#HASH Brand Book

GUIDE

This brand book lives to guide your understanding of our brand—why it exists, how it sounds and what it looks like. It will help inspire your creative representation of #HASH in all communications to ensure that we are always positioned consistently.

TARGET

POSITIONING

STRATEGY

BRAND

BRAND PURPOSE

STRATEGY | BRAND POSITIONING

People

THE RITUALISTIC ONES

People

MANIFESTO

We live in such a hurry that we forget how it feels to stop doing and simply being.

Cannabis has an ancient history of ritual use around the world. But the more its usage matures, the more it mirrors the fast-paced rhythm of modern life.

STRATEGY | OUR MANIFESTO

as

with

are

the

believe that cannabis can be fast, but also slow.

allow people to fully immerse themselves into their cannabis experiences – from preparation to consumption.

purpose is to foster cannabis moments that go beyond ordinary.

are ritualistic, they are highly sensorial and they are full of meaning.

Because we are

We enter modern popular culture But we also honor cannabis historical roots with all its significance.

we inspire that little extra that take us from the ordinary

into the extraordinary.

IDENTITY

EXECUTION

IDENTITY

PRIMARY IDENTITY FOR ILLINOIS AND MARYLAND

The #HASH logo can only be used in IL and MD for concentrates. This can be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID WHITE

ONE-COLOR SOLID BLACK

PRIMARY IDENTITY FOR CONCENTRATES IN MASSACHUSETTES, NEW YORK, OHIO, AND PENNSYLVANIA

The #WAX logo must be used in place of the #HASH logo in MA, NY, OH, and PA.

This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID BLACK

ONE-COLOR

PRIMARY IDENTITY FOR INFUSED PREROLLS IN MASSACHUSETTES

The #INFUSED logo must be used in place of the #HASH logo in MA for prerolls.

This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR

ONE-COLOR

EXECUTION | BRAND IDENTITY | SPACE & SIZE

CLEAR SPACE

In order to clearly represent the #HASH brand, a clear space around the logo is required. At all times maintain a clear-zone area around the logo to maximize identification. The areas should never have a conflict upon any other element. The measurement is approximately the half of the height of the “H”.

CLEAR SPACE

MINIMUM SIZE

In order to maintain legibility, the logo must never be reproduced below its minimum size. In digital formats, size is measured in pixels rather than inches.

MINIMUM SIZE IN PRINT

inch

MINIMUM SIZE ON SCREEN (DIGITAL)

pixels

DO NOT alter or change the color of the logo in any way.

EXECUTION

IDENTITY

DO NOT outline the logo.

DO NOT add a drop shadow or any sort of effect to the logo that is overly obvious.

DO NOT stretch the logo.

DO NOT rearrage the logo or use any other lockup other than the provided artwork.

DO NOT use the logo on unapproved backgrounds or busy photos.

Logo Elements

There are three elements to the #HASH logo. The name, the TM symbol, and the Hash Tag. These three elements should always stay together and should not be separated or used independently. In certain circumstances, such as packaging or differ ent artistic uses, the Hash Tag can be used alone.

Trade Mark Symbol

This must always appear with the logo in the upper right hand corner.

Hash Tag

The hash tag should always accompany the logo when the full logo is used. Sometimes, it can also be used separately but each use must be approved.

EXECUTION

EXECUTION | TYPOGRAPHY | PRIMARY FONTS

PRIMARY FONTS

Helvetica Neue LT Std is our primary headline and body font. The name #HASH should always be in all caps in a light italic Helvetica Neue LT Std.

EXECUTION | TYPOGRAPHY | SUPPORT & WEB SAFE FONTS

Body

Neue LT Std. Light, Light Italic, Regular or Medium are the preferred weights that should be used for the #HASH brand.

Arial Light, Light Italic, Regular and

can be used for body copy and legal information when Helvetica Neue LT Std cannot.

Helvetica Neue LT Std should be the main typeface used for headlines. Helvetica neue light, regular or medium should be used as a secondary weight for sub-headlines, or to demon strate a change of tone or emphasis. To create branded typography for #HASH, use larger and smaller font sizes in combination to emphasize the message. In some instances, the name #HASH will be created in photoshop to look embedded into metal.

EXECUTION

PRIMARY COLORS

#FFFFFF

FOR WEB USE

Red: 255 Green: 255 Blue: 255

FOR PRINTING USE

Cyan: 0 Magenta: 0 Yellow: 0 Black: 0

PANTONE: White C

#F4911E

FOR WEB USE

Red: 49 Green: 38 Blue: 29

FOR PRINTING USE

Cyan: 41 Magenta: 57 Yellow: 72 Black: 90

Pantone Black 4C PANTONE: 715 C

PACKAGING COLORS

#BD4D3C

FOR WEB USE

Red: 189 Green: 77 Blue: 60

FOR PRINTING USE

Cyan: 19 Magenta: 82 Yellow: 82 Black: 8 PANTONE: 17-1462 C

#2A51A3

FOR WEB USE

Red: 42 Green: 81 Blue: 163

FOR PRINTING USE

Cyan: 93 Magenta: 78

Yellow: 0 Black: 0 PANTONE: 2728 C

Our primary colors were chosen to communicate the shared passion of the #HASH brand and to differentiate us from the competition.

PRIMARY AND SECONDARY COLORS

Our primary colors are black and white. These pair with the secondary palette to complete the primary brand design system. The colors in this palette are the only colors that may be used.

PROMOTIONAL COLORS

When there is a need to call attention, we use the colors in the packaging palette. These colors accent the primary palette and signal the type of strain we are focusing on.

#5C315E

FOR WEB USE

Red: 92 Green: 49 Blue: 94

FOR PRINTING USE

Cyan: 68 Magenta: 90 Yellow: 35 Black: 24 PANTONE: 519 C

#5B6770

FOR WEB USE Red: 91 Green: 103 Blue: 112

FOR PRINTING USE

Cyan: 67 Magenta: 51

Yellow: 45 Black: 17 PANTONE: 431 C

DO use primary, secondary, and packaging colors provided in these guidelines to add color, energy, and emphasis to the product.

DO ensure the colors of the product are vibrant and stand out as the brightest part on the page.

COLOR DON’TS

DO NOT add too much vibrance and contrast to the product. The product should always be vibrant but natural and enticing.

DO NOT cover up the product with color or other elements. The product should always stand out on its own and be belle of the ball.

Our photography features dynamically-cropped macro shots of product to show the consumer see the cleanness, clarity and beauty of the product.

• Do NOT use photography that shows concentrate staged with other equipment

• Do NOT get playful with the product as the brand is simple and clean not funny

• Do NOT use overly stylized photos with leaves

• Do NOT use any stock shots that show concentrate that looks unclean. The product should be shown as a pristine art piece.

• Do NOT show buds with the concentrate

• Do NOT depict the product from far away. Photos should always be extreme macro.

• Do NOT use stock photos of people acting silly or in unrealistic situations.

• Do NOT use any images that are below 72 dpi. If an image begins at 72 dpi at 100% DO NOT enlarge photo.

• Do NOT use any images that are below 300 dpi. If an image begins at 300 dpi at 100% DO NOT enlarge photo.

DIGITAL ASSETS

Our social media strategy fully embodies the spirit of #HASH by creating content that drives consumers to understand the strength of our product by the visuals presented. Our strategy recognizes that our demographic are people that appreciate the product and the ritualistic nature of using it. Because of this, the images show the product in a macro fashion so the detail is the biggest focus.

We recognize that social media is a two-way street and all #HASH comments, suggestions and questions are given proper public attention in a prompt fashion that clearly illustrates our commitment to engagement, while remaining centrally rooted in passion for the product.

DISPLAY ADS

Whenever we create display ads that completely feature a #HASH product, the brand must follow the book. This means the colors used match the packaging palette on the buttons or we use white or black. These will be sim pler ads that match the book and show the product in a macro fashion so the consumer can really see the details of the product.

EMAILS

We send emails out several times a week and so the photos should be relevant to the offer/concept and should support the brand differentiation from other emails our consumers may be receiving. The buttons or content should always be highlighted in our primary colors, or if a color is needed then the kind of #HASH can be reflected from the packag ing color palette. Brand fonts should always be used for all content in the email art.

SCREENS

Our #HASH screens will be built with the idea of keeping them all in the same design series. The images should be close up to show the detail of the product. A pop of color based on the kind of #HASH can be used or it can be showcasing all of the products in one screen. The text is the most important part of these screens for readability. They should be kept simple and never too busy.

PRIMARY IDENTITY FOR ILLINOIS AND MARYLAND

The #HASH logo can only be used in IL and MD for concentrates.

This can be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID WHITE

ONE-COLOR SOLID BLACK

PRIMARY IDENTITY FOR CONCENTRATES IN MASSACHUSETTES, NEW YORK, OHIO, AND PENNSYLVANIA

The #WAX logo must be used in place of the #HASH logo in MA, NY, OH, and PA.

This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID BLACK

ONE-COLOR SOLID WHITE

PRIMARY IDENTITY FOR INFUSED PREROLLS IN MASSACHUSETTES

The #INFUSED logo must be used in place of the #HASH logo in MA for prerolls.

This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.

ONE-COLOR SOLID BLACK

ONE-COLOR SOLID WHITE

EXECUTION

BUNDLES

ILLINOIS

RULES

VERIVIP/LIVWELL REWARDS

ILLINOIS

Yes: Cannot use the word “bundles”. Use “Box” or “BOGO”.

MASSACHUSETTS

Mes: Cannot say price

MED

Yes: Just no prices

REC

Yes: Cannot say “deal”, “discount” or “promotion” Cannot be offered as part of a contest

(Pricing in stores okay per risk analysis with Dan and Jennifer)

MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/ percentages off a total purchase is allowed.

Ex: Cannot do JH1 flower + Yellow 1:1 Capsules Can do mix and match of one category or mix and match of multiple categories

OHIO

Yes

PENNSYLVANIA

No

Yes

MASSACHUSETTS

Med Only

MARYLAND

Yes

NEW YORK

Yes OHIO No

PENNSYLVANIA

Email Only COLORADO

Yes MICHIGAN

Yes

PRICING AND TRIGGER WORDS

ILLINOIS

Can use words like sale, promotion, gift box.

Examples: Sale, % or $ off, promotion, discount, offers, specials

EXECUTION

OHIO

Can use % or $ off. Can not use the word coupon or show any coupons. Can not say sale, promotion, specials, bun dles.

Examples: Reduced pricing % or $ off SKU or category

Can use “reduced pricing,” “discount,” or “offers”

MASSACHUSETTS

No pricing in email. Can use “bundles”.

MED

Discounts, coupons, promotions can be advertised to medical patients

REC

Cannot use any promotional wording on emails, screens, print

Can still be on Jane (Pricing in stores okay per risk analysis with Dan and Jennifer)

NEW YORK

Cannot promote a single sku or group. If promoting specific items needs to state ‘Staff Pick’. Can use sale, promotion, discount.

Examples: Right: All Matter Oral Solutions - $XX

Wrong: Blue 20:1 Oral Solutions - $XX

Right: Staff Pick 20/ct capsule - $XX

Wrong: Blue 20:1 20/ct capsule - $XX

MARYLAND

Can use words like sale, promotion.

Examples: Sale, % or $ off, promotion, discount, offers, specials, bundles

Right: Sale, % or $ off, promotion, discount, offers, specials, bundles

PENNSYLVANIA

Can use $ and % off in emails and texts. Can not use the word coupon or show any coupons. Can not say discount, deal, sale, special, promo.

Can say: featured, reduced pricing, updated pricing, bun dles, or staff picks

Cannot say “cannabis” have to say “medical marijuana”

EXECUTION

COUPONS

ILLINOIS

Yes

MASSACHUSETTS

MED Yes REC No

MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific prod uct. Only dollar amounts/percentages off a total purchase is allowed.

OHIO

No: Cannot use word coupon or show coupon.

PENNSYLVANIA

No

RULES

DISCOUNTS

ILLINOIS

Yes

MASSACHUSETTS

Cannot list price

MED - can list % off

REC - No except for employees. “reduced prices” can only be communicated

MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/percentages off a total purchase is allowed.

OHIO

No: cannot sell or distribute clothing, apparel or wearable accessories (including stickers, according to OBOP), unless such sale or distribution is to an employee for purpose of identification while at the licensed facility. All swag must be approved for giveaway.

PENNSYLVANIA

Yes: Needs to be submitted to PA DOH

EXECUTION | COMPLIANCE |

GIFT (CANNABIS)

ILLINOIS

Yes MASSACHUSETTS

No MARYLAND

Yes NEW YORK No OHIO

No

PENNSYLVANIA

No

BUY X GET X FREE

ILLINOIS

No free cannabis

BOGO is allowed for non-can nabis items

MASSACHUSETTS

No MARYLAND

No NEW YORK No OHIO No PENNSYLVANIA

No

PRICE SHOWN ON MARKETING MATERIALS

ILLINOIS

Yes MASSACHUSETTS

No MARYLAND

Yes NEW YORK

Yes OHIO

Yes

PENNSYLVANIA

Yes for emails, not for screens/ physical materials

EXECUTION

DRAWING AND TICKETS

ILLINOIS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Medical/Adult Use: We can offer a prize in a promotional offer such as “Stop by the dispensary on 4/20 to be entered into a drawing for a custom verilife bike.

No purchase required.”

MASSACHUSETTS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

MED Yes / REC No: Drawings must be entry for a chance to purchase the prize

MARYLAND

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

NEW YORK

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Cannot be tied to a purchase. Tickets must be available to anyone coming into dispensary

OHIO

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Items must be approved by BOP and cannot be cannabis

PENNSYLVANIA

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Items must be approved by DOH. Large prizes may not be approved due to concerns of being an inducement to purchase

STATE APPROVALS

ILLINOIS

No MASSACHUSETTS

No MARYLAND

No NEW YORK

No OHIO

Yes, takes about a month

PENNSYLVANIA

No for digital assets

Yes for in-store material, takes about three weeks

EXECUTION

ILLINOIS

CAN MATCH EMAIL CONTENT

A REMINDER THAT FOR SCREENS, THE DISCLAIMER IS NOT REQUIRED AND CAN BE REMOVED SHOULD YOU CHOOSE.

SCREENS/SELLSHEETS

For use only by adults 21 years of age or older or persons holding a patient registration card. There may be health risks associated with consumption of cannabis. Cannabis can impair concentration, coordination, and judgment. Do not oper ate a vehicle or machinery under the influence of cannabis. Use during pregnancy and breast-feeding may pose potential harm. Keep out of the reach of children. The impairment effects of edible cannabis may be delayed by two hours or more. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The informa tion and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide. ©2022 PharmaCann. All rights reserved.

IN STORE SCREEN DISCLAIMER:

Please consume responsibly. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. For use only by adults 21 years of age or older or persons holding a patient registration card. Keep out of the reach of children.

MASSACHUSETTS

CAN MATCH EMAIL CONTENT

If screen does NOT show product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If screen shows product:

Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline at 1-800-222-1222 or 9-11. This product may be illegal outside of MA. ©2022 PharmaCann. All rights reserved.

MARYLAND

You must be 18 years or older to view this content. Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

EXECUTION

NEW YORK

Medical cannabis use is only for certified patients. Always seek the advice of your physician or other qualified health care provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Penn. All rights reserved.

COLORADO

NONE MICHIGAN

©2022 LivWell Enlightened Health. All Rights Reserved. While supplies last. For use by individuals ages 21+, registered qualified patients ages 18+ and registered primary caregivers. Keep out of reach of children. It is illegal to drive a motor vehicle while under the influence of marihuana. National Poison Control Center 1-800-222-1222.

ILLINOIS

NONE REQUIRED

MASSACHUSETTS

If the advertisement is just for Verilife and not about a cannabis product you must include “Please Consume Responsibly” and at least 2 of these 5 statements verbatim under 935 CMR 500.105(4)(a)7 : “This product may cause impairment and may be habit forming.”; “Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery under the influ ence of this drug.”;

“There may be health risks associated with consumption of this product.”; “For use only by adults 21 years of age or older. Keep out of the reach of children.”; or “Marijuana should not be used by women who are pregnant or breastfeeding.”

matter. SPECIFIC EMAILS

If the advertisement features cannabis or cannabis products you must include 2 of the 5 statements listed above and this full statement verbatim under 935 CMR 500.105(4)(a)8: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, con tact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

MARYLAND

You must be at least 18 years old to view the content. Medical cannabis is for use by certified patients only.

NEW YORK

Medical Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified health care provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2021 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by Verilife should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis; consult your physician. ©2021 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2021 PharmaCann Penn. All rights reserved.

ALL PHARMACANN LEGACY STATES (IL, MA, MD, NY, OH, PA)

ALL EMAIL DISCLAIMERS SHOULD BE IN THE FOOTER OF THE EMAIL

NON-VERIVIP EMAIL DISCLAIMER

While supplies last. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for certified patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center.

PharmaCann Inc. 190 S. LaSalle, 29th Fl, Chicago, IL 60603

Unsubscribe | Disclaimers (https://www.verilife.com/email-disclaimers) | Terms of Use (https://www.verilife.com/termsuse) | Locations (https://www.verilife.com/verilife-dispensary-locations)

VERIVIP EMAIL DISCLAIMER

Points are non-transferable and can be redeemed only by the customer or patient associated with VeriVIP. Points must be redeemed in a single transaction. If the entire redemption amount is not used, the unused points cannot be credited to another VeriVIP account, redeemed for cash, or used as a merchandise credit. Points will not be refunded with returns. Points must be redeemed within 12 months of your last transaction. You must have a minimum of 200 points to redeem rewards. Massachusetts recreational customers are not eligible to earn points. For more information regarding the VeriVIP rewards program, please visit https://www.verilife.com/verivip.

There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for qualifying patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center. Pharmacann Inc. 190 South Lasalle Floor 29, Chicago, IL 60603

NEW YORK EMAIL DISCLAIMER

N/A MASSACHUSETTS

If NOT showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, con tact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA

MARYLAND

All images in texts must state: Cannabis use is only for certified patients.

NEW YORK

N/A OHIO N/A PENNSYLVANIA

N/A

BLOGS

Worded for recreational use

General information, no specific state callouts (no specific locations, no products exclusive to certain states)

No health claims, keep content factual

May need to add disclaimers if showing product images (can show bud)

Can show product images, can’t show people smoking, nothing cartoony or anything considered appealing to children

If NOT showing/discussing product

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product/ STANDARD blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations.

If FOOD/recipe blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations. You assume full responsibility for using your best judgment when cooking with raw ingredients such as beef, poultry, or eggs, and seeking information from an official food safety authority if you are unsure. You must also take care to not physically injure yourself by coming into contact with hot sur faces, sharp blades, and other kitchen hazards. It is your responsibility to review all listed ingredients in a recipe before cooking to ensure that none of the ingredients may cause a potential adverse reaction to anyone eating the food based on recipes featured in this blog post. This includes allergies, pregnancy-related diet restrictions, etc. Please consult with your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result. All information provided regarding nutrition in this post is intended to be used for in formational purposes only. Content related to nutrition is not medical advice nor is it intended to replace medical advice. This post is not intended to diagnose, prescribe, or treat any disease, condition, illness, or injury. Before beginning any diet program, modifying your diet, or making changes to the diet of a child in your care, including following the nutrition

information available in this post, you should seek advice from a licensed professional.The Food and Drug Administration has not evaluated the statements contained in any information on this Website. Individual results may vary. We are not responsible for any liability, loss, or damage, caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the nutrition information available in this post. The author disclaims liability for incidental or consequential damages and assumes no responsibility or liability for any loss or damage suffered by any person as a result of use of the information provided in this blog post. The author assumes or undertakes no liability for any loss or damage suffered as a result of the use of any information found on this Website. From time to time, this Website will publish content with recipes. All such recipes have been tried and used successfully, but results may vary from person to person. Consult your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result.

If Health claim/medical blog:

This content is not intended as medical advice. The information provided is meant to encourage cannabis education, not replace direct patient-healthcare professional relationships. Always consult your primary care physician or other health care provider prior to using cannabis products for treatment of a medical condition. Any statements contained herein have not been evaluated by the Food and Drug Administration. Products referenced are not intended to diagnose, treat, cure, or prevent any disease. Products are only available where consumption of cannabis is legal.

If MA specific only:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug ALL STATES

Trigger words on social Cannabis, THC, CBD, Marijuana

Pricing on social

Cannot talk about pricing, sales, deals, promotions. You cannot advertise an illegal substance for sale

ILLINOIS

No disclaimers needed

Yes, you can show product Yes, you can suggest recreational use

MASSACHUSETTS

Does not feature product:

Please Please Consume Responsibly. Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery while under the influence of this drug. Marijuana should not be used by women who are pregnant or breastfeeding.

When there is a product: Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. Please visit verilife.com/regulations for regulations and additional information.

Yes, you can show product Yes, you can suggest recreational use

EXECUTION | COMPLIANCE | SOCIAL MEDIA

MARYLAND

You must be at least 18 years old to view this content. “In Maryland, medical cannabis is for use by certified patients only

Yes, you can show product No, you cannot suggest recreational use

NEW YORK

No disclaimers needed

Yes, you can show product

No, you cannot suggest recreational use

OHIO

No social media posts, unless we create a template

No, you cannot show product No, you cannot suggest recreational use

PENNSYLVANIA

No disclaimers needed

Yes, you can show product No, you cannot suggest recreational use

EXECUTION

ILLINOIS

No disclaimers needed

MASSACHUSETTS

Does not feature product: Please Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If screen shows product: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHIL DREN. There may be health risks associated with consump tion of this product. Marijuana can impair concentration, co ordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

PAGES

MARYLAND

You must be at least 18+ to view the content. Cannabis use is only for certified patients.

NEW YORK

No disclaimers needed

OHIO

No disclaimers needed

PENNSYLVANIA

No disclaimers needed