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HEADLINE STYLING
from matter. brand book
by pharmacann
PRIMARY IDENTITY
This can be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds. We can color the period on matter with the flower color palette.
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ONE-COLOR SOLID BLACK ONE-COLOR SOLID WHITE
PRIMARY IDENTITY FOR MATER.LITE
This can only be used in two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds.
ONE-COLOR SOLID BLACK ONE-COLOR SOLID WHITE
PRIMARY IDENTITY FOR MATTER X
Should always be on a white background and only used when we have experiential products that have experiences to offer the consumer.
