INVEST IN YOUR LEGACY
Your Home, Our Expertise
STRATEGIC SELLING IN SAN DIEGO: EXPERTISE, DATA, AND RESULTS THAT MOVE YOU FORWARD
Navigating San Diego’s real estate market requires more than just experience it demands precision, insight, and a deep understanding of what drives buyer decisions Every home sale is unique, and success comes from a tailored approach backed by real-time market data, innovative marketing, and expert negotiation
We use cutting-edge tools and industry-leading analytics to position your home competitively, ensuring it reaches the right buyers and commands the strongest offers With a team of top strategists and real estate professionals, we anticipate market shifts, identify opportunities, and guide you through every step with clarity and confidence.
From strategic pricing and high-impact marketing to skilled negotiation and seamless execution, we focus on delivering results that align with your goals Selling your home is a major financial move, and the decisions you make now will shape your next chapter With Real Brokerage, you have the expertise and resources to make those decisions with certainty YOUR HOME. YOUR FUTURE. YOUR LEGACY. LET’S BUILD IT TOGETHER.
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Nicole,Sacramento
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The Selling Process
WHAT TO EXPECT FROM START TO FINISH
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2
Consultation & Market Analysis
We start with a personalized consultation to understand your goals and provide:
A home evaluation and Comparative Market Analysis (CMA)
Insights into market trends and their impact on your sale
A tailored marketing plan to maximize exposure
Home Preparation & Staging
We help prepare your home to stand out with:
Decluttering and depersonalizing for a welcoming space
Minor repairs or touch-ups to enhance appeal
Professional staging recommendations for maximum impact
Professional Marketing Campaign
3
Once ready, we launch a customized marketing campaign with:
Professional photography and videography
Digital exposure on Zillow, Redfin, Realtor com, MLS, and social
Email campaigns, direct mail, and agent networking
4
5
Showings & Market Strategy
As your listing goes live:
We coordinate private showings, open houses, and agent previews
You receive real-time buyer feedback and strategy updates
Offers & Negotiations
When offers come in, we:
We analyze each offer’s strengths, including price, contingencies, and financing terms
We negotiate on your behalf to maximize price and minimize risk
We guide you in selecting the strongest, most qualified buyer
Escrow Management
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We handle every detail of the escrow process:
Coordinate inspections, appraisals, and deadlines
Communicate with escrow, title, and all parties to ensure a smooth transaction
Closing Success
On closing day:
Final paperwork is signed
Funds are transferred, and the sale is recorded
You hand over the keys and celebrate your successful sale
This streamlined process ensures a stress-free experience and exceptional results.
Our Proven Pricing Strategy
THE RIGHT PRICE = THE BEST RESULTS
Pricing your home correctly from the start is the key to attracting buyers, generating strong offers, and selling quickly at the highest possible price At Boutique Real Estate, we take a strategic, data-driven approach to pricing ensuring your home stands out while maximizing its value
WHY PRICING MATTERS
Overpricing: Homes that are priced too high often sit on the market for too long, leading to price reductions, lost buyer interest, and ultimately a lower sale price
How We Determine the Right Price
Competitive Market Analysis (CMA): We analyze recently sold homes, active listings, and expired listings in your area to determine the most competitive price range.
Buyer Demand Insights: We look at current buyer trends, pricing sweet spots, and what features are attracting the most interest in today’s market
Strategic Pricing: By setting the right price based on real-time market data, buyer demand, and local trends, we position your home to sell fast and at the best possible price.
Underpricing: While a low price might generate quick interest, it could mean leaving thousands of dollars on the table something no seller wants
Local Pricing Trends: With deep knowledge of the greater Sacramento metro area, we understand neighborhoodspecific pricing factors, seasonal trends, and how to position your home competitively.
A HOME PRICED RIGHT SELLS FASTER & FOR MORE MONEY!
Our expertise ensures that your home is priced to attract serious buyers while still maximizing its value By combining market intelligence with expert negotiation skills, we help you achieve the strongest possible outcome
IhavebeenaRealtorfor over22yearsandknow whenImeetatrue professionalinmy business.Tammyis delightful,personaland funnytoo.Sheisdefinitely a“10”.
Brenda,Menifee
Customized Marketing Strategy
A PROVEN PLAN TO SELL YOUR HOME
FAST & FOR TOP DOLLAR
We know that effective marketing is the key to attracting serious buyers and maximizing your home’s value We go beyond simply listing your home we create a customized marketing strategy designed to generate buzz, showcase your property’s best features, and connect with the right buyers.
DIGITAL & ONLINE EXPOSURE
The majority of home buyers begin their search online, so we ensure your home is positioned front and center with high-quality, visually compelling content.
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Professional HD Photography & Videography: High-resolution images, drone shots, and cinematic videos capture the beauty and uniqueness of your home
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Maximum Online Exposure: Your listing is featured on Zillow, Redfin, Realtor com, Trulia, the MLS, and dozens of top home search platforms to reach the widest audience possible
3
Strategic Social Media Marketing: We leverage targeted ad campaigns and organic content across Facebook, Instagram, YouTube, and LinkedIn to generate thousands of impressions and drive real engagement
4
Google & Facebook Ads for
Targeted Reach: Using advanced demographic targeting, we put your home in front of motivated buyers actively searching in your price range and area
Career Highlights
25+ YEARS
REAL ESTATE EXPERIENCE
# OF FAMILIES SERVED
XXX
# OF LISTINGS
XXX
# OF BUYER SALES
XXX
105% OF LISTING PRICE
OUR CLIENTS EARN 105% OF LISTING PRICE WHEN THEY SELL WITH US!
What Sets Us Apart?
At Boutique Real Estate powered by Real Brokerage, we believe that every property has a unique story, and every seller has distinct goals. Unlike larger, corporate brokerages, we focus on quality over quantity Our boutique approach allows us to dedicate time, attention, and resources to each client, ensuring you feel confident and supported every step of the way
Personalized Service
Proven Negotiation Tactics
Next-Level Digital Marketing
San Diego County market knowledge
Our Vast Agency Network
YOUR HOME. YOUR FUTURE. YOUR LEGACY. LET’S MAKE IT HAPPEN TOGETHER.
SanDiegotoSacramento— StrategicExpertise,Seamless Execution.
Boutique Real Estate delivers unparalleled expertise in both Sacramento and San Diego, two distinct yet thriving California markets With years of experience navigating their unique opportunities, trends, and competitive landscapes, we provide our clients with a strategic advantage, whether buying, selling, or investing
In Sacramento, we leverage deep market knowledge to position properties for maximum value in a region known for its growth, affordability, and investment potential In San Diego, we navigate the complexities of a high-demand coastal market, ensuring our clients make smart, strategic moves in one of Californias most sought-after destinations
Our ability to seamlessly operate in both markets gives our clients flexibility, insight, and a trusted partner who understands how to maximize opportunity across regions. Whether youre transitioning between cities, expanding your investment portfolio, or looking for the perfect home, we bring the negotiation expertise, market intelligence, and tailored approach that deliver results
SACRAMENTO. SAN DIEGO. ONE TEAM. ONE STANDARD OF EXCELLENCE.
Shewentaboveand beyondtogetusagreat pricewhileforginga relationshipwithus.In fact,whenwelostour dog,shesentflowers! Whodoesthat?!Iam beyondimpressedwith hercareofherclients.
BevinG,Folson
Meet the Team
BOUTIQUE REAL ESTATE
DAYNA SUMMERS FOUNDER, REALTOR
(916) 343-6538
dayna@boutiquerealestateca com
CA LIC # 01490249
Although many agents have industry expertise, none but Dayna Summers can lay claim to having equal knowledge in technology, finance, marketing, branding, and legislation A top producer since 2005, Dayna sells an average of 40 homes and $20M+ annually, and she has been ranked in the top 15% of Placer County agents since 2008 Industry recognition aside, Dayna brings an unparalleled level of devotion to her clients and each transaction Her concierge-level service and cutting-edge guidance don’t just lead to successful sales, they build her clients legacies
Whether you’re buying or selling a home in the $350,000 range or a $15 million investment property, Dayna knows how to tip the deal in your favor During her 17-year career in the tech industry, where she broke glass ceilings and set sales records in leadership and product management roles, Dayna honed a diverse skill set that serves her clients well. As an agent, Dayna combines the high-tech methods that today’s real estate market requires with a personalized service that feels old-fashioned in the best way A practiced lateral thinker, shes always 10 steps ahead of the market and advises her clients accordingly Client interests are Dayna’s only interests, which is why 99% of her business comes from referrals
DANY BLANCO, REALTOR 916-220-4460
danyblanco realtor@gmail com
CA LIC # 01420760
Dayna stays active in the Northern California community, where she’s lived since 2000 when she relocated from San Diego Dayna has held numerous professional positions, including Co-Chair of the Placer County Masters Club, Secretary-Treasurer and 2019 President of the Placer County Association of REALTORS®, and Director of the California Association of REALTORS® Shes passionate about cancer research and donates a portion of each commission to finding the cure Also an advocate for women who have experienced domestic violence and sex trafficking, she works closely with the Salvation Army, and other shelters
On a personal note, Dayna feels her proudest accomplishment is raising her children and now loving on her grandchildren She loves fitness and her two rescue Golden Retrievers, Rusty and Penny
Dany Blanco is a highly regarded Real Estate Consultant known for his deep market expertise and unwavering commitment to his clients His success is built almost entirely on positive referrals, a testament to his dedication and integrity He earns his clients' trust by working tirelessly on their behalf and providing honest, strategic guidance Dany collaborates with families, investors, and developers seeking the Sacramento regions most desirable properties, counting distinguished businesses, individuals, and community leaders among his clientele His primary focus is on Sacramento and Placer counties
Dany leverages cutting-edge technology and is backed by a dedicated full-time sales assistant, Beth Reiken Beth shares his meticulous attention to detail and passion for excellence, ensuring seamless transactions and top-tier client service
Danys background in professional baseball instilled in him the discipline, teamwork, and drive that now fuel his success in real estate A former player for the Cleveland Indians and San Francisco Giants organizations, he remains deeply connected to the sport, contributing to high school baseball programs, Little League, and travel teams Beyond real estate and baseball, he enjoys cooking, traveling, staying active, and spending quality time with family and friends especially with his biggest fan, his daughter Gabi
Born in Venezuela, Dany is fluent in English, Spanish, and Portuguese, enabling him to serve a diverse client base with ease and expertise
Real Brokerage
ELEVATING REAL ESTATE THROUGH INNOVATION AND CLIENT-CENTERED SERVICE
Real Brokerage sets itself apart by combining cutting-edge technology, agent empowerment, and a client-first approach. As a cloud-based firm, Real eliminates traditional brokerage overhead, allowing agents to reinvest in their business and focus entirely on delivering superior service to clients
With powerful tools like the Real Wallet for financial management and Leo AI for smarter, more efficient transactions, agents can streamline processes, respond faster, and provide seamless, datadriven guidance giving clients a distinct advantage in any market This technology ensures that every buyer and seller benefits from real-time market insights, smoother negotiations, and a stress-free experience
Additionally, Real fosters a culture of collaboration, education, and elite agent support, ensuring that clients work with highly skilled professionals who are always at the forefront of market trends and innovative strategies Whether buying, selling, or investing, clients receive the highest level of expertise, efficiency, and personalized service all backed by a brokerage that is redefining real estate for the modern world
In the News
“THE REAL BROKERAGE IS BETTING BIG ON AI TO FUEL ORGANIC GROWTH IN 2025"
“REAL CONTINUES ITS RISE, FOCUSED ‘ON WHAT WE CAN CONTROL’”
“REAL BROKERAGE LANDS AT NO. 38 ON DELOITTE TECHNOLOGY FAST 500 LIST”
“THE TEN: REAL’S DYNAMIC PRESIDENT, AND THE FIRM’S STELLAR YEAR”
“INDUSTRY VETERAN JOE BALLARINO BRINGS 400 AGENTS TO REAL”
BoutiqueRealEstateisthe BESTandDaynafacilitated thesaleofmyhomeso smoothly,alwayskeeping thepaperworkstraight andkeepingmeupdated oneverythingthatneeded tobedone.
Nicole,Sacramento
THANK YOU FOR THE OPPORTUNITY
Dear client,
Selling your home isn’t just a decision it’s a power move, and you deserve a team that treats it that way
Representing you in the sale of your magnificent home would be an honor, and we dont take that responsibility lightly Our approach is strategic, our execution is precise, and our commitment to your success is absolute.
This is not about putting a sign in the yard and waiting. It’s about positioning your home to win—with expert pricing, masterful negotiation, and a marketing strategy designed to command attention and drive results. We know the market, we know the buyers, and we know how to create momentum that gets you top dollar
We’re not here to do what every other agent does we’re here to set a new standard for what exceptional representation looks like Every detail, every decision, every move we make is with one goal in mind: your success
We would love the opportunity to bring our expertise, tenacity, and results-driven approach to your sale Let’s get to work.
With gratitude, Dayna Summers
