Insight Media Kit

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BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase-influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both in-person and digital.

45.7% OF INSIGHT READERS IDENTIFY THEMSELVES AS EXECUTIVES.”

SURVEY

As a busy practitioner, Insight keeps me up‑to date with ground breaking research and the latest technological advances in ophthalmic equipment, and provides me with practical clinical resources. The platform is an efficient and reliable way for practitioners and support staff to stay informed about the developments in the ophthalmic industry.”

“ “ “

Shonit Jagmohan, optometrist and director, Vision Camberwell

Insight is my first port of call to gain an update on the eye health industry. The coverage is balanced and professional. I have been impressed with the extent to which the articles are researched and organised with the clear intention of providing a full perspective on issues. There is a good balance of clinical, industry, political and business news. It is a required read for all eyecare professionals.”

Dr Peter Sumich, partner, Hunter Street Eye Specialists Parramatta; president, Australian Society of Ophthalmologists

As a clinical ophthalmologist, and also in my role as treasurer of the Australian Society of Ophthalmologists, I find Insight magazine a great resource for finding what’s going on in the vision care industry broadly, and in my specific clinical fields (cornea, cataract, refractive). The reporting is timely, and I find it accurate and useful. I do like it when I hear the opinions of my colleagues in my field on various topics. I also use the website resources when I’m searching for historical information on a particular topic. I have been interviewed by the editor who’s a sensible and sensitive person who asks the right questions.”

“Having an independent practice with only four staff, one can lose touch with the industry, but Insight keeps me up to date with latest developments and new technology. I’m a reader of the print copy, and tend to read what catches my attention online with the weekly newsletter and the digital version of the magazine too. I’m an occasional contributor, and appreciate having a platform to discuss and debate important industry issues.”

Jim Kokkinakis, principal optometrist, The Eye Practice

Dr Laurie Sullivan, founding director, Baydside Eye Specialists, and Laser Sight Melbourne

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS

We work alongside industry associations to support sector growth, and ensure engagement with key Decision Makers.

We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms.

This means we are able to produce content that resonates with our audience and our 12 month partners get the benefit of this engagement.

MAGAZINE CIRCULATION

11 issues/year 5,260

Circulation in total print numbers and digital reads of print magazine

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 75,100+

Numbers accurate as of 8 August 2023.

*A more detailed breakdown of Optometry vs Ophthalmology audiences can be provided upon request.

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

At Prime Creative Media we employ industry leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF INSIGHT READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

CPD CONTENT INSIGHT MAGAZINE

At Insight magazine we are continually seeking opportunities to bring our audience diverse and meaningful content so they can provide the best care for their patients.

That’s why in 2022 we introduced Continuing Professional Development (CPD) for optometrists, adding to our reputation as a key information source for the ophthalmic sector.

Experienced editor Jeff Megahan oversees Insight’s CPD content as a Comissioning

Editor, Healthcare Education. He has 10 years’ experience working in ophthalmic publishing, including as an editor of key publications at Optometry Australia. He’s well acquainted with the requirements under the new CPD regulations, and abreast of the issues optometrists want to learn about most.

As an Insight commercial partner, CPD content provides a new and exciting way for ophthalmic product suppliers to work with us on developing CPD articles

related to their field, written by academics, clinicians and other key opinion leaders. This independent, arm's length approach ensures greater engagement with our eyecare professional audience who are incentivised to read the article to its end.

Email Insight Business Development Manager Luke Ronca to inquire: luke.ronca@primecreative.com.au.

We look forward to offering more CPD content in 2025 and beyond.

Comissioning Editor, Healthcare Education.
JEFF MEGAHAN

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

CHRISTINE CLANCY Chief Operating Officer
MYLES HUME Editor
ROB MITCHELL Assistant Editor
SARAH BAKER Publisher
LUKE RONCA Business Development Manager
ANDREW MORRISON Group Sales Manager
COURTNEY WALKER Sales Manager
SALMA KENNEDY Client Success Manager

IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

There’s no doubt that Insight is known as a trusted source of information for eye health professionals, with in depth reporting delving into the latest news and topics across optics. It’s one of the many reasons why advertising with Insight is so valuable, their investigative drive and platform provides opportunities for everyone within the eye health industry to connect and engage. Working with the team at Insight is simply a pleasure too – professional, accessible and innovative. A fantastic publication with a real purpose to deliver and share the latest news.”

Amie Ryalls, head of professional communications, Specsavers Australia and New Zealand.

“ZEISS Medical Technology and ZEISS Vision Care have been working with Insight for a number of years. We have found Insight to be professional and easy to work alongside. Their knowledge of the ophthalmic industry is considerable, and their journalists are continuously investigating the latest information and trends. Not only are the Account Managers efficient and easy to communicate with, but we also have regular contact with the editor and the journalists. Insight constantly looks for innovative marketing solutions and their increased focus on their digital platforms will be very beneficial to all advertisers. A great magazine and a great team to work with.”

Paul Seddon, strategic marketing manager, ZEISS Medical Technology Business Group, ANZ.

“Hoya has had a longstanding relationship with Insight. The magazine has a strong optical readership, which has been powerful in our efforts to inform the market of our product launches and technological breakthroughs. The magazine also has a great pass on rate among its readers. We view it as a quality publication, with well researched articles, written by professional journalists and subject matter specialists. We’ve always found the Insight team to be extremely friendly and easy to work with.”

Krista Hoey, APAC marketing manager, Hoya Vision Care.

MANUFACTURING

EDUCATION

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow individuals, oganisations and industries.

We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.

PRINT ADVERTISING SPECS

COVER TRIM:

235mm(w) x 190mm(h) BLEED:

245mm(w) x 190mm(h) SAFE TYPE AREA:

219mm(w) x 174mm(h)

TRIM:

470mm(w) x 297mm(h) BLEED:

480mm(w) x 307mm(h) SAFE TYPE AREA:

454mm(w) x 281mm(h)

235mm(w) x 297mm(h) BLEED:

245mm(w) x 307mm(h) SAFE TYPE AREA:

219mm(w) x 281mm(h)

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

1/2 HORIZONTAL TRIM:

235mm(w) x 144mm(h) BLEED:

245mm(w) x 154mm(h) SAFE TYPE AREA:

219mm(w) x 128mm(h)

1/2 VERTICAL TRIM:

113mm(w) x 297mm(h) BLEED:

116mm(w) x 307mm(h) SAFE TYPE AREA:

97mm(w) x 281mm(h)

TERMS & CONDITIONS

All advertisements for Australian Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

Double Page Spread

EDM BANNER 570x100px

WEB LEADERBOARD 728x90px

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.

All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

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