We live the truth that people matter to God through:
P ROACTIVE EDUCATION
Engage young people before an unplanned pregnancy or STD occurs through: relationship and sexual health education.
R ESPONSIVE MEDICAL CARE
Empower women with information to make a life decision through: pregnancy testing, ultrasound, STD testing and treatment.
C OMPASSIONATE SERVICES
Equip parents with skills, supplies, and the gospel of Jesus Christ to build healthy families through: advocate appointments, parenting workshops, diapers, formula, clothing, and Bible studies in partnership with local churches.
OUR VISION
How do we reach her first?
5,556 life decisions
4,143 decisions made for Christ
227,352 client contacts
141,502 students instructed in our W2W Healthy You™ program (since 1995)
We affirm God’s gift of human life by being the most trusted and respected source for information, education, and services that encourage, empower, restore, and redeem through the Lord Jesus Christ.
2025 BOARD MEMBERS OFFICERS
Joel Studebaker (Chairman), Value Ad Media
Josh Liggins (Vice Chairman), Inspire Brands
Jason Granger (Past Chairman), Developer
Rick Rusthoven (Treasurer), Rusty Ventures, LLC
Hannah VanderWilp (Secretary), Corewell Health
Laura Champion, MD, Calvin University Health Services
Angela Gillisse, Community Rebuilders
Ryan Kimmel, Peace Church
Clarkston Morgan, Dunamoo, LLC
Lori Nelson, Alliance Investment Management
Jim Sprague, CEO
Becky Buick, COO
Laura Kaleefey, CFO
Stephanie Stotts, CDO
Jill Plasman, HRO
Friends,
a
letter from our CEO
Jim Sprague
Help, I’m pregnant.
At PRC Grand Rapids, we know this: we must reach her first. If an abortion provider reaches her first, she chooses abortion a vast majority of the time. But when PRC reaches her first, she’s just as likely to choose life.
That’s why in 2024, we invested in strategic digital marketing— meeting women right when they’re searching for answers. The result? 292 life decisions—a new record, surpassing 214 in 2023!
Because of your support, we’re present—both online and on-site. Our strategic location next to Planned Parenthood is vital. While most abortions next door still occur through the abortion pill, surgical abortions up to 15 weeks and 6 days have resumed. Thanks to your generosity, PRC is uniquely positioned to offer truth, compassionate support, and life-affirming care.
And we don’t stop when she chooses life. With abortion legal through all nine months in Michigan, PRC walks with her throughout her pregnancy and into the first two years of her child’s life—so she’s never alone.
For over 40 years, we have been saving lives and changing have
Thank you for
Together, we are reaching her first—and transforming lives.
TWO DRIVEWAYS, TWO LIVES, ONE DECISION... that will change her life forever
PRC Standing in the Gap with Truth, Love, & Life-Affirming Medical Care
GRAND RAPIDS: DISTINCTIVELY DIFFERENT
Focused Mission: The #1 priority at PRC is to serve women at high risk for abortion. These women often have “Abortion” as their #1 online search term.
Proximity to Life & Death: Life and death are separated by just two driveways. PRC is strategically located next door to Planned Parenthood, the regional abortion clinic, which offers both chemical and surgical abortion options.
Medical Expertise: We have three medical doctors who read ultrasound scans—delivering top-tier, professional care. Our clinic team also includes registered nurses and sonographers who provide compassionate, skilled service.
Urgent Care: With 46 hours of ultrasound availability each week, we can see patients immediately or within 24–48 hours of their call, ensuring timely intervention and support.
Life-Saving Impact: PRC is open five days a week, with appointments available as early as 7:30 a.m. and as late as 7:00 p.m. This patient-centered approach has led to at least one life being saved each day we are open.
Accessibility: Our scheduling line operates six days a week, offering over 12 hours of availability each day, making us accessible to women in need.
PRC 415 Cherry St
Planned Parenthood 425 Cherry St
A PAUSE, A Prayer , AND PRAISES TO OUR LORD!
“Wow… that’s my baby”
“I think I can do this”
Kristen* was scared. Pregnant while on birth control, with an abortion already scheduled, she reached out to PRC—just wanting to know how far along she was.
But during her ultrasound, everything changed. Seeing her baby so clearly on the screen, she paused and then whispered, “I think I need to cancel my abortion.” Still, she left torn and unsure.
We followed up. No answer. We prayed.
Then—she picked up. Through tears, Kristen told us she had chosen life. She was now seeing an OBGYN, and just weeks ago, welcomed a healthy baby into the world.
Because PRC was there in that critical moment, Kristen had time to pause, to hear the truth, and to embrace the life growing inside her.
To God be the glory!
*Name and photos changed for confidentiality
2024 FINANCIALS
FINANCIAL PARTNERS
APRIL 2023MARCH 2024
78% Individuals
9% Businesses
7% Churches
6% Foundations
2024 RESULTS
PROACTIVE EDUCATION
93 Local schools & organizations reached through our W2W Healthy You program
15,884 Students heard they are Valued Always—and that healthy relationships matter
RESPONSIVE MEDICAL CARE
1,151 Patient Appointments
391 Ultrasound Patients
292 Life Decisions —Praise God! Every day PRC is open, at least one life is saved!
COMPASSIONATE SUPPORT
3,766 Client Contacts
52 First Steps Moms
75 Cradles of Grace Moms
159 Cradles of Grace Children
Across all three ministry areas, the gospel was shared 2,396 times. Truth. Hope. Eternal Life.
Golf for Life September 12 Gala November 13 prc events