THE OPTIMIZE EDIT
THEOPTIMIZEEDIT
THE WHAT3WORDS TAKEOVER
Welcome to a very special edition of The Optimize Edit! ��
We’re excited to answer all your questions on our partnership with the game-changing team at what3words. Together, our partnership is reimagining how location data powers modern transport planning.
This takeover gives you an inside look at how what3words is enhancing the Optimize platform (My Transport Planner), transforming logistics, and delivering serious real-world benefits to our customers. Let’s dive in! ��
what3words has developed an incredibly clever way to pinpoint exact locations. ��
They’ve divided the entire planet into a grid of 3m x 3m squares, giving each one a unique threeword address Whether it’s a hidden warehouse door, a specific loading bay, or a tricky-to-find front entrance every spot on earth now has a precise and shareable address.
THE WHAT3WORDS TAKEOVER
For example, ///award.window.tidy takes you straight to Optimize HQ in Newcastle. �� The tech is available in over 60 languages—including Welsh—and it’s completely free to use on iOS, Android, or the online map. ��
For Optimize and our users, this means next-level precision and efficiency. ⚡
By allowing users to provide their exact what3words address, we’re cutting down on time-wasting calls, reducing driver stress, and smoothing out the last-mile delivery process. ��
It’s not just smart it’s proven �� Global leaders like DHL, Yodel, and DPD are already using what3words to streamline operations and reduce costs And now, with full integration into My Transport Planner, we’re bringing that same power to our customers. ��
So, why Optimize? ��
what3words recognised Optimize as an agile, innovative tech company with a customer-first mindset just like theirs. We share a deep commitment to making transport smarter, more efficient, and more accurate.
Together, we’re creating a powerful solution for modern logistics, with measurable benefits for businesses that rely on timely, accurate deliveries. ��
One of the biggest problems we’re solving? ❗
Traditional addresses are often vague, outdated, or just not fit for modern logistics. Postcodes cover wide areas, and geodata can be unreliable. That’s a recipe for missed deliveries and mounting frustration.
Now, thanks to our integration with what3words, My Transport Planner users can pinpoint delivery locations with pin-drop precision reducing delays, confusion, and costly errors. ✅
And this is just the beginning. ��
Here are three ways the what3words x Optimize partnership will make life easier for our customers:
✨ More accurate ETAs = happier end-users
�� Less time spent searching for addresses = more efficient drivers
�� A fully optimised delivery experience = fewer headaches, better results
Looking ahead, our goal is simple:
THE WHAT3WORDS TAKEOVER
We want as many customers as possible to unlock the full value of this technology. ��
We’re excited to grow this partnership strengthening both brands while helping businesses embrace smarter, simpler location data for better logistics planning. ��
So, what’s next? ��
Now that the partnership is live, we’re focused on adoption getting this powerful technology into the hands of the people who need it most. That means helping businesses and their clients start using what3words every day, and seeing the difference it makes ��
From faster deliveries and fewer missed stops to cost savings and more efficient routing it’s a win-win for everyone involved.
�� Thanks for joining us for this special edition of The Optimize Edit!
We couldn’t be more excited about where this partnership is heading and we’re just getting started. ��
To learn more about what3words, click here or contact us at hello@optimizenow.ai