CO-BRANDING WITH POLYGIENE® PROVIDES REAL VALUE TO YOU AND YOUR CUSTOMERS, HELPING EVERYONE CHOOSE MORE MINDFUL LIVING™.
We’ve made it easy for you to deliver this added value with ready-to-use materials for your product marketing. This document has what you need to describe the benefits of having Polygiene technology in your products, including examples of labels, hangtags, and other trims.
THE TOOLS WE’VE PROVIDED HERE CAN INCREASE AWARENESS AND SELL-THROUGH.
It starts with clear and simple marking – that’s how good co-branding works. Added value needs to be clearly communicated - preferably with both a hangtag and a permanent mark.
We’ve developed hangtags that stand out in retail – and follow the strict requirements of the EU regarding language adaptions, with a QR code linking to translations to over 25 languages.
Our textile labels, care labels, and hangtags all remind the consumer your product stays fresh and can be washed less. Consumers will “look for the hand” when they are searching for new clothes, footwear, gear, or home textiles, so they know it’s an item with Polygiene tech built-in.
* Please note that labels shown in this manual are not for printing. Only original Polygiene artwork is approved.
POLYGIENE BRAND
POLYGIENE GIVES PRODUCTS SUPERPOWERS
Polygiene is redefining freshness and expanding beyond it—with innovative technologies that enhance comfort, performance, and durability.
We go beyond the surface. Polygiene technologies are built into products, not just applied on top. From keeping textiles fresher for longer to adding cooling sensations with StayCool by Polygiene, we deliver lasting functionality that elevates the user experience.
This is part of the solution to one of today’s biggest environmental challenges. With less odor, less washing, and added performance, we help save water, energy, time—and preserve the product itself.
It’s all part of our mission to support Mindful Living and drive meaningful change for people and the planet.
POLYGIENE GROUP BOILERPLATE
Polygiene Group is the global leader in antimicrobial technologies and odor control solutions. We treat hard surfaces and textiles to ensure that your products are better protected and remain more hygienic, and you remain confidently fresh and odor-free. As the ingredient brand of choice, we work with over 500 global premium brands within our business areas of Freshness and Product Protection. We provide a wide range of technologies that increase the value of our customers products and enable consumers to live a more mindful life. We offer solutions and treatments for products with technologies such as: OdorCrunch, StayFresh and ViralOff .
For further assistance do not hesitate to reach out, we are more than happy to support with co-branding!
POLYGIENE FRESHNESS
POLYGIENE LOGOTYPE USAGE
There are two main logotypes used to represent Polygiene. The Polygiene® – For Mindful Living logotype is the corporate version and should be used when communicating about Polygiene as a company, rather than a specific business area. This includes contexts such as corporate presentations, reports, and general company information.
The Polygiene Freshness™ logotype is used when communicating about Polygiene products and solutions, particularly those within the Freshness category. This version is appropriate for marketing materials such as advertisements, brochures, datasheets, leaflets, product branding, hangtags, packaging, and messaging at trade fairs.
The logotype should primarily be used in its horizontal format. However, a centered vertical version may be used when space is limited or when the design requires a narrow or centered layout. Examples include narrow stickers, the backside of hangtags, or similar applications.
Always have your co-branded item approved by your marketing contact!
ADDITIONAL TECHNOLOGIES BY POLYGIENE
WHY ”STAYCOOL BY POLYGIENE”?
While most of our technologies carry the naming structure Polygiene StayFresh, we chose StayCool by Polygiene to create a subtle distinction. Polygiene is strongly associated with Freshness and odor control. StayCool is a different type of performance technology—focused on cooling and comfort, not odor.
Rather than building a separate brand, we kept the strong equity of the Polygiene name while signaling that StayCool sits outside the core freshness category. This naming also helps avoid confusion and clearly positions StayCool as a complementary technology within the Polygiene portfolio.
Always have your co-branded item approved by your marketing contact!
POLYGIENE PRODUCT WORDMARKS
USE OF THE POLYGIENE NAME AND WORDMARKS
Polygiene technologies must always be used in connection with a Polygiene logotype. Our technologies are primarily offered under the Polygiene Freshness brand, which includes several solutions for odor control and improved garment longevity. In addition, we offer complementary technologies that may support other performance or comfort features. In some cases, it’s important to highlight a specific technology. For these instances, we use Polygiene Product Wordmarks.
A Polygiene Wordmark combines the Polygiene name with the product name, presented in a distinct typographic style. It can be used as a headline or a standalone element, but should always appear in the context of the Polygiene Freshness brand or other approved Polygiene branding. One example is the back of a hangtag, where the wordmark communicates the specific technology used in the product while reinforcing the connection to the Polygiene brand.
LOGOTYPE MINIMUM SPACE
MINIMUM INFRINGEMENT AREA
All the Polygiene logotypes shall have clarity and stand out. Therefore we have a consistent minimum area of free space around the logotypes where no other text, items or patterns can be placed. Note: this is not the optimal space, that will always depend on the specific product or design.
For vertical/centered logotypes always use the 2x height and width of the letter ”O”. Often design looks better with even more free space, but this is the minimum.
For horizontal logotypes: Always use free space according to the height and width of the letter ”O” in Polygiene around the logotype.
LOGOTYPES POSITIVE, NEGATIVE & ONE COLOR
WHITE OR LIGHT BACKGROUNDS – POSITIVE LOGOTYPES
On white or light backgrounds (-40% black) you shall always use the positive logotype. Please note that the hand ALWAYS shall be white regardless of the color/tone of the background.
BLACK OR DARK BACKGROUNDS – NEGATIVE LOGOTYPES
On black or dark backgrounds (+40% black) you shall always use the negative logotype. Please note that the hand ALWAYS shall be white regardless of the color/ tone of the background.
BLACK AND WHITE LOGOTYPES
Sometimes the logotype can not be used with the orange or blue color. Either because it is only a 1-color print/transfer or the color of the background is to close to the logotype color.
Black logotypes on lighter backgrounds (-40% black). White logotypes on darker backgrounds (+40% black). Note the exception – the hand is not white when black or white logotypes are used. In these cases the hand in the circle will always be shown in the background color.
POLYGIENE COLORS
POLYGIENE FRESHNESS ORANGE
CMYK 0 70 100 10
RGB 218 97 33
PANTONE 16-1260 TPX (HARVEST PUMPKIN)
STAYCOOL BY POLYGIENE BLUE
CMYK 100 30 0 13
RGB 0 155 222
PANTONE 2925 C TPX (VANADYL BLUE)
POLYGIENE BACKGROUND GREY
CMYK 2 2 6 10
RGB 233 231 226
POLYGIENE TYPEFACE
POLYGIENE TYPEFACE
– LEAGUE SPARTAN
The standard Polygiene Typeface is League Spartan and it is a free down-loadable typeface from Google Fonts. This is an important ingredient of our global visual identity. The modern still timeless typeface enhances our clean and nordic traditions. We mainly use these three cuts: Semibold, Regular and Light. But all cuts in the font can be used depending on design, text, needs etc.
Polygiene hangtags highlight built-in technologies that add real value—helping products stay fresh, feel better, and last longer. Whether it’s Freshness by Polygiene™ or added comfort through StayCool by Polygiene™, our solutions reduce the need to wash, saving time, water, and energy.
This is added value you can see, feel—and experience with every wear.
For a full list of available hangtags, visit polygiene.com/hangtags
Following pages will show different examples.
POLYGIENE HANGTAGS
POL-SF200
Our standard hangtag for Polygiene StayFresh is POL-SF200, exclusively used in Europe.
This hangtag provides essential technical information and features a QR code directing to a landing page available in multiple languages.
Languages included: English, French, German, Spanish, Italian, Portuguese, Swedish/Norwegian/Danish, Finnish.
THIS ITEM STAYS FRESH.
POLYGIENE STAY FRESH ™
WORKS 24/7
REDUCES ODOR CAUSING BACTERIA IN TEXTILES
Fonctionne 24h/24, 7j/7
Réduit les bactéries responsables des odeurs dans les textiles
Wirkt 24/7
Reduziert geruchsverursachende Bakterien im Textil
Funciona las 24H/7 días de la semana
Reduce las bacterias que causan olores en los textiles
Funziona 24/7
Riduce i batteri che provocano gli odori nei tessuti
Funciona 24/7
Reduz bactérias causadoras de odores em têxteis
Fungerar dygnet runt/Virker 24/7/hele døgnet
Reducerar/reducerer luktskapande/lugtfremkaldende bakterier i textilier/tekstiler
Toimii 24/7
Vähentää tekstiileissä hajua aiheuttavia bakteereita
To comply with BPR regulations in Europe, it is essential to confirm and emphasize the antibacterial properties of Polygiene StayFresh in the messaging and branding of the product.
POLYGIENE HANGTAGS
POL-SF204
Our designated hangtag for Polygiene StayFresh in Canada, USA, Mexico, Brazil, and Central and South American countries is POLSF204.
This hangtag includes essential technical information.
Languages included: English, French, Spanish, Portuguese.
THIS ITEM STAYS FRESH.
POLYGIENE STAY FRESH ™
Works 24/7
R educes bacterial odors in the textile .
Fonctionne 24h/24, 7j/7
Permet la diminution des odeurs dues aux bactéries présentes dans votre linge.
Funciona 24/7
Reduce el crecimiento de bacterias causantes del mal olor en los textiles/tejidos.
Eficaz 24/7
Reduz o crescimento das bactérias causadoras de odores em tecido.
MORE. WASH LESS PORTEZ PLUS. LAVEZ MOINS
Hangtag 45x105 mm
This indicates the item version of this hangtag.
All text must be in the same font size, and it should also be translated into French to comply with regulations in Canada.
POLYGIENE HANGTAGS
POL-SC500
The round campaign hangtag is designed to highlight the powerful combination of StayCool by Polygiene with any of our Freshness by Polygiene technologies. This tag signals enhanced functionality—cooling comfort paired with odor control—for a product that goes the extra mile in performance and added value.
Usage Guidelines:
50x50 mm
Use the round campaign hangtag when StayCool by Polygiene is combined with a Freshness technology (such as Polygiene StayFresh, StayFreshBIO, StayFreshQ, or OdorCrunch).
If a product is treated with StayCool by Polygiene only, use the standard StayCool hangtag.
Hangtag
POL-SC500
POLYGIENE HANGTAGS
POL-SC200
Our standard hangtag for StayCool by Polygiene is POL-SC200, which can be used globally.
This hangtag provides essential technical information and features a QR code directing to a landing page available in multiple languages.
Languages included: English, French, German, Spanish, Italian, Portuguese, Swedish/Norwegian/Danish, Finnish.
These labels are used for technologies within the Freshness category. For labels related to other technologies, please contact your designated marketing representative.
POL-SF101
FRESHNESS CARE LABEL
POL-SF300
The care label can be used for both Polygiene OdorCrunch and Polygiene StayFresh.
Sew-in care label 30 x 55 mm
The Polygiene sew-in care label is soft, small and informative. Isn’t it useful for us all to be reminded to not wash too often when reading the care label?
These labels are used for technologies within the Freshness category. For labels related to other technologies, please contact your designated marketing representative.
CO-BRANDING EXAMPLES
Please note that some images above have old logos, only for showing how it can look.
CO-BRANDING IN RETAIL
Here are some examples from Japanese store Shop TK.
An +8% growth in sales with the store that had basic Polygiene POS material versus the store that did not communicate anything additional.
REGULATORY GUIDELINESNORTH AMERICA
The Polygiene team is available to assist you in the cobranding process and ensure accurate labeling of your products. Each case may vary based on the claims in your marketing messaging and the regions or countries where the product is sold.
Depending on your geography, certain claims and brand names may not be available. To guarantee compliance with California Proposition 65 and EPA regulations for all Polygiene-treated items, please review this with your designated Polygiene contact.
POLYGIENE STAY FRESH ™
Works 24/7
Reduces the growth of bacterial odors in the textile Polygiene Wear More. Wash Less™
Fonctionne 24h/24, 7j/7
Permet la diminution des odeurs dues aux bactéries présentes dans votre linge.
Funciona 24/7
Reduce el crecimiento de bacterias causantes del mal olor en los textiles/tejidos.
Eficaz 24/7
Reduz o crescimento das bactérias causadoras de odores em tecido.
MINDFUL LIVING
CONSCIENTE
BPR GUIDELINE - FOR EUROPE
The team at Polygiene is at hand to help you through the process for compliance with the biocidal products regulation, it is a legal requirement to label treated articles. Each case will be different dependent on the claims made in your marketing messaging and we will work with you to make sure your labelling conforms with the BPR treated article requirements. See example below.
WORKS 24/7
REDUCES ODOR CAUSING BACTERIA IN TEXTILES
Fonctionne 24h/24, 7j/7
Réduit les bactéries responsables des odeurs dans les textiles
Wirkt 24/7
Funciona las 24H/7 días de la semana
Reduce las bacterias que causan olores en los textiles
Funziona 24/7
Riduce batteri che provocano gli odori nei tessuti
Funciona 24/7
Reduz bactérias causadoras de odores em têxteis
Fungerar dygnet runt/Virker 24/7/hele døgnet
Reducerar/reducerer luktskapande/lugtfremkaldende bakterier i textilier/tekstiler
Toimii 24/7
Vähentää tekstiileissä hajua aiheuttavia bakteereita POLYGIENE STAY FRESH
Reduziert geruchsverursachende Bakterien im Textil
This is needed to confirm the antibacterial properties of Polygiene StayFresh in the messaging and branding of the product.
Biocidal regulation exists to protect consumers and the environment by ensuring that products with antimicrobial properties are used safely and responsibly. For Polygiene StayFresh, StayFreshBIO, and StayFreshQ, this means we cannot claim that they “ kill bacteria” or “protect people” from harm.
Instead, we communicate that these technologies inhibit the growth of odor-causing bacteria in textiles to help products stay fresher for longer—reducing the need to wash as often and extending the life of the garment.
