SURECAM - NEWS STORY
21 May 2025 st
SURECAM AND OPTIMIZE PARTNER UP TO FOCUS ON SAFETY AND EFFICIENCY
Optimize, the leading provider of AI driven route optimisation software, has teamed up with video telematics specialist SureCam to host driver safety, fleet efficiency and operational insights for fleet users The strategic partnership, brining together complementary fleet technology, will initially target UK vehicle operators, with plans to launch the joint proposition in the US later this year.
As part of the technology integration, Optimize has delivered a suite of new intelligent apps for SureCam’s video telematics platform, giving users the ability to view footage linked directly to specific routes and incidents This breakthrough feature means users can now click on a route within the My Transport Planner platform and instantly access relevant video footage from that journey transforming how incidents are investigated and understood.
“This partnership with SureCam represents a powerful alignment of technology and vision,” said Colin Ferguson, CEO of Optimize, a leader in the AI route optimisation. “By combining our advanced AI algorithms with SureCam’s industry-leading video telematics, we’re setting a new standard for fleet safety, efficiency, and visibility We’re excited about the impact this will have for our UK customers and the potential as we expand into the US market.”
This innovative solution is already in use within SureCam’s modular ecosystem, which delivers the most comprehensive range of integrated technologies to meet precise fleet and risk management requirements Enterprise Rent-A-Car, one of the world’s leading vehicle and mobility providers, is leveraging Optimize’s algorithms to enhance it’s performance and customer service outcomes of its fleet of field engineers The tri-party collaboration is enabling Enterprise to make data-led decisions in real time, improving safety, accountability, and cost efficiency across its operations.
Sam Footer, Partnership Director at SureCam commented: “Working closely with Optimize, we have further strengthened our technology ecosystem and added another market-leading solution for our customers and partners to access Vehicle operations with an installed SureCam device can take advantage of an array of complementary fleet products and systems that already includes driver protection, triggered training, mobile phone blocking, claims management and mileage capture.”
Optimize and SureCam’s partnership was also on full display at a recent industry showcase event held by Enterprise, where the companies demonstrated the power of their integrated solution combining video, routing, and real-time analytics into one seamless platform
GeoTab, another leading name in fleet telematics, also plays a critical role in the wider ecosystem, with all partners committed to delivering smarter, safer, and more sustainable fleet operations
“This collaboration with Optimize marks a major step forward in how we deliver actionable insights to our customers,” said John Weldon, President at SureCam. “By linking video directly to route data, we’re giving fleet operators a level of visibility that was previously out of reach It’s not just about reacting to incidents it’s about understanding them in context, improving driver behavior, and ultimately reducing risk across the board We’re proud to lead the way with technology that puts safety and efficiency first ”
With a successful rollout in the UK underway and preparations for a US launch in motion, the collaboration between Optimize, SureCam, and their strategic partners sets a new benchmark for integrated, intelligent transport systems
About SureCam:
SureCam specialises in affordable, best-in-class technology that provides real-time visibility into fleet activity through live tracking and video footage. Their platform is designed to be the world’s easiest and most effective solution for fleet tracking and video monitoring, offering a seamless onboarding experience that enhances road safety. SureCam’s dash cams and GPS tracking solutions help reduce claims costs and boost fleet productivity To find out more, visit SureCam’s website here