Media Kit 2026
Insight has been the leading opthalmic industry publication in Australia for more than 50 years. Insight is highly targeted with a focus on eyecare professionals and executives making key purchasing decisions within their practices.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department
you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Insight reaches eyecare professionals around Australia by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
76.4K
5,102
open rate
35,337
click rate 13.2%
6,167
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over Eyecare Professionals with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial every quarter – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial every quarter – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial every quarter – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
What the industry says
“As a busy practitioner, Insight keeps me up -to-date with ground-breaking research and the latest technological advances in ophthalmic equipment, and provides me with practical clinical resources. The platform is an efficient and reliable way for practitioners and support staff to stay informed about the developments in the ophthalmic industry.”
Shonit Jagmohan, optometrist and director, Vision Camberwell
“Having an independent practice with only four staff, one can lose touch with the industry, but Insight keeps me up to date with latest developments and new technology. I’m a reader of the print copy, and tend to read what catches my attention online with the weekly newsletter and the digital version of the magazine too. I’m an occasional contributor, and appreciate having a platform to discuss and debate important industry issues.”
Jim Kokkinakis, principal optometrist, The Eye Practice
“Insight is my first port of call to gain an update on the eye health industry. The coverage is balanced and professional. I have been impressed with the extent to which the articles are researched and organised with the clear intention of providing a full perspective on issues. There is a good balance of clinical, industry, political and business news. It is a required read for all eyecare professionals.”
Dr Peter Sumich, partner, Hunter Street Eye Specialists Parramatta; president, Australian Society of Ophthalmologists
“There’s no doubt that Insight is known as a trusted source of information for eye health professionals, with in-depth reporting delving into the latest news and topics across optics. It’s one of the many reasons why advertising with Insight is so valuable, their investigative drive and platform provides opportunities for everyone within the eye health industry to connect and engage. Working with the team at Insight is simply a pleasure too – professional, accessible and innovative. A fantastic publication with a real purpose to deliver and share the latest news.”
Amie Ryalls, head of professional communications, Specsavers Australia and New Zealand.
“As a clinical ophthalmologist, and also in my role as treasurer of the Australian Society of Ophthalmologists, I find Insight magazine a great resource for finding what’s going on in the vision care industry broadly, and in my specific clinical fields (cornea, cataract, refractive). The reporting is timely, and I find it accurate and useful. I do like it when I hear the opinions of my colleagues in my field on various topics. I also use the website resources when I’m searching for historical information on a particular topic. I have been interviewed by the editor who’s sensible and sensitive person who asks the right questions.”
Dr Laurie Sullivan, founding director, Baydside Eye Specialists, and Laser Sight Melbourne
“ZEISS Medical Technology and ZEISS Vision Care have been working with Insight for a number of years. We have found Insight to be professional and easy to work alongside. Their knowledge of the ophthalmic industry is considerable, and their journalists are continuously investigating the latest information and trends. Not only are the account managers efficient and easy to communicate with, but we also have regular contact with the editor and the journalists. Insight constantly looks for innovative marketing solutions and their increased focus on their digital platforms will be very beneficial to all advertisers. A great magazine and a great team to work with.”
Paul Seddon, strategic marketing manager, ZEISS Medical Technology Business Group, ANZ
A sample selection of our audience
Professor Andrew Chang, head of ophthalmology, Sydney Eye Hospital. (INS Feb 2025)
Jillian Campbell, principal optometrist Richard Lindsay & Associates.
(INS May 2025)
Jim Kokkinakis, principal optometrist The Eye Practice. (INS Aug 2023)
Susan Ang, principal optometrist Eyestore.
(INS Apr 2025)
Professor Graham Barrett, AUSCRS founder and world-leading ophthalmologist. (INS Apr 2024)
Professionals most engaged with our content include: Independent optometrists, ophthalmologists, and other supporting eyecare professionals including orthoptists, optical dispensers and practice managers.
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Wednesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
BANNER (ROTATING)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Solus EDM
Webskin
At Insight we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An in-depth look at your business, and the impact it is making on the industry.
An educational article developed with support from Insight that helps optometrists build clinical knowledge and maintain registration.
An article that homes in on the specific features and benefits of a particular product or service.
profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Company profile (Ellex-Lumibird Medical)
Product profile (Eyes Right Optical)
Case study (ZEISS Vision Care)
CPD article (CSL Seqirus)
People profile (George & Matilda Eyecare)
Personality
Thought leadership (Rodenstock)
CPD Content
At Insight magazine we are continually seeking opportunities to bring our audience diverse and meaningful content so they can provide the best care for their patients.
That’s why in 2022 we introduced Continuing Professional Development (CPD) for optometrists, adding to our reputation as a key information source for the ophthalmic sector.
Experienced editor Jeff Megahan oversees Insight’s CPD content as a Comissioning
Editor, Healthcare Education. He has 10 years’
experience working in ophthalmic publishing, including as an editor of key publications at Optometry Australia. He’s well acquainted with the requirements under the new CPD regulations, and abreast of the issues optometrists want to learn about most.
As an Insight commercial partner, CPD content provides a new and exciting way for ophthalmic product suppliers to work with us on developing CPD articles related to their field, written by academics, clinicians and other key opinion leaders. This independent, arm's
length approach ensures greater engagement with our eyecare professional audience who are incentivised to read the article to its end.
Email Insight Brand Manager Luke Ronca to inquire: luke.ronca@primecreative.com.au.
We look forward to offering more CPD content in 2025 and beyond.
Comissioning Editor, Healthcare Education.
JEFF MEGAHAN
Magazine schedule
Booking: 18 Dec 2026 On sale: 6 Feb 2026
Booking: 29 Jan 2026 On sale: 6 Mar 2026
Booking: 25 Jun 2026 On sale: 31 Jul 2026
Booking: 25 Feb 2026 On sale: 2 Apr 2026
Booking: 30 Jul 2026 On sale: 4 Sep 2026
Booking: 2 Apr 2026 On sale: 8 May 2026
Booking: 3 Sep 2026 On sale: 9 Oct 2026
Booking: 30 Apr 2026 On sale: 5 Jun 2026
Booking: 1 Oct 2026 On sale: 6 Nov 2026
Booking: 28 May 2026 On sale: 3 Jul 2026
Booking: 29 Oct 2026 On sale: 4 Dec 2026
