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LOGOTYPES POSITIVE, NEGATIVE & ONE COLOR
WHITE OR LIGHT BACKGROUNDS – POSITIVE LOGOTYPES
On white or light backgrounds (-40% black) you shall always use the positive logotype. Please note that the hand ALWAYS shall be white regardless of the color/tone of the background.
BLACK OR DARK BACKGROUNDS – NEGATIVE LOGOTYPES
On black or dark backgrounds (+40% black) you shall always use the negative logotype. Please note that the hand ALWAYS shall be white regardless of the color/ tone of the background.
BLACK AND WHITE LOGOTYPES
Sometimes the logotype can not be used with the orange or blue color. Either because it is only a 1-color print/ transfer or the color of the background is to close to the logotype color. Then we use the Black or White logotype.
Black logotypes on lighter backgrounds (-40% black). White logotypes on darker backgrounds (+40% black). Note the exception – the hand is not white when black or white logotypes are used. In these cases the hand in the circle will always be shown in the background color.
