DISTINGUISHING FACT FROM FICTION
OVERCOMING ADVERSITY
FedEx Operations Supervisor, Belinda Kruger, excels in leadership despite challenges
ONE SYSTEM TO RULE THE WAREHOUSE
Experts from Linde tackle automation myths. Ferag’s doWarehouse unifies automation for scalable, efficient warehouse operations.
Online Groceries Fresh & Fast
For RedMart, Singapore’s largest online grocery retailer, order ful lment speed, reliability, accuracy, and productivity are key in delivering on customer promises, especially during the pandemic, when online visitors increased 11-fold.
Optimising capabilities through leading-edge logistics automation from Dematic, RedMart’s online ful lment centre features robotic shuttles, ergonomic pick stations, intelligent conveying, and high-rate despatch sortation – all across ve temperature zones and managed by sophisticated software, making grocery ful lment easy, accurate, ef cient and safe.
Read more and see it in action at www.dematic.com/redmart
At Toyota, we’re proud to be at the forefront of innovative material handling energy solutions including electric, lithium ion, hydrogen fuel cell*, and also o er our exclusive I_Site forklift telematics system helping to track and reduce energy usage. With a comprehensive range starting from pallet jacks right up to eight tonne counter-balance models, make the switch to Toyota’s electric forklifts built with quality top of mind, and that’s just part of the Toyota Forklift Advantage.
*Hydrogen Fuel Cell Forklift not available for sale in Australia.
FEDEX EXPANDS CONNECT PLUS SHIPPING SERVICE
FedEx has expanded FedEx International Connect Plus (FICP), its international, day-definite e-commerce shipping service, to Australia and New Zealand.
Already available for e-tailers operating in some Asia Pacific markets such as China, Hong Kong SAR, and Japan, the service now gives Australia and New Zealand-based e-tailers a cost-effective shipping solution to destinations in the U.S. and Europe.
In Australia, the e-commerce market is expected to generate a revenue of USD $42.22 billion in 2025, with a
CAGR of 8.28 per cent from 2025 to 2029, reaching USD $58.03 billion by 2029. The e-commerce market in New Zealand, on the other hand, is expected to grow at a CAGR of 9.21 per cent, reaching USD $8.42 billion by 2029.
With this expansion, e-commerce merchants in Australia and New Zealand can offer their customers an international shipping solution with most shipments being delivered typically between two to three business days to the U.S. and Europe.
Features of FICP include:
• Flexibility and control – besides
home delivery, the FICP service enables e-tailers to give their end customers the flexibility to pick up their package from hundreds of available pick-up locations, and the option to change delivery date and location.
• Seamless Integration – both online and offline shipping automation solutions are available for e-tailers to enjoy a paperless experience.
• Peace of mind – FedEx parcel tracking capabilities give e-tailers and customers visibility throughout the entire delivery journey. ■
DHL EXPANDS ELECTRIC VEHICLE CAPABILITIES
DHL Group is expanding its electric vehicle (EV) logistics capabilities in the Asia Pacific with the launch of three Electric Vehicle Centers of Excellence (COEs) in 2024.
The new facilities in Shanghai, Singapore, and Indonesia will support the growing EV industry by offering endto-end supply chain solutions, including capital equipment logistics, inbound-tomanufacturing (I2M), finished vehicle transport, and aftermarket services.
Asia is expected to account for 63 per cent of the 115 million EVs projected to be sold globally over the next five years, highlighting the need for a robust logistics network. The new COEs will serve as regional hubs to support the industry’s expansion.
EXPANDING EV LOGISTICS EXPERTISE
DHL’s EV COEs will provide modular and integrated logistics solutions tailored to different stages of the EV supply chain. These centres will be linked to DHL’s global network of COEs across 10 countries, including Italy, the UK, Mexico, and the UAE.
The company plans to expand its COE network to additional markets with established EV industries, such as India, Japan, Malaysia, and Thailand. DHL has identified the New Energy sector as a key growth area under its Strategy 2030, with increasing focus on recycling and repurposing end-of-life EV parts and batteries.
The company is exploring solutions to support this segment, leveraging logistics strategies already implemented in Europe and the Middle East, as well as its crossborder road freight network in ASEAN.
EV SUPPLY CHAIN SOLUTIONS
DHL’s expanded EV logistics services include:
• Capital Equipment & Battery Materials: DHL manages logistics for mining and battery manufacturing operations, including the transport of capital equipment and battery materials such as electrolytes and processed minerals.
• Inbound to Manufacturing (I2M): The company oversees door-todoor storage and transport of EV batteries and components for global
manufacturers. Control towers monitor environmental conditions and manage in-plant logistics, including material processing, storage, picking, and kitting. Urgent shipments of battery cells and critical components are handled via air transport.
• Finished EV Transport: DHL facilitates vehicle distribution through containerised shipping, air freight for prototypes, and regulatory compliance for dangerous goods. Additional services include pre-delivery inspection and yard management at destination points.
• Aftermarket Support: DHL operates aftermarket parts distribution centers for EV manufacturers across key Asia Pacific markets, including India, Japan, Malaysia, Thailand, and Vietnam. The company also offers shared storage facilities and timesensitive delivery solutions. With the expansion of its COEs and EV logistics services, DHL aims to strengthen its position in the region’s growing EV market while addressing industry challenges in supply chain management, recycling, and sustainability. ■
DHL is driving sustainable logistics forward with its electric vehicle fleet, supporting the transition to cleaner transportation in the Asia Pacific region. Image: Richard Villalon/stock.adobe.com
STRAW SERVICES AUSTRALIA STAYS LOYAL WITH TOYOTA FORKLIFTS
Straw Services Australia relies on Toyota forklifts for durability, reliability, and aftersales service, supporting its growth in 2025.
AGoulburn-based, family-owned agricultural contracting business has used Toyota Material Handling Australia (TMHA) forklifts for decades and recently added a new model to its fleet.
Straw Services Australia primarily produces agricultural bedding products for the poultry industry, and for the entirely of its 36-year history has partnered with Toyota forklifts to ensure its processing facility in Goulburn runs smoothly.
In late 2024, Straw Services purchased a new 8FG25 counterbalance forklift, which joined the existing 7-Series the company had been using
for years, continuing a tradition from the company of choosing ultra-reliable 2.5-tonne diesel Toyotas.
Straw Services director Anthony Beck said the reason for having such an extensive, ongoing relationship with TMHA was a mix of reliable and predictable performance, and excellent aftersales support from the TMHA team based in Queanbeyan.
“We’ve never had any other forklifts, to be honest,” says Anthony. “I started off renting 2.5 tonners, which is what I’ve always had, the diesel ones. The last acquisition is about my fifth or sixth Toyota forklift, and I chose to keep the other one I have
because Toyota Material Handling out of Queanbeyan have also done my servicing, so I’ve always had that really good back-up of parts and service, it’s always been timely and efficient, well priced, and I like the quality of the Toyota product.”
The pair of forklifts get used to move pallets of wood shavings, rice husks and straw around the Goulburn processing facility, operating in a mixed indoor/outdoor environment which exposes the machines to the elements including dust.
“We work in a pretty dusty environment, it’s pretty harsh – it’s not all concrete, a lot of it is just gravel –
A Straw Services worker operates a Toyota forklift, moving agricultural bedding products in Goulburn.
loss, these systems can reduce energy costs by over 50 per cent compared to traditional storage facilities.
LAND: A SCARCE AND COSTLY RESOURCE
Urbanisation is also reshaping the geographic and economic landscape of the cold chain industry. More than 50 per cent of Australia’s population is concentrated in three cities, creating competition for land near key suppliers and customers. By contrast, in the United States, a similar population share is spread across dozens of cities, illustrating the unique geographic and operational constraints faced by Australian businesses.
As commercial land prices climb, cold chain businesses must make smarter use of limited footprints. Traditional horizontal expansion is no longer viable in many cases. Instead, taller, compact facilities that optimise vertical space are becoming essential. Solutions like ASRS, pallet shuttles and automated cartons buffer systems enable operators to maximise storage density, using advanced automation to reduce the space needed for operations while maintaining throughput.
These shifts not only address the immediate land shortage but also reduce construction costs associated with sprawling facilities. By consolidating operations within smaller footprints, businesses can remain close to urban centres without sacrificing operational efficiency.
LABOUR: A PERSISTENT CHALLENGE
Labour shortages have become a defining issue for the cold chain sector. Challenging working conditions, particularly in frozen and chilled environments, make it difficult to attract and retain workers. High turnover rates and a competitive labour market in Australia and New Zealand exacerbate the challenge, with businesses struggling to maintain a skilled and consistent workforce.
Automation is emerging as a critical tool to address these pressures. Systems like carton buffers and Automated Guided Vehicles (AGVs) reduce reliance on manual labour for repetitive tasks, reallocating workers to higher-value activities. For example, AGVs can operate in temperatures down to –25ºC and can seamlessly integrate into existing facilities to handle pallet movement, replenishment, and order fulfilment, improving safety and efficiency.
At Lactalis Australia’s Lidcombe Milk Site in NSW, Dematic’s AGVs have boosted productivity. The site utilises Dematic’s Counterbalance Series AGVs to transport pallets of milk, handling loads up to 1.2 tonnes and reaching heights of six metres. Operating 24/7 in chilled conditions (2-4°C), the AGVs retrieve pallets from production, feed them into an order buffer, and release them onto live storage racks. Equipped with sensors and laser scanners for precise navigation and maximum safety, they achieve speeds up to 1.7 m/s. By automating repetitive tasks, the AGVs reduce reliance on manual labour, improving efficiency and reallocating workers to higher-value activities.
Using the AGVs increases supply chain reliability for Lactalis, with the AGVs capable of working nonstop, every day of the year. This is in addition to improving efficiency and accuracy of operations, thereby minimising mistakes, product damage and workplace accidents, which provides significant improvements in occupational health and safety standards.
By minimising the physical demands on workers and enhancing safety, automation not only reduces labour costs but also fosters a more stable workforce. These technologies
represent a crucial step toward mitigating ongoing reliance on manual labour in an industry marked by volatility.
THE ROLE OF AUTOMATION IN DRIVING RESILIENCE
The adoption of automation technologies is not a luxury but a necessity for the Australasian cold chain market. Innovations like ASRS, pallet shuttles, carton buffers, and AGVs are paving the way for more sustainable and efficient operations. These systems deliver a range of benefits, from reduced energy consumption and minimised operational footprints to improved safety and productivity.
At John Dee in Warwick, Queensland, a production consolidation facility utilises carton buffer shuttles to handle frozen goods at temperatures as low as -28°C. These systems can store and retrieve more than 550 cartons per hour per aisle, surpassing the efficiency and accuracy of manual processes.
The integration of automation within existing facilities also offers scalability and modularity, allowing businesses to respond to future challenges without requiring complete infrastructure overhauls. This adaptability is key to building resilience in an era of constant change.
PREPARING FOR THE FUTURE
The Australasian cold chain market is at a critical inflection point. Rising energy costs, constrained land availability, and labour shortages demand a fundamental rethinking of how the industry operates. By embracing automation and sustainable practices, businesses can optimise their operations to meet today’s challenges while preparing for the uncertainties of tomorrow.
The path forward requires a commitment to innovation. Cold chain operators must invest in energyefficient designs, compact and scalable facilities, and advanced automation technologies that enhance productivity and reduce costs. These measures not only address immediate pressures but also position the industry for long-term growth and resilience.■
For more information: https://www.dematic.com/en-au
Dematic’s Automated Guided Vehicles enhance productivity by automating repetitive pallet handling tasks. Image: Dematic
WAREGREEN CHOOSES HELI FOR ITS MATERIAL HANDLING NEEDS
WareGreen partners with HELI for lithium-ion forklifts, enhancing efficiency and sustainability, while HELI Oceania expands with a new Brisbane branch.
In the ever-evolving landscape of material handling, businesses are increasingly seeking solutions that align with their operational needs and sustainability goals. INFRACO, a multifaceted company based on the Sunshine Coast, drives innovation in commercial construction, aluminium and steel fabrication, abrasive blasting and powder coating (offered not only through INFRACO but also their other business units, INPACT and INFAB). It is now breaking into the solar industry with it new sustainability-focused business unit, WareGreen. For years, INFRACO has found a reliable partner in HELI through dealer ForkLogic. By integrating HELI’s lithium-ion forklifts and pallet jacks into its operations, INFRACO has improved its efficiency while paving the way to its commitment to sustainability.
Mark Allison, General Manager of INFRACO, has been instrumental in shaping the company’s growth and its drive towards greener operations. He helped the company develop its new division, WareGreen, expanding its reach into new markets, including the development of Building Integrated Photovoltaics (BIPV) solutions. To support the company’s diverse operations (INFRACO, INPACT & INFAB) and new sector (WareGreen) it required a materials handling solution that was both efficient and environmentally friendly.
LITHIUM-ION MATERIAL HANDLING SOLUTIONS
Before transitioning to HELI, INFRACO relied on traditional LPG forklifts, which presented several operational challenges, including emissions, noise,
and wear on sensitive flooring.
“We still have one of our old LPG Forklifts, but it’s on its last legs,” says Mark. “We wanted to transition all our materials handling into the electric space. HELI’s lithium-ion range was the perfect solution – it eliminated fumes, reduced noise, and provided the flexibility we needed for projects like Sunshine Plaza, where non-marking tyres were essential for working on terrazzo floors.”
CHOOSING HELI: A RELATIONSHIPDRIVEN DECISION
INFRACO’s decision to adopt HELI Forklifts was not only about sustainability but also about trust and reliability.
“We didn’t compare alternatives,” Mark says. “Our relationship with ForkLogic played a big role in our decision. Their understanding of our needs and their client-focused approach made it easy to move forward with HELI’s lithium-ion solutions.”
Today, INFRACO and all its other business units operate a fleet of HELI equipment, including 2.5T and 3.5T forklifts and 2T pallet jacks. They are used for various applications, such as unloading containers of solar carports, waste management, warehouse logistics and material handling on demo sites.
“These forklifts have streamlined our operations, reducing the labour component for material handling by at least 30 per cent,” Mark says. “The productivity gains are undeniable.”
THE FUTURE OF SUSTAINABLE MATERIAL HANDLING
These forklifts have become an integral
WareGreen’s operations, aligning with its broader commitment to sustainability.
“We’re all about sustainability,” says Mark. “Whether it’s using green aluminium, developing solar energy solutions, or investing in electric forklifts, we’re always looking for ways to reduce our environmental impact. HELI has been a great fit for that vision.”
NEW BRISBANE BRANCH OPENS
As HELI continues to strengthen its presence in Australia, the Sydney-based company is excited to announce the opening of its new Brisbane branch in Archerfield. This new addition allows HELI Oceania to provide even better
Queensland.
“With the new Brisbane Warehouse, we’re positioned to serve our growing dealers and customers within Queensland with faster response times, enhanced service capabilities, and provide a wide range of in stock products.”
With sustainability at the forefront of modern business operations, companies like WareGreen are proving that efficiency and environmental responsibilities can go hand in hand. And with HELI’s cutting-edge materials handling solutions, the future looks even greener. ■
For more information on HELI Oceania’s innovative forklift solutions, visit www.heliau.com.au
From Sydney to Brisbane: HELI Oceania’s expansion into Queensland with their new Brisbane Warehouse, to help meet their growing demand within Australia Images: Heli.
(Left to Right) Mark Allison – General Manager of INFRACO, Paul Loiacono – Managing Director of ForkLogic, and HELI Forklift charging under WareGreen’s new solar-panel carport product (a breakthrough solution to full sustainability).
THROUGH ADVERSITY COMES SUCCESS
FedEx Operations Supervisor Belinda Kruger has excelled as a leader in logistics despite an array of medical challenges.
Belinda Kruger’s path into logistics was unconventional. Starting in hospitality at just 14, she built a foundation of customer service skills before briefly moving into retail after raising her four children.
A chance meeting sparked Belinda’s curiosity about logistics, prompting an unexpected career shift to FedEx, which eventually led to her promotion as Operations Supervisor. Though initially hesitant, Belinda trusted her instincts, and encouraged by her colleagues, made the leap into a new industry.
“It was a bit of an ‘everything happens for a reason’ moment for
me,” she says. “I came from a varied background across different industries and had a chance encounter with a FedEx employee who sparked my interest in logistics.
“He encouraged me weekly, seeing potential in me, and eventually convinced me to apply for an administration role at the Albury depot. Initially hesitant, I took his advice, visited the depot, and ended up with an on-the-spot interview and a job offer within 15 minutes – it was a whirlwind.”
Although Belinda’s journey with FedEx has been relatively short –two
and a half years – it has been dynamic and rewarding. Within three to six months of joining, she was offered the opportunity to advance her role.
She embraced every challenge, learned from her colleagues, and maintained a dedication to operational excellence, ultimately leading to her current position.
However, Belinda’s transition wasn’t easy. Initially, she felt pressure to prove herself as the only female employee at the depot, believing she needed to be louder and work harder to be recognised.
“I suppose, personally, I felt that as
Belinda Kruger (left) and a colleague manage freight at FedEx Albury, ensuring efficient logistics operations daily. Images: Belinda Kruger
a woman my voice was muffled, and I believed I had to speak louder to be heard,” she says. “In hindsight, though, I realise that perception came largely from my own experiences.
“Growing up, my father worked in transport his entire life, and all I’d ever seen was a male-dominated industry. However, from then to now, the industry has completely changed, and FedEx themselves have certainly never made me feel that way.
“It was probably my own perception – feeling as though I was the only woman I knew in the industry at the time – that motivated me to excel and do my best.”
Additionally, Belinda has faced ongoing medical challenges due to a gastrointestinal condition, which remained undiagnosed for most of her life until 2022. Since her diagnosis, she
has undergone multiple surgeries, with more anticipated in the future.
Belinda’s health issues have had an impact on her life, occasionally affecting her ability to manage day-today responsibilities.
“Some days, I experience significant fatigue and occasionally need time off to recover from surgeries or related illnesses,” she says.
Despite these difficulties, Belinda credits her inability to be negative, and her strong support network for enabling her to effectively manage her condition and continue excelling professionally.
“I must admit, I don’t really know how to be negative. I’ve always tried to put a positive spin on whatever comes my way,” she says.
“Maybe once or twice a year, I’ll have a moment where I think, “Why me?” But overall, I see everything –
big or small – as a challenge and an opportunity to learn and grow. In my view, there’s no problem that can’t be solved.
“I’ve been completely supported by my direct manager and my team at Albury. Having colleagues who can step in and handle daily tasks, even with guidance from me remotely when needed, has made a big difference.”
Explaining how her experiences have shaped her as a leader, Belinda said: “It has certainly made me more resilient and compassionate, recognising that everyone has their own journey, even if we don’t always see it. I strive to be understanding without overstepping, and I believe that my own challenges have helped me become a more empathetic and supportive leader.”
A DAY IN THE LIFE
As an Operations Supervisor at FedEx Albury, Belinda plays a crucial role in overseeing freight movement, team coordination, and depot efficiency. Her day typically begins at 5:30 AM, where she supervises the arrival of linehaul trailers, ensuring freight is unloaded, sorted, and dispatched efficiently. Her primary focus is to maintain smooth logistics operations, ensuring that deliveries are managed in a timely manner.
A key part of Belinda’s role is team leadership. She delegates tasks, supports her team, and ensures that drivers are well-rested and prepared for their routes. Driver fatigue management is an essential responsibility, and she ensures they have the necessary support to work safely and efficiently.
“I ensure that my team has the support they need, especially if they experience fatigue or encounter challenges,” she says. “It’s my responsibility to create a work environment where they feel comfortable seeking assistance. Additionally, I provide guidance and direction to help my team navigate daily operations successfully.”
Alongside managing her team, she also handles customer emails and inquiries, working to resolve any logistical challenges that arise. Belinda is actively involved in meetings and operational planning, contributing to strategies that enhance efficiency, productivity, and service quality at the depot.
Belinda Kruger, Operations Supervisor at FedEx Albury.
Management Systems (WMS) to track shipments in real time, ensuring accuracy and minimising disruptions. These systems help optimise inventory, streamline workflow, and maintain a high level of service reliability.
unable to be on-site, the WMS enables my team to accurately locate and ship packages with minimal disruption to daily operations,” she says. “It plays a crucial role in maintaining efficiency and ensuring smooth workflows, whether I’m at the depot or working remotely.”
Even when she is off-site, Belinda remains engaged by providing remote guidance to her team, ensuring operations continue without
she says. “Whether it’s overcoming personal hurdles, or managing the complexities of logistics, I’ve learned that resilience and adaptability are key. I strive to be the same person I was two years ago, just with more growth and experience.
“Staying authentic is important to
FedEx, which is definitely something I’d
relocating, and with my children having established friendships and routines, that’s a significant factor for me,” she says.
“That said, I’m always eager to learn and develop. I make it a goal to learn something new every day, and today, that’s this – stepping out of my comfort zone for a media interview.” ■
Belinda celebrates a proud moment with family, balancing career success and personal achievements.
SEPARATING FACT FROM FICTION
Industry experts break down fact from fiction, revealing how automation enhances efficiency, safety, and competitiveness in modern logistics.
Linde automated forklifts integrate seamlessly into warehouse workflows, ensuring efficiency, reliability, and cost savings. Images: Linde
infrastructure, along with other forms of shrinkage.”
Moreover, automation can help minimise personnel-related costs, including unscheduled absences, workplace injuries and illnesses, as well as expenses associated with amenities, facilities, and HR management.
“It also increases productivity overall with its capability for 24/7 operation, no break times or shift changes,” says Allan.
IT’S TRUE, AUTOMATION EXCELS IN REGULAR, REPETITIVE TASKS
Automation is well-suited for regular, repetitive tasks that require consistency and efficiency. By streamlining these processes, autonomous systems ensure reliability while reducing the risks associated with human error.
In materials handling, tasks such as put-away, staging, full pallet picking, and clearing pallets from conveyors or auto wrappers are suitable for automation.
“Automation improves your goods handling times and helps minimise personal injury as well as damage to goods and infrastructure as machines don’t get bored, tired, make mistakes, or take shortcuts,” Allan says.
NO NEED TO COMPROMISE ON SAFETY
Safety is a critical consideration in warehouse and logistics operations, and AGVs are designed to meet some of the highest safety standards in the industry.
“AGVs, to be compliant with ISO safety standards, must have extremely low failure rates for their safety system components (known as a PL-d rating),” says Allan.
This rating is just one tier below that of a commercial passenger aircraft (PL-e). To put it into perspective, the safety components are measured using the “Probability of Dangerous Failure per Hour (PFHd) 1/h,” which must range between 0.00001 and 0.0001 per cent –an exceptionally stringent requirement ensuring maximum reliability.
“Comparing this level of safety against that of a human operating a forklift is virtually impossible,” says Allan.
CHOOSING THE RIGHT PATH
AGVs have become a crucial component in modern materials handling, with many suppliers emerging as dedicated providers of these solutions. Subsequently, the notion emerged that dedicated automation providers should be the go-to for all automation solutions. However, as Allan explains, established companies with a long history in material flows and vehicle manufacturing can bring a broader perspective to automation.
Their expertise extends beyond just AGVs, integrating robust vehicle design with advanced navigation and robotics technology.
“Companies like Linde Material Handling have been around for decades, developing a deep understanding of material flows from delivery through to dispatch,” Allan says.
“We also have a long history of producing robust, reliable vehicles suited to materials handling applications in all conditions and we enhance those machines with innovative navigation and robotics technology to deliver a reliable automation solution that helps
customers optimise their internal material flows and significantly reduce costs.”
Allan says that this approach would ensure reliable automation solutions that enhance operational efficiency while offering flexible options.
AUTOMATION ISN’T LIMITED TO GREENFIELD OPERATIONS
A greenfield operation refers to a new facility, plant, or project that is built from the ground up on a previously undeveloped site. In manufacturing, logistics, and automation, these operations are designed without constraints from existing infrastructure, allowing companies to integrate the latest technology, layout designs, and automation solutions from the outset.
While greenfield sites offer the advantage of being purpose-built for automation, the belief that automation is only feasible in such environments is a common misconception. Existing brownfield sites – facilities with preexisting infrastructure – can also be adapted to incorporate AGVs and other automation technologies effectively.
With the right modifications and strategic planning, brownfield operations can achieve high levels of automation without the need for a completely new build. The key factors in determining automation feasibility are the extent of modifications needed to align with automation requirements and the organisation’s commitment to implementing these changes.
With the right approach, even longestablished facilities can successfully incorporate AGVs, as demonstrated by various automation projects worldwide, including in Australia.
“Linde Material Handling has successfully helped a number of brownfield operations around the world and, of course, in Australia, to integrate AGVs into their existing operation,” says Allan.
DEBUNKING JOB SECURITY CONCERNS
The role of automation in the workplace is often misunderstood, with concerns about job security being a common point of debate. However, as Allan explains, as industries face a shrinking workforce, automation is not about replacing human workers but rather enhancing operational efficiency
Linde AGVs work alongside human operators, streamlining logistics with safety, precision, and 24/7 operation.
by taking on repetitive and labourintensive tasks.
“Most employers we partner with undergo an upskilling transition with their existing staff (often training the staff about the automation itself) and enjoy stronger results,” he says. “So far, they have either been performing new processes that were difficult to find humans to do anyway, or the humans have been upskilled and retained within the business.”
BUSINESSES SHOULD CONSIDER TRANSITIONING TO ELECTRIC
As industries embrace automation, the shift towards electrification has become a factor in maximising efficiency and reducing reliance on manual intervention.
Advances in battery technology, automated charging, and fast-charging solutions are transforming the way AGVs interact with power systems, enabling seamless integration into material handling operations.
“Increasingly, AGVs without the automated charging option and Lithium-ION technology are starting to be regarded as only partial automation,” says Allan.
“Considering the overall industrial and even societal move toward electrification, transitioning to a fully electric fleet for any operation is recommended. This is also a great first step towards achieving future automation goals.”
AUTOMATION REQUIRES A HOLISTIC APPROACH
Automation in industrial and logistics operations goes far beyond simply replacing manual machines with automated alternatives. Automation is not simply about swapping out manual machines for automated versions –it requires a holistic approach that considers the entire operation.
Implementing automation without thoroughly analysing workflows, infrastructure, and workforce integration can lead to inefficiencies and missed opportunities.
“Simply getting a quote on a machine that looks similar to your manual machine will not yield the anticipated results,” says Allan. “Best practice is to partner with an automation provider, one that can work with you over
quite some time, to understand your operation holistically and build a longterm automation plan to improve your business.
“As a minimum, this should include recommendations and steps that you may not even see as part of the project, but which are critical to successful implementation.”
Allan outlined these considerations:
• How and when to engage your current workforce.
• Recommended facility/infrastructure improvements to best suit the automation.
• Training and upskilling of your team.
• Recommended changes to other processes to better suit automation and/or simplify the implementation change management for you.
• Traffic management for best AGV safety AND productivity.
• Safety procedural changes, risk assessments, etc.
• Changes to product, load units, storage philosophies, volumes, etc.
• Potentially even changes to the types of machines doing the work.
THERE ARE MULTIPLE PATHS TO SUCCESS
Preparing for automation is not just about adopting new technology – it’s about establishing consistency across operations to maximise efficiency and long-term benefits. From material flow and load units to traffic patterns and site conditions, every element of an operation plays a role in ensuring a smooth transition to automation.
“Again, it’s recommended to partner with a provider early, even if the plan to automate is very protracted (10 years + even),” Allan said. “A good provider can alert you to the “low-hanging fruit” that you can change now to prepare, such as charge area layout, traffic management or pedestrian segregation.
“They should also guide you through slightly bigger changes that you will need to complete for automation to work, such as floor repairs, varying power requirements in the charge area or racking changes.”
FINAL THOUGHTS
As industries navigate an era of rapid technological advancement, automation in materials handling is no longer a question of ‘if’ but ‘how and when.’ With proven reliability, efficiency gains,
and increasing accessibility, businesses that embrace automation will position themselves for long-term success.
While concerns about cost, complexity, and job security persist, real-world case studies show that automation complements human expertise, enhances safety, and drives operational excellence. Moreover, automation providers continue to refine their solutions, making them more adaptable to various operational environments.
Linde Material Handling exemplifies this approach, offering a range of robotic solutions designed to integrate seamlessly into existing workflows.
“Automation is a common topic for discussion among customers and Linde Material Handling has the equipment, the expertise and the solutions to meet almost any need,” says Allan. “Linde’s robotic solutions are largely based on the standard vehicles of the Linde series production, which are well proven.
“Combined with innovative navigation technology, which enables robotic vehicles to orient themselves without the need for mirrors or rails,
A Linde automated forklift navigates efficiently, enhancing warehouse productivity with advanced materials handling technology.
REVOLUTIONISING WAREHOUSE EFFICIENCY WITH BOWEN VSTORE
Bowen VStore maximises storage, boosts efficiency, accuracy, safety, automation, customisation and productivity.
As warehousing and logistics operations face increasing challenges in space optimisation, labour costs, and inventory management, businesses are looking for smarter solutions to stay ahead.
Bowen VStore – a Vertical Storage and Retrieval System – is designed to transform industrial warehousing by maximising storage density, improving productivity, and enhancing safety.
RESOLVING WAREHOUSE CHALLENGES
Space constraints, rising operational costs, and the demand for rapid order fulfillment are pressing concerns for warehouse managers across Australia. To enhance operations, businesses can benefit from a storage system that integrates seamlessly with static storage solutions while offering scalability, automation, and cost-effectiveness.
Bowen VStore is such a system. By leveraging vertical lift technology, it optimises storage density while
maintaining a compact footprint, reducing the need for costly expansions or relocations.
FEATURES OF THE BOWEN VSTORE SYSTEM
• Maximises storage efficiency: Reclaim up to 80 per cent of a warehouse’s space with the new system. This allows for better utilisation of existing floor space, reducing overhead costs and increasing storage capacity without requiring additional warehouse expansion.
• Improves productivity: This automated retrieval system improves picking efficiencies, enabling faster and accurate order fulfillment. It integrates into existing ERP stock control software and workflows, reducing downtime and boosting operational throughput.
• Enhances accuracy: With automated picking and inventory tracking, Bowen VStore reduces order errors, minimising costly returns. This level
of precision is crucial for businesses dealing with high-volume or timesensitive inventory.
• Optimises inventory control: The system’s automatic height sensing enhances real-time inventory visibility and stock management. This allows businesses to maintain optimal inventory levels and reduce excess stock, ultimately leading to improved cash flow management.
• Customisable to your warehouse needs: Bowen VStore offers a range of modular enhancements, including a tray divider system, heavy-duty capacity, and crane handling integration, ensuring adaptability to diverse industrial applications. Customisation ensures businesses get the best-fit solution for their specific operational requirements.
Bowen VStore enhances storage density, efficiency, and accuracy for industrial warehouse inventory management solutions. Images: Bowen Storage
Bowen VStore system improves warehouse organisation with vertical automated technology solutions.
VStore is engineered and certified for Australian operations, providing a local solution that meets stringent compliance requirements.
Traditional high-reach storage poses risks to workers. Bowen VStore eliminates these hazards with its ground-level access, reinforced safety features, and built-in access sensors, ensuring compliance with Australian workplace safety regulations. Safety is a top priority, and businesses adopting Bowen VStore can reduce workplace injuries and associated costs.
As automation continues to shape the future of warehousing, Bowen VStore delivers a balance of technology, efficiency, and user-friendly operation. By integrating seamlessly into existing warehouse environments, it allows businesses to enhance productivity without major disruptions.
THE FUTURE OF SMART WAREHOUSING
As e-commerce, retail, and manufacturing industries continue to evolve, businesses must adopt futureproof storage solutions to remain competitive. Automated vertical storage systems like Bowen VStore not only enhance space utilisation but also reduce material handling inefficiencies.
The impact of warehouse automation extends beyond efficiency. It enables businesses to better manage their workforce, ensuring employees focus on higher-value tasks rather than manual storage and retrieval. By reducing repetitive, labour-intensive tasks, companies can also address labour shortages and improve employee satisfaction.
With technology-driven warehousing on the rise, investing in intelligent storage systems is no longer an option –it’s a necessity. Bowen VStore is designed to help businesses stay agile, efficient, and prepared for the logistics challenges of tomorrow.
TRANSFORMING YOUR STORAGE STRATEGY
Maximising warehouse efficiency and productivity is critical for long-term business success.
By implementing Bowen VStore, businesses gain a competitive advantage through increased efficiency, enhanced safety, and smarter inventory
management, future-proofing their logistics and storage strategies.
The ability to scale, automate, and customise storage solutions is crucial in today’s dynamic market.
Whether scaling up operations or optimising existing workflows, Bowen Storage provides expert guidance and support every step of the way. ■
Discover how a Bowen VStore vertical storage system can revolutionise your warehouse operations today.
Visit:
www.bowenstorage.com.au/bowenvstore to learn more or speak with a Bowen Storage specialist about a customised solution for your business.
Bowen VStore integrates advanced technology, enabling simple operation and improved warehouse worker productivity.
Automated inventory scanning streamlines warehouse management, reducing errors and enhancing accuracy.
number one pressure cleaner brand, underscoring its continued leadership in the industry.
EXPANDED CAPABILITIES
The KM 100/120 R Bp 4SB sweeper, with four side brushes, is designed for largescale cleaning. It is compact, measuring 1.2m wide and 1.6m long, making it manoeuvrable even in tight spaces.
One of the key improvements is the floating main broom with an improved chevron bristle design, which enhances debris collection. Additionally, the sweeper has the longest reach out of any other in its class. The sweeper’s high dump debris container, with a
1.53m dump height, allows for easy emptying while the operator remains seated. Additionally, simple controls and a high, comfortable seating position improve visibility and ease of use.
FOUR SIDE BRUSHES FOR INCREASED COVERAGE
The new four side brush attachment extends the cleaning path to 2.28m, nearly doubling efficiency compared to the standard two-brush model. This added functionality makes it suitable for cleaning large areas quickly, reducing both cleaning time and operator fatigue. The attachment can also be folded up
to navigate through narrower spaces, allowing access to areas as small as 1.3m
Industries that require frequent and dirt and light debris removal from large areas, such as warehouses, entertainment precincts, rail stations, car parks, and public areas, are expected to benefit from this sweeper’s capabilities.
OPERATOR COMFORT AND PRACTICALITY
Beyond performance, the KM 100/120 was designed with operator comfort in mind. Features like a high seating position, intuitive controls, and toolfree brush exchange make operation and maintenance more convenient. With an area performance of up to 13,800 m2/h, and zero-emissions operation, this sweeper provides a highly effective and efficient cleaning solution.
Kärcher’s latest product developments reflect an industry-wide move towards greater efficiency, lower total cost of ownership, and increased sustainability. The new cold water stationary pressure cleaners and the KM 100/120 R Bp 4SB sweeper are designed to meet the practical needs of businesses seeking reliable, effective cleaning solutions.
Kärcher’s pilot customers have given positive feedback on the pressure washers.
“Our pilot dealers have appreciated the improved pump performance and modular nature in its design,” says Nathan.
“This coupled with our motor technology means we are confident that we have a strong and competitive range in this category.”
Find out more about the new range at karcher.com.au” ■
A worker uses a Kärcher stationary pressure cleaner to efficiently remove dirt from farm equipment. Images: Kärcher
TREDEFINING WAREHOUSE MANAGEMENT FOR THE 21ST CENTURY
Thomax, founded by Thomas Jackson, evolved from warehouse inefficiencies into a provider of modern WMS solutions.
he logistics and supply chain sector are one of the most critical yet challenging industries in the modern world. As businesses worldwide strive for efficiency, speed, and accuracy, warehouse management has become a key battleground.
Enter Thomax – a company born out of necessity but fuelled by innovation. Under the leadership of its Founder and Managing Director, Thomas Jackson, Thomax is a specialist in warehouse management systems (WMS).
AN UNEXPECTED JOURNEY
Thomas’ entry into the world of logistics wasn’t conventional. Originally studying electronics engineering, he never anticipated a career in warehousing.
“I fell into running a warehouse,” he says. “No one wakes up and says, ‘I’m going into supply chain.’ We all fall into it one way or another.”
In the mid-2000s, Thomas found himself managing a warehouse supplying Australian retailers such as Woolworths, Coles, and Bunnings. The operation was mired in inefficiencies, with outdated paper-based systems, carbon copy invoices, and a general lack of visibility.
“If a customer called asking where their order was, the best answer we had was to hope it showed up before they asked again,” he says.
To combat these inefficiencies, Thomas began writing scripts to automate processes, initially just to make his own job easier. What started as a few simple scripts soon evolved into a fully-fledged WMS.
“I built a crude EDI script that reduced keying errors and saved us hours. Over time, I realised we needed a proper system – not just a patched-together solution.”
When the company agreed to invest in a WMS, Thomas scoured the market for a solution. But what he found was either too restrictive or required customisation.
“None of the off-the-shelf solutions fit our business model,” he says. “So, I decided to keep building.”
That decision would lay the foundation for Thomax.
SCALING THOMAX FROM A SINGLE WAREHOUSE
The first breakthrough moment came when other companies started taking notice of the system Thomas had built.
“People would see what we had and ask if they could buy a licence,” he says.
This organic demand pushed him to transform his in-house solution into a scalable product. Fast forward to today, and Thomax has a global footprint, with offices in Australia, New Zealand, Singapore, the United States, the United Kingdom, and Canada.
“We work with everyone from small businesses in a tin shed to multinational corporations,” says Thomas.
The company’s client roster includes names like JD Sports, Toys R Us, Starbucks, and Burger King. Even Australia Post used Thomax’s WMS for its now-discontinued third-party logistics (3PL) operation.
“We knew we were onto something when major brands started knocking on our door,” Thomas says. “It validated what we had built.”
A WMS BUILT FOR TODAY
One of the biggest differentiators for Thomax is that it was “born in the 21st century”. Many legacy WMS platforms are built on decades-old architecture, which can hinder flexibility and innovation.
“The world of supply chain has changed drastically – even in just the last five years,” says Thomas. “Yet many WMS platforms still operate on 30- or 40-year-old cores.”
Thomax’s modern, cloud-based infrastructure allows businesses to adapt to the changing logistics landscape. From high-volume e-commerce fulfilment to complex cross-docking operations, the system is designed to handle diverse workflows with minimal friction.
“Warehousing isn’t just about shipping pallets anymore. It’s about split-case
picking, each picking, kitting, and integrating seamlessly with carriers,” says Thomas.
Integration is another area where Thomax shines.
“If you’re processing thousands of e-commerce shipments a day, you need automated label printing that just works,” says Thomas. “The difference between a half-second delay and instant processing can be massive in a high-volume operation.”
One case study illustrates this well. A client transitioning from a legacy WMS to Thomax decided to run a parallel test, processing 100 orders in each system. The old system took four and a half hours. Thomax completed the same workload in 45 minutes.
“It wasn’t one big change – it was a series of small efficiencies adding up,” Thomas explained.
NAVIGATING THE CHALLENGES OF GLOBAL EXPANSION
With offices spanning multiple continents, Thomax has faced the typical hurdles of international expansion. Regional specialisations, differing compliance requirements, and varying market needs all require careful navigation.
“It’s things like different tax regulations, carrier integrations, and
even terminology. What Australians call a ‘consignment note,’ Americans call a ‘shipment,’” Thomas explains.
Yet, the challenges have also brought opportunities. By having a presence in multiple time zones, Thomax can offer 24/7 customer support.
“A client calling at 2 AM in Australia might get connected to our team in Toronto – but they’ll still receive the same seamless service,” says Thomas.
AUTOMATION AND AI
Looking ahead, Thomax is placing emphasis on automation, robotics, and AI-driven optimisation.
“We’ve always been at the forefront of robotics in warehousing,” Thomas says. “But we’re also focused on seemingly simple things – like making label printing as fast as possible – because those efficiencies add up.”
While he remains tight-lipped about upcoming projects, Thomas hints at groundbreaking innovations on the horizon.
“We’re working on something that’s the first of its kind in the Southern Hemisphere. But I can’t say more just yet,” he teases.
One thing is clear: Thomax has no intention of becoming complacent.
“The problem with legacy WMS providers is that they build a product and
Digital warehouse management –real-time inventory tracking and optimisation for modern logistics. Image: onephotostock.adober.com
then just sell it for decades with minimal updates. We’re the opposite – we evolve every single day.”
A VISION FOR THE NEXT DECADE
Thomas envisions Thomax continuing to push boundaries in warehouse management.
“We want our customers to be ahead of the curve, not just reacting to change,” he says.
That means continuous investment in new technologies and maintaining a customer-centric approach. As for broader industry trends, Thomas highlights three key shifts: rising customer expectations, the end of ‘justin-case’ inventory models, and the growing importance of automation.
“Staff shortages are the number one issue in warehousing today. That’s driving businesses to invest in automation and AI-driven decisionmaking,” he says.
Ultimately, Thomax isn’t just another WMS provider – it’s a company built on solving real-world logistics problems. From a makeshift script in an Australian warehouse to a global force in warehouse management, the company’s journey is a testament to the power of innovation, resilience, and staying ahead of the curve. ■
HOW INVOICE FINANCE TRANSFORMED A LOGISTICS BUSINESS
Keeping freight on the move – and cash flowing – has been at the heart of more than two decades of success for Global Trade Logistics.
For a smaller freight-forwarding company to compete with international behemoths, Global Trade Logistics (GTL) founder Gary Coutsoudis knows he and his team must out-perform.
That includes crucial factors, such as delivering exceptional customer service and playing it smart with financing. On the service front, he is proud of the culture the company has created –built around personalisation, flexibility and relationships – as it handles air and sea freight, customs clearances, warehousing and distribution services.
“From the smallest client to the big multinationals, they all want service. We’re very good at that and it’s something I’ve instilled in the staff from the very beginning,” Gary says, who leads the team of 15 at GTL, which has offices in Sydney and Brisbane servicing every port and location throughout Australia, as well as agents in Asia, Oceania, Europe and the United States.
The service-led approach has paid off. Operating for more than two decades as a family business, GTL has built is reputation across Australia, Asia, Europe and the US for transporting goods from food and wine to furniture, stone, tiles and marble products, oversized machinery, plus vehicles and automotive products.
One memorable instance demonstrates the benefit of great service for Gary. Many years ago, another freight forwarder opted out of an air-freight shipment for its client, a Hungarian-based water-treatment company. So, GTL stepped up, did the job and impressed the client, securing its business.
“Unbeknown to me, they were just about to be bought out by a big multinational,” Gary says. “That relationship has since grown from one
small shipment into a multi-milliondollar client.”
GTL’s pledge is to ensure businesses safely and cost-effectively navigate an increasingly dynamic trade environment. Being smaller and more agile helps. For example, having multiple independent agents in China is advantageous when setting freight rates.
“We can pick and choose rates from different agents, whereas the big guys have to stick to rates set by their head office,” says Gary.
MONEY MATTERS
Financing has been another vital area of focus for Gary since he set up the business in 1999, following a split from a previous long-term business partner.
After that upheaval, money was initially tight. Relying on a simple cheque account and not having property as collateral for bank financing, GTL was operating on a “shoestring” budget that restricted growth.
“For the first three or four years, I just had to rebuild,” Gary says.
Key to the turnaround is the banking relationship he initiated with Westpac that’s become a 20+year partnership.
“They’ve helped us all along the way with home loans and business facilities. They’ve been very, very supportive,” Gary says.
GTL’s biggest challenge in the early days was cash flow. Fortuitously, in 2008, Coutsoudis’s accountant recommended invoice finance – aka debtor finance – and it’s been a gamechanger.
“I would highly recommend this facility to others,” Gary says. “If they’ve got a good client base, but their cash flow is tight, you just can’t beat it.”
How does it work? In essence, invoice finance is a flexible line of credit linked
to and secured by outstanding accounts receivable. The Westpac facility allows businesses to use unpaid invoices to unlock up to 85 per cent of their value, boosting cash flow for operating expenses and growth opportunities – and it’s a tool that can grow with a business. The more invoices issued, the more funds that can be accessed.
Westpac also offers a 24/7 self-serve portal, enabling the business to upload invoices in seconds and draw down funds in minutes, which helps reduce paperwork and administration.
NO CASH FLOW HURDLES
Today, GTL has a large invoice finance facility with Westpac. This means GTL can service its global partners and support global trade as goods are moved quickly and seamlessly. Gary said it has been crucial to GTL’s growth.
There’s no waiting for invoices to be paid. Gary explains that with a multinational client, one invoice alone could be worth hundreds of thousands of dollars.
“If you are operating just on an overdraft, you’ve got to wait 30-90 days to get that money. However, with invoice finance, GTL gets 85 per cent of the invoice up front, freeing up cash to service the client and funds to run the business,” he says. “Just like an overdraft though, it’s crucial you stay on top of your collections.”
It created cash flow for GTL to expand beyond traditional markets such as Australia and the US into fast-growing locations across Spain, Turkey and China, with the Asian powerhouse being a strong growth region.
FUTURE POSITIVE
With GTL performing well in multiple markets, Gary is confident of ongoing success.
The business’s experience and
service ethic will hold it in good stead, he believes, and it’s in sound hands with son Christopher following in his footsteps, supported by GM Daniel Jovanovic, CFO Toufic Khoury and a fabulous team.
Invoice finance has also been key to the business’s expansion to date and Gary anticipates his long-term relationship with Westpac will ease any financing needs as the business seeks further growth, with hopes to open a Melbourne office soon.
The bank has also helped with mortgages to purchase several commercial properties. “They’ve been brilliant,” he concludes. ■
T&Cs
This information is general in nature and has been prepared without taking your personal objectives, circumstances and needs and into account. You should consider the appropriateness of the information to your own circumstances and, if necessary, seek appropriate professional advice. Consider the terms and conditions for the product before making any decision.
(From left to right) Chris Coutsoudis, Gary Coutsoudis, and Daniel Jovanovic. Images: Westpac
Westpac’s invoice finance facility has created more cash flow for GTL to expand.
Bowen VStore revolutionises warehouse efficiency with a high-density, small footprint vertical storage system.
• Maximise Floor Space: Get more from every square metre.tre
• Improve Productivity: Fast picking and streamlined operations.
• Increase Cost Efficiency: Compact design, huge benefits.
• Easy Integration: Sync with your ERP stock control software.
Real-time insights optimise efficiency and streamline operations.Image: panuwat/ stock.adobe.com
EFFICIENCY THROUGH UNITY
Here’s how Softeon’s Warehouse Management System (WMS) enhances warehouse operations through intuitive UI/UX, adaptability, and scalability.
Softeon, a specialist WMS solution company founded in 1999, is capable of handling warehouse complexities ranging from simple (Level 1) to highly automated (Level 5) environments. Its single, unified WMS eliminates the need for multiple specialised systems, ensuring seamless scalability while maintaining operational visibility and efficiency.
According to Scott Gillies, the company’s Australasian Managing Director and Vice-President, Softeon’s approach to WMS is designed to simplify implementation and scalability, catering to both large-scale automated facilities and smaller, manually operated warehouses.
“If you look at the market here, you’ll find companies with large, highly automated facilities who also operate smaller sites,” says Scott. “The challenge is managing both without needing multiple WMS solutions. Our focus is on delivering a single WMS that adapts seamlessly to any warehouse, regardless of its complexity.”
One of the critical aspects of modern warehouse operations is user interface (UI) and user experience (UX).
A well-designed UI/UX can improve productivity, reduce onboarding times, and minimise errors in day-to-day warehouse tasks.
“We offer a single WMS that adapts to all these levels,” said Scott. “Some of our facilities use it with hundreds of users, integrating with automation systems like ASRS, voice picking, and robotics – handling as much complexity as needed.”
Softeon’s WMS has been engineered to balance depth of functionality with ease of use. Unlike legacy systems, which often require training and complex navigation, Softeon’s intuitive design ensures that new hires can quickly adapt to the platform, leading to faster deployment and reduced operational downtime.
“The time savings that come from an optimised system are significant, and we’re focused on ensuring that efficiency is reflected in the user experience and interface,” says Scott.
“Depending on the customer, different users may need to see different fields, screens, or workflows. Our system allows for this level of customisation through configuration
rather than requiring custom development, making it much more flexible, specific to their operations, and user-friendly.”
As supply chains become increasingly dynamic, adaptability is a core requirement for any WMS. Softeon’s approach to a single-system solution ensures that businesses can scale up or down without the need for additional WMS platforms, avoiding inefficiencies and visibility gaps. This capability is particularly valuable in today’s market, where businesses must pivot rapidly to meet evolving customer demands and
Scott Gillies, Vice President & Managing Director, ANZ. Image: Softeon
unexpected supply chain disruptions.
“From a scalability perspective, we’ve built tools into our WMS to simplify configuring new businesses and warehouses,” says Scott.
“One of the industries where we have the most customers is third-party logistics (3PL), so we’ve made it easy to onboard new businesses and customers using our configuration tools.”
When asked about the common challenges warehouses face with legacy systems, Gillies highlighted onboarding difficulties, inefficient navigation, and fragmented systems that reduce overall operational visibility. Many warehouses using older WMS solutions struggle with siloed data, where information is not displayed in a unified view, making real-time decision-making more difficult.
A major differentiator of Softeon’s WMS is its ability to accommodate various levels of warehouse automation. From manual operations to fully automated facilities incorporating Automated Storage and Retrieval Systems (AS/RS), robotics, and voicedirected workflows, Softeon’s flexible configuration tools allow warehouses to adjust their system parameters without the need for costly software modifications.
“Onboarding is a key factor – if a system is easy to use, it’s easier to bring on new people. Change management also becomes smoother when the UI is modern and familiar, similar to the apps people already use on their phones,” says Scott.
“A streamlined interface helps users pick it up quickly and start working efficiently.
“When screens are optimised, productivity improves – operations move faster, and users can navigate from screen to screen without unnecessary steps.
“For example, when using an RF device, there are no wasted scans or extra steps, ensuring a seamless workflow.”
For third-party logistics (3PL) providers, the ability to onboard new customers swiftly is a key operational advantage. Softeon has developed a configuration tool that allows businesses to replicate warehouse setups and apply customisable workflows in a fraction of the time typically required for a new WMS
implementation. This not only accelerates go-live times but also ensures consistency across multiple warehouse sites, reducing operational inefficiencies.
Another feature of Softeon’s system is the ability to integrate seamlessly with existing technologies and warehouse automation tools. Many companies transitioning from legacy systems face challenges when integrating WMS with newer robotics, AI-powered analytics, and cloud-based inventory tracking solutions. Softeon’s unified WMS mitigates these challenges by providing built-in compatibility with a range of automation and digital tracking solutions, helping businesses futureproof their warehouse operations.
Looking ahead, Softeon is focusing on AI-driven enhancements, improving automation integration, and responding to emerging supply chain disruptions with forward-thinking WMS capabilities.
“We strive to remain a visionary leader in functional capabilities, consistently earning top rankings from Gartner. At the same time, we actively incorporate customer feedback through our Customer Advisory Board, which helps shape new capabilities,” says Scott.
With a focus on warehouse efficiency rather than peripheral logistics functions, Softeon continues to refine its solutions in line with evolving industry demands. The company also
anticipates greater adoption of AI and machine learning within WMS platforms, enabling warehouses to optimise picking routes, forecast inventory needs, and enhance predictive maintenance strategies.
“We stay ahead by integrating the latest trends and technologies, including AI, into both our solutions and our organisation,” says Scott.
“Our focus is on ensuring we remain one of the most advanced systems in terms of integration – whether with robotics, automation, or other cutting-edge capabilities. Continuous investment in our product is a key priority for us.”
Softeon’s philosophy of a single, scalable WMS underpins its commitment to delivering efficiency and adaptability in warehouse operations. As businesses navigate supply chain uncertainties and increasing demand for automation, solutions like Softeon’s WMS will play an important role in maintaining operational efficiency.
“One of our greatest strengths is that all our efforts – our 600+ employees, research, development, and investments – are dedicated solely to warehouse management systems and warehouse execution capabilities,” says Scott.
“We do not focus on transportation, inventory replenishment, or demand forecasting. Instead, every innovation we pursue is aimed at maximising efficiency within the warehouse.” ■
Collaboration in warehouse management: leveraging data-driven insights for smarter logistics decisions. Image: Shutter B/stock.adobe.com
MLA delivers reliable forklift solutions, empowering Australian businesses with efficiency, safety, and sustainable operations. Images: MLA
RELIABILITY IN THEIR DNA
MLA Complete Forklift Solutions leads Australia’s forklift industry with reliable equipment, service and sustainable initiatives for large and small businesses nationwide.
Forklifts are an indispensable piece of equipment across every industry in Australia. They are essential for everything from manufacturing to retail and help to make logistics for business to business or business to consumer seamless.
A LEGACY OF EXCELLENCE
For almost half a century, MLA has been a key player in the material handling industry, providing forklifts known for their reliability, safety, and strong customer support. The
operations across various sectors. Its core business revolves around the sale, hire and service support of materials handling equipment.
“Complete Forklift Solutions for everything from one-tonne pallet movers to 45-tonne capacity reach stackers and everything in between and we are a proud and trusted partner for large and small companies across Australia,” says MLA National Sales Manager, Steve Kent.
MLA’s network includes eight branches in Sydney, Melbourne,
supplemented by a regional authorised dealer network.
As the exclusive Australian distributor for Mitsubishi Forklifts, Nichiyu Forklifts, HELI Heavy Forklifts, and MLA Vulcan Equipment, MLA supplies a range of forklift solutions suited to various industries.
MLA conducts site surveys and provides experienced sales consultants to help businesses find the right solutions. Its mobile service technicians operate across eight branches, offering ongoing support to
An MLA Mitsubishi forklift loads a large pallet of wooden materials.
MLA supplies a range of forklifts, including Mitsubishi models, to support diverse material handling needs across Australian industries.
investments in the stock we keep at our branches, which means we can supply equipment to our customers when they need it,” says Steve.
EXCEEDING BUSINESS EXPECTATIONS
Local businesses deal with various challenges related to their plant and equipment, including safety, budget limits, and site restrictions. Partnering with a specialist like MLA can help navigate these issues effectively.
For instance, the transition from traditional LPG and diesel fuel to greener battery electric technology is a shift many businesses are undertaking. MLA has become a partner assisting various businesses through this process.
“Our experienced sales consultants are able to recommend the most effective equipment, ensuring a seamless transition to more sustainable operations,” says Steve. MLA prioritises quality, safety, and environmental standards across its operations, providing businesses with equipment suited to a range of tasks.
A Mitsubishi forklift from MLA lifts a heavy paper roll, ensuring safe and efficient handling.
UNIFIED CONTROL SYSTEMS ARE THE FUTURE OF WAREHOUSE EXCELLENCE
Is your traditional Warehouse Management System (WMS) keeping up with today’s demands? Discover how doWarehouse offers flexibility, scalability, and seamless automation control for modern operations.
Karl Friesenbichler ensuring warehouse efficiency, emphasising the role of automation in modern logistics. Images: Ferag
The traditional Warehouse Management System (WMS) model is gradually becoming less suited to meet the evolving needs of today’s automated warehouses.
As consumer behaviour shifts, especially with the rise of e-commerce, warehouses must evolve into fully integrated, omnichannel operations. This transformation demands more than just the management of manual processes; it requires the management of advanced automation, flexibility, and adaptability across various types of automation.
Ferag set out to develop doWarehouse as a solution designed for the future.
Inspired by the need for a unified system that could seamlessly control both warehouse management and automation, doWarehouse was born out of a desire to offer businesses a flexible, vendor-agnostic platform.
“Many solutions available today are tied to specific vendor hardware, which can create limitations,” says Karl Friesenbichler, Regional CEO for Asia Pacific, Ferag.
“We wanted to offer an agnostic solution, allowing customers to choose the best automation for their needs, with the flexibility to integrate different vendor hardware, all managed by a single solution.”
ADAPTING TO CHANGE
doWarehouse key features prioritise flexibility and simplicity.
“Unlike other systems doWarehouse is vendor-agnostic,” says Michelle van Driel, Head of Intralogistics Consulting, Ferag.
“This allows companies to select the best automation solutions from different vendors while managing everything under one unified platform. With doWarehouse, warehouses benefit from the flexibility of mixing and matching hardware without the limitation of being locked into a single vendor.”
Additionally, the platform simplifies operations by providing a single system for controlling and managing automation, reducing the complexity of training and change management for warehouse teams.
This streamlined approach also leads to cost savings by minimising licensing fees, as organisations only
“We have some unique modules that align with our approach,” adds Michelle.
“One exciting development is the pre-built integration with the Ferag Skyfall pouch system. doWarehouse and Skyfall together can reduce lost sales, enable faster restocking, improve space utilisation, streamline operations, and reduce cost in stores. It does this by controlling the orders and inventory that allow warehouses to sequence
receives their order as one consignment or to ensure store cartons are sequenced in a way that supports a direct-to-shelf model in stores.”
Built on Kubernetes architecture, doWarehouse ensures scalability and ease of upgrades, making it a modern solution designed to evolve with changing industry needs. These features position doWarehouse as an adaptable solution for today’s dynamic warehouse environment.
reciprocity and domestic industry support.
“The EU previously had a 10 per cent tax on U.S. cars, and now it’s 2.5 per cent—matching our rate. This is about equal terms. When they charge us, we charge them the same,” he said.
On semiconductor and pharmaceutical tariffs, Trump stated that the 25 per cent rate could increase over time.
“It [tariffs on semiconductors and pharmaceuticals] will be 25 percent and higher, and it will go very substantially higher over the course of a year,” he says. “But we want to give them time to come in because, as you know, when they come into the United States and they have their plant or factory here, there is no tariff. So, we want to give them a little bit of a chance.”
The administration says the tariffs
WHAT IT MEANS FOR AUSTRALIA AND THE BROADER INDUSTRY
Trump’s proposed 25 per cent or higher tariffs on autos, semiconductors, and pharmaceuticals could impact Australian industry and supply chains.
One area of concern is the semiconductor and electronics supply chain. If chipmakers shift production from Asia to the U.S., sourcing essential components used in Australian industries, including electronics, automotive, and medical devices, could become more expensive.
The automotive industry in Australia could face price adjustments and longer lead times for U.S.-manufactured vehicles and spare parts. If American automakers respond to tariffs by reshoring production, their supply
changes for imported medical supplies and drugs. If U.S. pharmaceutical companies face new costs due to tariffs, adjustments may follow for Australian hospitals, medical distributors, and consumers.
HISTORICAL CONTEXT AND INDUSTRY RESPONSE
During his first term in office, Trump imposed a series of tariffs on China and the European Union. The previous steel and aluminium tariffs led to changes in supply chains. In 2018, Australia was initially granted exemptions from steel and aluminium tariffs under Trump’s trade policies. The new measures remove these privileges.
The Australian Industry Group (Ai Group) commented on the potential effects of the tariffs.
Pharmaceutical production could face whigher costs as Trump’s tariffs impact global supply chains.
Image: Pongvit/stock.adobe.com
the complexities of the aluminium trade.
“Bauxite, alumina and aluminium are globally traded and there are interdependencies in these supply chains,” she said. “It’s early days and we are still working to understand the impact of tariffs on Australia’s aluminium trade. We will continue working with the Australian government and its representatives on this important issue.”
Following Trump’s announcement that Australia would not be exempt from steel and aluminium tariffs, Australian Prime Minister, Anthony Albanese, said: “This is against the spirit of our two nations’ enduring friendship and fundamentally at odds with the benefits our economic
With the U.S. seeking to increase domestic manufacturing, it may need to import more raw materials, including critical minerals and rare earths. Australia has resources in these sectors.
Rare earth minerals, which are used in semiconductor and battery production, are present in Australia. If U.S. manufacturers increase domestic chip and electric vehicle production, demand for these materials could grow.
Penny Wong, Australia’s Minister of Foreign Affairs, commented on the U.S. stance on critical minerals in an interview with the ABC, stating: “President Trump’s administration has talked about the importance of critical minerals... and has talked about the
many critical minerals. You would anticipate being as disciplined and as focused as we are, of course we listened to those signals.”
Additionally, if trade tensions between the U.S. and China evolve, Australian businesses may find themselves positioned as alternative suppliers in various markets. The next developments in this trade policy landscape will be closely watched by industry leaders and policymakers. For businesses, staying informed will be critical. Some industries may adjust costs, while others could explore new markets. Trump’s trade policies will influence global commerce, and Australia will assess the potential changes. ■
Stay ahead of the curve in logistics, warehousing, and supply chain management. MHD Supply Chain Solutions Magazine o ers the latest trends, thought leadership, and actionable insights you need to drive your business forward.
Unlock the ideas, information, and strategies that are shaping the future of supply chain management—only available to MHD subscribers. Don’t miss out on the critical insights that can give your business the edge.
•One-year subscription: $99 for 11 issues
•Two-year subscription: $179 for 22 issues
•Auto-renew subscription: $95 per year Scan to subscribe
Contact: subscriptions@primecreative.com.au
Visit: mhdsupplychain.com.au/subscribe/
PEOPLE ON THE MOVE
ARGON & CO
Argon & Co has promoted Joe Williams to Managing Principal. Since joining Argon & Co in 2020, Joe has made a significant impact and will continue to drive value creation for clients, leveraging his extensive expertise in strategic procurement and project management. His leadership and innovative approach have been instrumental in achieving operational excellence and client satisfaction.
VANDERLANDE
Alex Dalton has joined Vanderlande as Sales Manager ANZ, bringing over a decade of experience in sales and strategic management. Previously at Redearth Energy Storage and Schneider Electric, he excelled in business growth and client relations. Known for his strategic, hands-on approach, Alex has exceeded revenue targets and led training initiatives across diverse markets.
At Vanderlande, he will focus on expanding client engagement and partnerships across Australia and New Zealand.
MACHSHIP
MachShip has appointed Liam Mallett as Head of Strategic Partnerships & Marketing. Bringing extensive experience in logistics technology and digital transformation, he previously led Doddle’s Asia Pacific growth, including a key partnership with Yamato Holdings, and spearheaded digital transformation at Kings Transport. At MachShip, Liam will drive strategic partnerships and marketing as the company expands into New Zealand and explores further international growth.
LINDE’S AGV
Linde’s Automated Guided Vehicles (AGVs) are at the forefront of transforming warehouse operations. These innovative machines navigate autonomously, using advanced SLAM (Simultaneous Localisation and Mapping) technology, eliminating the need for infrastructure changes. Built on reliable Linde forklift models, AGVs provide safe, efficient, and flexible solutions for tasks such as material transport, pallet handling, and order picking. Designed for seamless integration, they enhance productivity by reducing labour costs, minimising human error, and optimising storage capacity. With over 20,000 hours of proven performance, Linde AGVs are renowned for their durability, reliability, and ability to increase operational uptime. Their versatility, combined with cutting-edge technology, makes Linde AGVs a perfect choice for businesses looking to embrace automation and boost operational efficiency.
BHD’S CANTILEVER RACKING SYSTEMS
BHD’s cantilever racking systems are designed to optimise warehouse efficiency and safety. Ideal for storing large, irregularly shaped, or longsized goods, the 5791mm cantilever racks provide a flexible design and superior load-bearing capacity. These racks allow for better space utilisation and easy access to goods, making warehouse operations more efficient. In addition, BHD incorporates the 4877mm pallet racking system for high-strength storage of palletised goods, improving workflow speed. BHD’s racking solutions ensure maximum storage capacity while prioritising safety with advanced fire-resistant systems, offering protection and peace of mind in any warehouse environment.
For more information, visit: https://www.bhdstorage.com.au/
ADDVERB UNVEILS HOCA
The Hino 300 Series Hybrid Electric offers the perfect solution for businesses seeking an eco-friendly alternative without compromising on performance. Powered by proven Toyota Group hybrid technology, the 300 Series reduces fuel consumption and emissions by up to 20 per cent. With a 4.0L turbo-diesel engine and onboard electric motor, it delivers 110kW of power and 470Nm of torque. No charging is required, providing unlimited range. The range includes models from 4.5 to 8 tonnes GVM and can be customised for any business need. With a suite of safety features and 16 per cent lower maintenance costs, it’s a smart, costeffective choice for today’s fleet operators.
For more information, visit: https://www.hino.com.au/300/
Addverb introduces HOCA, a Horizontal Carousel System developed in collaboration with Kardex, designed to revolutionise the storage and picking of small and medium-sized goods. HOCA features a dynamic design with a unique 180° shelf rotation mechanism, bringing products directly to the operator for faster retrieval times and enhanced operational efficiency. Its versatility allows it to handle high SKU assortments and fast-moving order fulfillment, making it ideal for industries like quick commerce, pharmaceuticals, and auto spare parts. The system maximises storage density by utilising both vertical and horizontal space, and it supports temperature-controlled operations for sensitive products. With multi-level stations, high picking accuracy, and the ability to support up to 90 Kg per shelf, HOCA increases productivity while optimising space and speed in warehouse operations.
For more information, visit: https://addverb.com/
THE HINO 300 SERIES
