For this edition of Porschist, our journey took us to El Salvador, a country that is rapidly shedding its negative image and emerging as a surprisingly diverse destination. We travelled at the invitation of the Salvadoran Minister of Tourism, Ms. Morena Ileana Valdez Vigil. We met her in the surf town of El Tunco, and even after our trip we stayed in touch with her.
Two weeks ago, we received the following exchange:
Sven Hoyaux Gracias por todo su apoyo Morena, siempre agradecido con Ud. La edición final de la revista digital estará al inicio de diciembre. La mantendré informada.
“Thank you for all your support, Morena. Always grateful to you. The final digital edition of the magazine will be ready at the beginning of December. I will keep you informed.”
Ministra Morena Valdez Siiii, se lo pasé a 01 “Yesss, I forwarded it to 01.”
That “01” refers to Numéro 1, none other than the President of the country, Nayib Bukele. The parallel is easily made, because Number 1 could just as well refer to Porsche. The brand continues to prove its leadership, now once again with three premieres that underline how future-oriented Porsche remains.
The new Macan GTS strengthens the fully electric SUV line-up with distinctly sporty performance, standout styling, and driving dynamics that set new benchmarks.
In addition, the new electric Cayenne impresses with more than 600 km of driving range, and a Turbo variant exceeding 1,000 hp — a true milestone for the brand.
With Porsche Wireless Charging, Porsche also becomes the first manufacturer to introduce an inductive 11 kW One-Box charging system, which operates without a separate wallbox and makes charging easier than ever.
And once again, Porsche demonstrates why it has been Number 1 for generations.
Sven Hoyaux, Editor-in-Chief
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
In the heart of Central America lies a country long overshadowed by headlines about gangs, violence, and insecurity, but today it shines as an emerging travel destination: El Salvador. At the invitation of Salvadoran Minister of Tourism Morena Ileana Valdez Vigil and the Porsche Club, Porschist had the opportunity to visit a nation that is actively shaping a fresh, positive identity. What we found was the charm of a country small in size but grand in experience.
El Salvador, with a surface area of about 21,000 km², is roughly half the size of the Netherlands. The smallest country in Central America lies on the west coast and borders the Pacific Ocean. It is surrounded by Honduras and Guatemala and has around 6 million inhabitants. Despite its small size, El Salvador offers a rich variety of landscapes: from impressive volcanoes and mountain ranges to dense forests and expansive coastlines. Geographically, the country can be divided into three regions: the highlands, a central region and the coast.
IS EL SALVADOR SAFE?
That is invariably the first question people ask when El Salvador is mentioned. And it’s no surprise. For years the country made headlines only for gang violence, drug cartels and death squads, becoming synonymous with crime and unsafe streets. But since current president Nayib Bukele came to power in 2019, the country has undergone a remarkable transformation. His hardline crackdown on gang violence has changed El Salvador from one of the most dangerous places in the world into one of the safest. This shift became even more pronounced after he declared a state of emergency in 2022 and sent tens of thousands of gang members to newly built mega-prisons. The effects are dramatic: the once-feared maras have disappeared from the streets and the homicide rate dropped from a peak of 18.4 deaths per day in 2015 to 0.31 murders per day in 2024, the lowest figure in five decades.
People feel the difference every day: neighborhoods that were no-go zones for years are alive again, entrepreneurs are investing, the economy is picking up, and tourism is rebounding. Bukele’s approach - ruthless but effective - is inspiring neighboring countries facing similar challenges. But there is criticism as well, especially from the West, which warns of eroding democratic freedoms and speaks of dictatorship. Salvadorans themselves, however, primarily see a leader who achieved the impossible: a country finally freed from the grip of violence.
SAN SALVADOR: VIBRANT CAPITAL
We can set off with peace of mind. After a long overnight flight, we arrive in San Salvador. El Salvador’s lively capital lies in a valley surrounded by mountains and volcanoes. The bustling city has been rapidly developing in recent years and offers a blend of modern influences and remnants of colonial charm. We check in at the Hilton Hotel, which will be our base for the next few days. After a refreshing shower, we head into the city for a first exploration. We go straight to the old city center, where the main sights lie close together.
For Salvadorans, President Nayib Bukele is the leader who achieved the impossible: freeing El Salvador from the grip of violence.
Metropolitan Cathedral, San Salvador.
Archbishop Óscar Romero’s courage and humanity made him a national hero, the voice of the people, a man who continues to inspire even after his death.
THE HISTORIC CENTER OF SAN SALVADOR
The white Metropolitan Cathedral, gleaming in the sunlight, immediately catches our eye. Inside, the space is open and bright, with a high, cross-shaped structure. The cathedral is world-famous as the final resting place of Archbishop Óscar Romero, who is buried beneath the altar. The beloved bishop was shot during Mass because of his fight against social injustice, dictatorship and poverty. Romero’s courage and human warmth made him a national hero, the voice of the people. A man who continues to inspire even after his death. In 2018, he was canonized by Pope Francis. To this day, pilgrims bring flowers to his tomb in the crypt. It is a place of silence, simplicity, and reverence.
The tomb of Archbishop Óscar Romero in the Metropolitan Cathedral, San Salvador.
Within walking distance stands the Iglesia El Rosario, often praised as one of El Salvador’s architectural gems. From the outside it looks austere, almost industrial, a concrete arch with no ornamentation. But inside, a breathtaking play of light awaits us. Hundreds of stained-glass windows let sunlight dance across the floor in shifting rainbows. The church is unique because it is completely free of supporting pillars, thanks to an innovative structure of curved concrete ribs that hold up the roof. The design was so revolutionary, so radically different from traditional church architecture, that it could only be built with the personal approval of the Pope.
The stunning play of light in Iglesia El Rosario, San Salvador.
The futuristic National Library of El Salvador was entirely designed and funded by China.
On the same square, right next to the Palacio Nacional, stands the new Biblioteca Nacional de El Salvador. The futuristic building, fully designed and financed by China, is striking for its façade of vertical slats that open and close depending on the light, causing the structure to constantly change in color and atmosphere. At the entrance, the Salvadoran flag waves alongside the red five-star flag. Since El Salvador broke diplomatic ties with Taiwan in 2018, Beijing has been investing in large-scale projects in the country. A strategy that fits neatly within China’s broader ambition to strengthen its presence in Latin America.
National Library of El Salvador, San Salvador.
Vanessa De Michele.
NIEUWE LOCATIE LEYSSTRAAT 1, 2000 ANTWERPEN - 03/213 50 80
Early in the morning we leave San Salvador. Before long, we merge onto the Panamericana, El Salvador’s main highway, stretching 310 kilometers from west to east, from San Cristóbal at the Guatemalan border to Santa Clara near Honduras. The road forms part of the famous Carretera Panamericana, the longest road in the world, linking Alaska in the far north to Ushuaia in Argentina in the far south. Depending on the route, the journey spans between 25,000 and 30,000 kilometers.
The road unfurls like a ribbon through the interior. Coffee plantations, volcanic hills and roadside stalls piled with bananas and mangoes glide by. The air shimmers with heat and the asphalt glistens. As we continue, the landscape grows drier and more rugged. After about three hours of driving, we turn onto a local road that winds its way through tropical forest up toward the Volcán de Conchagua, a sleeping giant towering above the Gulf of Fonseca. The volcano is no longer active, but from its summit we are treated to a spectacular 360-degree panorama of the islands scattered along the coast, with views of both Honduras and Nicaragua. A natural three-country viewpoint.
At the top, there is no hotel, but a camp of pure serenity. A handful of small tents are spread across a wooden platform. The sun slowly sinks behind the ocean, bathing the offshore islands in gold. At night, the sky feels within arm’s reach, studded with shimmering stars. And when morning breaks, mist rises from the valley as the sun emerges like a ball of fire, bringing the landscape back to life. It feels as if the world is being born anew.
Tent camp at the summit of Volcán de Conchagua.
At the Casa del Golfo – Las Flores Resort, the sea and the tides set the rhythm of the day.
CASA DEL GOLFO: WHERE THE SEA SETS THE RHYTHM
After seeing how stunning the coastline is, we’re eager to experience it up close. Not far from the volcano lies Casa del Golfo – Las Flores Resort, a small-scale lodge with just ten rooms, where the rhythm of the days is set by the sea, the tides, and the simple joy of fishing. And for anyone who loves to fish, this is the perfect place.
The bay is part of the Great Central American Dome, a marine region known for its exceptionally fish-rich waters. Both seasoned anglers and beginners will find what they’re looking for here. Captains with many years of experience take guests to the best fishing spots - whether offshore, along the coast, or around colorful reefs - in search of dorado, tuna, or marlin.
But Casa del Golfo offers much more than fishing. You can kayak, snorkel, surf or simply relax on the beach, surrounded by tropical greenery and birds like pelicans and herons. “Casa del Golfo literally means ‘house of the bay,” the owner tells us, “but to us it really means: welcome home.” With 25 local staff members who contribute with pride and craftsmanship, Casa del Golfo is also an example of tourism that creates opportunities and fosters connection.
Casa del Golfo – Las Flores Resort, a small-scale lodge beautifully situated on the Gulf of Fonseca.
A DAY ON THE WATER
Early in the morning, we set out for a day at sea. The water glimmers steel-blue in the first light of day. The captain and crew load the coolers with food and drinks, and even the barbecue comes aboard. A relaxing day lies ahead. The boat glides along the coastline and past the islands of Meanguera, Conchagüita, and Zacatillo. We see small fishing villages and idyllic beaches. Around noon, the captain drops anchor. The crew sets up the grill on the foredeck and prepares fresh fish, chicken, and tropical fruit. There is laughter, swimming and snorkeling in clear water that shifts from turquoise to deep blue. After lunch we continue our journey, music playing on board, with plenty of time to enjoy the sun and the stunning views. It’s one of those perfect days when everything falls into place.
Casa del Golfo – Las Flores Resort.
THE PALACIO NACIONAL: A PHOTOSHOOT UNDER WATCHFUL EYES
Before heading west, we spend one more day in the capital for a very special photo shoot. At Plaza Gerardo Barrios - the beating heart of El Salvador, both politically and symbolically - stands the imposing Palacio Nacional. This late-19th-century neoclassical monument served as the seat of government from 1911 to 1974. Today, its stately façade, with its colonnades and elegant balustrades, forms the backdrop for state ceremonies and military parades.
This is where we’ve planned our photo session. The square is heavily secured and accessible only to pedestrians. Police officers and soldiers stand guard at every corner. It is therefore a rare privilege that Porschist received permission to drive three Porsches onto the square. Guillermo Damián, Max Nogua, and Javier Prado, three members of the Salvadoran Porsche Club, are all present. They wouldn’t miss this unique moment for anything. We hold our breath as the cars slowly roll onto the plaza, wondering whether all the soldiers have actually been informed of our authorization. In El Salvador, people have been detained for far less. But everything goes smoothly. For a brief moment, Porsche merges with the heritage of El Salvador, captured in an unforgettable image. We immediately decide that this photograph will grace the cover of the next Porschist edition.
Porschist received permission for a photoshoot on the heavily guarded square in front of the National Palace.
The imposing National Palace, San Salvador.
JOYA DE CERÉN: THE POMPEII OF EL SALVADOR
About thirty kilometers northwest of San Salvador lies Joya de Cerén, one of the most remarkable archaeological sites in Latin America. This small village from the Maya period was completely buried under a thick layer of volcanic ash in the 7th century after an eruption of the Loma Caldera volcano.
What was first a catastrophe now provides an incredibly rich window into the past. The ash preserved houses, storage rooms, kitchens, and tools so well that archaeologists can see exactly how ordinary people like farmers and artisans lived more than 1,400 years ago. Pots remain on the hearth, traces of maize and beans are still present and crumbling walls of adobe and reed still stand in places.
The site - designated a UNESCO World Heritage Site in 1993 - is compact and very accessible. Walking paths lead past covered excavation areas and information panels clearly explain the findings. Joya de Cerén is rightfully called the “Pompeii of El Salvador.” Here, history becomes tangible in the traces of everyday life preserved by the volcano.
SAN ANDRÉS: ECHOES OF THE MAYA
Just fifteen minutes from Joya de Cerén lies a second archaeological site. While Joya de Cerén reveals daily life, San Andrés showcases the power and rituals of the rulers of the time.
The complex is set in a broad valley surrounded by volcanoes. Here, between the 5th and 9th centuries, the Maya built impressive pyramids and palaces from adobe and stone. The ruins visible today are part of a much larger urban center that likely housed thousands of inhabitants.
At its heart stands a large ceremonial plaza flanked by stepped pyramids that once supported temples. Excavations have uncovered jewelry, ceramics and remnants of cacao and maize storage. Evidence that San Andrés was not only a religious center but also an important economic hub. A small museum at the entrance displays models, ritual objects and burial findings, offering context about the region’s pre-Columbian history. From the highest pyramid, you can see the San Salvador volcano in the distance, a reminder of the natural forces that contributed to the fall of the ancient Maya world.
Together, Joya de Cerén and San Andrés form a unique diptych: one human and domestic, the other sacred and ceremonial. Two faces of the same Maya civilization.
San Andrés, remnants of the Mayan civilization.
RUTA DE LAS FLORES: COLOR, COFFEE, AND ART
The Ruta de las Flores is one of El Salvador’s most beautiful routes. Stretching roughly 35 kilometers, it winds through the mountainous west of the country between Ahuachapán and Sonsonate. Its name refers to the colorful flowers that blanket the hills during the dry season. The road reveals a slice of authentic rural El Salvador, where time seems to slow down and the scent of freshly ground coffee hangs in the air.
The route leads past coffee plantations and cloud forests, offering countless viewpoints over volcanoes and valleys. We pass charming mountain villages, each with its own character and each a work of art in itself. Their façades covered in vibrant murals, picturesque plazas, artisan shops, and balconies spilling over with fragrant flowers are a feast for the eyes.
The village of Nahuizalco is one of the few places in El Salvador where people of Indigenous heritage, the Pipil, still walk around in traditional dress. At the daily market they gather beneath the mural reading “soy indígena” (I am Indigenous). They sell fruit, vegetables, and woven handicrafts created using centuries-old techniques.
The Ruta de las Flores is one of the most beautiful routes in El Salvador.
Daily market in Nahuizalco.
LAS SIETE CASCADAS: THE WILD HEART OF JUAYÚA
Hidden deep within lush tropical forest lies one of El Salvador’s most spectacular natural attractions: Las Siete Cascadas. As the name suggests, the site consists of seven waterfalls. The trail leading there follows a slippery, narrow path over rocks and through water. After about an hour, we find ourselves before a shimmering wall of silver. Like white strands, the seven waterfalls stream in unison down a moss-covered cliff to gather in a blue-green pool below. The natural beauty of El Salvador never ceases to amaze us.
CASA 1800: UNIQUE BOUTIQUE HOTELS
When we travel, we always try to stay in places with character. Casa 1800 offers exactly what we’re looking for. This small boutique chain has four beautiful hotels, each set in a special location and each offering a spectacular view. The owners wanted to create more than just a place to spend the night. They wanted to share the beauty, culture and soul of El Salvador with the world. And you can feel that intention. In addition to excellent service and warm hospitality, every hotel also has a fantastic restaurant serving local dishes prepared with fresh regional ingredients.
We speak with Rodrigo Moreno, one of the founders of the chain, who tells us more about its origins. “The first hotel opened in 2017, in an old colonial building in Suchitoto, built in 1824. It was national heritage, so we weren’t allowed to make any structural changes. But it fully matched the atmosphere we wanted: authentic and rich in local charm. We needed a name that fit that feeling and so it became Casa 1800. The three hotels that followed all begin with Casa 1800, followed by the place where they are located. And we chose those places very carefully. They had to be the most beautiful spots in the country, deeply connected to nature and local culture. Suchitoto is a classic colonial town with wonderful views over Lake Suchitlán. In Cerro Verde, guests are treated to panoramic vistas of volcanoes and green valleys. In Los Naranjos along the scenic Ruta de las Flores, it’s all about tranquility and immersing yourself in nature. And in the colorful mountain village of Ataco, visitors are surrounded by the region’s vibrant art and coffee culture.”
Casa 1800 Ataco.
Rodrigo Moreno.
We also want to know more about the rocking chair that features so prominently in every hotel. “It’s become our mascot,” Rodrigo says. “When we were still working on the first hotel, an English couple came to stay. The man asked for a hammock, the woman for a chair. By chance, a carpenter passed by with a chair he wanted to sell because his customer hadn’t paid. It was a rocking chair. I placed it next to the hammock on the terrace, overlooking the lake and the hills. People from the village, curious about the renovation, came by to see how things were progressing. They were especially charmed by the rocking chair with its beautiful view and took lots of photos. Those photos went viral even before we opened. And just like that, an ordinary rocking chair became our trademark and now you’ll find one in each of our hotels.”
We stayed in three of the chain’s hotels: Casa 1800 Ataco, Casa 1800 Los Naranjos and Casa Cerro Verde. Each stay was a fantastic experience and a true delight. And of course, we made sure to sit in the iconic rocking chair every time.
The four boutique hotels of Casa 1800 share the beauty, culture and soul of El Salvador with the world.
Casa 1800 Cerro Verde.
The iconic rocking chair of Casa 1800.
CERRO VERDE NATIONAL PARK: HIKING AMONG VOLCANOES
Cerro Verde National Park is one of El Salvador’s largest protected natural areas and forms part of the Pacific “Ring of Fire,” a zone known for its frequent volcanic activity. The park is famous for its spectacular volcanic landscape and sits nestled between three impressive volcanoes: Izalco, Santa Ana (also known as Llamatepec), and Cerro Verde, the volcano after which the park is named.
Situated at an elevation of about 2,000 meters, the park has a cool and humid climate that supports lush vegetation and rich biodiversity. In the misty forests, ferns, mosses, orchids and ancient trees draped in epiphytes thrive. The area is also a sanctuary for many bird species, including hummingbirds and toucans.
Two of the volcanoes are still active: Santa Ana and Izalco.
Santa Ana is the largest and oldest volcano in El Salvador, with its most recent eruption occurring in 2005. Izalco was known for decades as the “Lighthouse of the Pacific” because of its
frequent eruptions, whose fiery glow was visible far out at sea. The last time it erupted was in 1966. The Santa Ana volcano can be climbed—an opportunity we’re not about to miss.
The hike begins at around 1,800 meters and winds upward. After about an hour and a half, the dense forest gives way to rocky terrain and the trail grows steeper. As we climb higher, a breathtaking panorama unfolds. Its beauty leaves us speechless. But the true magic waits at the summit. Here, at an altitude of 2,380 meters, we look down into an astonishing crater lake whose water is such an intense turquoise that it feels almost surreal. It’s a sight we will carry with us forever.
Cerro Verde National Park is renowned for its spectacular volcanic landscape.
EL TUNCO: SURF PARADISE
With 320 kilometers of coastline, an average water temperature of 27°C and excellent waves year-round, El Salvador is considered by experts to be one of the world’s top surfing destinations. El Tunco is the country’s most famous surf town. For years, surfers from all over the globe have flocked here for the outstanding conditions. Today, the region is known as Surf City, an initiative by the government to further promote surf tourism. At the time of our visit, an international championship is underway with participants from every corner of the world. The atmosphere is lively and energetic: flags flutter everywhere, music fills the air and TV crews are busy covering the event.
Amidst this vibrant scene, we have a special appointment. We meet with Morena Ileana Valdez Vigil, El Salvador’s Minister of Tourism, for an interview. While the waves crash in the background, she enthusiastically talks about the growth of coastal tourism, infrastructure investments, and the emphasis on ecotourism.
Surfing paradise El Tunco.
BARBECUE WITH THE PORSCHE CLUB
Back in San Salvador, we receive an invitation from the Porsche Club. One of its members, Ricardo Wauthion, organizes a barbecue just for us. What an honor! His home is located in a leafy suburb of the city, and for a moment, his garden doubles as a parking area. With so many Porsches gathered together, it feels like an open-air gallery. Amid the scent of grilled meat and a glass of fine wine in hand, we bond with the club members. It’s the perfect finale to our trip.
EL SALVADOR: A COUNTRY IN MOTION
El Salvador has pleasantly surprised us in every possible way. We arrived curious and left full of admiration. A country small on the map, yet immense in emotion. A land of smoking volcanoes, lush forests, colonial towns and endless surf beaches. What truly makes El Salvador special, however, is its people: warm, hospitable and proud of a country that, after years of turmoil, is finally coming alive again. ♦
El Salvador: small on the map, but big in emotion.
With thanks to:
- Titi Roberto Silva, organizer of this fabulous trip
- Minister of Tourism of El Salvador Morena Ileana Valdez Vigil
- Guillermo Damián, President Porsche Club El Salvador
- Javier Prado, Max Novoa and Eduardo Neuwald, Porsche owners
- Gino Vairo & Gianfranco Vairo
- Eduardo Herrera, GM Hilton San Salvador
- Casa Del Golfo – Las Flores Resort
- Rodrigo Moreno, GM Casa 1800
- Brasschaat Travel
- Graatje Weber, drone operator
World-class hospitality in the heart of El Salvador. Conversation with Eduardo Herrera, General
Manager of Hilton San Salvador.
In San Salvador, we are staying at the Hilton Hotel. It is perfectly located: central, with views of the volcano and surrounded by tropical gardens. It’s a place where history,luxury and modern comfort come together. We speak with General Manager Eduardo Herrera, who tells us about the hotel’s transformation, the importance of hospitality and why El Salvador is Latin America’s next hot spot.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
What makes the Hilton in San Salvador so special?
The Hilton San Salvador stands out for its prime location in the city’s most exclusive area, offering stunning views of the majestic volcano and the vibrant capital. Its design blends contemporary luxury with authentic Salvadoran cultural touches, creating a unique atmosphere for those seeking comfort and sophistication. What truly sets it apart is its warm hospitality, a personalized service that makes every guest feel at home, embodying the welcoming spirit of El Salvador.
Are there many international hotel chains present in San Salvador?
Yes, San Salvador is home to several renowned international hotel chains that ensure world-class standards of luxury and comfort. Among them are Hilton, Marriott, InterContinental, and Holiday Inn, all strategically located in the city’s most desirable areas. These properties provide premium experiences, from international cuisine to exclusive services, perfect for travelers seeking quality and sophistication.
Who are your guests?
Our guests are discerning travelers who seek unique experiences and flawless service. We welcome both international executives and leisure visitors eager to explore El Salvador’s natural and cultural treasures. Many appreciate exclusivity, comfort, and a genuine connection to local authenticity. Furthermore, Hilton Honors members choose our hotel for the assurance of exceptional service and the globally recognized Hilton quality, making their stay truly unforgettable.
What is your background, Eduardo?
I am a General Manager with 23 years of experience, working with different cultures, owners and hotels chains. Following high standards of quality and corporate protocols and standards, always in a casual luxury property and corporate urban cities.
“Hilton stands not only for comfort and luxury, but also for connection with the country, the culture and the future of El Salvador as a top destination.”
Eduardo
Herrera
For myself the most important thing for achieving results is to take care of the human capital that works with me; if they are happy and safe, our guests will be happy and will be loyal to us. Successfully led the management of multiple properties, earning prestigious international and Latin American recognitions from leading tourism publications. Additionally, achieved top ratings and accolades on major frequent traveler platforms, reflecting exceptional guest satisfaction and service excellence.
What do you think of our visit to El Salvador?
Your visit to El Salvador is an extraordinary opportunity to showcase the richness and diversity of our country. The presence of Porsche Magazine highlights the growing interest in destinations that combine luxury, authenticity, and unique experiences. We are confident you will discover breathtaking landscapes, a vibrant culture, and hospitality that exceeds expectations, making this visit a benchmark for those seeking the finest in exclusive travel.
Do you have a message for our readers?
To the readers of Porsche Magazine, we extend a special invitation: discover El Salvador as a destination where exclusivity meets authenticity. Here, you’ll enjoy breathtaking landscapes, unique culinary experiences, and hospitality that reflects the true essence of our country. If you’re looking for a place that combines luxury, culture, and adventure, El Salvador is ready to welcome you. ♦
Thank you for this conversation, Eduardo.
Left: Eduardo Herrera (Hilton GM) Right: Edward Neuwald Meza (Porsche Carrera S Owner & Shareholder)
Passion, precision and a touch of
James Dean:
Gianfranco Vairo on the life’s work of his father, Gino Vairo.
ome Porsche enthusiasts manage to elevate their passion to something truly exceptional. Salvadoran engineer and craftsman Gino Vairo is a perfect example: with unmatched dedication and an extraordinary eye for detail, he creates remarkably accurate replicas of classic Porsches. Although he has been living in Honduras for years and we couldn’t meet him on this trip, we were warmly welcomed by his son, Gianfranco Vairo. At Scampia, a beautiful family estate an hour from San Salvador, he proudly shares his father’s inspiring story.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
Gianfranco Vairo.
“My father comes from a hardworking Italian family that settled in El Salvador in the early 20th century. He was an engineer, and from a young age he showed an enormous drive and curiosity. He inherited his love of cars from my grandfather, and that passion never left him. To him, Porsche embodied the perfect car.”
“His first Porsche was a red Boxster First Edition he purchased in the late ’90s. That car marked the beginning of something much bigger. It opened the door to a world in which he felt completely at home. Over the years, he expanded his collection with a 911, a 356, a 914, a Cayman and a Cayenne; each of them iconic models with their own unique story.”
FROM ADMIRER TO BUILDER
“The turning point came in 2006, when he bought a replica of the legendary 550 Spyder in the United States, identical to James Dean’s. As a design engineer, he immediately thought: This can be done better. And so he decided to build a Porsche from scratch.”
“He designed his own tube chassis, experimented with materials and spent months refining the project. Together with a group of local craftsmen - mechanics, painters and specialists -he created his first self-built replica. Everything had to be perfect: the welds, the bodywork, the fit and finish. Even the engine, a four-cylinder boxer imported from California, was chosen with great care to ensure both power and reliability.”
“Every car that leaves the workshop is a tribute: to Porsche, to craftsmanship and to my father.”
Gianfranco Vairo
“When the first replica was completed, I was there. I saw how people reacted to it, how friends from all over Central America asked him to build one for them as well. And what he did next was typical of him: he shared his passion. Not to get rich, but to give people something special: an experience, a dream, something tangible that honoured his admiration for Porsche.”
LOVE IN EVERY BOLT
“That was the beginning of GIGU-SALU , the workshop he founded and named after the first letters of his children’s names. It became his life’s work. Today, more than 50 cars have been built and exported to several countries. Each one unique, handmade and finished down to the smallest detail.”
“One of the highlights of his career came in 2011, when his creations were showcased at the famous Autódromo El Jabalí during a Central American championship race. Six of his cars paraded before thousands of spectators. I still remember his expression: proud, grateful and determined to keep going. My mother, Allyson, stood by his side as always. ‘She’s my engine, the one who encourages me every step of the way,’ he often says.”
“It’s hard not to be fascinated by Porsches of any era, they continue to surprise us time and again.”
Gino Vairo
Gino Vairo
Porsche 550 Spyder.
THE MASTERPIECE: THE 550 COUPÉ
“But the project that touched him most deeply was his replica of the 550 Coupé, a car that made history in the Carrera Panamericana and at Le Mans. Through a contact in Europe, he obtained original plans and when he visited the newly opened Porsche Museum in Germany in 2010, his idea was met with enthusiasm.”
“He ultimately built two replicas. Many people asked him to build more, but he wanted to stay true to the original factory, which also made only two. One of them is standing here. It was an exceptional project, one in which everything came together: his craftsmanship, his love for Porsche and his perseverance.”
“When I hear my father talk about his deep connection to Porsche, I hear more than just a car enthusiast. For him, the brand symbolises strength, reliability, elegance and distinction. ‘It’s hard not to be fascinated by Porsches of any era,’ he always says, ‘because they continue to surprise us, time and again.’”
“And me? I’m proud. Proud of what he built, of what he taught us and of what he continues to create. Every car that leaves the workshop is a tribute to Porsche, to craftsmanship and to my father.”
“Some of his replicas are here, but most are in Honduras. Together with my brothers and sister, I care for this part of his impressive collection. We cherish them not just as cars, but as heritage.” ♦
Porsche 550 Coupé.
Guillermo Damián: A man with an unbreakable passion for Porsche.
e speak with Guillermo Damián, president of the Porsche Club El Salvador. A man with gasoline in his veins, a soft spot for air-cooled beauty and a deep love for his home country. He speaks candidly about his life, his impressive Porsche collection and the charm of El Salvador.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
A brief introduction?
My name is Guillermo Damián, 63 years old, an entrepreneur and a lifelong automotive enthusiast. Since 2016 I have been part of the Porsche Club El Salvador board, first as Vice President and since 2019 as President. Our club brings together 60 members. My mission has always been to elevate every activity: flawless drives, memorable gatherings and strong representation of El Salvador on the regional and international stage while strengthening genuine friendships among Porsche clubs.
Guillermo Damián.
When did your passion for Porsche begin?
It all started in Miami in 1985 when I was 23. My first Porsche was a red 944. I dreamed of owning a 911, but that 944 marked the beginning of a lifelong journey. Later came the 911, the 930 Targa Turbo, and finally the 993 S. That model completely stole my heart.
You lived many years in Miami. How did you end up there?
Because of the civil war in El Salvador, my family emigrated to the United States when I was 18. I spent around 20 years in Miami. That’s where I started my first company around 1983, exporting beverages and food products to Latin American markets. Eventually, with greater stability at home, I returned to El Salvador and moved the entire operation here, while keeping Miami as a logistics port of exit. My roots were always here and I felt it was time to give back to my country.
You also run an iconic bar in El Salvador.
Yes. For years, I would tell my wife Roxana: “I’m not leaving this world without opening a beer bar.” In 2016, a purchase order for imported beers that had already arrived in El Salvador was unexpectedly canceled. Instead of seeing it as a problem, I took it as the sign I had been waiting for. That’s how BeerStation was born. What began as a bar with 60 varieties has become a national reference. Today, BeerStation is a true trademark, an icon of international beer culture in El Salvador, with more than 300 varieties from around the world, including the Trappist beers from Belgium that you love.
“In my bar, The BeerStation , we also serve a wide range of Belgian beers.”
Guillermo Damián
What Porsche models do you own today?
I currently own five: a 1985 944, a 2009 997.2, a 992 S, a Cayenne S, and a Macan S. Each Porsche has its own personality. One represents youthful nostalgia, another precision and character, another pure emotion. And something that makes the experience even more special for all of us is our dealership, Grupo Q, which treats us like family.
Is Porsche popular in El Salvador?
It is popular among motorsport enthusiasts and true car lovers. Outside the club where members own many different performance versions, you don’t see many Porsches on the road. SUVs are more common. That makes each gathering special. We are an exclusive group because of passion, not because of numbers.
How did you react to the invitation from Porschist?
My reaction was immediate. When I saw the magazine, I knew it was the perfect opportunity to showcase El Salvador to the world. And in less than a month, you were already here, ready to tell our story. That’s how Salvadorans are: when something inspires us, we give it everything.
What message would you like to share with the readers?
Come to El Salvador. It’s a small country with a natural richness that feels limitless: warm beaches that host world-class surfing events from the ISA and the World Surf League, majestic volcanoes, stunning lakes and mountains, and people who welcome you with open arms. The climate is perfect year-round, ideal for living a magical experience. El Salvador is not just a destination; it’s an experience.It’s the warmth of its people, the beauty of its landscapes and the passion for cars: all coming together in one unique place. ♦
Interview with Minister of Tourism Morena lleana Valdez Vigil.
El Salvador boldly puts itself on the tourist map.
t the invitation of Minister of Tourism Morena lleana Valdez Vigil, Porschist had the opportunity to discover El Salvador. A country long overshadowed by prejudice, but now shining as an emerging travel destination. We even had the honour and pleasure of speaking with the minister herself. In an open and insightful conversation, she shared her vision on sustainable tourism, the restoration of El Salvador’s image and how the country wants to position itself: not with mass tourism, but with character.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
Since when have you served as Minister of Tourism?
Since 2019. Before that, I spent two years as Directora Nacional de Marca País . My role at that time was to define El Salvador as a brand by strategically building and promoting a positive image both nationally and internationally. El Salvador needed a clear, consistent identity to enable economic growth, attract more tourism and strengthen our sense of national identity. My slogan was “El Salvador: Grande como su gente” (“El Salvador: As great as its people”), because I strongly believe in the resilience and optimism of Salvadorans. Despite our history, people here have learned to heal and to look ahead with positivity. I already knew the tourism sector very well when I assumed my role as Minister of Tourism.
El Salvador is hardly known as a holiday destination. How are you changing that?
That’s exactly why nation branding is so important. El Salvador is still too often associated only with gangs, violence and insecurity. That absolutely must change, because that era is behind us and
“We
want visitors not only to discover our nature and culture, but also to feel how El Salvador is changing for the better.” Minister Morena lleana Valdez Vigil
El Salvador has so much to offer. When President Bukele appointed me, he said: “You must put El Salvador on the map with something positive.” I immediately thought of our incredible surf beaches. Our waves are known worldwide. That led to the creation of Surf City, a tourism initiative focused on surf holidays and promoting El Salvador as a world-class surf destination. That project became the engine of our repositioning. After that, we highlighted our other strengths as well: our unique wildlife, lakes, mountains and colonial towns.
We were amazed by the country's diversity. I looked at your travel itinerary. It’s packed, but it allows you to experience so many different aspects of our country in just two weeks. And whenever you need a break, there’s always a lake, a beach or another beautiful place nearby. That’s the magic of El Salvador. Everything is close, everything is intense.
What challenges do you face?
Beyond restoring our image, we need better infrastructure. The beautiful locations are already here, but we lack good hotels, good restaurants and good roads.
Minister of Tourism Morena lleana Valdez Vigil and Sven Hoyaux.
You have a very clear vision.
We must. We want visitors not only to discover our nature and culture, but also to feel how El Salvador is changing for the better. We believe tourism is not only about travel, but about connection: with nature, with each other and with both the past and the future of a country. We are also raising awareness among our own population. The violence of the past brought not only material poverty but also mental poverty, the idea that you cannot achieve anything. But nothing could be further from the truth, and that’s what we’re proving now. That’s why we invest in education and training programmes that strengthen our people’s pride and identity.
What type of tourism do you want to attract?
We do not aim for mass tourism. We prefer to keep it small-scale and sustainable. El Salvador should remain a gem for travellers who seek quality. Ecotourism is also important to us. And above all: responsible tourism. We encourage entrepreneurs to train local staff and involve communities in their projects. Tourism must benefit the Salvadorans. That way, villages can grow alongside tourism development.
“We do not aim for mass tourism; we prefer to keep it small-scale and sustainable.”
Minister Morena lleana Valdez Vigil
How important is tourism economically for El Salvador?
Tourism is now one of El Salvador’s main sources of growth and income, contributing 11% to our GDP. Previously, it was only 5%. In 2024, 3.9 million people visited El Salvador. We are on the right track.
Is El Salvador present at international tourism fairs?
At the moment, we deliberately focus on a different approach. We invite people like you to experience what El Salvador is really like. Visitors can see for themselves that the negative perception from the past no longer reflects reality. El Salvador is a beautiful and welcoming country. We also put ourselves on the global stage in other ways. In 2021, we hosted the World Surfing Games, and in 2023 we held the Miss Universe final. Events of this scale have not only brought us positive attention; they also confirmed that El Salvador is ready to present itself as a modern and attractive destination.
With a smile and a warm handshake, the minister says goodbye. Her message is clear: El Salvador has nothing to hide. It does not seek crowds or clichés. It seeks travellers who truly want to discover. And who, just like we did, will find something special in this small country. ♦
COLLECTIE DONATELLA
Javier Prado: Entrepreneur,
tech investor and proud collector of Zuffenhausen’s finest creations.
In San Salvador, we sit down with Javier Prado, a man who speaks with equal passion about entrepreneurship as he does about his impressive Porsche collection. We meet him in Los Planes de Renderos, a higher-altitude district of the city. From the terrace of his beautiful villa, he looks out over the city, the surrounding mountains and the volcanoes. It’s the perfect place to cherish his Porsche collection while enjoying the tranquillity of the country.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
Javier, we’re impressed by your Porsche collection.
I’ve been a member of the Porsche Club El Salvador for more than ten years now. During that time, I’ve developed a true passion for the models from Zuffenhausen. Today, I own a 992 Sport Classic (2023), a 992 Targa (2022), a GT3 RS (2016), a Macan (2016), a Cayenne (2018) and a 2006 997, among others. To me, Porsche is the perfect blend of performance, design and durability.
What sets Porsche apart from other luxury brands?
I used to own Ferraris and Aston Martins too. Beautiful cars, but often too delicate for El Salvador’s road conditions. Porsche feels like a tank: indestructible and incredibly sporty at the same time. The brand simply offers the best balance of price, performance and reliability. That’s why I eventually sold all my other cars to focus entirely on Porsche.
How do you experience the service in El Salvador?
Very positively. There’s one official dealership here, and its service department does an excellent job. The service managers know their customers and do everything they can to keep the cars in top condition. That inspires a lot of confidence.
What’s your opinion on Porsche’s electrification and the Taycan?
Personally, I don’t believe it’s the ultimate solution—at least not for El Salvador. Producing electric cars puts a heavy burden on the environment, and on top of that, the infrastructure simply isn’t here. Most people who bought a Taycan ended up selling it and returning to a petrol engine. Full electrification feels more like a political decision than a sustainable long-term solution.
Javier Prado.
“Porsche is for me the perfect blend of performance, design and durability.”
Javier Prado
Taxes and import duties don’t exactly make it easy to drive a Porsche in El Salvador. Unfortunately, that’s true. Import duties for cars from Germany are around 25 to 30 percent, plus 13 percent VAT and a hefty tax on the first licence plate. That makes owning a Porsche quite expensive. Brands like BMW, which assemble part of their cars locally, sometimes avoid those heavy taxes. Porsche, unfortunately, doesn’t have that advantage.
You come from a successful business family. Our family owned a home-appliance manufacturing company under license from General Electric. We ran fifty stores across Central America, including wholesale and financing services. We sold that company fifteen years ago. Today, I’m mainly active as a tech investor, including at Apollo Studios, the largest technology company in Central America. We develop software for U.S. Fortune 500 companies and even NBA teams such as the Miami Heat. Entrepreneurship is in my DNA.
What does your private life look like?
I’m married, a father of four and now also a grandfather. My family means everything to me. My work and my Porsche hobby are important, but my family will always come first.
Why should our readers visit El Salvador?
Because El Salvador has much more to offer than people often think. For years, the country has been misrepresented in international media. In reality, the people here are warm and welcoming. What’s unique is that everything is within 45 minutes: beaches, lakes, volcanoes and mountains. In larger countries, you often have to travel hours or even days to experience that kind of variety. Here, you can surf the Pacific in the morning and hike in the mountains a few hours later. For anyone seeking authenticity, El Salvador is a destination full of surprises. ♦
Vision, courage and a Carrera: the story of Max Novoa.
Max, tell us: who are you?
rom his family home in the mountains, volcanoes in the background and a Carrera in the driveway, Max Novoa tells us about his path to success, his love for technology and the chance encounter that led him to the Porsche Club. His story proves that you don’t need to come from a racing family to feel true Porsche passion.
Text: Kathleen Van Bremdt - Photos: Sven Hoyaux, Graatje Weber
I’m Max Novoa, a Salvadoran entrepreneur dedicated to solving problems, creating value, and building ideas with purpose. I’m married and the father of five daughters, living in a house full of women has been the biggest blessing of my life, and also the toughest battleground. I lose every argument at home, which is probably why I go out into the world to innovate, to build, and to make things happen. Out there, at least, I have a chance to win a few.
Have you always been a car enthusiast?
Not at first. I was passionate about motorcycles, speed, control, two wheels and freedom. Cars didn’t attract me much. That changed when a friend invited me to the Porsche Club, or as I call it, the arena, full of gladiators, all driven by the same passion. My first Porsche was a white manual 997. A wonderful car, pure and mechanical, but I wanted something more evolved. That led me to the Carrera 992.1. For me, it’s the most beautiful car ever designed. I don’t think I’ll ever part with it.
What do you do in your daily life?
I’m the founder and CEO of Grupo Publimóvil, a media company focused on outdoor advertising, billboards, digital screens, information kiosks, bus shelters, and more. We have offices in eight countries and, through our programmatic platform, we operate campaigns in more than fifty markets. Our clients range from global brands like Coca-Cola, Unilever and P&G to small local businesses. Even Porsche, though with a modest budget so far. Latin America is a growth market for them, and I’m sure Stuttgart will notice soon.
“My motto has always been: I don’t sell what I have, I build what you need.”
Max Novoa
How do you manage a company that large?
Our company's managers run the present, KPIs, cash flow, operations, execution. I focus on the future, where we’re going, what comes next, what the market will need tomorrow. Every three months, we bring together about forty team members from all our countries. We review results, learn from mistakes, adjust strategy. It keeps us sharp, fast, and aligned.
What’s the secret behind your success?
We took a different path. Many of our competitors come from legacy capital, large traditional groups. I started without that. No capital, just ideas and the willingness to listen and build from scratch. I didn’t sell inventory. I built solutions.
My motto has always been: “I don’t sell what I have, I build what you need.”
That philosophy built the company. It still guides us today.
And this beautiful home, what’s the story behind it?
This is Sueño Verde, our family retreat at 1,800 meters, inside Los Volcanes National Park. It took eight years to find the right place. I wanted something cool, private, accessible, and timeless. I wanted my daughters to grow up with nature, not concrete, wind, wood, trees, freedom. Every year I host the Porsche Club here. Friends, engines, stories, food, laughter. It became a tradition, and a celebration of passion.
Finally: what does Porsche mean to you now?
It’s more than a car. It’s a community. A family built on passion, precision, and joy. I joined because a friend invited me. I stayed because of the people. We drive together, explore together, and celebrate life together. Every moment feels like pure joy. Every single time. ♦
Left: Max Novoa - Middle: Guillermo Damián - Right: Javier Prado.
