Verilife Brand Book

This brand book lives to guide your understanding of our brand—why it exists, how it sounds and what it looks like. It will help inspire your creative representation of Verilife in all communications to ensure that we are always positioned consistently.

Target Strategy

“I am into grinding my own flower and I know what I like. However, I also like to hear about the new things on the market and try those out as well to mix it up a bit. I prefer to have one dispensary that is my go to but I base that on how knowledgable the budtenders are, easy ordering, and if they have a good loyalty program. These things do matter to me because if I am going to give you my business, then you should give me solid recommendations that I can trust and reward me for my continued loyalty.”

Group of people that our product & brand will most likely appeal to.

Shopping Behavior

• Prefers flower and pre-rolls but has gotten into trying more products like edibles and vapes

• Mid-level user so tends to go to the store to get what he needs every week or two

• Knows the products and is familiar with the brands but always is interested in hearing about a new product or strain

• Tends to be loyal to his brands and his dispensary. How the budtenders work with him, being part of a good loyalty program, the dispensary location, and the overall feel matter to him.

• Spends on average ~ $75 per week in dispensary

Favorite West Coast Brands: Jungle Boys, Nativ, Camino, Kiva, Lowell Farms, Chong’s Choice, Heavy Hitters, Alpine

Brand Positioning

STRATEGY | BRAND POSITIONING | CONSUMER INSIGHT

Interpretation of trends in human behavior which aim to increase the effectiveness of our product with our consumer.

In the midst of such abundance, a sense of connection has been lost.

STRATEGY | BRAND POSITIONING | BRAND PURPOSE

The brand’s point of view on why it exists in this world.

To ensure cannabis progress is fueled by a sense of connection.

To offer the simplest yet most enriching cannabis experience.

The critical and to deliver on its

We are industry insiders with superior knowledge and the best team to better serve the people.

STRATEGY | BRAND POSITIONING | BRAND CHAMPIONS

People who will actively advocate for the brand because they connect with its values and ideals through its purpose and promise.

THE CONNECTED CANNASEURS

People who believe that authentic cannabis progress should enhance human connection.

Manifesto Strategy

Growth. Profit.

Profit. Success.

In such a fast-paced world, progress is paramount.

one

the fastest-growing industries in

As

of

the world, cannabis legalization has fostered countless benefits across individual and collective levels.

But while in the past things were underground, risky and scarce, among local producers, experienced customers and delivery guys,

There were real people with a shared belief.

We believe that real progress enhances, not dimishes, a deeper sense of connectedness.

That’s why we offer the simplest yet most enriching cannabis experience that allows conscious users to enjoy the good things of today, without losing those from the past.

We foster innovation without adding complexity. We offer premium products without breeding exclusion.

So we keep moving forward, but always considerate and ever connected.

Because we are progressive, but also authentic and real.

Brand Identity Execution

PRIMARY IDENTITY FOR ILLINOIS AND MARYLAND

The Verilife Cannabis Store logo can only be used in IL, MA, and NY. The Dispensary tagline must be used in the following states: MD, OH, and PA. Note there are two separate logos for the Verilife Dispensary logo for billboard and general use. Standard use is two diferent color combinations: all black and all white. The black logo is preferred for use on lighter backgrounds and the white logo is preferred on darker backgrounds. In certain instances on apparel, the Verilife logo can be colored in one color to match the ink on the shirt if it is appropriate for cost savings or design to sell easier.

EXECUTION

CLEAR SPACE

BRAND IDENTITY

In order to clearly represent the #HASH brand, a clear space around the logo is required. At all times maintain a clear-zone area around the logo to maximize identification. The areas should never have a conflict upon any other element. The measurement is approximately the half of the height of the “H”.

MINIMUM SIZE

CLEAR SPACE MINIMUM SIZE ON SCREEN (DIGITAL)

In order to maintain legibility, the logo must never be reproduced below its minimum size. In digital formats, size is measured in pixels rather than inches. 0.5 inch 16 pixels

MINIMUM SIZE IN PRINT

DO NOT alter or change the color of the logo in any way.

DO NOT put a gradient on the logo.

DO NOT stretch the logo.

DO NOT add a drop shadow or any sort of effect to the logo that is overly obvious.

DO NOT change the color of the logo without approval. And DO NOT use non-approved brand colors.

DO NOT use the logo on unapproved backgrounds or busy photos.

EXECUTION

BRAND IDENTITY

Verilife

There are three main versions of the Verilife logo. Only use the Verilife logo without a tagline if it is on a global page of a website or being used for a global purpose such a social media. Certain promotional items or email signatures also would use this logo due to size.

Verilife Cannabis Store

The Verilife logo with Cannabis Store listed underneath can be used only in the following states::: Illinois, Maryland, and recently New York. If necessary, it may also be used in Colorado and Michigan for partnership with our LivWell stores in materials.

Verilife Dispensary

The Verilife logo with Dispensary should be used in medical states. Currently these include: Ohio, Pennsylvania, and Maryland.

Typography Execution

Body copy can be set in lowercase or uppercase Helvetica Neue. Helvetica Neue Light, Regular, Medium or Bold sis the preferred font that should be used for the Verilife brand.

Arial Regular, Medium and Bold can be used for body copy and legal information when Helvetica Neue cannot.

WEB SAFE FONTS

Body copy should be set in lowercase Arial. Regular or Medium are the preferred weights that should be used for the matter. brand.

Helvetica LT Std light, regular or medium should be used as a secondary weight for sub-headlines, or to demonstrate a change of tone or emphasis. To create branded typography for Verilife, use larger and smaller font sizes in combination to emphasize the message.

Helvetica Neue LT Std should be the main typeface used for headlines however we do use other display fonts that fit the holiday. In more common instances such as sales or special events, the the script font Alexandra Personal Use will be used.

Color Execution

PRIMARY COLORS

#FFFFFF

FOR WEB USE

Red: 255 Green: 255 Blue: 255

FOR PRINTING USE

Cyan: 0 Magenta: 0

Yellow: 0 Black: 0

PANTONE: White C

#F4911E

FOR WEB USE

Red: 49 Green: 38 Blue: 29

FOR PRINTING USE

Cyan: 41 Magenta: 57

Yellow: 72 Black: 90

Pantone Black 4C PANTONE: 715 C

SECONDARY COLORS

#AC4D38

FOR WEB USE

Red: 172 Green: 77 Blue: 56

FOR PRINTING USE

Cyan: 20 Magenta: 85

Yellow: 91 Black: 9

PANTONE: 7599 C

#5A6649

FOR WEB USE

Red: 90 Green: 102 Blue: 73

FOR PRINTING USE

Cyan: 64 Magenta:42

Yellow: 78 Black: 27

PANTONE: 574 C

BRIGHT PROMOTIONAL COLORS

#017156

FOR WEB USE

Red: 1 Green: 113 Blue: 86

FOR PRINTING USE

Cyan: 89 Magenta: 32

Yellow: 75 Black: 20

PANTONE: 7732 C

EXECUTION

#095744

FOR WEB USE

Red: 9 Green: 87 Blue: 68

FOR PRINTING USE

Cyan: 89 Magenta: 41

Yellow: 75 Black: 36

PANTONE: 343 C

#F3BC48

FOR WEB USE

Red: 243 Green: 189 Blue: 72

FOR PRINTING USE

Cyan: 4 Magenta: 27

Yellow: 83 Black: 0

PANTONE: 142 C

Our primary colors were chosen to communicate the shared passion of the Verilife brand and to differentiate us from the competition.

PRIMARY AND SECONDARY COLORS

Our primary colors are black and white. These pair with the secondary palette to complete the primary brand design system. The colors in this palette are the only colors that should be used on a regular basis.

PROMOTIONAL COLORS

When there is a need to call attention, we use the colors in the Bright Promotional Color palette. These colors should be used sparingly for sales and special event collateral for call outs.

#003057

FOR WEB USE

Red: 0 Green: 48 Blue: 87

FOR PRINTING USE

Cyan: 100 Magenta: 80

Yellow: 38 Black: 37

PANTONE: 540 C

DO use the approved color palette provided in these guidelines to add color, energy, and emphasis to the product.

DO ensure the colors of the product are vibrant and stand out as the brightest part on the page.

COLOR DON’TS

DO NOT colorize the product or add color to the buttons that is not approved.

DO NOT add color to the background that is not an approved part of the color palette.

Photography Execution

EXECUTION

PHOTOGRAPHY

USAGE

Our photography features our budtenders having fun or showing what a great team they are. We don’t take ourselves too seriously so our photos are always very friendly, approachable, and trustworthy with a lot of fun thrown in. Product is always clean and shown larger to show detail.

EXECUTION

• Do NOT use photography that shows people using the product

• Do NOT show people that look high

• Do NOT use overly stylized photos with leaves

• Do NOT use any photography that shows a person high or drinking, or even possibly under the age of 27

• Do NOT show budtenders that are not engaging or approachable

• Do NOT use any images that are below 72 dpi. If an image begins at 72 dpi at 100% DO NOT enlarge photo.

• Do NOT use any images that are below 300 dpi. If an image begins at 300 dpi at 100% DO NOT enlarge photo.

Digital Assets

EXECUTION

DIGITAL ASSETS

Our social media strategy fully embodies the spirit of Verilife by creating content that drives consumers to understand the strength of our product by the visuals presented. Our strategy plays to the approachability of our stores and staff and the quality of products that we sell. Because of this, we have fun with our social posts as much as we can to draw people in. We recognize that social media is a two-way street and all Verilife comments, suggestions and questions are given proper public attention in a prompt fashion that clearly illustrates our commitment to engagement, while remaining centrally rooted in passion for the product.

DISPLAY ADS

Whenever we create display ads that completely feature a Verilife product, the brand must follow the book. This means the colors used match the color palette or we use white or black. These will be simpler ads that match the book and show the product in a larger fashion so the consumer can really see the details of the product. Always ensure that the products used are vibrant and of high quality.

When we use the budtenders in the ads, they must be one of the approved photos from the official budtender shoot. Approved colors can be added into these if needed.

EMAILS

We send emails out several times a week and so the photos should be relevant to the offer/concept and should support the brand differentiation from other emails our consumers may be receiving. The buttons or content should always stand out. They can be white, black, or a color from the approved palette to stand out more. Brand fonts should always be used for all content in the email art.

SCREENS

Our Verilife screens primarily feature a product, education on a strain or terpene, or a budtender with a product. The images should always be high qualtiy and larger so the consumer can see the product clearly. A pop of color from the approved color palette can be used if necessary. The text is the most important part of these screens for readability. They should be kept simple and never too busy.

Examples Execution

Compliance

EXECUTION

Verilife

There are three main versions of the Verilife logo. Only use the Verilife logo without a tagline if it is on a global page of a website or being used for a global purpose such a social media. Certain promotional items or email signatures also would use this logo due to size.

Verilife Cannabis Store

The Verilife logo with Cannabis Store listed underneath can be used only in the following states::: Illinois, Maryland, and recently New York. If necessary, it may also be used in Colorado and Michigan for partnership with our LivWell stores in materials.

Verilife Dispensary

The Verilife logo with Dispensary should be used in medical states. Currently these include: Ohio, Pennsylvania, and Maryland.

EXECUTION

BUNDLES

ILLINOIS

RULES

VERIVIP/LIVWELL

REWARDS

Yes: Cannot use the word “bundles”. Use “Box” or “BOGO”.

MASSACHUSETTS

Mes: Cannot say price

MED

Yes: Just no prices REC

Yes: Cannot say “deal”, “discount” or “promotion” Cannot be offered as part of a contest

(Pricing in stores okay per risk analysis with Dan and Jennifer)

MARYLAND

Yes NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/ percentages off a total purchase is allowed.

Ex: Cannot do JH1 flower + Yellow 1:1 Capsules

Can do mix and match of one category or mix and match of multiple categories

OHIO Yes

PENNSYLVANIA

ILLINOIS Yes MASSACHUSETTS

Med Only MARYLAND Yes NEW YORK Yes OHIO No PENNSYLVANIA

Email Only COLORADO Yes MICHIGAN Yes

PRICING AND TRIGGER WORDS

ILLINOIS

Can use words like sale, promotion, gift box. Examples: Sale, % or $ off, promotion, discount, offers, specials

MASSACHUSETTS

No pricing in email. Can use “bundles”.

MED

Discounts, coupons, promotions can be advertised to medical patients REC Cannot use any promotional wording on emails, screens, print Can still be on Jane (Pricing in stores okay per risk analysis with Dan and Jennifer)

MARYLAND

Can use words like sale, promotion. Examples: Sale, % or $ off, promotion, discount, offers, specials, bundles

EXECUTION | COMPLIANCE

OHIO

Can use % or $ off. Can not use the word coupon or show any coupons. Can not say sale, promotion, specials, bundles.

Examples: Reduced pricing % or $ off SKU or category Can use “reduced pricing,” “discount,” or “offers”

NEW YORK

Cannot promote a single sku or group. If promoting specific items needs to state ‘Staff Pick’. Can use sale, promotion, discount.

Examples: Right: All Matter Oral Solutions - $XX Wrong: Blue 20:1 Oral Solutions - $XX

Right: Staff Pick 20/ct capsule - $XX Wrong: Blue 20:1 20/ct capsule - $XX

Right: Sale, % or $ off, promotion, discount, offers, specials, bundles

PENNSYLVANIA

Can use $ and % off in emails and texts. Can not use the word coupon or show any coupons. Can not say discount, deal, sale, special, promo. Can say: featured, reduced pricing, updated pricing, bundles, or staff picks

Cannot say “cannabis” have to say “medical marijuana”

EXECUTION

RULES

COUPONS

DISCOUNTS

ILLINOIS

Yes

MASSACHUSETTS

MED Yes REC No MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/percentages off a total purchase is allowed.

ILLINOIS

Yes

MASSACHUSETTS

Cannot list price

MED - can list % off REC - No except for employees. “reduced prices” can only be communicated MARYLAND

Yes

NEW YORK

Yes: Cannot be tied to specific product. Only dollar amounts/percentages off a total purchase is allowed.

OHIO

OHIO

No: Cannot use word coupon or show coupon.

PENNSYLVANIA

No

No: cannot sell or distribute clothing, apparel or wearable accessories (including stickers, according to OBOP), unless such sale or distribution is to an employee for purpose of identification while at the licensed facility. All swag must be approved for giveaway.

PENNSYLVANIA

Yes: Needs to be submitted to PA DOH

GIFT (CANNABIS)

BUY X GET X FREE

PRICE SHOWN ON MARKETING MATERIALS

ILLINOIS

Yes MASSACHUSETTS No MARYLAND Yes NEW YORK No OHIO No PENNSYLVANIA No

ILLINOIS

No free cannabis

BOGO is allowed for non-cannabis items MASSACHUSETTS No MARYLAND No NEW YORK No OHIO No PENNSYLVANIA No

ILLINOIS

Yes MASSACHUSETTS No MARYLAND Yes NEW YORK Yes OHIO Yes PENNSYLVANIA

Yes for emails, not for screens/ physical materials

EXECUTION

COMPLIANCE

DRAWING AND TICKETS

ILLINOIS

GLOBAL RULES

STATE APPROVALS

ILLINOIS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Medical/Adult Use: We can offer a prize in a promotional offer such as “Stop by the dispensary on 4/20 to be entered into a drawing for a custom verilife bike. No purchase required.”

MASSACHUSETTS

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

MED Yes / REC No: Drawings must be entry for a chance to purchase the prize

MARYLAND

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

NEW YORK

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Cannot be tied to a purchase. Tickets must be available to anyone coming into dispensary

OHIO

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle” Items must be approved by BOP and cannot be cannabis

PENNSYLVANIA

Cannot be referred to as “raffle” - use “drawing” / Tickets cannot say “raffle”

Items must be approved by DOH. Large prizes may not be approved due to concerns of being an inducement to purchase

No MASSACHUSETTS

No MARYLAND No NEW YORK No OHIO

Yes, takes about a month

PENNSYLVANIA

No for digital assets

Yes for in-store material, takes about three weeks

EXECUTION

ILLINOIS

CAN MATCH EMAIL CONTENT

COMPLIANCE

A REMINDER THAT FOR SCREENS, THE DISCLAIMER IS NOT REQUIRED AND CAN BE REMOVED SHOULD YOU CHOOSE.

SCREENS/SELLSHEETS

For use only by adults 21 years of age or older or persons holding a patient registration card. There may be health risks associated with consumption of cannabis. Cannabis can impair concentration, coordination, and judgment. Do not operate a vehicle or machinery under the influence of cannabis. Use during pregnancy and breast-feeding may pose potential harm. Keep out of the reach of children. The impairment effects of edible cannabis may be delayed by two hours or more. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide. ©2022 PharmaCann. All rights reserved.

IN STORE SCREEN DISCLAIMER:

Please consume responsibly. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. For use only by adults 21 years of age or older or persons holding a patient registration card. Keep out of the reach of children.

MASSACHUSETTS

CAN MATCH EMAIL CONTENT

If screen does NOT show product: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If screen shows product: Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline at 1-800-222-1222 or 9-11. This product may be illegal outside of MA. ©2022 PharmaCann. All rights reserved.

MARYLAND

You must be 18 years or older to view this content. Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

EXECUTION | COMPLIANCE |

NEW YORK

Medical cannabis use is only for certified patients. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2022 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2022 PharmaCann Penn. All rights reserved.

COLORADO

NONE

MICHIGAN

©2022 LivWell Enlightened Health. All Rights Reserved. While supplies last. For use by individuals ages 21+, registered qualified patients ages 18+ and registered primary caregivers. Keep out of reach of children. It is illegal to drive a motor vehicle while under the influence of marihuana. National Poison Control Center 1-800-222-1222.

ILLINOIS

NONE REQUIRED

MASSACHUSETTS

If the advertisement is just for Verilife and not about a cannabis product you must include “Please Consume Responsibly” and at least 2 of these 5 statements verbatim under 935 CMR 500.105(4)(a)7 : “This product may cause impairment and may be habit forming.”; “Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery under the influence of this drug.”; “There may be health risks associated with consumption of this product.”; “For use only by adults 21 years of age or older. Keep out of the reach of children.”; or “Marijuana should not be used by women who are pregnant or breastfeeding.”

matter. SPECIFIC EMAILS

If the advertisement features cannabis or cannabis products you must include 2 of the 5 statements listed above and this full statement verbatim under 935 CMR 500.105(4)(a)8: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

MARYLAND

You must be at least 18 years old to view the content. Medical cannabis is for use by certified patients only.

NEW YORK

Medical Cannabis use is only for certified patients. Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis, consult your physician. ©2021 PharmaCann. All rights reserved.

OHIO

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical cannabis. Talk with your healthcare provider about any questions you may have regarding your cannabis use. The information and materials provided to you by Verilife should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical cannabis; consult your physician. ©2021 PharmaCann Ohio. All rights reserved.

PENNSYLVANIA

Always seek the advice of your physician or other qualified healthcare provider before starting any new treatment or discontinuing an existing treatment with medical marijuana. Talk with your healthcare provider about any questions you may have regarding your medical marijuana use. The information and materials provided to you by PharmaCann should not be used as a substitute for the care and knowledge that your physician can provide to you. There may be health risks associated with the consumption of medical marijuana, consult your physician. ©2021 PharmaCann Penn. All rights reserved.

ALL PHARMACANN LEGACY STATES (IL, MA, MD, NY, OH, PA)

ALL EMAIL DISCLAIMERS SHOULD BE IN THE FOOTER OF THE EMAIL

NON-VERIVIP EMAIL DISCLAIMER

While supplies last. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for certified patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center.

PharmaCann Inc. 190 S. LaSalle, 29th Fl, Chicago, IL 60603

Unsubscribe | Disclaimers (https://www.verilife.com/email-disclaimers) | Terms of Use (https://www.verilife.com/termsuse) | Locations (https://www.verilife.com/verilife-dispensary-locations)

VERIVIP EMAIL DISCLAIMER

Points are non-transferable and can be redeemed only by the customer or patient associated with VeriVIP. Points must be redeemed in a single transaction. If the entire redemption amount is not used, the unused points cannot be credited to another VeriVIP account, redeemed for cash, or used as a merchandise credit. Points will not be refunded with returns. Points must be redeemed within 12 months of your last transaction. You must have a minimum of 200 points to redeem rewards. Massachusetts recreational customers are not eligible to earn points. For more information regarding the VeriVIP rewards program, please visit https://www.verilife.com/verivip. There may be health risks associated with the consumption of this product. This product may cause impairment and may be habit-forming. Please consume responsibly. For use only by adults 21 years of age or older or persons holding a patient registration card in Illinois and Massachusetts. Cannabis use is for qualifying patients only in Maryland, New York, Pennsylvania, and Ohio. Keep out of the reach of children. Please click on the disclaimer link listed below for your state’s specific disclaimers.

This email was sent by PharmaCann Ohio, LLC, PharmaCann of New York, LLC, PharmaCannis Massachusetts, Inc., PharmaCann of MD, LLC, PharmaCann Penn, LLC, PharmaCann Inc., and Midwest Compassion Center. Pharmacann Inc. 190 South Lasalle Floor 29, Chicago, IL 60603

Unsubscribe | Disclaimers (https://www.verilife.com/email-disclaimers) | Terms of Use (https://www.verilife.com/termsuse) | Locations (https://www.verilife.com/verilife-dispensary-locations)

NEW YORK EMAIL DISCLAIMER

Add to universal disclaimer: Orders must be picked up or delivered during the promotional period to receive reduced pricing. While supplies last.

MASSACHUSETTS

If NOT showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product:

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA

MARYLAND

All images in texts must state: Cannabis use is only for certified patients.

BLOGS

Worded for recreational use

General information, no specific state callouts (no specific locations, no products exclusive to certain states)

No health claims, keep content factual

May need to add disclaimers if showing product images (can show bud)

Can show product images, can’t show people smoking, nothing cartoony or anything considered appealing to children

If NOT showing/discussing product

Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If showing product/ STANDARD blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations.

If FOOD/recipe blog:

Recreational Cannabis is not available in all states. Cannabis is for medical use only and may only be used by certified patients in Maryland, New York, and Pennsylvania. State laws impact what dispensaries can and can’t sell to recreational customers and medical marijuana patients. Not every type of product, consumption method, dosage form, or potency mentioned on this blog will be permitted in all locations. You assume full responsibility for using your best judgment when cooking with raw ingredients such as beef, poultry, or eggs, and seeking information from an official food safety authority if you are unsure. You must also take care to not physically injure yourself by coming into contact with hot surfaces, sharp blades, and other kitchen hazards. It is your responsibility to review all listed ingredients in a recipe before cooking to ensure that none of the ingredients may cause a potential adverse reaction to anyone eating the food based on recipes featured in this blog post. This includes allergies, pregnancy-related diet restrictions, etc. Please consult with your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result. All information provided regarding nutrition in this post is intended to be used for informational purposes only. Content related to nutrition is not medical advice nor is it intended to replace medical advice. This post is not intended to diagnose, prescribe, or treat any disease, condition, illness, or injury. Before beginning any diet program, modifying your diet, or making changes to the diet of a child in your care, including following the nutrition

information available in this post, you should seek advice from a licensed professional.The Food and Drug Administration has not evaluated the statements contained in any information on this Website. Individual results may vary. We are not responsible for any liability, loss, or damage, caused or alleged to be caused directly or indirectly as a result of the use, application, or interpretation of the nutrition information available in this post. The author disclaims liability for incidental or consequential damages and assumes no responsibility or liability for any loss or damage suffered by any person as a result of use of the information provided in this blog post. The author assumes or undertakes no liability for any loss or damage suffered as a result of the use of any information found on this Website. From time to time, this Website will publish content with recipes. All such recipes have been tried and used successfully, but results may vary from person to person. Consult your medical professional before using any recipe if you have concerns about how you may individually react to the use of any particular recipe or ingredient. By voluntarily creating and using any recipe provided here, you assume the risk of any potential injury that may result.

If Health claim/medical blog:

This content is not intended as medical advice. The information provided is meant to encourage cannabis education, not replace direct patient-healthcare professional relationships. Always consult your primary care physician or other healthcare provider prior to using cannabis products for treatment of a medical condition. Any statements contained herein have not been evaluated by the Food and Drug Administration. Products referenced are not intended to diagnose, treat, cure, or prevent any disease. Products are only available where consumption of cannabis is legal.

If MA specific only: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug ALL STATES

Trigger words on social

Cannabis, THC, CBD, Marijuana

Pricing on social

Cannot talk about pricing, sales, deals, promotions. You cannot advertise an illegal substance for sale

ILLINOIS

No disclaimers needed

Yes, you can show product Yes, you can suggest recreational use

MASSACHUSETTS

Does not feature product: Please Please Consume Responsibly. Marijuana can impair concentration, coordination and judgment. Do not operate a vehicle or machinery while under the influence of this drug. Marijuana should not be used by women who are pregnant or breastfeeding.

When there is a product: Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. Please visit verilife.com/regulations for regulations and additional information.

Yes, you can show product Yes, you can suggest recreational use

EXECUTION | COMPLIANCE | SOCIAL MEDIA

MARYLAND

You must be at least 18 years old to view this content. “In Maryland, medical cannabis is for use by certified patients only

Yes, you can show product No, you cannot suggest recreational use

NEW YORK

No disclaimers needed

Yes, you can show product No, you cannot suggest recreational use

OHIO

No social media posts, unless we create a template

No, you cannot show product No, you cannot suggest recreational use

PENNSYLVANIA

No disclaimers needed

Yes, you can show product No, you cannot suggest recreational use

EXECUTION

LANDING PAGES

ILLINOIS

No disclaimers needed

MASSACHUSETTS

Does not feature product: Please Please Consume Responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product.

If screen shows product: Please consume responsibly. This product may cause impairment and may be habit forming. There may be health risks associated with consumption of this product. This product has not been analyzed or approved by the Food and Drug Administration (FDA). There is limited information on the side effects of using this product, and there may be associated health risks. Marijuana use during pregnancy and breast-feeding may pose potential harms. It is against the law to drive or operate machinery when under the influence of this product. KEEP THIS PRODUCT AWAY FROM CHILDREN. There may be health risks associated with consumption of this product. Marijuana can impair concentration, coordination, and judgment. The impairment effects of Edibles may be delayed by two hours or more. In case of accidental ingestion, contact poison control hotline 1-800-222-1222 or 9-1-1. This product may be illegal outside of MA.

MARYLAND

You must be at least 18+ to view the content. Cannabis use is only for certified patients.

NEW YORK

No disclaimers needed OHIO

No disclaimers needed

PENNSYLVANIA

No disclaimers needed