Aboutthestudy
• 5,072 adults
• Five Europeancountries
The research is designed to gauge European consumers’ views on different packaging and environmental issues.
Climatechangeand costoflivingare
the dominatingthemes forItalianconsumers.
TwointhreerespondentsinItalybelievethat climatechangeisthebiggestissuefacing themtoday
Whatarethebiggest
issues
facingItalianconsumerstoday?
Italians show higher levels of concern than other Europeans. Climate change remains on top position.
Climatechange remainsamajor issue,according torespondentsin eachcountry
Italianconsumersare increasinglyanxious abouttheplanet's future
Environmentalawarenessisstrongand growing,andconsumersaredemandingmore sustainablesolutions.
Consumerscontinue tolookforsustainable products,despite inflationaryimpacts
81%ofEuropeans continue to purchase sustainable products. 64%onlyiftheycostthesame asotheralternatives.
Risingcostsaffecthowconsumersbuy sustainableproducts.Brandsmustoffer affordablesustainableoptions.
However,allgenerationsin Italyaremorelikelyto purchasesustainable products
Whoisleadingthe waywithecoconsciousliving?
Consumerrecyclinghabitshaveimproved, withrespondentsrecyclingmorethanlastyear, reflectingincreasedawarenessand commitmenttosustainability
Ahalfofrespondentsare recyclingmorethanlastyear, reflectingincreased awarenessandcommitment tosustainability
Recycling&planting moretreesarethe bestwaystocounter climatechange
Recycling andplantingtreesareseenasthe mostimportantwaystocombatclimate changeinItaly.
Arewedoing enoughtostopthe harmfuleffectsof climatechange?
Cartonboard overwhelmingly preferentialto plastic packagingin
Italy
Whoseresponsibility isittoreduce packagingwastein Italy?
Whatarethemostimportant packagingfeaturesinItaly?
59%ofItalianconsumers considertheimpactof climatechangewhen makingpurchasing decisionsaboutpackaged products.
HowmanyItalian consumershave switchedbrands becauseofconcerns aboutthepackaging
used?
Whatwerethereasons behindItalian consumersswitching brandsbecauseof concernsaboutthe packagingused?
Howmuchmoreare
Italianconsumers willingtopayfor sustainable packaging?
Companiesandbrands canhelpthe environmentby focusingonkeyactions
Usingmorerenewablematerialsisthebest thingthatItaliancompaniesorbrandowners cando
Howconfidentare consumersabout differentmaterials thatwillberecycled?
88%ofconsumersinItalyfeelconfident/very confidentindecidingwhichpackaging materialcanberecycled.
Thesingle-use vs.returnable debate
Twointhreeconsumersprefer single-useoverreturnable packagingdevelopments
