2018 Producer & Host of Northern Virginia’s Largest Festivals 37th Anniversary BEST FAMILY-FRIENDLY FESTIVAL BEST FAMILY-FRIENDLY FESTIVAL CELEBRATE FAIRFAX Partnership Programs
OVERVIEW
Celebrate Fairfax, Inc. (CFI), a 501(c)(3) nonprofit organization, is proud to offer unique benefits and opportunities to our Official Partners. With this comes exclusive benefits, branding, and outreach at our signature events and programs.
JUNE 8-10
SEPT. 29-30
YEAR-ROUND PROGRAMS/ACTIVITIES
IMPRESSIONS
2,500,000+
IMPRESSIONS 300,000+
DIRECT SUPPORT $40,000+
ATTENDANCE 75,000+
ATTENDANCE 30,000+
COMMUNITY AND EDUCATIONAL PROGRAMS
Each event has the ability to be customized to meet your specific business needs.Our ability to connect you to other local businesses within our community is at your full disposal.
FESTIVAL PROGRAMS
& ATTRACTIONS
The Celebrate Fairfax! Festival is the premier event of its kind in the region. Part music festival and part county fair, Celebrate Fairfax! offers guests memorable experiences and sponsors unique opportunities to achieve their marketing and outreach goals.
STAGES & SHOWS
• Bud Light Main Stage
• Cox Rocks! Stage
• Shock Top Rock Stage
• Fairfax Corner Community Stage
• The Vintage
• Wegmans Uncorked
• The Garden (Craft Beer & Silent Bands)
• Inova Children's Hospital Family Stage
• Comedy Hypnotist Shows
• Fairfax County DockDogs Championship
BRANDED OPERATIONS AREAS
• Admission Gates
• Golf Cart Branding
• Lost Parents
• Special Guest Program
• Merchandise Program
TICKET $15 adults; $5 youth; $25 Carnival hand stamp
FAMILY & EDUCATIONAL PROGRAMS
• Innovation Health Children's Avenue
• Fairfax Express Train Ride
• STEAM Works
• Robotics Pavilion
• Toddler Inflatables
• Musical Instrument Petting Zoo
• Public Safety Zone (Fire Trucks, Police Cars)
• Wiggle Car Village
VIP & UNIQUE PROGRAMS
• Silent Disco
• The Sunday Brew
• Celebrate Fairfax! 5K Race
• iHeart Party Pit
• Party on the Patio
• VIP Platinum and VIP Gold Experiences
• Tastes of Virginia Wine Tasting
• The Grapevine Wine Bar
• Life-Sized Lawn Games
• On-site Corporate Events
JUNE 8-10
• Petting Zoo
• Kids Crafts
• Thomas the Tank Engine Tables
• Pony Rides
• National Capital Trackers Train Display
• Inova Family Care Center
• Emerging Artist Showcase
ATTRACTIONS & SPECIAL EXHIBITS
• Nightly Leidos Fireworks
• Carnival
• Kidway Midway
• Great American Wheel
• Free Water from Fairfax Water
• Community Expo (Nonprofit Orgs)
• Scavenger Hunt
• Virginia LOVE Display
• Festival Photo Spots
• Recycling Program
• First Responder Canteen
• Volunteer Hospitality
• Sign Language Interpreters
• Festival Maps
CELEBRATEFAIRFAX.COM
COUNTY GOVERNMENT CENTER 12000 GOVERNMENT CENTER PARKWAY, FAIRFAX, VA 22035
FAIRFAX
KIDSFEST PROGRAMS & ATTRACTIONS
TICKET
Fall for Fairfax KidsFest, celebrating its 26th anniversary in 2018, is the perfect event for young families. Free to attend, KidsFest is a 2-day celebration of the Fall season, and includes educational, environmental, public safety, health-related programs, and offers sponsors outstand targeted outreach and branding.
• Innovation Health Family Stage
• Cox Community Stage
• Inova Healthy Play Zone
• Wiggle Car Village
• Pumpkin Bowling
• Maze
• Petting Zoo
Admission is FREE to the public!
PREMIUM PROGRAMS
• Kidway Midway
• Fairfax Express Trackless Train
• Kids Inflatables
• Bungee Tramp
• Pony Rides
• Scarecrow Making
• Pumpkin Painting
• Toddler Inflatable
• Model Trains
• Festival Foods
• Train Tables
• Exhibit Areas
• Community Showcase
• Fairfax Recycles
DIGITAL & OPERATIONAL BRANDING
• Facebook Live Videos
• Volunteer Recruitment Campaign
Fall
• Instrument Petting Zoo
• Kids Crafts
• Scarecrow Competition
• County Corner Featuring Public Safety Displays
29-30SEPT.
• Admission Gates
• Special Guest Program
• Volunteer Hospitality
For
Fairfax.com
FAIRFAX COUNTY GOVERNMENT CENTER 12000 GOVERNMENT CENTER PARKWAY, FAIRFAX, VA 22035
FREE ATTRACTIONS
COMMUNITY PARTNERSHIPS
CFI’s Mission of Celebrating Fairfax County and its Communities is accomplished through three areas of focus, including Educational, Celebration, and Community priorities. CFI’s Community Partners believe in celebrating our community champions, developing initiatives that inform and educate our citizens, and that build greater capacity for nonprofit and government agencies serving Fairfax County’s 1.15 million people. Community Partners receive benefits tailored to their own outreach objectives, and often new initiatives can be developed based upon mutual areas of focus.
EDUCATIONAL PRIORITIES
• Community Spirit Scholarship Program
• Emerging Artists Scholarship Program
• STEAM Activity Development & Implementation
• Growth of CFI Internship Initiative
COMMUNITY PRIORITIES
• Salute to the Lords & Ladies Fairfax
• Special Guests Program (providing more than 1,000 complementary admissions to low-income families)
CELEBRATION PRIORITIES
• Festival Sneak Peek for County Employees
• Creation of Kids Club
• Enhancement of CFI Volunteer Programs
• Festival Recycling and Green Initiatives
• Capacity-Building Event Planning Education Programs for Area Nonprofit and Government Agencies
• Grants to Community Nonprofit Organizations (supporting CFI mission objectives)
• Community Engagement Programs
• Social Media Campaigns to Support Community Events
• Support of Sign Language Interpreters for CFI Events
• Certified Volunteer Program
• Festival Kick-off and Thank You Events
CelebrateFairfax.com/Community
CUSTOM ACTIVATION
STRATEGIES TO FIT YOUR BUSINESS
Celebrate Fairfax, Inc has several opportunities throughout the year to strategically activate your brand. Becoming a partner at one or more of our events will allow us to create a custom package that meets your unique organizational goals. As Northern Virginia Magazine's "Best Family-Friendly Festival," we are committed to providing our partners with a premium festival experience and to form long lasting relationships.
CUSTOM PACKAGES TO INCLUDE
PREMIUM PROGRAMS ATTRACTIONS DIGITAL OFFERS
• The Sunday Brew
• Volunteer Program
• Stage Partner
• Party on the Patio
$10K EXAMPLE
• CFI Business Membership
• Partnership Assets at Celebrate Fairfax! Festival
- Exhibit Booth
- (5) VIP Tickets
- Logo on Website
- Social Media Blasts
- Sponsorship of Branded Operations Area
- Skybox Guest Passes & VIP Event Invitations
• Partnership Assets at Fall for Fairfax KidsFest
- Exhibit Booth
- Secondary Stage Partner
- Logo on Website
- Social Media Blasts
• Silent Disco
• STEAM Program
• Petting Zoo
• Robotics Pavilion
$6K EXAMPLE
• CFI Business Membership
• Social Media Posts & Contests
• Branded Ticket Packages
• Online Server
• Snapchat Filter
• Partnership Assets at Celebrate Fairfax! Festival
- Exhibit Booth
- (5) VIP Tickets
- Logo on Website
• Partnership Assets at Fall for Fairfax KidsFest
- Exhibit Booth
- Secondary Stage Partner
- Logo on Website
- Social Media Blasts
PARTNERSHIP PROGRAMS & EVENTS
UNIQUE ACTIVATION STRATEGIES
Join
CELEBRATE FAIRFAX! FESTIVAL SPONSORSHIP
With investments at many levels, Celebrate Fairfax! partnerships provide your business with access to an estimated 75,000 people on-site in June. From VIP access to the Skybox to unique programming to get the attention of your customer, Fairfax’s largest festival will be sure to meet your organization & promotional needs.
LET US DESIGN A CUSTOM STRATEGY FOR YOUR BUSINESS
KIDSFEST SPONSORSHIP
Like the Celebrate Fairfax Festival, KidsFest offers a wide range of programming & benefits to showcase your business to the 20,000 people who attend the two-day event. This family focused festival continues to evolve; adding new sponsored activated that create positive brand associations.
PRICING RANGES FROM $2,000 - $25,000
DISCOUNTS FOR PARTICIPATION AT BOTH EVENTS
our Partnership Program & take advantage of all that your membership has to offer.
PARTNERSHIP BUSINESS MEMBERSHIPS
$1,750 BUSINESS MEMBERSHIP BUSINESS MEMBERSHIP PLUS
A Business Membership provides businesses with the best opportunity to activate their brand on-site at CFI events.
Benefits Include:
• Celebrate Fairfax! Festival Exhibitor Space
• Fall For Fairfax KidsFest Exhibitor Space
• Tickets for Working Staff
• Invitation to Pre & Post Festival Events
• Onsite Parking & Admission Pass (4 People)
Invitation to the CFI Salute to the Lords and Ladies Fairfax
(1) 10x10 Tent
(2) Chairs
(2) Parking Passes
$3,500 OR
What's the Plus?
It's the Business Membership, plus so much more. All of the benefits of the Business Membership with an additional:
• Upgrade to a 20' Wide Space
• Tent Sidewalls
• Electrical Power Supply
• Lighting (for CF! only)
• Supporting Level Sponsorship Benefits
• Access to the VIP Skybox at the Bud Light Main Stage Concert of Your Choice
• Mention and Hyperlink on Festival Website
• Special Signage to Spotlight your Exhibit
• (10) Bonus Festival Tickets
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15,373 Likes 924,656 Advertising Impressions 444,476 Advertising Reach 645,658 Organic & Boosted Post Reach 16,956 Engagements 103,069 Advertising Impressions 11,843 Advertising Click-Throughs 11.49% CTR 400 Radio Promo Spots 1,320,950 Advertising Impressions 13,435 Advertising Click-Throughs Celebrate Fairfax.com 200,770 Total Sessions 132,104 Unique Visitors 579,377 Total Page Views 27,923 Total Sessions 19,231 Unique Visitors 164,493 Total Page Views 620,000 Advertising Impressions 320 Deals Purchased 3,221 Likes 7,541 Organic & Boosted Post Reach 1,303 Engagements 50 Radio Promo Spots 15 Live Liners/Morning Drive 40,000+ Direct Email Campaign Combined Reach 300+ TV Promo Spots Local Cable System TV News Live Liners (100 each) 75+ TV Promo Spots 37,795 Views of :30 Spot 75% Viewed Spot to Completion 200 Click-Throughs STREAMING ADVERTSEMENTS Sandwich Boards & Bus Shelter Signage 87 Locations on major roads throughout Fairfax County Sandwich Boards & Bus Shelter Signage 25 Locations on major roads throughout Fairfax County 60,000+ Direct Email Campaign Combined Reach
REACH & IMPRESSIONS
Marital Status
Ethnicity
Annual Household Income
Plan to Return
% Reside In
Married 60% Single 36% Divorced 4% 53% Female 47% Male Those who attend, intend to return 98% Rated festival Outstanding 83% Those who attended multiple years 74% 72% FAIRFAX COUNTY 1.9% ARLINGTON COUNTY .1% FAUQUIER COUNTY 7.3% LOUDOUN COUNTY 2.2% MONTGOMERY COUNTY 8.3% PRINCE WILLIAM COUNTY 1.7% WASHINGTON DC 3.7% ELSEWHERE IN VA 1.4% ELSEWHERE IN MD .6% ANOTHER STATE
(Avg. Time Spent at Festival: 6 Hours) Less Than $25,000 $25,000 - $50,000 $50,000 - $75,000 $75,000 - $100,000 $101,000 - $150,000 $151,000 - $200,000 More Than $200,000 2% 8% 11% 16% 29% 17% 17% Less Than 1 Hour 1 - 2 Hours 3- 4 Hours 5 - 6 Hours 7 - 8 Hours 9 - 10 Hours 11 - 12 Hours 13 - 15 Hours Over 16 Hours AMERICAN INDIAN/ALASKA NATIVE ASIAN/PACIFIC ISLANDER BLACK/HISPANIC BLACK/MIDDLE EASTERN WHITE/MIDDLE EASTERN WHITE/HISPANIC BLACK/NON-HISPANIC WHITE/NON-HISPANIC OTHER OPTED OUT .2% .5% .1% 3% 7% 4% 58% 3% 10% 14% 1% 2% 38% 31% 11% 6% 7% 2% 2% *Data collected from 2017 Celebrate Fairfax! Festival
Average Hours At Festival
EVENT DEMOGRAPHICS
CONTACT
MORE WAYS TO ENGAGE
• Promotions
• Community Programs
• Signage
• Themed Location/ Area
• Digital & Print
CONTACT US
• Interactive Programming
• Official Partners
• Signature Events
• Volunteer Recruitment Campaign
• Décor Branding
• Facebook Live Videos
• Promotional Deal Campaign
• Gate Giveaways
• Branded Glow Products
• Charity Ticket Giveaway
For more information on how we can highlight your business at any of our 2018 signature events, please email us directly at: Partnerships@CelebrateFairfax.com OR, visit us online at CelebrateFairfax.com
FUTURE EVENTS
JUNE 2019
US LET’S DISCUSS THE POSSIBILITIES
SEPTEMBER 2019