Polygiene Freshness Brochure 2024

LONG-LASTING TEXTILES FRESHNESS THAT LASTS

With our industry-leading antibacterial technology treatments textiles stay fresh and have an extended lifespan.

ENDURING FRESHNESS

POLYGIENE STAY FRESH™

FRESHNESS FOR ALL

Polygiene StayFresh is embedded in textiles to offer long-lasting freshness to provide freshness for any product in your portfolio. That means you need to wash less and replace items less frequently – good news for you, and good news for the environment.

Used by sports & outdoor brands, in a variety of fashion and apparel applications, lifestyle and home products and even for pets, our Polygiene StayFresh antibacterial solution minimizes bacterial growth keeping items fresh and ultimately more sustainable.

BENEFITS OF POLYGIENE STAYFRESH ANTIBACTERIAL TECHNOLOGY

PROTECTS AGAINST BODY ODORS

Polygiene StayFresh inhibits the growth of odor-causing bacteria, stopping smells at the source.

KEEPS TEXTILES FRESH AND HYGIENIC

Even with sweat or other moisture, Polygiene

StayFresh makes it impossible for bacteria to multiply.

PROTECTS AGAINST ODORS FOR LONG-LASTING FRESHNESS

WEAR MORE, WASH LESS

Reduced odor means you can wash less frequently, saving water and energy.

FRESHNESS FOR ALL

Polygiene StayFresh offers class-leading performance and durability for all products.

Polygiene StayFresh antibacterial technology prevents bacteria from growing on textiles so they don’t stink. Less odor means less washing, saving water, energy and wear and tear so products last longer and need to be replaced less frequently. With Polygiene StayFresh embedded in your products you move from consumables to durables – it’s a simple way to meet your sustainability targets while passing on highly desirable benefits to your customers.

HOW DOES IT WORK?

HOW DOES IT WORK?

Polygiene StayFresh is based on silver chloride, a salt that is naturally present in water and soil. The silver ions in the salt make it impossible for the bacteria responsible for bad smells to multiply, stopping odor in its tracks.

This advanced antibacterial solution is integrated into the fabric, ensuring built-in freshness. And because it’s added during the finishing stage, there’s no additional energy or water required during the application, minimizing environmental impact during manufacture too.

SUSTAINABILITY BUILT-IN

Our industry-leading antibacterial technology inhibits the growth of odor-causing bacteria, so garments need less washing, saving water, energy and wear and tear. Many leading brands have already made a choice to move from fast consumables to durables.

Is Polygiene StayFresh safe?

Yes. All our treatments have undergone extensive sensitivity testing and are completely safe – even when used for long periods. Polygiene StayFresh is only active in the material so it doesn’t interfere with any natural bacteria on the skin.

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Can Polygiene StayFresh reduce the environmental footprint of a garment or product?

Yes. Polygiene StayFresh keeps products fresh and hygienic, which means treated products can be washed less enabling them to last longer. A prolonged lifetime is the major contributor to a reduced environmental footprint and a more sustainable product.

Can Polygiene StayFresh be used with other Polygiene technologies?

Yes. Polygiene StayFresh antibacterial technology is extremely effective in combination with Polygiene OdorCrunch™, our powerful natural anti-odor treatment which removes environmental odors like cooking fumes, cigarette smoke and body odors, keeping products fresher longer.

FROM CONSUMABLE TO DURABLE

POLYGIENE ODOR CRUNCH™

ODOR CONTROL TECHNOLOGY

Polygiene OdorCrunch odor control technology embodies the principle of transitioning from consumables to durables. By eliminating odors, your products need less frequent washing, thus extending their lifespan. Everyone appreciates a more durable and sustainable product.

There’s nothing worse than the lingering smell of body odor, cooking fumes, or smoke on clothing. Polygiene OdorCrunch odor control technology tackles that problem head-on, eliminating both body and environmental odors on fabrics, so clothes don’t need to be washed as often.

A NATURAL SOLUTION TO ELIMINATE ODORS

Polygiene OdorCrunch odor control technology is a practical and eco-friendly solution to the problem of lingering odors on clothing and fabrics. Smoke, food, and body odors become ingrained into the fibers of textiles. Polygiene OdorCrunch functions as a natural anti-odor treatment by capturing, ‘crunching,’ and permanently eliminating odors using natural silica particles that are derived from sand

Not only does this keep clothing and fabrics smelling fresher for longer, but it reduces the amount of washing required. This reduces water usage and the amount of detergent and energy spent on laundry. It makes fabrics last longer, creating eco-friendly clothes.

ENJOY FRESHNESS

Polygiene OdorCrunch Provides class leading performance and durability for all products.

WEAR MORE. WASH LESS

Because odors are eliminated at the source, clothing treated with Polygiene OdorCrunch odor control technology can be worn more and washed less, saving energy and water.

KEEPS TEXTILES FRESHER

Environmental smells – even pungent ones like cooking odors, body odors, and smoke – are ‘crunched,’ keeping textiles smelling fresher for longer.

STOPS BODY ODOR

Polygiene OdorCrunch removes odors from clothing caused by sweat, so you can train harder without worrying about stale smells or repeated laundry days.

HOW DOES IT WORK?

HOW DOES IT WORK?

Polygiene OdorCrunch is an odor control technology that works at the molecular level to capture, ‘crunch’, and eliminate the molecules that create odors. The process uses natural silica, the main ingredient in ordinary sand. Silica attracts molecules such as sulfur away from the fabric fibers and onto its surface.

Once that happens, the molecules are absorbed by the silica, which acts on the shell around each molecule and ‘crunches’ it to break it down. The molecule, now no longer able to remain active, is eliminated permanently, and that offensive odor, whether it’s sweat, cooking smells, or even smoke, is gone for good.

By cutting down on the frequency of washing required to keep clothes smelling fresh, Polygiene OdorCrunch helps reduce water usage and the amount of detergents and artificially-scented fabric softeners required to mask stale odors. The wear more, wash less principle also helps reduce the amount of electricity consumed while doing laundry. And the less you wash a garment, the longer it lasts.

How does Polygiene OdorCrunch work?

Works by using natural silica particles to capture the odors that cling to fabric fibers. It’s 95% filtered river water and 5% modified silica sand particles combined using a patented formula. The silica attracts molecules of oxygen, nitrogen, and sulfur, the elements that create bad odors. Once absorbed, the silica ‘crunches’ them by cracking and breaking down each molecule, so it loses its potency. That way, the smell is permanently eliminated.

How does Polygiene OdorCrunch reduce your carbon footprint?

As well as producing no waste during the manufacturing process (all raw material is converted into the final product), adding Polygiene OdorCrunch odor control technology to fabric means they don’t need to be washed as often. That reduces water usage, the amount of detergents and other washing liquids used, and prolongs the garment’s life. It embraces our principle of wasting less, and wearing more.

Has Polygiene OdorCrunch won any awards?

We’re proud of the fact that Polygiene OdorCrunch won the Sustainability award at the 2019 Scandinavian Outdoor Group Awards. Polygiene OdorCrunch is also Bluesign® approved, and Oeko-tex® Eco Passport approved product.

SOME OF OUR BRAND PARTNERS

MINDFUL LIVING®

IT’S WHO WE ARE

Polygiene Group™ is the global leader in antimicrobial technologies. The company treat hard surfaces and textiles to ensure that products are better protected and hygienic, fresh and odor-free.

As a leading ingredient brand, Polygiene Group collaborates with over 500 top-class global brands through the Polygiene and Addmaster segments. Polygiene Group provides a wide range of technologies that increase the value of our customers products. The company offers solutions and treatments for products with technologies such as: OdorCrunch, StayFresh, Scentmaster, ViralOff, Biomaster and Verimaster.

WHY DO WE EXIST?

When we talk about our technologies, we describe how we’re redefining freshness and reimagining product protection. Those things in themselves have an incredible effect on people’s lives – a world that smells better, that’s more hygienic, and that’s protected from counterfeiting and tampering.

MISSION

To embrace a journey toward more Mindful Living . At Polygiene, we’re uniquely placed to help to drive meaningful change in our world, to ensure products last as long as they possibly can before they need to be replaced and ultimately to help businesses and consumers make the change from consumables to durables.

WHY DOES SUSTAINABILITY MATTER TO YOUR BRAND?

Sustainability matters to brands because sustainability matters to consumers.

Some businesses care about sustainability because their leaders believe it is the ethical thing to do. Other businesses view sustainability as a commercial opportunity - a niche to leverage. However, it is becoming increasingly clear that adopting more sustainable practices is now a financial imperative. Ignoring sustainability means ignoring a large and powerful customer demographic and rejecting compelling data on consumer attitudes.

78% OF US CONSUMERS SAY THAT A SUSTAINABLE LIFESTYLE IS IMPORTANT TO THEM (McKinsey)

82% OF CONSUMERS WANT BRANDS TO PUT PEOPLE AND THE PLANET BEFORE PROFIT (Talkwalker)

PRODUCTS MARKETED AS SUSTAINABLE GREW 2.7X FASTER THAN PRODUCTS WITHOUT SUSTAINABLE MARKETING (TBS)

KEY TAKEAWAYS

Awareness

Consumers are increasingly aware and knowledgeable of sustainability issues.

Revolution

A rapidly growing number of consumers say sustainability is important to them and influences purchasing decisions.

Marketing

This is reflected in the success of products that leverage sustainability in marketing materials.

Bridging

There is a disconnect between consumer and retail leader attitudes, resulting in an opportunity for brands willing to engage with shifting consumer attitudes.

Sustainability Shift

A generational shift is occurring in which sustainability will become an even more central issue and a significant determinant in purchasing decisions.

Lifecycle

Younger consumers understand sustainability as more than material choice. It takes a much broader approach that looks at a product’s entire lifecycle.

MARKETING SUPPORT IS PART OF THE POLYGIENE PACKAGE

At Polygiene, we offer marketing support to all partner brands. When a new business begins using Polygiene technology, our team leaps into action, working closely with your people to establish what kind of support and assistance you require.

From providing label books to organizing staff training and preparing social media campaigns, we want to ensure you benefit from our marketing experience, expertise and resources and achieve maximum traction with customers.

We believe Polygiene technology makes a real difference to products, people and the planet. And we want the world to know that. By working together with partner brands we get the message out while ensuring consumers understand why your Polygiene-treated products are the right choice. If you have any questions concerning Polygiene marketing support or want to discuss the ways Polygiene can support your team, contact us below.

AMERICAS

Bobby Howell

E: bobby.howell@polygiene.com

M: +1 604 815 7405

EMEA

Haymo Strubel

E: haymo.strubel@polygiene.com

M: +49 171 2683788

APAC

Peter Sjösten

E: peter.sjosten@polygiene.com

M: +46 70 828 44 76

HOW POLYGIENE HELPS ITS PARTNERS

AT POLYGIENE, WE HELP OUR PARTNERS LEVERAGE THE SUSTAINABILITY BENEFITS ASSOCIATED WITH OUR SOLUTIONS BY PROVIDING MARKETING ASSISTANCE AND SUPPORT.

This is all part of the Polygiene package and we work with partners in the following ways to ensure consumers are aware your products feature Polygiene technology and understand the benefits of it doing so.

Labeling: Polygiene provides partners with an extensive labelbook from which you can select permanent sew-in labels and hang tags. This enables you to promote the inclusion of sustainability-focused Polygiene technology in a clear and immediate way.

POS MATERIALS

Polygiene offers point-of-sale (POS) materials to enable retail staff to clearly communicate the benefits of Polygiene technology and facilitate a better understanding among consumers.

Staff training: From printed materials, such as one-pagers and FAQ sheets, to plexi stands and bespoke in-store promotional videos, in addition to staff training and development, we work with you in the retail environment to maximize the value of Polygiene technology to your brand.

POLYGIENE SUPPORT IN PRACTICE

The previous section detailed how we can help new brand partners. Here, we highlight the work already done to help existing Polygiene partners. This is Polygiene support in practice.

PR AND SOCIAL MEDIA

We often leverage our own established and extensive PR and marketing channels to promote Polygiene-treated products, providing access to an audience with a clear interest in sustainable technology and more eco-friendly consumer products. From regular Polygiene newsletters and customer case studies to our welldeveloped social media presence, we regularly collaborate with brands to ensure they receive maximum exposure. This includes campaigns for our partners’ new collections, as well as materials for important calendar events and celebrations. We also work with our partners’ in-house and third-party PR teams to guarantee consistent value-add messaging.

Global Media Trip to Senja, Norway

EXHIBITIONS AND CONFERENCES

We understand that greater public and industry awareness of Polygiene benefits those brands that incorporate our technology into their products. The more recognizable the Polygiene brand, the more effective the hangtags, labels and other marketing materials are. With this in mind, we dedicate significant resources to attending influential industry exhibitions and conferences, including the European Outdoor Summit and ISPO trade fairs, as well as consumer-facing events like the Appalachian Trail Days event in the US or The North Face Ultra-Trail Mt Fuji event in Japan.

STAFF TRAINING

Staff training has proven highly effective, enabling employees in the retail environment to talk accurately and confidently about Polygiene technology to customers.

We can offer direct in-store employee training to many brands and also work with businesses’ staff development teams, enabling retailers to deliver effective staff training for Polygiene-treated products in the future.

CHINA INTERNATIONAL IMPORT EXPO, China - Nov 2023

FASHION WORLD TOKYO, Japan - Oct 2023