1 minute read
DISPLAY ADS
from matter. brand book
by pharmacann
Advertisement
DO use primary, secondary, and packaging colors provided in these guidelines to add color, energy, and emphasis to the product.
DO use the main color of the product to overlay the lifestyle images. The color should never be muddy but always vibrant like colored glass over an image.
DO ensure the colors of the product are vibrant and stand out as the brightest part on the page.
Do use the white logo with flower if you are showing the flower packaging and what a different look.
COLOR DON’TS
DO NOT use a different packaging color with the gummy it doesn’t go with.
DO NOT use a different color overlay on a photo fromt he packaging it is advertising.
