Virginie Bellière-Baca, Sulzer Chemtech, discusses customer partnership, innovation, and the endless evolution of technology in the downstream industry.
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nnovation excellence does not exist in a vacuum. Today’s world is globalised, connected, and fast evolving. Across industries, customers have access to an increasing spectrum of product offering. To stay competitive, it is important to look beyond existing borders and deeply understand the whole value chain where customers play, and thereby identify the real challenges they face. Maintaining innovation leadership
demands agility to solve these challenges in the most comprehensive way. The latter is not possible from a single, isolated product mindset. Acting quickly in the development of effective solutions is only possible through an open innovation approach. Far from regarding the boundaries of core know-how as limitations, understanding these boundaries is how companies keep agility through focus, while being flexible HYDROCARBON 33
ENGINEERING
June 2024