardboard Mill Invests in Community Wellbeing
As part of its ongoing commitment to social responsibility, Umka Cardboard Mill continues to invest in meaningful initiatives that strengthen the local community. With a focus on long-term impact, the company is actively contributing to projects that enhance both living conditions and opportunities for the people of Umka. One of its key initiatives includes a sustained donation programme to the Umka Sports Association, which unites around 400 members across a diverse range of activities— from football and basketball to karate, youth training, and cultural arts. These monthly donations are designed to improve the conditions in which young athletes train and perform, helping nurture talent and encourage a healthy, active lifestyle in a supportive environment. For Umka, supporting local sports and education is not just philanthropy—it’s an investment in the future. This initiative is part of a wider corporate strategy to back grassroots organisations and local development projects that contribute to lasting, positive change in the region. By empowering the next generation through sport, Umka Cardboard Mill is helping to lay the groundwork for a stronger, more connected community—one where opportunity and wellbeing go hand in hand.
As packaging requirements become increasingly complex, Metsä Board is stepping up to support customers with expanded expertise. The company has recently enhanced its 360 Services portfolio by introducing extended product safety evaluations—providing essential support in rare regulatory and compliance cases where standard documentation may not suffice. “At Metsä Board, our goal is to ensure that our customers can produce packaging that is not only effective but also fully compliant and safe,” explains Helena Moring-Vepsäläinen, Product Safety Manager. “As consumer expectations rise and regulations tighten, this service is designed to meet a growing need for detailed, case-specific support.” Metsä Board’s 360 Services go beyond supplying high-quality paperboard—they offer access to a deep reservoir of knowledge spanning performance, sustainability, and now, advanced product safety. This holistic approach helps customers navigate the entire packaging value chain with confidence, ensuring their solutions are not only innovative but future-proof.
With this latest addition, Metsä Board reinforces its position as a forward-thinking partner in the transition to safe and sustainable packaging.
Member News Part 4
RDM Group Shares Best Practices at European Congress on Behavioral Safety
On 27 June 2025, RDM Group took part in the 21st European Congress on Behavior-Based Safety (BBS), held in Rome and organised by AARBA in collaboration with Università La Sapienza’s Faculty of Economics and the Humanitas University Consortium. Representing the Group were Stefano Moretti, HSE Manager-RSPP, and Carla Taglialatela, Quality & Laboratory Manager at the Villa Santa Lucia (IT) Mill. The team presented RDM Group’s practical experience of implementing BBS within an established health and safety management system— emphasising the vital role of worker engagement and active participation in driving lasting cultural change. The congress marked another milestone in the growing international recognition of behavioural safety’s impact. It brought together academic researchers, safety professionals, and company representatives to exchange insights and strengthen the bridge between regulation, science, and business practice.
Featuring leading global experts and case studies from Italian industry, the event highlighted a shared goal: to foster a proactive safety culture where people are truly at the centre.
Billerud’s commitment to sustainability has received international recognition with a prestigious A-list ranking in the “Climate” category from CDP, the global environmental disclosure platform. Out of nearly 25,000 companies assessed worldwide in 2024, Billerud stood out for its transparency and action in climate reporting. “This recognition is an honour and a reflection of the systematic and long-term sustainability work we’ve put in,” said Ulrika Wedberg, EVP Sustainability & Public Affairs at Billerud. “Our European operations are already close to fossil-free, and we are continuing to reduce emissions in our American production facilities as well.”
Billerud’s renewable paper and packaging materials also support a fossil-free future by replacing more carbon-intensive materials, reinforcing the company’s role in the green transition. The achievement follows the approval of Billerud’s new Science Based Targets (SBTi), which include a goal to reduce Scope 1 and 2 greenhouse gas emissions by 42% by 2030 (base year: 2022). CDP’s annual assessments are considered a global benchmark for environmental leadership. With this A-list placement, Billerud cements its position as a front-runner in transparent and impactful sustainability work.
Member News Part 5
La Rochette Cartonboard Engages Young Minds in Paper & Board Industry
As part of the Alp’paper working group—a regional initiative led by Industrie Papier Carton / AFIFOR—La Rochette Cartonboard recently took part in a local educational workshop to raise awareness about careers in the paper and board industry. Held at La Neuve School in La Rochette with a CM1 (4th grade) class, the session offered an engaging introduction to the industry’s craft, sustainable practices, and everyday relevance.
The workshop was built around four key themes:
• Paper and board in daily life
• A brief history of papermaking
• How paper is made today
• Environmental protection in the industry
These workshops aim to spark early interest in sustainable materials and help students discover the future potential of careers in the sector. La Rochette wishes a big thank-you to Industrie Papier Carton for leading this inspiring initiative!
Graphic Packaging International (GPI) has introduced a new line of paperboard sushi packaging designed to help foodservice operators meet EU Single-Use Plastics Directive (SUPD) requirements—while aligning with consumer preferences for more sustainable options. As sushi continues to rise in popularity across Europe—Germany's ready-to-eat sushi share has grown from 7% to over 30% of the snack market—so too has the demand for packaging that is both compliant and appealing. GPI’s portfolio includes plastic-free, laminate-free, and low-plastic (<5%) options, all designed for recyclability in household waste streams.
The new range features clamshells, trays, pagoda-style boxes, and flat or nested trays, combining smart structural design with fog-free cellulose windows for freshness and visibility. These formats not only ensure efficient storage and handling but also offer eye-catching shelf appeal through vibrant, high-impact graphics.
“This is a fresh take on sushi packaging,” said Philipp Eissner, Business Development Manager at GPI. “It reflects our commitment to insight-led innovation—helping customers make the shift from plastic to paperboard without compromising on function or sustainability.”
E.ON and MM Neuss have commissioned Europe’s first fully automated, market-oriented combined heat and power (CHP) plant—setting a new benchmark for industrial energy supply.
Located at MM’s Neuss site, the plant uses advanced CCGT technology and E.ON’s IQ Energy® control system to supply electricity and heat with up to 91% fuel efficiency, saving up to 22,000 tons of CO annually. The fully digital system enables autonomous operation for up to 72 hours, optimising output in real time based on market and production needs.
Hydrogen-ready from day one, the plant aligns with E.ON’s 2040 climate goals and ensures MM Neuss remains at the forefront of sustainable cartonboard production.
“This isn’t just a power plant—it’s a model for modern, future-proof energy infrastructure,” said Manfred Wirsing of E.ON Energy Projects.
“We’re proud to make our Neuss site more sustainable and energy independent,” added Thomas Knapp, Managing Director at MM Neuss.
E.ON and MM Neuss commission Europe’s first fully automated large-scale CHP plant Burgo Papers brings “Buon Compleanno linus” to life on paper
To celebrate the 60th anniversary of linus—one of Italy’s most iconic comic magazines—the official exhibition catalogue for Buon Compleanno linus has been printed on Burgo Papers’ R4 Next Satin. The exhibition, held at Milan’s Pinacoteca di Brera from 3 June to 9 September 2025, is part of La Milanesiana and highlights six decades of creative vision in auteur comics.
Curated by Elisabetta Sgarbi and Marcello Garofalo, the show includes a tribute to Altan and commemorates cultural milestones like Pimpa and Cipputi. The catalogue itself is a collector’s edition, merging aesthetics with sustainability thanks to R4 Next’s certified quality and refined satin finish.
Renowned for its smooth surface and top-tier print performance, R4 Next is ideal for premium catalogues, covers, and art books—offering visual impact and environmental responsibility in one.
JOIN THE FOLDING CARTON INDUSTRY EVENT OF THE YEAR!
Every year the European Carton Makers Association (ECMA) brings together folding carton converters, cartonboard mills, national associations and suppliers to the folding carton industry.
In 2025 the ECMA Congress will take place from 17 to 19 September at le Meridien Etiler hotel in Istanbul, Türkiye.
During the event ECMA will be celebrating its 65 year anniversary and the theme of the congress will be ‘Folding cartons – the future is bright’.
