

THE OPTIMIZE EDIT
THEOPTIMIZEEDIT
SPECIAL EDITION NEWSLETTER

Our launch event in 2023, saw the release of our new algorithm and rebranding to "Optimize". The event, held at the Royal Institution in London, was a massive success, bringing in valued partners, customers, and more. Our brand ambassador, Rachel Riley MBE, also attended along with leading industry experts to talk about how algorithms expand the world of optimisation.
SPECIAL EDITION NEWSLETTER
With the venue itself being the epitome of science, innovation, and education, led to an inspiring experience for all who attended. Guests were able to talk to the Optimize Team and learn more about what our algorithms can provide to the industry, as well as find out how the technology works and how it is applied in a real-time situation. Our valued partners were able to show their expertise and expand on what we were working on, from innovative projects to improving their fleet operations. Optimize’s CEO, Colin Ferguson, and Head of Research and Development, Dr. Ross Conroy, both held talks to explain our software in more detail and expand on the new algorithm we had released. The day then finished off with a panel discussion in the inspiring lecture theater of the Royal Institution, where the Optimize team and industry experts were able to expand further with the help of Rachel Riley, MBE, who was hosting the discussion.
This year, on June 6th, 2024, we are holding a similar event, Our World of Optimisation, where you will be able to see what we do and how we are planning to continue our venture to the next level within the industry. While also hearing from leading industry experts, the Optimize team, Rachel Riley, and more. The day will start off with networking and the opportunity to talk to the Optimize Team, where you will be able to hear from our Head of Research and Development, Dr. Ross Conroy, and our CEO, Colin Ferguson, who will hold talks to share their expertise. There are different opportunities for all that attend, including prospective clients, current clients, partners, and more
You will hear from our speakers in a panel discussion in the evening held in the lecture theater. Our speakers have several years of experience in the transport and logistics sector, so who are they? Our CEO, Colin Ferguson, has over 30 years of experience in the transport and logistics sector, with an expansive knowledge of route optimisation and planning. Our next speaker is Ian Dennis, Business Development Director at Zenobe. Ian has over 20 years of experience providing asset finance and contract hire solutions to clients in the corporate and public sectors. He is a member of the Chartered Institute of Logistics and Transport. You will then have the opportunity to hear from Mike Townend, Chair of Optimize. Mike has over 20 years of experience in all aspects of equity, capital markets, and investment processes. Moving on to our next speaker, Dave Dunhill, Chief Technology Officer at The Pall-Ex Group, Dave has extensive knowledge of the transport and logistics sector with several years of experience Our final speaker is Andy Salter, Managing Director of DVV Media. Andy has spent most of his 30-year working life in and around the commercial vehicle and road freight sector building up a depth of knowledge and expertise. Our speakers will be accompanied by our host and brand ambassador, Rachel Riley, MBE. Rachel is a graduate of applied mathematics and understands the crucial role algorithms play in enabling organisations to be more efficient and to decarbonise. We hope all who attend will be able to immerse themselves in the experience our speakers have to offer.
SPECIAL EDITION NEWSLETTER
We will also have some of our partners exhibiting their knowledge within the transport and logistics sector. These include The Barcode Warehouse, who are a technology solutions integrator and specialist provider of Barcode and RFID technology, and Mobility Managed Services. They partnered with us to offer optimisation to their logistics and field service clients. Our next partner is Sygic, who are a specialist navigation and truck navigation software provider who partnered with us making optimisation introductions to their customers and industry partners. We will also have Kestronics, a tech solution provider specialising in the Auto-ID industry, in particular Mobile Enterprise Computing, Barcode, RFID and print solutions. They partnered with us to offer optimisation to their logistics and field service clients. We will have more partners to come, so stay tuned on LinkedIn to find out more.
We look forward to seeing all of you who are attending Our World of Optimisation Event to take a deeper look into what we do and how we want to expand the World of Optimisation.
