Aboutthestudy
• 5,072 adults
• Five Europeancountries
The research is designed to gauge European consumers’ views on different packaging and environmental issues.
Threetopicsdominate Consumer’smindin Germany.
TwointhreerespondentsinGermanybelieve thatwarfareisthebiggestissuefacingthem today,closelyfollowedbycostsoflivingand climatechange.
Whatarethebiggestissuesfacing Germanconsumerstoday?
The number of Ukrainian refugees bring warfare close to consumers in Germany.
Climatechange remainsamajor issue,according torespondentsin eachcountry
Germanconsumers areincreasingly anxiousaboutthe planet'sfuture
Environmentalawarenessisstrongand growing,andconsumersaredemandingmore sustainablesolutions.
Consumerscontinue tolookforsustainable products,despite inflationaryimpacts
81%ofEuropeans continue to purchase sustainable products. 64%onlyiftheycostthesame asotheralternatives.
Risingcostsaffecthowconsumersbuy sustainableproducts.Brandsmustoffer affordablesustainableoptions.
However,younger generationsinGermany aremorelikelytopurchase sustainableproducts
Whoisleadingthe waywithecoconsciousliving?
Consumerrecyclinghabitshaveimproved, withrespondentsrecyclingmorethanlastyear, reflectingincreasedawarenessand commitmenttosustainability
Ahalfofrespondentsare recyclingmorethanlastyear, reflectingincreased awarenessandcommitment tosustainability
Recycling&planting moretreesarethe bestwaystocounter climatechange
Recycling andplantingtreesareseenasthe mostimportantwaystocombatclimate changeinGermany.
Arewedoing enoughtostopthe harmfuleffectsof climatechange?
Cartonboard overwhelmingly preferentialto plastic packagingin Germany
Whoseresponsibility isittoreduce packagingwastein Germany?
Whatarethemostimportant packagingfeaturesinGermany?
48%ofGermanconsumers considertheimpactof climatechangewhen makingpurchasing decisionsaboutpackaged products.
HowmanyGerman consumershave switchedbrands becauseofconcerns aboutthepackaging
used?
Whatwerethereasons behindGerman consumersswitching brandsbecauseof concernsaboutthe packagingused?
Howmuchmoreare Germanconsumers willingtopayfor sustainable packaging?
Companiesandbrands canhelpthe environmentby focusingonkeyactions
Usingmorerenewablematerialsisthebest thingthatGermancompaniesorbrandowners cando
Howconfidentare consumersabout differentmaterials thatwillberecycled?
81%ofconsumersinGermanyfeel confident/veryconfidentindecidingwhich packagingmaterialcanberecycled.
Thesingle-use vs.returnable debate
Twointhreeconsumersprefer single-useoverreturnable packagingdevelopments
