Cassel & Brown - #1 Real Estate Team in Oakland, CA

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Cassel & Brown Real Estate Group Listing Services

WHY CHOOSE CASSEL & BROWN TO SELL YOUR HOME

We recognize that selling your home is one of life’s most complicated and important transactions, filled with decisions that carry a significant weight on every client. With a remarkable track record of over $1 billion in real estate transactions in the Bay Area, we understand the paramount importance of ensuring a seamless and hassle-free experience for our clients.

Our commitment to providing white-glove service ensures you can embark on this journey with peace of mind. Backed by a team of seasoned professionals, we possess the expertise to elevate your property to its top potential and vigorously negotiate the highest sales price for your home.

No matter the price point, the three key tenets we pride ourselves on for every client’s sale include:

Peace of Mind

We are dedicated to ensuring the peace of mind our clients need throughout the home-selling process. Our experienced listing team takes charge of every fine detail, from preparing the home for sale to coordinating moving services, allowing you to navigate the process with confidence and ease.

Strategic Pricing and Preparation

In the competitive East Bay market, having the expertise to price homes accurately according to market conditions is crucial. We will work with you to determine the most effective pricing strategy to generate the best outcome for your sale.

We understand the importance of presenting homes to the market at the right price to attract the best possible offers. Our clients consistently receive offers significantly over the list price from committed buyers. Our transactions consistently close without hiccups because of our effective pricing and presentation strategies.

Fostering Lifelong Relationships

We are dedicated to building lifelong relationships with our clients. We are often called upon time and time again to sell properties for multiple generations within families across The Bay Area.

With decades of experience in the industry, we have had the privilege of guiding individuals through purchasing their first homes and often again when their needs evolve, and it is time to move to a larger home. We consider our clients to be customers for life and are always available as a resource to them long after escrow has closed.

KELLER WILLIAMS PORTFOLIO 2089 Rose St Berkeley, CA 94709
BROWN REAL ESTATE GROUP
CASSEL &

REPRESENTED

$415M TOTAL SALES VOLUME

380 HOMES SOLD

#1 SMALL TEAM IN OAKLAND (Real Trends)

SERVING THE GREATER EAST BAY CITIES OF:

REPRESENTED THE BUYER

$341M SALES VOLUME PURCHASED

344 HOMES PURCHASED

OAKLAND •
• EL
• ORINDA •
CREEK • SAN RAMON •
DANVILLE • PLEASANT HILL • EMERYVILLE • ALBANY • LAFAYETTE • CONCORD • EL SOBRANTE • RICHMOND
PIEDMONT
BERKELEY• ALAMEDA
KENSINGTON
CERRITO
WALNUT
ALAMO
THE SELLER

969 43RD ST, OAKLAND

6 BEDS | 3 BATHS | 2,515 SF | $1,615,000 SOLD 628
4
| 4 BATHS | 3,040 SF | $2,500,000 SOLD
VINCENTE AVE, BERKELEY
BEDS
4 BEDS | 1.5 BATHS | 2,543 SF |
SOLD
4 BEDS | 4.5 BATHS | 3,305 SF | $2,265,000 SOLD
955 MENDOCINO AVE, BERKELEY
$2,350,000
4601
GRASS VALLEY RD, OAKLAND

The results we’ve had working with Aaron are mind-boggling. Our home value increased by 50% in 3 years.

—Seller, Oakland

Aaron and his team are *the* best

—Buyer, Piedmont

Throughout our home-buying experience, we’ve worked with many agents, and our expectations have all been positive. However, Anthony Cassel is on a whole other level.

—Buyer, Oakland

I came in with high expectations, and they beat them all.

—Seller, Oakland

As-Is Price : $1,650,000

Renovations budget : $53,000

Renovations

Full interior/exterior paint

Refinished hardwood floors

Landscaping improvement plan

High-end professional staging

Minor Kithen/Bath updates

DOM 14 days

Sold for $2,025,000

2400 EUNICE ST, BERKELEY

This is an inspiring story of a senior couple who purchased their family home behind the coveted Berkeley Rose Garden in 1989. As they entered their golden years, they needed to downsize and utilize the significant equity they had built in their home to fund their next chapter in life. However, they faced the challenges of needing liquid funds for necessary renovations and uncertainty about the market. With our unique funding solutions and listing expertise, we stepped in to provide guidance and support to help the couple overcome these obstacles. Our team devised a plan, securing funding for renovations and executing strategic improvements. Marketing efforts attracted numerous buyers, resulting in offers exceeding expectations by $600,000. This success funded the homeowners’ downsizing dreams and provided a substantial financial cushion for their future.

3721 MONTERA CT, EL SOBRANTE

Co-founder Aaron Brown’s personal connection to his childhood home, owned by his high school friends, exemplifies our deep local ties. When you partner with us, it’s more than a transaction; it’s about leveraging our intimate knowledge of the market and the relationships we’ve cultivated.

Guided by our team, the home underwent a comprehensive transformation, enhancing its mid-century features with a bold color palette. The transformation blew away the owners and the neighbors; however, they also were nervous because it was quite a departure from the prior look. Ultimately, the results spoke for themselves. Within days of listing, multiple offers poured in, surpassing expectations and delivering a remarkable 400% return on investment. Trusting our experience paid off handsomely for this young family.

As-Is Price : $500,000

Renovations budget : $49,000

Renovations :

Full interior/exterior paint

Added new flooring

Replaced french door

Landscaping improvement plan

High End Professional Staging

Kitchen improvements

Replaced siding in certain locations

New light fixtures throughout New fireplace facade

DOM : 6 days

Sold for $716,000

RECENT SUCCESS
OUR
STORIES
Visit cb-re.com/blog for more of our success stories.

PROTECTING YOUR REAL ESTATE INVESTMENT

As real estate advisors, maximizing our clients’ real estate investments is our paramount priority. We don’t settle for the ordinary; instead, we orchestrate a comprehensive marketing strategy that ensures your home stands out across a multitude of marketing channels.

Our dedication yields impressive results. On average, our listings consistently sell well over the asking price and above the average market value.

The data from the past decade illustrates our remarkable track record. Year after year, we have outperformed the market.

Median Home Sales Price in San Francisco Bay Area

Cassel & Brown Real Estate Group vs. Industry 2013 — 2023

889 Creston Rd, Berkeley • Sold for $2,150,000 Cassel & Brown SF Bay Area Data taken from the California Association of Realtors, 2024

OUR WHITE GLOVE LISTING SERVICE

What sets us apart from other firms is the unparalleled experience and expertise of our Listings Team. We understand that preparing your home for sale can be overwhelming, which is why we manage the entire process for you, eliminating the stress and hassle. With a dedicated team of designers, stagers, project managers, and contractors, we handle all the heavy lifting to ensure your home is presented in its best light. From minor touch-ups to major renovations, we have the resources and skills to transform your property seamlessly.

What’s more, we offer funding options for larger, more complex projects, providing the financial support needed to execute necessary renovations and enhancements. Regardless of your circumstances, we have the resources to ensure that your home will be prepared to attract the right buyers and maximize your value. Leave the preparation to us, and let’s turn your real estate goals into reality.

DESIGN

When selling your home, design plays a crucial role in attracting potential buyers. We will bring out the best in your property by using a carefully chosen color pallet that considers your home’s style, natural light, and current trends. Proper color choices help frame the house for the stager, allowing potential buyers to visualize it as their own. Based on our assessment and target buyer, we create a design plan encompassing various elements, including paint colors, landscaping enhancements, new light fixtures, kitchen or bathroom improvements, refinishing hardwood floors, or replacing carpets.

Our design plan is tailored to elevate your property’s appeal and attract the right buyers while keeping the preparation budget manageable and ROI-focused.

The results we’ve had working with Aaron are mind-boggling. Our home value increased by 50% in 3 years.
—Seller, Oakland

STAGING

Professional staging is crucial in showcasing a property’s best features and creating an emotional attachment for potential buyers to envision themselves living in your home. We arrange furniture to maximize the home’s space and flow, creating a focal point that draws the buyer’s attention to the elements we want them to focus on. We also bring in additional lighting and accessories to elevate the home’s design and create a warm and welcoming atmosphere.

Our staging expertise helps your property stand out in person and online.

ASSESS

During our initial meeting with you, we take the time to familiarize ourselves with your home and discuss critical factors involved in preparing and pricing your home for sale. These factors include condition, location, size, layout, upgrades, and comparable properties in the market. After a thorough evaluation, we provide you with a recommended action plan to maximize the value of your home. Our plan includes valuable recommendations to help you achieve the highest possible return on your investment.

HIGH-TECH MEDIA PRODUCTION

Our team of expert videographers, photographers, copywriters, and digital marketing professionals have the knowhow to showcase each listing’s best features. We leverage social media, web design, and email marketing to present your property to the market. We execute our proven Cassel & Brown Marketing Program to find the right person to purchase your home.

As locals who have grown to cherish the rich tapestry of the East Bay Area, it is our mission to safeguard the distinctive historical architecture and cultural essence of our community.

We consider ourselves fortunate to reside amid architectural legends like Julia Morgan, Bernard Maybeck, Walter Ratcliff, and William W. Wurster.

Preserving the integrity of the East Bay is a commitment and a genuine passion that guides us in every transaction we undertake.

BEFORE & AFTER

2936

Listed at $1,595,000 • Sold for $1,900,000

BEFORE & AFTER

7704 Ricardo Ct,

Listed at $1,250,000 • Sold for $1,410,000

OUR TRANSFORMATIONS
Piedmont Ave, Berkeley El Cerrito

SHOWCASING YOUR PROPERTY

In procuring the perfect new owner for your property, we employ a tailored strategy that combines private showings, open houses, and targeted agent marketing.

TIMING

We understand the importance of timing the launch of your property perfectly in conjunction with market dynamics. Leveraging our expertise and insights, we closely monitor market conditions, seasonal trends, economic indicators, and local factors to determine the optimal time to list your house for sale. Whether it’s identifying a seller’s market to capitalize on high demand or strategically timing the listing to coincide with peak seasons, we tailor our approach to maximize your chances of a swift and successful sale. With our guidance, you can confidently navigate the complexities of timing in the real estate market, ensuring your property receives the attention it deserves at the most opportune moment.

DIGITAL MARKETING

Our comprehensive marketing plan utilizes digital expertise and strategic techniques to effectively showcase your property. We prioritize multi-channel marketing, including consumer-facing portals, digital advertising, and social media. Through targeted email campaigns and dedicated property websites, we engage potential buyers and provide detailed information. Leveraging social media platforms, we amplify exposure and generate buzz among relevant audiences. With a focus on digital advertising, we ensure your property is presented attractively to its buyers, maximizing appeal and driving interest.

LEVERAGING AGENT NETWORK

Keller Williams is one of the largest real estate organizations in the world. We take pride in our legacy of success spanning decades and our industry-leading record of excellence. Keller Williams has consistently maintained a significant market share nationwide. Our affiliation with Keller Williams provides our clients unparalleled access to cutting-edge resources, innovative technology, and industry expertise. Combined with our local knowledge and dedication to service, this powerful partnership ensures that our clients receive the highest level of support and confidently achieve their real estate goals.

OPEN HOUSES

Open houses provide a platform to attract a broader audience and generate excitement about your property. We meticulously plan and execute these events to create an inviting atmosphere highlighting your home’s key selling points. By welcoming prospective buyers into your space, we aim to foster a connection that resonates with the right individuals.

Dear Valued Client,

Moreover, we harness the power of our extensive network within the local Bay Area real estate community to ensure your home reaches the right buyers. Our intimate connections and collaborations with hundreds of top agents afford us unparalleled access to a wide pool of potential buyers actively seeking properties like yours. 35+ YEARS OF EXPERIENCE 1%

$1B OVER $1B IN GROSS SALES

Thank you for taking the time to meet with us and consider Cassel & Brown Real Estate Group as your representatives in the sale of your home.

Your home holds immense value in its physical structure and the memories and experiences crafted over the years. We understand that selling a home is more than just a transaction; it’s a pivotal moment of transition and a chapter in your life story. We are committed to ensuring that this process is as seamless and rewarding as possible for you.

This presentation is a detailed overview of our approach, expertise, and the comprehensive marketing strategies we use to maximize the exposure and value of your property. As detailed here, we leave no stone unturned in our pursuit of achieving your best possible outcome.

Should you embark on this journey with us, we assure you that you will have a dedicated advocate by your side every step of the way and beyond. Our priority is to achieve a successful sale, exceed your expectations, and ensure your complete satisfaction.

Once again, thank you for considering us as your real estate team. We are excited to work together and help you achieve your goals. Please feel free to contact us with any questions or concerns.

Sincerely,

Group

IN
TOP 1% OF SMALL TEAMS
US
sales@cb-re.com | (510) 842-7355 2089 ROSE STREET BERKELEY, CA 94709
Aaron Brown | DRE# 01821230 Anthony Cassel | DRE# 1475854
cb-re.com

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