CO-BRANDING WITH POLYGIENE® PROVIDES REAL VALUE TO YOU AND YOUR CUSTOMERS, HELPING EVERYONE CHOOSE MORE MINDFUL LIVING.
We’ve made it easy for you to deliver this added value with ready-to-use materials for your product marketing. This document has what you need to describe the benefits of having Polygiene technology in your products, including examples of labels, hangtags, and other trims.
THE TOOLS WE’VE PROVIDED HERE CAN INCREASE AWARENESS AND SELL-THROUGH.
It starts with clear and simple marking – that’s how good co-branding works. Added value needs to be clearly communicated - preferably with both a hangtag and a permanent mark.
We’ve developed hangtags that stand out in retail – and follow the strict requirements of the EU regarding language adaptions, with a QR code linking to translations to over 25 languages.
Our textile labels, care labels, and hangtags all remind the consumer your product stays fresh and can be washed less. Consumers will “look for the hand” when they are searching for new clothes, footwear, gear, or home textiles, so they know it’s an item with Polygiene tech built-in.
* Please note that labels shown in this manual are not for printing. Only original Polygiene artwork is approved.
POLYGIENE -
POLYGIENE GIVES PRODUCTS SUPERPOWERS
Polygiene® empowers products with lasting functionality - from freshness and odor control to smart comfort technologies. We enhance how products feel, perform, and endure, helping people live better, more mindful lives.
Our innovations go beneath the surface. Built into the material, not just added on top, Polygiene® technologies deliver long-term performance — whether it’s odor resistance that allows you to Wear More. Wash Less, or cooling comfort that helps you stay focused and fresh in any condition.
Organized into two categories - FRESHNESS and SMART - our solutions offer both everyday benefits and high-performance enhancements. Together, they extend product life, reduce resource use, and bring measurable value to both brands and consumers.
This is more than innovation. It’s our way of tackling one of today’s biggest sustainability challenges: overconsumption and waste. By helping people get more from every product, we support our mission - For Mindful Livingand contribute to a more responsible future.
- IT’S ADDED VALUE
For further assistance do not hesitate to reach out, we are more than happy to support with co-branding!
POLYGIENE REBRANDING
In 2025, we introduced a refreshed brand structure and visual identity to strengthen clarity, consistency, and alignment across all Polygiene communications. As part of this evolution, we now organize our technologies under two clear categories: Polygiene Freshness and Polygiene Smart.
We are aware that small differences in design, terminology, or labeling may appear during this transition. This is a natural part of the shift, and for a limited time, both previous and updated elements may coexist across different materials and channels.
Our goal is full alignment across all touchpoints — and we appreciate your understanding and collaboration as we move through this transition period.
POLYGIENE FRESHNESS
FRESHNESS
When communicating about Polygiene, two types of logotypes can be used depending on the context and message.
The Polygiene – For Mindful Living logotype is the default version and should always be used when referencing Polygiene as a brand, company, or partner. This includes situations where the goal is to highlight that a product features Polygiene technology, without going into technical detail. It reinforces the brand’s overarching purpose and values — supporting mindful, sustainable living.
If the intent is to emphasize the functional benefits of a specific technology — such as odor control, freshness, or reduced washing — the Polygiene Freshness logotype should be used. This category branding clearly signals to the end-user that the added value lies in improved hygiene, comfort, and product longevity. It connects directly to benefits like “ Wear More. Wash Less.”
POLYGIENE SMART
SMART
As with the Freshness category, the use of Polygiene logotypes depends on the communication context and the message being emphasized.
The Polygiene – For Mindful Living logotype is always appropriate when referring to Polygiene as a brand or partner — especially in co-branding situations where the focus is on shared values, sustainability, or company-level storytelling.
However, when the goal is to highlight a technology’s smart functionality — such as cooling comfort, antiviral protection, or advanced material performance — the Polygiene Smart logotype should be used. This category signals that the solution delivers intelligent, performance-enhancing value to the end-user.
Always have your co-branded item approved by your marketing contact!
POLYGIENE PRODUCT WORDMARKS
USE OF THE POLYGIENE NAME AND WORDMARKS
All Polygiene technologies must be shown with an appropriate logotype — either the Polygiene Freshness or Polygiene Smart category logo, depending on the product’s function.
To highlight specific technologies like StayFresh or StayCool, use a Polygiene® Product Wordmark. This combines the Polygiene® name with the product name in a distinct typographic style.
Wordmarks can be used in headlines or as standalone elements (e.g., on hangtags), but should always appear in the context of the relevant category or the Polygiene – For Mindful Living brand.
POLYGIENE PRODUCT LOGOS
In most cases, category logotypes - Polygiene Freshness or Polygiene Smart - should be used to represent the technology and its purpose.
However, in situations where the category logotype cannot be used due to space, design, or format limitations, a Polygiene product logo may be applied instead.
These logos combine the Polygiene name with a specific technology (e.g., StayFresh, StayCool) and are available in a range of formats — including horizontal and vertical versions, as well as color, white, and black variants to suit different applications.
While flexible in use, product logos must still appear in a context that makes the connection to the Polygiene brand clear — preferably accompanied by a hangtag, label, or mention of the Polygiene – For Mindful Living brand when possible.
LOGOTYPE MINIMUM SPACE
MINIMUM INFRINGEMENT AREA
All the Polygiene logotypes shall have clarity and stand out. Therefore we have a consistent minimum area of free space around the logotypes where no other text, items or patterns can be placed. Note: this is not the optimal space, that will always depend on the specific product or design.
For vertical/centered logotypes always use the 2x height and width of the letter ”O”. Often design looks better with even more free space, but this is the minimum.
For horizontal logotypes: Always use free space according to the height and width of the letter ”O” in Polygiene around the logotype.
LOGOTYPES POSITIVE, NEGATIVE & ONE COLOR
WHITE OR LIGHT BACKGROUNDS – POSITIVE LOGOTYPES
On white or light backgrounds (-40% black) you shall always use the positive logotype. Please note that the hand ALWAYS shall be white regardless of the color/tone of the background.
BLACK OR DARK BACKGROUNDS – NEGATIVE LOGOTYPES
On black or dark backgrounds (+40% black) you shall always use the negative logotype. Please note that the hand ALWAYS shall be white regardless of the color/ tone of the background.
BLACK AND WHITE LOGOTYPES
Sometimes the logotype can not be used with the orange or blue color. Either because it is only a 1-color print/transfer or the color of the background is to close to the logotype color.
Black logotypes on lighter backgrounds (-40% black). White logotypes on darker backgrounds (+40% black). Note the exception – the hand is not white when black or white logotypes are used. In these cases the hand in the circle will always be shown in the background color.
POLYGIENE COLORS
POLYGIENE FRESHNESS ORANGE
POLYGIENE SMART BLUE
POLYGIENE BACKGROUND GREY
POLYGIENE TYPEFACE
POLYGIENE TYPEFACE
– LEAGUE SPARTAN
The standard Polygiene Typeface is League Spartan and it is a free down-loadable typeface from Google Fonts. This is an important ingredient of our global visual identity. The modern still timeless typeface enhances our clean and nordic traditions. We mainly use these three cuts: Semibold, Regular and Light. But all cuts in the font can be used depending on design, text, needs etc.
Polygiene® hangtags highlight the built-in technologies that make a real difference — helping products stay fresh, feel better, and last longer.
Whether it’s Polygiene Freshness or enhanced comfort through Polygiene Smart, our solutions are designed to improve performance and extend product life — and that’s worth showcasing.
In some cases, hangtags are not just a value statement — they’re also required by law when antimicrobial treatments are involved. These tags serve both as a regulatory necessity and a powerful moment of communication with the customer.
It’s added value you can see, feel — and experience with every wear.
For a full list of available and current hangtags, visit polygiene.com/hangtags
Following pages will show different examples.
POLYGIENE HANGTAGS
POL-SF200
Our standard hangtag for Polygiene StayFresh is POL-SF200, exclusively used in Europe.
This hangtag provides essential technical information and features a QR code directing to a landing page available in multiple languages.
Languages included: English, French, German, Spanish, Italian, Portuguese, Swedish/Norwegian/Danish, Finnish.
THIS ITEM STAYS FRESH.
POLYGIENE STAY FRESH ™
WORKS 24/7
REDUCES ODOR CAUSING BACTERIA IN TEXTILES
Fonctionne 24h/24, 7j/7
Réduit les bactéries responsables des odeurs dans les textiles
Wirkt 24/7
Reduziert geruchsverursachende Bakterien im Textil
Funciona las 24H/7 días de la semana
Reduce las bacterias que causan olores en los textiles
Funziona 24/7
Riduce i batteri che provocano gli odori nei tessuti
Funciona 24/7
Reduz bactérias causadoras de odores em têxteis
Fungerar dygnet runt/Virker 24/7/hele døgnet
Reducerar/reducerer luktskapande/lugtfremkaldende bakterier i textilier/tekstiler
Toimii 24/7
Vähentää tekstiileissä hajua aiheuttavia bakteereita
To comply with BPR regulations in Europe, it is essential to confirm and emphasize the antibacterial properties of Polygiene StayFresh in the messaging and branding of the product.
POLYGIENE HANGTAGS
POL-SF204
Our designated hangtag for Polygiene StayFresh in Canada, USA, Mexico, Brazil, and Central and South American countries is POLSF204.
This hangtag includes essential technical information.
Languages included: English, French, Spanish, Portuguese.
THIS ITEM STAYS FRESH.
POLYGIENE STAY FRESH ™
Works 24/7
R educes bacterial odors in the textile .
Fonctionne 24h/24, 7j/7
Permet la diminution des odeurs dues aux bactéries présentes dans votre linge.
Funciona 24/7
Reduce el crecimiento de bacterias causantes del mal olor en los textiles/tejidos.
Eficaz 24/7
Reduz o crescimento das bactérias causadoras de odores em tecido.
MORE. WASH LESS PORTEZ PLUS. LAVEZ MOINS
Hangtag 45x105 mm
This indicates the item version of this hangtag.
All text must be in the same font size, and it should also be translated into French to comply with regulations in Canada.
POLYGIENE HANGTAGS
POL-SF205
Our designated hangtag for Polygiene StayFresh in Mexico, Brazil, Central and South American countries is POL-SF205.
This hangtag includes essential technical information and looks the same as POLSF204, but is not recycled. It is used for shipments within the Americas to help reduce shipping costs.
Languages included: English, French, Spanish, Portuguese.
THIS ITEM STAYS FRESH.
POLYGIENE STAY FRESH ™
Works 24/7
R educes bacterial odors in the textile .
Fonctionne 24h/24, 7j/7
Permet la diminution des odeurs dues aux bactéries présentes dans votre linge.
Funciona 24/7
Reduce el crecimiento de bacterias causantes del mal olor en los textiles/tejidos.
Eficaz 24/7
Reduz o crescimento das bactérias causadoras de odores em tecido.
Hangtag 45x105 mm
All text must be in the same font size, and it should also be translated into French to comply with regulations in Canada.
POLYGIENE HANGTAGS
POL-OC200
Our universal hangtag for Polygiene OdorCrunch is POLOC200, utilized globally.
This hangtag provides essential technical information and features a QR code directing to a landing page available in multiple languages.
Our consolidated hangtag for the use of both Polygiene
OdorCrunch and Polygiene
StayFresh is POL-SFOC200, designed for the European market.
This hangtag provides essential technical details and features a QR code directing to a landing page with additional language options.
Languages included: English, French, German, Spanish, Italian, Portuguese, Swedish, Finnish.
Hangtag 45x105 mm
ITEM STAYS FRESH.
FRESHER,
TOGETHER.
Polygiene StayFresh™ inhibits the growth of odor-causing bacteria, so garments need less washing, saving water, energy and wear and tear. Polygiene OdorCrunch™ is a natural, silica-based solution that captures and eliminates odors for 24/7 protection for the lifetime of the garment. *
Two powerful technologies combined for the ultimate feel-fresh formula.
Deux technologies puissantes combinées pour une formule ultime de fraîcheur.
Zwei leistungsstarke Technologien vereint für die ultimative Frische-Formel.
Dos tecnologías poderosas combinadas para la fórmula definitiva de frescura.
Due potenti tecnologie combinate per la formula definitiva di freschezza.
Duas tecnologias poderosas combinadas para a fórmula definitiva de sensação de frescor.
Två kraftfulla teknologier kombinerade för den ultimata känslan av fräschhet.
Kaksi voimakasta teknologiaa yhdistettyinä täydellisen raikkaan kaavan saamiseksi.
made with 100% recycled paper
POLYGIENE HANGTAGS
POL-SC500
The round campaign hangtag is designed to highlight the powerful combination of Polygiene StayCool with any of our Freshness by Polygiene technologies. This tag signals enhanced functionality—cooling comfort paired with odor control—for a product that goes the extra mile in performance and added value.
Usage Guidelines:
Use the round campaign hangtag when Polygiene StayCool is combined with a Freshness technology (such as Polygiene StayFresh, StayFreshBIO, StayFreshQ, or OdorCrunch).
If a product is treated with Polygiene StayCool only, use the standard StayCool hangtag.
POL-SC500
Hangtag 50x50 mm
POLYGIENE HANGTAGS
POL-SC200
Our standard hangtag for Polygiene StayCool is POL-SC200, which can be used globally.
This hangtag provides essential technical information and features a QR code directing to a landing page available in multiple languages.
Languages included: English, French, German, Spanish, Italian, Portuguese, Swedish/Norwegian/Danish, Finnish.
THIS ITEM STAYS COOL.
Hangtag 45x105 mm
COOLS DOWN DURING USE
Effet refroidissant pendant l’utilisation
Kühlt bei Nutzung
Efecto enfriador durante el uso
Si raffredda durante l’uso
Esfria durante o uso
Svalkas ner under användning
Jäähdyttää käytön aikana
PERMANENT TEXTILE LABELS
SEW IN LABEL 25X8 MM
A sew-in or flag label is a subtle but powerful way to keep the Polygiene brand visible throughout the product’s lifetime. Unlike a hangtag, it stays with the garment — reinforcing the added value and functionality over time.
POL-SF100
It serves as a long-term co-branding element, reminding consumers that their product features Polygiene technology and supports more sustainable habits like Wear More. Wash Less. These labels are available for technologies within both the Polygiene Freshness and Polygiene Smart categories. Orange for Freshness and Blue for Smart.
POL-SF101
When a product includes treatments from both categories, the orange Polygiene Freshness label should be used to represent the combined benefits and maintain visual consistency.
For any questions or special cases, please contact your designated marketing representative.
POL-BM100
POL-BM101
FRESHNESS CARE LABEL
POL-SF300
The care label can be used for all Freshness technologies.
POL-SF400
The care label can be used for all Freshness technologies in combination with Polygiene Stay Cool.
The Polygiene sew-in care labels are soft, small and informative. Isn’t it useful for us all to be reminded to not wash too often when reading the care label?
Polygiene Wear More. Wash Less
Sew-in care label 30 x 55 mm
WE HAVE GIVEN THIS PRODUCT SUPERPOWERS TO KEEP IT FRESH AND COOL.
FOR BEST RESULTS, SKIP ONE WASH FOR EVEN BETTER RESULTS, SKIP TWO OR MORE! www.polygiene.com
Please note that some images above have old logos, only for showing how it can look.
CO-BRANDING
As part of a four-week summer campaign in 2025, Polygiene took over the flagship window Takeo Kikuchi Omotesando — a high-traffic location known for its strong international appeal.
To connect with the area’s diverse audience, the display featured multilingual messaging that explained the benefits of Polygiene technologies.
The Washi-inspired art installation became a visual magnet on the street, prompting many passers-by to stop, photograph, and enter the store — resulting in a +2% increase in total sales YoY, and an impressive +18% growth among international customers.
The campaign extended beyond the physical space, with Polygiene featured on Takeo Kikuchi’s website and social media, further strengthening visibility and engagement with both local and global audiences.
REGULATORY GUIDELINESNORTH AMERICA
The Polygiene team is available to assist you in the cobranding process and ensure accurate labeling of your products. Each case may vary based on the claims in your marketing messaging and the regions or countries where the product is sold.
Works 24/7
Depending on your geography, certain claims and brand names may not be available. To guarantee compliance with California Proposition 65 and EPA regulations for all Polygiene-treated items, please review this with your designated Polygiene contact.
Reduces bacterial odors in the textile
Fonctionne 24h/24, 7j/7
Permet la diminution des odeurs dues aux bactéries présentes dans votre linge.
Funciona 24/7
Reduce el crecimiento de bacterias causantes del mal olor en los textiles/tejidos.
Eficaz 24/7
Reduz o crescimento das bactérias causadoras de odores em tecido.
FRESHER, TOGETHER.
Polygiene StayFresh™ reduces bacterial odors in textiles, so garments need less washing, saving water, energy and wear and tear.
#WearMoreWashLess
Polygiene OdorCrunch™ is a natural, silica-based solution that captures and eliminates odors for 24/7 protection of the garment.
Two powerful technologies combined for the ultimate feel-fresh formula.
Deux technologies puissantes combinées pour une formule ultime de fraîcheur.
Zwei leistungsstarke Technologien vereint für die ultimative Frische-Formel.
Dos tecnologías poderosas combinadas para la fórmula definitiva de frescura. Due potenti tecnologie combinate per la formula definitiva di freschezza.
Duas tecnologias poderosas combinadas para a fórmula definitiva de sensação de frescor. Två kraftfulla teknologier kombinerade för den ultimata känslan av fräschhet.
Kaksi voimakasta teknologiaa yhdistettyinä täydellisen raikkaan kaavan saamiseksi.
BPR GUIDELINE - FOR EUROPE
The team at Polygiene is at hand to help you through the process for compliance with the biocidal products regulation, it is a legal requirement to label treated articles. Each case will be different dependent on the claims made in your marketing messaging and we will work with you to make sure your labelling conforms with the BPR treated article requirements. See example below.
WORKS 24/7
REDUCES ODOR CAUSING BACTERIA IN TEXTILES
Fonctionne 24h/24, 7j/7
Réduit les bactéries responsables des odeurs dans les textiles
Wirkt 24/7
Funciona las 24H/7 días de la semana
Reduce las bacterias que causan olores en los textiles
Funziona 24/7
Riduce batteri che provocano gli odori nei tessuti
Funciona 24/7
Reduz bactérias causadoras de odores em têxteis
Fungerar dygnet runt/Virker 24/7/hele døgnet
Reducerar/reducerer luktskapande/lugtfremkaldende bakterier i textilier/tekstiler
Toimii 24/7
Reduziert geruchsverursachende Bakterien im Textil
Vähentää tekstiileissä hajua aiheuttavia bakteereita
This is needed to confirm the antibacterial properties of Polygiene StayFresh in the messaging and branding of the product.
Biocidal regulation exists to protect consumers and the environment by ensuring that products with antimicrobial properties are used safely and responsibly. For Polygiene StayFresh, StayFreshBIO, and StayFreshQ, this means we cannot claim that they “ kill bacteria” or “protect people” from harm.
Instead, we communicate that these technologies inhibit the growth of odor-causing bacteria in textiles to help products stay fresher for longer—reducing the need to wash as often and extending the life of the garment.
