THE OPTIMIZE EDIT
THEOPTIMIZEEDIT
THE OPTIMIZE ENGINE
This Month: People, Purpose & Progress
Welcome to the 20th edition of The Optimize Edit!
This month, we’re shining a light on the incredible people who make Optimize what it is — the team behind the tech, the minds behind the mission.
At Optimize, we specialise in fleet and freight transport optimisation, decarbonisation, and transformation. Our powerful AI-led solutions are designed to solve the complex challenges our clients face today and prepare them for tomorrow.
THE OPTIMIZE ENGINE
The algorithms we’ve developed deliver productivity breakthroughs for our clients as they seek to:
Decarbonise their operations
Reduce emissions
Improve efficiency
Maximise the utilisation of their assets
We’re proud to be leading the charge with a unique and innovative approach, enabling our partners including transport operators, fleets, infrastructure providers and end-users to make meaningful progress toward their net zero targets.
�� More Than Tech: A People-Led Company
Optimize defines our business it’s not just what we do, it’s who we are. We are technologists, thinkers, project leaders, and collaborators. While our tools are built with code, models and AI, our success is driven by people. Behind every breakthrough is a team committed to excellence, partnership, and progress. From designing robust, real-world solutions to working closely with our clients and partners, our team is at the core of everything we do. So this month, we’re celebrating them.
�� Team Voices: Behind the Innovation
“Optimisation isn’t just about solving for today it’s about shaping tomorrow. At Optimize, we bring structure and clarity to the complex, helping our clients move with confidence into the future of transport.”
– Andy Bennett, Director of Projects and Realisation
“Our people are what make Optimize special. We have brilliant minds working together on technology that’s solving real problems and driving real progress for the sector. It’s about impact, not just innovation.”
– Sarah Ferguson, Managing Director
“Our team’s commitment to sustainability, efficiency and purpose is what enables us to lead in a rapidly changing industry.”
– Colin Ferguson, CEO
"At Optimize, we take complex and ever evolving real-world transport problems and apply cutting edge science to solve them. Our R&D is focussed on practical innovation - building AI algorithms that put theory into practice to deliver measurable, saleable and adaptable impact for operators navigating a fast-changing industry"
– Dr. Ross Conroy, Head of Research and Development
THE OPTIMIZE ENGINE
�� Looking Ahead
As we move forward, we remain focused on building a smarter, cleaner, and more connected transport ecosystem.
We’re proud to be trusted by some of the sector’s most forward-thinking operators and partners. And we’re just getting started.
Until then thanks for being part of the journey.
– Team Optimize