SPRING 2022
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SALES & MARKETING | MANAGEMENT
MARKETING INSIGHTS
Hiring a Marketing Leader Depending upon the needs of the organization, there are different skills and experience to keep in mind when choosing the right candidate. Sharon Taylor, Director of Marketing, PMMI Media Group
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hether your marketing department is growing or you’re planning for turnover, there’s a good chance you’ll be hiring for one or more marketing roles this year. According to the U.S. Bureau of Labor Statistics, 4.5 million people— or about 3% of the US workforce—quit their jobs in November 2021 as part of the Great Resignation. Just as employees are reassessing their job choice, organizations can reassess their needs and hire for the best value rather than simply filling a vacant position.
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When hiring for a leadership position, specifically, consider the current state of the marketing department to plan for what leadership skills are most needed. Leaders hold ultimate responsibility for their team’s success as well as their own, so getting this hire right is vital to the health of the organization. Consider what skills and experience the right leader would bring for where the organization is right now. Does your new leader need to build the ship, right the ship, or stay the course?
Build the ship
Are you embarking on a digital transformation strategy or building a brand-new team? If so, you’ll want to find a leader with the ability to create, communicate, and execute a vision. While this person should be able to define a clear
2/28/22 3:07 PM
