

A member of Palletline, the UK’s leading palletised freight network, Welch’s isresponsible for collecting and delivering goods across five counties
Following a successful trial which delivered a 15% reduction in mileage and emissions, Welch’s are now rolling out Optimize across its 80-vehicle fleet, which also includes electric vehicles.
Welch’s was first introduced to the Optimize technology at the beginning of 2023, and at the recent launch of Optimize’s new suite of AI based algorithms, at the Royal Institution in London.
“We were very excited from the outset about the potential efficiency gains we could make with the use of the Optimize algorithms,” said Chris Welch, Commercial and Operations Director of Welch’s Transport “We had tried a number of different route optimisation software systems previously but had had limited success,”continues Chris
The Optimize algorithms work across a number of customer requirements to route and schedule fleets for maximum efficiency, and allow businesses to reduce carbon emissions, by optimising fleet productivity. Welch’s is also utilising the Optimize technology to maximise the use of its new electric vehicles. The algorithms intelligently predict battery capability and available range to ensure full deployment of the EV vehicle fleet in the most efficient way
“We are delighted to be partnering with Welch’s Transport and working together to help optimise, decarbonise and transform the logistics sector” says Colin Ferguson, CEO of Optimize.
“Through the continued use of Optimize, Welch’s Transport can expect to reduce costs, increase productivity, and cut emissions Optimising its new electric vehicles is a clear example of the contribution we can make to the decarbonisation journey of our clients, enabling the transition to a fully zero emission fleet ”
Chris Welch concluded: “One of the most appealing parts of the Optimize algorithms is its subscription model through which you only pay once a vehicle is optimised, meaning you only need to pay when a vehicle is already saving money – a win win!”