matter. brand book

strategy

together to orient you to matter, tell our story, share what we stand for, and guide how we communicate all of the above to the world.

A Brand Book is only helpful if you use it, so we’ve taken great care to make this document simple, clear, and useful. We spent many hours working on the language, visuals, and guidelines in here, so that you don’t have to guess at what matter’s brand is and how to express it.

By the time you finish reading this, we hope you’ll be ready to help us spread the good word of matter to everyone. If you have any questions or suggestions to help make this book better, reach out.

target strategy

“I have a family, I work a full time job, and still need my “self care” time. In my busy world, self care isn’t always easy to make happen. However, the matter. brand has been my go to as I can rely on it to be consistent every time without it ever being too much. Also, they just came out with Lunaberry... which is something I can take when I need to get a good night’s rest. I like how they have differ ent levels from two and a half, five, and ten milligrams so I get to choose my experience depending on what’s going on at the time.”

Group of people that our product & brand will most likely appeal to.

PERSONAL FACTS

Age: 36

Occupation: Account Representative

Average Income: $75k

Relationship Status: Married

Education: College degree

Hobbies: Hanging with good friends, family time, working out, and self care moments when she can find them.

SHOPPING BEHAVIOR

• Prefers consuming edibles and has tried a few beverages. She likes to keep it discreet and not take anything too powerful.

• Not a very frequent user but does indulge when she can find the right time or needs help sleeping.

• She likes the matter. brand as it has been very consistent for her so she always knows what to expect from her experience.

• Has tried vapes and pre-rolls but prefers edibles due to the cost and discreet nature of the product.

• Spends on average ~ $150 per month in a dispensary

Favorite West Coast Brands: Wyld, Camino, Kiva

brand positioning strategy

What the brand commits to deliver. What is the most important emotional and functional benefits?

Rooted in our science background and commitment to consistent quality.

Made possible by our competitive price point, wide distribution, and inviting brand.

Looking for how cannabis fits comfortably into their active and sometimes stressful lives.

We make trusted cannabis products accessible to active consumers.

STRATEGY | BRAND POSITIONING | consumer insight

The critical and enduring assets of the brand that will enable the brand to deliver on its promise.

Quality Value Selection Availability Simplicity

That moment you get to yourself after you get the kids to bed and put your comfy clothes and favorite album on.

STRATEGY | BRAND POSITIONING | consumer insight

The distinguishing personality traits and values of the brand in its best light.

That moment before you drift to sleep knowing you are going to finally get a good night’s rest.

STRATEGY | BRAND POSITIONING | consumer insight

The distinguishing personality traits and values of the brand in its best light.

That moment you share an inside joke with your best friend at a boring dinner party.

BRAND

The critical and enduring assets of the brand that will enable the brand to deliver on its promise.

matter. is being reborn.

We are finding our unique place in the world and a meaningful place in the lives of our consumers.

We are not craft.

We don’t have an authentic origin story.

We are not trying to be cool. We are not hardcore. We are not trendy.

We are a mass brand that’s made for people who are looking for a simpler way to find and experience the joy of cannabis.

STRATEGY | BRAND POSITIONING | brand champions

People who will actively advocate for the brand because they connect with its values and ideals through its purpose and promise.

As a mass brand we connect to a wide group of active consumers. And all are looking to relax, connect, heal, or have fun.

STRATEGY | BRAND POSITIONING | our consumer connection point

Joyfulness is a stronger, longer-term state that results in feelings of inner peace and contentment. It’s not just a feeling, but a state of mind and something that can be both searched-for and found. It’s also what connects our two consumers groups. For matter Joy doesn’t mean jumping up and down and isn’t an over-the-top celebration.

Joy lives in simple pleasures and small personal moments of RELAXATION, CONNECTION, HEALING, AND HAVING FUN.

Our products bring joy by enhancing life’s simple pleasures.

We help people find more joy in the everyday. Every day. Because when we experience life’s simple pleasures through

relaxation, connection, healing and having fun, we find our joy.

We make cannabis simple.

Yes. It’s that simple. And that’s the point.

In a category filled with complexity and confusion, we stand out by making (and keeping) it simple.

Functional Benefit Simplicity

From how we organize our products, to the language we use, we strive to make the selection and purchase of our products clear and easy.

STRATEGY | BRAND POSITIONING | brand purpose

Emotional Benefit Joy

We invite and inspire our consumers to find their moments of joy through life’s simple pleasures.

manifesto strategy

STRATEGY | BRAND POSITIONING | our manifesto

The world is a messy, noisy, and overwhelming place. Fake news, real news, social alienation, financial insecurity, too much, and not enough. It’s no wonder that anxiety disorders are the most common mental illness in the U.S., affecting 1 in 5 Americans. While that could be enough to think life’s overwhelming, not everyone does.

What’s their secret? Very simply, they take the time to appreciate the joys in simple, everyday things. The little reward they give themselves for something they did, the kind action they took for a random person, or just being able to put their feet up for a minute. In these simple pleasures, that give moments meaning.

At matter, we help create those everyday moments of joy, and put just a little more happiness into every single day. That’s why we make simply good cannabis that gives you a consistent high every time. Our products are grounded in years of scientific know how and rigorous testing, so peace-of-mind is the only additive. We make the most delicious gummies available anywhere. And, we’re easy to find when you need us and available in the form of your choice. So take a moment to make the everyday just a little better. And make it matter.

What we DO and how we BEHAVE matters.

Grounded in Science Truth over myths

We listen and learn together.

Transparent

What you see is what you get.

Optimistic But not overly exuberant. Welcoming

But not overly earnest.

Relatable and Attainable But not overly casual.

We are a brand for people who are figuring out where and how cannabis fits into their life and lifestyle. When they interact with us, we are…

The Trusted Friend

STRATEGY | BRAND POSITIONING | expressing simple pleasures

Our brand is brought to life by showing small moments of joy and connecting it to everyday activities. We can make the work interesting when we juxtapose copy that makes “big promises” with imagery that feels personal and intimate.

STRATEGY | BRAND POSITIONING

That moment you...

Relax

...get the kids to bed and put your comfy clothes and favorite album on. ...slide into the warm embrace of a soothing bubble bath. ...cuddle close your pooch on the couch to the gentle sound of dog snoring. ...stretch out on your beach towel and deeply breath in the fresh ocean air.

Connect ...share an inside joke with your best friend at a boring dinner party. ...exuberantly high-five a fellow fan after your favorite player hits a home run. …hold hands while walking through the rain.

...finally push your to-do list out of your mind, and just be. ...step back after a day in the yard to admire your newly planted vegetable garden. ...feel your body sink into deep, restorative meditation.

Have

Fun

...share a laugh after a spirited round of golf with your grandson during his college spring break. ...twirl on the dance floor into the waiting arms of your dance partner. ...accompany your dad on piano while he strums his guitar in perfect harmony. ...bite into a perfectly ripe peach and savor the explosion of flavor in your mouth.

We DO NOT:

• Explicitly use the terms “joy” or “simple pleasure” in any outward-facing materials.

• Depict someone completely stoned.

• Target specific symptoms.

• Make specific health claims.

• Promise specific effects.

We connect matter to small moments of everyday joy and simple pleasures:

brand identity execution

EXECUTION | BRAND IDENTITY | primary logo

PRIMARY IDENTITY

This can be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds. We can color the period on matter with the flower color palette.

ONE-COLOR SOLID WHITE

ONE-COLOR SOLID BLACK

PRIMARY IDENTITY FOR MATER.LITE

This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID BLACK

ONE-COLOR SOLID WHITE

PRIMARY IDENTITY FOR MATTER X

Should always be on a white background and only used when we have experiential products that have experiences to offer the consumer.

EXECUTION

CLEAR SPACE

BRAND IDENTITY

In order to clearly represent the matter. brand, a clear space around the logo is required. At all times maintain a clear-zone area around the logo to maximize identification. The areas should never have a conflict upon any other element. The measurement is approximately the half of the height of the “t”.

MINIMUM SIZE

CLEAR SPACE MINIMUM SIZE ON SCREEN (DIGITAL)

In order to maintain legibility, the logo must never be reproduced below its minimum size. In digital formats, size is measured in pixels rather than inches. 0.5 inch 16 pixels

MINIMUM SIZE IN PRINT

DO NOT change the angle of the matter. logo. It should always be straight across horizontally.

DO NOT add a drop shadow or any sort of effect to the logo that is overly obvious.

DO NOT outline the logo.

DO NOT stretch the logo.

DO NOT change the logo or use any other lockup other than the provided artwork.

DO NOT use the logo on unapproved backgrounds or busy photos.

EXECUTION

BRAND IDENTITY

Logo

There are two options for the matter. logo. The name and the name with the tagline. In certain circumstances, such as packaging or different artistic uses, the matter. logo can be used alone.

Logo with Tagline

The Make every moment tagline should always be used with the logo lock up in campaigns. Do not retype this, just use the lock up logo provided. These two elements should always stay together and should not be separated or used independently

The font used for the tagline is Caveat bold.

typography execution

PRIMARY FONTS

headline and body font. The name matter. should always be in all lowercase and the period should always follow the word matter. despite if it is in the middle of a sentence.

WEB SAFE FONTS

EXECUTION | TYPOGRAPHY | headline styling

Circular Pro Medium or Bold should be the main typeface used for headlines. Circular Pro Regular or Medium should be used as a secondary weight for sub-headlines, or to demonstrate a change of tone or emphasis. To create branded typography for matter., use larger and smaller font sizes in combination to emphasize the message.

executioncolor

FLOWER PACKAGING:

EDIBLE GUMMY PACKAGING:

Our colors were chosen to communicate the shared passion of the matter. brand and to differentiate us from the competition.

FLOWER PACKAGING COLORS

Our flower packaging colors represent sativa, hybrid, and indica. We use these in the packag ing as well as in the ads when we are depicting a strain. The period on the matter. logo can also be changed to one of these colors in any of the ads.

EDIBLE PACKAGING COLORS

We have many colors in our edibles packaging that match the flavor or feel of the gummy. These are also used throughout the ad campaign to go with the type of edible we are showing. Only the color associated with the product may be used in that ad camapaign. For example, no other color may be used when discussing the pomegranate gummies except the pomegranate gummy color.

CHERRY COLA, LIMONCELLO, AND LUNABERRY PACKAGING COLORS

These packages use gradients for added effect. The 10mg gummies use a graident from Rich Black to a brighter version of their color. The lunaberry combines both Pantones to achieve the gradient.

EXECUTION | COLOR | do’s and don’ts

DO use primary, secondary, and packaging colors provided in these guidelines to add color, energy, and emphasis to the product.

DO use the main color of the product to overlay the lifestyle images. The color should never be muddy but always vibrant like colored glass over an image.

DO ensure the colors of the product are vibrant and stand out as the brightest part on the page.

Do use the white logo with flower if you are showing the flower pack aging and what a different look.

COLOR DON’TS

DO NOT use a different packaging color with the gummy it doesn’t go with.

DO NOT use a different color overlay on a photo fromt he packaging it is advertising.

photography execution

Our photography shows people in everyday situations. Never over-posed, just relatable situations that are believable in nature. People should never be too done up, but more of an everyday look.

•

Do NOT use photography that shows people that are overly posed and look like stock

• Do NOT use photography that shows people that look under 27

• Do NOT use overly propped photos where people are holding palm leaves

• Do NOT show anyone doing a strenuous activity like skiing, iceskating, biking, etc. that you should not do while high

• Do NOT show people drinking as we do not condone mixing cannabis and alcohol

• Do NOT show people that are getting high or look high. example laughing too hard, smiling too much, etc.

• Do NOT use stock photos of people in unrealistic situations.

• Do NOT use any images that are below 72 dpi. If an image begins at 72 dpi at 100% DO NOT enlarge photo.

• Do NOT use any images that are below 300 dpi. If an image begins at 300 dpi at 100% DO NOT enlarge photo.

digital assets execution

Our social media strategy fully embodies the spirit of matter. by creating content that drives consumers to understand the strength of our product by the visuals presented. Our strategy recognizes that our demographic are people that appreciate the product and the ritualistic nature of using it. Because of this, the images show the product in a macro fashion so the detail is the biggest focus.

We recognize that social media is a two-way street and all matter. comments, suggestions and questions are given proper public attention in a prompt fashion that clearly illustrates our commitment to engagement, while remaining centrally rooted in passion for the product.

DISPLAY ADS

Whenever we create display ads that completely feature a matter. product, the brand must follow the book. This means the colors used match the packaging and product everytime. Below are three ads in the same size for the brand that show how it can be used whethere it is product specific, lifestyle, or various products.

EMAILS

We send emails out several times a week and so the photos should be relevant to the offer/concept and should support the brand differentiation from other emails our consumers may be receiving. The buttons or content should always be highlighted in our primary colors, or if a color is needed then the kind of matter. product can be reflected from the packag ing color palette. Brand fonts should always be used for all content in the email art.

EXECUTION

DIGITAL ASSETS

SCREENS

Our matter. screens will be built with the idea of keeping them all in the same design series. The images should be close up to show the detail of the product. A brilliance of color should be very obvious as the matter. brand is based on vibrant color. The text is the most important part of these screens for readability so keep it simple. The images should always be clean and clear. Product should always be shown and should be very visible if not taking over the screen.

examples execution

EXECUTION | EXAMPLES

compliance execution

BUNDLES

ILLINOIS

Yes: Cannot use the word “bundles”. Use “Box” or “BOGO”.

MASSACHUSETTS

Mes: Cannot say price

MED

Yes: Just no prices REC

Yes: Cannot say “deal”, “discount” or “promotion”

Cannot be offered as part of a contest

(Pricing in stores okay per risk analysis with Dan and Jennifer)

MARYLAND

Yes NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/ percentages off a total purchase is allowed.

Ex: Cannot do JH1 flower + Yellow 1:1 Capsules

Can do mix and match of one category or mix and match of multiple categories

OHIO Yes PENNSYLVANIA

No

EXECUTION | COMPLIANCE | global rules

VERIVIP/LIVWELL REWARDS

ILLINOIS

Yes MASSACHUSETTS

Med Only MARYLAND Yes NEW YORK Yes OHIO No PENNSYLVANIA

Email Only COLORADO Yes MICHIGAN Yes

PRICING AND TRIGGER WORDS

ILLINOIS

Can use words like sale, promotion, gift box. Examples: Sale, % or $ off, promotion, discount, offers, specials

MASSACHUSETTS

No pricing in email. Can use “bundles”.

MED

Discounts, coupons, promotions can be advertised to medical patients REC Cannot use any promotional wording on emails, screens, print Can still be on Jane (Pricing in stores okay per risk analysis with Dan and Jennifer)

OHIO

Can use % or $ off. Can not use the word coupon or show any coupons. Can not say sale, promotion, specials, bun dles.

Examples: Reduced pricing % or $ off SKU or category Can use “reduced pricing,” “discount,” or “offers”

NEW YORK

Cannot promote a single sku or group. If promoting specific items needs to state ‘Staff Pick’. Can use sale, promotion, discount.

Examples: Right: All Matter Oral Solutions - $XX Wrong: Blue 20:1 Oral Solutions - $XX

Right: Staff Pick 20/ct capsule - $XX Wrong: Blue 20:1 20/ct capsule - $XX

MARYLAND

Can use words like sale, promotion.

Examples: Sale, % or $ off, promotion, discount, offers, specials, bundles

Right: Sale, % or $ off, promotion, discount, offers, specials, bundles

PENNSYLVANIA

Can use $ and % off in emails and texts. Can not use the word coupon or show any coupons. Can not say discount, deal, sale, special, promo. Can say: featured, reduced pricing, updated pricing, bun dles, or staff picks Cannot say “cannabis” have to say “medical marijuana”

COUPONS

DISCOUNTS

ILLINOIS

Yes

MASSACHUSETTS

MED Yes REC No MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific prod uct. Only dollar amounts/percentages off a total purchase is allowed.

OHIO

No: Cannot use word coupon or show coupon.

PENNSYLVANIA No

ILLINOIS

Yes MASSACHUSETTS

Cannot list price

MED - can list % off REC - No except for employees. “reduced prices” can only be communicated

MARYLAND

Yes NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/percentages off a total purchase is allowed.

OHIO

No: cannot sell or distribute clothing, apparel or wearable accessories (including stickers, according to OBOP), unless such sale or distribution is to an employee for purpose of identification while at the licensed facility. All swag must be approved for giveaway.

PENNSYLVANIA

Yes: Needs to be submitted to PA DOH

EXECUTION | COMPLIANCE | global rules

GIFT (CANNABIS)

BUY X GET X FREE

PRICE SHOWN ON MARKETING MATERIALS

ILLINOIS

Yes MASSACHUSETTS No MARYLAND Yes NEW YORK No OHIO No PENNSYLVANIA No

ILLINOIS

No free cannabis

BOGO is allowed for non-can nabis items MASSACHUSETTS No MARYLAND No NEW YORK No OHIO No PENNSYLVANIA No

ILLINOIS Yes MASSACHUSETTS No MARYLAND Yes NEW YORK Yes OHIO Yes PENNSYLVANIA

Yes for emails, not for screens/ physical materials

DRAWING AND TICKETS

ILLINOIS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Medical/Adult Use: We can offer a prize in a promotional offer such as “Stop by the dispensary on 4/20 to be entered into a drawing for a custom verilife bike. No purchase required.”

MASSACHUSETTS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

MED Yes / REC No: Drawings must be entry for a chance to purchase the prize

MARYLAND

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

NEW YORK

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Cannot be tied to a purchase. Tickets must be available to anyone coming into dispensary OHIO

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle” Items must be approved by BOP and cannot be cannabis

PENNSYLVANIA

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Items must be approved by DOH. Large prizes may not be approved due to concerns of being an inducement to purchase

STATE APPROVALS

ILLINOIS

No MASSACHUSETTS

No MARYLAND No NEW YORK No OHIO

Yes, takes about a month

PENNSYLVANIA

No for digital assets

Yes for in-store material, takes about three weeks

ILLINOIS

CAN MATCH EMAIL CONTENT

A REMINDER THAT FOR SCREENS, THE DISCLAIMER IS NOT REQUIRED AND CAN BE REMOVED SHOULD YOU CHOOSE.

SCREENS/SELLSHEETS

For use only by adults 21 years of age or older or persons holding a patient registration card. There may be health risks associated with consumption of cannabis. Cannabis can impair concentration, coordination, and judgment. Do not oper ate a vehicle or machinery under the influence of cannabis. Use during pregnancy and breast-feeding may pose potential harm. Keep out of the reach of children. The impairment effects of edible cannabis may be delayed by two hours or more. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The informa tion and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide. ©2022 PharmaCann. All rights reserved.

IN STORE SCREEN DISCLAIMER:

Please consume responsibly. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. For use only by adults 21 years of age or older or persons holding a patient registration card. Keep out of the reach of children.

MASSACHUSETTS

CAN MATCH EMAIL CONTENT

If screen does NOT show product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If screen shows product:

Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline at 1-800-222-1222 or 9-11. This product may be illegal outside of MA. ©2022 PharmaCann. All rights reserved.

MARYLAND

You must be 18 years or older to view this content. Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

NEW YORK

Medical cannabis use is only for certified patients. Always seek the advice of your physician or other qualified health care provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Penn. All rights reserved.

COLORADO

NONE

MICHIGAN

©2022 LivWell Enlightened Health. All Rights Reserved. While supplies last. For use by individuals ages 21+, registered qualified patients ages 18+ and registered primary caregivers. Keep out of reach of children. It is illegal to drive a motor vehicle while under the influence of marihuana. National Poison Control Center 1-800-222-1222.

ILLINOIS

NONE REQUIRED

MASSACHUSETTS

If the advertisement is just for Verilife and not about a cannabis product you must include “Please Consume Responsibly” and at least 2 of these 5 statements verbatim under 935 CMR 500.105(4)(a)7 : “This product may cause impairment and may be habit forming.”; “Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery under the influ ence of this drug.”; “There may be health risks associated with consumption of this product.”; “For use only by adults 21 years of age or older. Keep out of the reach of children.”; or “Marijuana should not be used by women who are pregnant or breastfeeding.”

matter. SPECIFIC EMAILS

If the advertisement features cannabis or cannabis products you must include 2 of the 5 statements listed above and this full statement verbatim under 935 CMR 500.105(4)(a)8: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, con tact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

MARYLAND

You must be at least 18 years old to view the content. Medical cannabis is for use by certified patients only.

NEW YORK

Medical Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified health care provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2021 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by Verilife should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis; consult your physician. ©2021 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2021 PharmaCann Penn. All rights reserved.

ALL PHARMACANN LEGACY STATES (IL, MA, MD, NY, OH, PA)

ALL EMAIL DISCLAIMERS SHOULD BE IN THE FOOTER OF THE EMAIL

NON-VERIVIP EMAIL DISCLAIMER

While supplies last. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for certified patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center.

PharmaCann Inc. 190 S. LaSalle, 29th Fl, Chicago, IL 60603

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VERIVIP EMAIL DISCLAIMER

Points are non-transferable and can be redeemed only by the customer or patient associated with VeriVIP. Points must be redeemed in a single transaction. If the entire redemption amount is not used, the unused points cannot be credited to another VeriVIP account, redeemed for cash, or used as a merchandise credit. Points will not be refunded with returns. Points must be redeemed within 12 months of your last transaction. You must have a minimum of 200 points to redeem rewards. Massachusetts recreational customers are not eligible to earn points. For more information regarding the VeriVIP rewards program, please visit https://www.verilife.com/verivip. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for qualifying patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center. Pharmacann Inc. 190 South Lasalle Floor 29, Chicago, IL 60603

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NEW YORK EMAIL DISCLAIMER

Add to universal disclaimer: Orders must be picked up or delivered during the promotional period to receive reduced pricing. While supplies last.

N/A

MASSACHUSETTS

If NOT showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, con tact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA

MARYLAND

All images in texts must state: Cannabis use is only for certified patients.

BLOGS

Worded for recreational use

General information, no specific state callouts (no specific locations, no products exclusive to certain states)

No health claims, keep content factual

May need to add disclaimers if showing product images (can show bud)

Can show product images, can’t show people smoking, nothing cartoony or anything considered appealing to children

If NOT showing/discussing product

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product/ STANDARD blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations.

If FOOD/recipe blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations. You assume full responsibility for using your best judgment when cooking with raw ingredients such as beef, poultry, or eggs, and seeking information from an official food safety authority if you are unsure. You must also take care to not physically injure yourself by coming into contact with hot sur faces, sharp blades, and other kitchen hazards. It is your responsibility to review all listed ingredients in a recipe before cooking to ensure that none of the ingredients may cause a potential adverse reaction to anyone eating the food based on recipes featured in this blog post. This includes allergies, pregnancy-related diet restrictions, etc. Please consult with your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result. All information provided regarding nutrition in this post is intended to be used for in formational purposes only. Content related to nutrition is not medical advice nor is it intended to replace medical advice. This post is not intended to diagnose, prescribe, or treat any disease, condition, illness, or injury. Before beginning any diet program, modifying your diet, or making changes to the diet of a child in your care, including following the nutrition

information available in this post, you should seek advice from a licensed professional.The Food and Drug Administration has not evaluated the statements contained in any information on this Website. Individual results may vary. We are not responsible for any liability, loss, or damage, caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the nutrition information available in this post. The author disclaims liability for incidental or consequential damages and assumes no responsibility or liability for any loss or damage suffered by any person as a result of use of the information provided in this blog post. The author assumes or undertakes no liability for any loss or damage suffered as a result of the use of any information found on this Website. From time to time, this Website will publish content with recipes. All such recipes have been tried and used successfully, but results may vary from person to person. Consult your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result.

If Health claim/medical blog: This content is not intended as medical advice. The information provided is meant to encourage cannabis education, not replace direct patient-healthcare professional relationships. Always consult your primary care physician or other health care provider prior to using cannabis products for treatment of a medical condition. Any statements contained herein have not been evaluated by the Food and Drug Administration. Products referenced are not intended to diagnose, treat, cure, or prevent any disease. Products are only available where consumption of cannabis is legal.

If MA specific only: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug ALL STATES

Trigger words on social

Cannabis, THC, CBD, Marijuana

Pricing on social

Cannot talk about pricing, sales, deals, promotions. You cannot advertise an illegal substance for sale

ILLINOIS

No disclaimers needed

Yes, you can show product Yes, you can suggest recreational use

MASSACHUSETTS

Does not feature product: Please Please Consume Responsibly. Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery while under the influence of this drug. Marijuana should not be used by women who are pregnant or breastfeeding.

MARYLAND

You must be at least 18 years old to view this content. “In Maryland, medical cannabis is for use by certified patients only

Yes, you can show product No, you cannot suggest recreational use

NEW YORK

No disclaimers needed Yes, you can show product No, you cannot suggest recreational use

OHIO

No social media posts, unless we create a template

No, you cannot show product No, you cannot suggest recreational use

PENNSYLVANIA

No disclaimers needed

When there is a product: Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. Please visit verilife.com/regulations for regulations and additional information.

Yes, you can show product Yes, you can suggest recreational use

Yes, you can show product No, you cannot suggest recreational use

EXECUTION

ILLINOIS

No disclaimers needed

MASSACHUSETTS

Does not feature product: Please Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

|

COMPLIANCE

MARYLAND

| verilife.com landing pages

You must be at least 18+ to view the content. Cannabis use is only for certified patients.

NEW YORK

No disclaimers needed OHIO

No disclaimers needed

If screen shows product: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHIL DREN. There may be health risks associated with consump tion of this product. Marijuana can impair concentration, co ordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

PENNSYLVANIA

No disclaimers needed