Aboutthestudy
• 5,072 adults
• Five Europeancountries
The research is designed to gauge European consumers’ views on different packaging and environmental issues.
Climatechangeand
costoflivingare dominatingtopicsfor peopleinFrance.
70%ofrespondentsinFrancebelievethat climatechangeisthebiggestissuefacing themtoday
Whatarethebiggestissues facingFrenchconsumerstoday?
Climate change remains the top issue for people in France..
Climatechange remainsamajor issue,according torespondentsin eachcountry
Frenchconsumers areincreasingly anxiousaboutthe planet'sfuture
Environmentalawarenessisstrongand growing,andconsumersaredemandingmore sustainablesolutions.
Consumerscontinue tolookforsustainable products,despite inflationaryimpacts
81%ofEuropeans continue to purchase sustainable products. 64%onlyiftheycostthesame asotheralternatives.
Risingcostsaffecthowconsumersbuy sustainableproducts.Brandsmustoffer affordablesustainableoptions.
However,younger generationsinFranceare morelikelytopurchase sustainableproducts
Whoisleadingthe waywithecoconsciousliving?
Consumerrecyclinghabitshaveimproved, withrespondentsrecyclingmorethanlastyear, reflectingincreasedawarenessand commitmenttosustainability
Ahalfofrespondentsare recyclingmorethanlastyear, reflectingincreased awarenessandcommitment tosustainability
Recycling&planting moretreesarethe bestwaystocounter climatechange
Recycling andplantingtreesareseenasthe mostimportantwaystocombatclimate changeinFrance.
Arewedoing enoughtostopthe harmfuleffectsof climatechange?
Cartonboard overwhelmingly preferentialto plastic packagingin France
Whoseresponsibility isittoreduce packagingwastein France?
Whatarethemostimportant packagingfeaturesinFrance?
49%ofFrenchconsumers considertheimpactof climatechangewhen makingpurchasing decisionsaboutpackaged products.
HowmanyFrench consumershave switchedbrands becauseofconcerns aboutthepackaging
used?
Whatwerethereasons behindFrench consumersswitching brandsbecauseof concernsaboutthe packagingused?
Howmuchmoreare Frenchconsumers willingtopayfor sustainable packaging?
Companiesandbrands canhelpthe environmentby focusingonkeyactions
Usingmorerenewablematerialsisthebest thingthatFrenchcompaniesorbrandowners cando
Howconfidentare consumersabout differentmaterials thatwillberecycled?
74%ofconsumersinFrancefeelconfident/very confidentindecidingwhichpackaging materialcanberecycled.
Thesingle-use vs.returnable debate
Twointhreeconsumersprefer single-useoverreturnable packagingdevelopments
