Polygiene research China 2025

POLYGIENE X IPSOS Ipsos Group, founded in 1975, is a multinational market research and consulting firm with headquarters in Paris, France, and has been publicly traded on the Paris Stock Exchange since 1 July 1999, and the biggest market research company in China,

Respondent Criteria -

20-45 y.o. local respondents

-

Male : Female=50%:50%

-

Monthly Household Income CNY 15,000+

-

Category purchase decision makers

-

Purchased Outdoor & Sports or Lifestyle & Fashion apparel in P12M

Region Coverage and Sample size -

City: Shanghai, Beijing, Guangzhou, Shenzhen

-

N=1,800 (Evenly distribute to each city)

Beijing

Shanghai Guangzhou Shenzhen

POLYGIENE RANKS NO. 1 IN THE FRESHNESS SEGMENT Almost twice as well-known as RUDOLF group and HeiQ in the China market, and ranks just behind Gore-Tex and Coolmax.

ODOR-RESISTANT IS THE PAIN POINT RANKS AMONG THE TOP 3 ACROSS ALL PRODUCTS CATEGORIES in both Sports & Outdoor and Fashion & Lifestyle segments

88% OF CONSUMERS WASH CLOTHES DUE TO ODORS AND 71% WANT TO REDUCE WASHING FREQUENCY.

66% OF CONSUMERS CLAIM TO KNOW WHY CLOTHING SMELL, ONLY 10% CORRECTLY IDENTIFY BACTERIA AS THE CAUSE

ACTIVEWEAR, T-SHIRTS, FORMAL WEAR ARE THE TOP 3 CATEGORIES CONSUMERS MOST WANT POLYGIENE STAYFRESH APPLIED Over 92% want odor resistance/wash less technology in footwear & sneakers, and 95% want it in coats & down jackets.

AVERAGE 74% OF CONSUMERS ARE WILLING TO PAY A PREMIUM FOR ODOR-RESISTANT TECHNOLOGY AND 78% ARE WILLING TO PAY FOR JACKETS AND SUITS. Customers are willing to pay up to 30% extra for odor-resistant technology.

NEARLY 60% OF CONSUMERS CONCERN ABOUT ODORS IN THE WORKPLACE Followed by high social engagement occasions like dating, business meetings, and post-workout activities.