Aboutthestudy
• 5,072adults
• FiveEuropeancountries
TheresearchisdesignedtogaugeEuropean consumers’viewsondifferentpackagingand environmentalissues.
Climatechangeand costoflivingare dominatingthemes.
TwointhreerespondentsinSpainbelievethat climatechangeisthebiggestissuefacing themtoday
Whatarethebiggestissues facingSpanishconsumers today?
Climatechangeremainsthetop concernfollowedbycostofliving.
Climatechange remainsamajor issue,according torespondentsin eachcountry
Spanishconsumers areincreasingly anxiousaboutthe planet'sfuture
Environmentalawarenessisstrongand growing,andconsumersaredemandingmore sustainablesolutions.
Consumerscontinue tolookfor sustainable products,despite inflationaryimpacts
Risingcostsaffecthowconsumersbuy sustainableproducts.Brandsmustoffer affordablesustainableoptions.
81%ofEuropeanscontinueto purchasesustainable products.64%onlyiftheycost thesameasotheralternatives.
However,younger generationsinSpainare morelikelytopurchase sustainableproducts
Whoisleadingthe waywith eco-conscious living?
Consumerrecyclinghabitshaveimproved, withrespondentsrecyclingmorethanlast year,reflectingincreasedawarenessand commitmenttosustainability
Ahalfofrespondentsare recyclingmorethanlastyear, reflectingincreased awarenessandcommitment tosustainability
Recycling&planting more
trees
arethe bestwaystocounter climatechange
Recycling andplantingtreesareseenasthe mostimportantwaystocombatclimate changeinSpain.
Arewedoing enoughtostopthe harmfuleffectsof climatechange?
Cartonboardis overwhelmingly preferentialto plastic packagingin
Spain
Whoseresponsibility is
it
toreduce packagingwastein Spain?
Whatarethemostimportant packagingfeaturesinSpain?
58%ofSpanish consumersconsiderthe impactofclimatechange whenmakingpurchasing decisionsabout packagedproducts.
HowmanySpanish consumershave switchedbrands becauseofconcerns aboutthepackaging
used?
Whatwerethe reasonsbehind Spanishconsumers switchingbrands because
of
concerns aboutthepackaging used?
Howmuchmoreare Spanishconsumers willingtopayfor sustainable packaging?
Companiesand brandscanhelpthe environmentby focusingon
key actions
Usingmorerenewablematerialsisthebest thingthatSpanishcompaniesorbrandowners cando
Howconfidentare consumersabout differentmaterials thatwillberecycled?
89%ofconsumersinSpainfeelconfident/very confidentindecidingwhichpackaging materialcanberecycled.
Thesingle-use vs.returnable debate
Twointhreeconsumersprefer single-useoverreturnable packagingdevelopments
