POLYGIENE X IPSOS
Ipsos Group, founded in 1975, is a multinational market research and consulting firm with headquarters in Paris, France, and has been publicly traded on the Paris Stock Exchange since 1 July 1999, and the biggest market research company in
Respondent Criteria
- 20-45 y.o. local respondents
- Male : Female=50%:50%
- Monthly Household Income CNY 15,000+
- Category purchase decision makers
- Purchased Outdoor & Sports or Lifestyle & Fashion apparel in P12M
Region Coverage and Sample size
- City: Shanghai, Beijing, Guangzhou, Shenzhen
- N=1,800 (Evenly distribute to each city)
Shanghai Beijin g
Guangzho u Shenzh en
POLYGIENE RANKS NO. 1 IN THE FRESHNESS SEGMENT
Almost twice as well-known as RUDOLF group and HeiQ in the China market, and ranks just behind Gore-Tex and Coolmax.
ODOR-RESISTANT IS THE PAIN POINT RANKS AMONG THE TOP 3 ACROSS ALL PRODUCTS CATEGORIES
in both Sports & Outdoor and Fashion & Lifestyle segments
88% OF CONSUMERS WASH CLOTHES DUE TO
ODORS
AND 71% WANT TO REDUCE WASHING
FREQUENCY.
66% OF CONSUMERS
CLAIM TO KNOW WHY CLOTHING SMELL, ONLY
10% CORRECTLY IDENTIFY BACTERIA AS
ACTIVEWEAR, T-SHIRTS, FORMAL WEAR ARE THE TOP 3 CATEGORIES CONSUMERS
MOST WANT POLYGIENE STAYFRESH™ APPLIED
Over 92% want odor resistance/wash less technology in footwear & sneakers, and 95% want it in coats & down jackets.
Customers are willing to pay up to 30% extra for odor-resistant technology.
AVERAGE 74% OF CONSUMERS ARE WILLING TO PAY A PREMIUM FOR ODOR-RESISTANT TECHNOLOGY AND 78% ARE WILLING TO PAY FOR JACKETS AND
SUITS.
NEARLY 60% OF CONSUMERS CONCERN ABOUT ODORS IN THE WORKPLACE
Followed by high social engagement occasions like dating, business meetings, and post-workout activities.
