WHAT3WORDS
10 March 2025 th
Optimize Integrates what3words to provide precise route planning and efficiency
By combining Optimize’s AI-driven planning technology with what3words’ precise location system, businesses can streamline operations, reduce errors, and enhance overall performance.
Optimize has partnered with innovative location technology what3words to level up the precision of its advanced route optimisation platform This integration enables businesses using My Transport Planner to easily incorporate what3words, enhancing the platform’s location accuracy
By leveraging what3words’ unique addressing system, users can optimise route planning and logistics with pinpoint precision, reducing navigation errors and saving time. This integration reinforces Optimize’s commitment to providing innovative solutions that streamline transport planning and enhance business performance
Optimize is the UK’s leading provider of pay-as-you-go transport optimisation solutions, empowering organisations to enhance efficiency and reduce costs. At the core of its offering is My Transport Planner, an award-winning, web-based platform that uses advanced artificial intelligence algorithms to optimise vehicle routes and logistics.
Designed to deliver maximum operational savings, My Transport Planner has been proven to reduce costs by up to 30%, helping businesses improve productivity, lower emissions, and streamline their transport operations all without the need for long-term commitments or costly upfront investments.
what3words provides a simple way to communicate very exact locations. The system has divided the world into a grid of 3x3m squares, and assigned each square a unique combination of three words: a what3words address This means every front door, warehouse entrance, parking pace and EV charging point has its own what3words address For example, ///award window tidy points to the exact entrance of Optimize’s headquarters in Newcastle. The tech is available in over 60 languages to date, and the app is free to download for iOS and Android, and use via the online map.
Accepting what3words addresses at checkout helps e-commerce and logistics companies improve last-mile delivery efficiencies and reduce customer and driver frustrations The global addressing system is already trusted by industry leaders, including DHL, DPD, Evie, Yodel, Boohoo, Oddbox, and more, helping save time, money and resources – ultimately providing a more seamless delivery experience.
“At Optimize, we are committed to providing cutting-edge solutions that drive efficiency and innovation in transport planning,” says Optimize CEO, Colin Ferguson, “our partnership with what3words enhances the capabilities of My Transport Planner by ensuring pinpoint location accuracy, reducing errors, and improving overall operational performance. By integrating what3words’ unique addressing system, our users can be confident their deliveries will be performed with accuracy, making transport operations more seamless and cost-effective than ever before ”
Chris Sheldrick, Co-Founder and CEO of what3words commented: “The reality is that in today’s competitive delivery landscape, street addresses often fall short – leading to costly delays, and frustrations for consumers and businesses alike. That’s why we’re excited to bring the precision of what3words to Optimize’s My Transport Planner. This integration provides a simple, yet powerful solution to ensure efficient deliveries that reach their indented destination, every time ”
About what3words
Co-founded in London in 2013 by Chris Sheldrick, what3words is a simple way to talk about exact locations. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts and car navigation systems It is optimised for voice input and contains built-in error prevention to immediately identify and correct input mistakes
The free what3words app, available for iOS and Android, and the online map enables people to find, share and navigate to what3words addresses in more than 60 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience what3words is easily integrated into apps, platforms and websites Products are available for free or for a nominal fee for qualifying NGOs Its partners include Jaguar Land Rover, Evri, Subaru, Lamborghini, DPD, DHL, and the AA. what3words has proved to be a critical application for emergency services around the world, helping save time and resources when it matters most.
what3words has a team of over 100 people, across offices in the UK, Germany, Vietnam, Trinidad & Tobago and Mongolia The company has raised over £100 million in capital from investors such as Intel, Ingka (Ikea), Mercedes-Benz, Aramex, Deutsche Bahn, Subaru and Sony Innovation Fund.
To find out more about what3words visit: https://what3words.com/about To see more on Optimize visit: www.optimizenow.ai