Startup Business Plan - SUV

XXXXL YYYY SOLUTION

Business Plan

Business Overview

In 2018, the idea of XXXXl was conceived to provide favorable conditions for the training of professional YYYY players. One of the constant concerns of YYYY players involves the unrestricted use of pellets for training (especially for targeting), which is unreasonable considering the cost of YYYY. While having a much cheaper price, the XXXXl pellet has a number of features that make it stand out.

Our Mission

Our company's purpose is to provide cheaper and better alternative to YYYY to promote fun and satisfaction amongst YYYY enthusiasts.

Our Vision

To be one of the largest companies in the Canada YYYY industry offering lasting solutions and customer satisfaction to YYYY enthusiasts.

Core Values

• Accountability

• Respect

• Excellence

• Education

OurUniqueSellingProposition –TheInnovation

The first and only 100% recyclable YYYY sport pellet.

Costs far less than YYYY.

Free of any dyes and chemicals.

Can be stored at a temperature of -50 to +50 degrees Celsius.

Environmentally friendly

Aerodynamic 4-sided design.

Very long shelf life, without expiration date. Has the ability to wash and disinfect. Best choice for training professional YYYY teams.

XXXXl will also be popular among club members because it costs less to play XXXXl than YYYY, so customers can enjoy shooting more pellets at a lower price. In addition, players and clubs report less pain and bruising while using XXXXl. They will also have considerably lower side costs because there are no chemical dyes (no dirty YYYY clothes or equipment, no need to maintain a certain temperature). Likewise, the pellet is 100% recyclable, so consumers can charge each subsequent purchase by returning the used pellets or selling them as recycled, which is the least harmful to the environment.

INDUSTRY OUTLOOK

THE MARKET

CUSTOMER SEGMENTATION

BUSINESS RATIOS

BUSINESS RATIOS DURING THE PAST 3 YEARS

MARKETANALYSIS

The Market Market Research

$1.3B

YYYY Market Size Canada 2021

0.5%

Growth Rate of Market

The YYYY industry is an enormous industry with great opportunity for growth. Today, YYYY is seen as the world’s fastest growing sport with over 10 million people in America playing the game each year. The game boasts of its presence in over 100 countries in the world including Canada. It is a million-dollar industry in terms of revenue and it continues to grow with great potential for expansion. The increasing number of games and tournaments has made the industry more lucrative and attractive for investors. The YYYY market is rapidly changing due to national promotions and expansion of the industry. The global YYYY market is valued at over $1 billion in 2019. The estimated market size by the end of 2026 is over $4 billion. Recreational centers are recording a steady growth in the YYYY business. 60% of YYYY players consist of younger people between the ages of 18 and 25 years. The best chance of a positive cash flow opportunity for XXXXl will be to focus on appealing to the younger audience in the age range, professional YYYY players and recreational centers.

The market for YYYY pellets is an outstanding and growing one. The sector is recording steady growth in Toronto, Vancouver and other parts of Canada. As more people enter into the game, the wider the number of participants grows and the more our reach. According to the Canada YYYY Association, the number of participants in 2017 of age six and older in YYYY amounted to over 3.4 million. National advertising and promotion of the YYYY game has created a massive awareness thereby increasing the number of participants. YYYY has a market size of $1.3 billion in 2021 and its expected to grow by 0.5%. In July 2016, there were 4,025 businesses in the YYYY industry, employing 30,000 people globally. In 2005, there were $427 million sales of YYYYs and $537 million in 2004. This figure is expected to increase steadily over the next five years.

Key Market Trends

In Canada, YYYY is a sport in which players compete as a team or individually and play to eliminate the opponent by hitting the opponent with YYYYs fired from the YYYY guns to the opponent. Over several years, this game has been gaining popularity, especially amount young adults. The Canada YYYY industry is an emerging market with great potential for expansion. The industry has no major player with up to 5% of the market share. The market will continue to grow over the next years due to strategic promotions, product selections, innovation in technology and a continuously growing database of consumers. The YYYY industry will continue to experience an upward trend. The industry finds distribution through modern trade channels, recreational facilities, specialty stores, online channels, directly to consumers via word of mouth, tournaments and more. Leading companies in the industry leverage their global network to expand into other countries and regions. Recently, leading players in the industry signed a sponsorship agreement to increase their brand visibility and attract new customers. Also, acquisition of other smaller players in the industry has been a recent trend in the industry. Based on the latest research conducted in 2021, the development of third-party replacement straps for YYYY guns will create a huge change from the previous years.

Growth Opportunities

The Canada YYYY industry is an enormous industry with great opportunity for growth. There are about 1,000 professional teams in Canada, 95% of which have no sponsorship in the pellet supply sector and have to pay a lot of money for their training. In addition, the number of clubs is over 1,000, which will definitely benefit from our pellets for their recreational activities beside YYYY. It is a million-dollar industry in terms of revenue and it continues to grow with great potential for expansion. The increasing number of games and tournaments has made the industry more lucrative and attractive for investors. The YYYY market is rapidly changing due to national promotions and expansion of the industry. The global YYYY market is valued at over $1 billion in 2019. The estimated market size by the end of 2026 is over $4 billion. Recreational centers are recording a steady growth in the YYYY business. 60% of YYYY players consist of younger people between the ages of 18 and 25 years. The best chance of a positive cash flow opportunity for XXXXl will be to focus on appealing to the younger audience in the age range, professional YYYY players and recreational centers.

After studying the YYYY culture in Canada and doing an extensive market analysis, XXXXl intends to reach out to the following groups of customers. It’s worth noting that potential clients in this case are anyone interested in YYYY games in Canada.

Under 18 Years Old

YYYY is an exciting game that attracts large masses of young people. For this reason, this is a key customer group the business intends to reach out to. A large section of the Canadian population consists of teenagers and children, thus presenting an excellent opportunity for XXXXl to market its services. Despite many similar established businesses in the area, we know the appetite for YYYY, especially among this age group, keeps growing. In addition, a large section of under 18 year olds are still in schools, which play a huge role in popularizing YYYY across the city.

19-64 Year Olds

Many residents who fall in this age group belong to the working class and therefore earn a steady income. Given the large middle class population, these residents can afford to buy YYYY ammunition and attire required for an exciting gaming experience. The business hopes to sell various services and packages to this customer segment, bearing in mind they have a disposable income that allows them to spend on numerous entertainment activities. After opening a YYYY field business, this group of customers is expected to frequent the YYYY club to have fun and unwind.

Over 65 Year Olds

This category caters for senior citizens who have retired from an active career life but are looking for something exciting to keep them busy. With YYYY increasingly becoming popular, seniors have also been attracted to the game. They’re an extremely sensitive group and require good customer care and help to feel comfortable within the business premises.

CUSTOMER SEGMENTATION

Corporates

Because of the growing interest in YYYY, corporates have joined the bandwagon by regularly organizing staff YYYY fun days. In addition, there are numerous YYYY tournaments and competitions where various corporate teams drawn from various companies participate. This is a lucrative market segment because a single corporate booking is guaranteed to generate good income for the business.

Professional YYYY Stakeholders

The XXXXl YYYY field business plan also aims to target professional YYYY teams and league organizers looking for a venue to use for tournaments. Given the high number of venues across Canada, the business has an uphill task of positioning itself strategically to reach out to this market.

OUR TARGETFUTUREEXPANSIONREGIONS

Our target market, after Canada, is the United States, followed by Europe and Asia. Canada is a good market for this product due to its breadth and many clubs and teams in the country. In addition, the neighboring country of Canada, the United States, as the birthplace of YYYY and with hundreds of clubs and thousands of talented players and interested people, will be the most important market for this product. European countries, such as Germany with a high-quality league, will be a good target market for this product.Asia will be the next priority.

There are about 1,000 professional teams in the United States and Canada, 95% of which have no sponsorship in the pellet supply sector and have to pay a lot of money for their training. In addition, the number of clubs is over 1,000, which will definitely benefit from these pellets for their recreational activities beside YYYY. With a somewhat conservative estimate of sales in the first year, the number of teams that will use XXXXl in training can be considered 150 and the number of clubs is 150. Considering that each team uses at least 3 boxes of XXXXl in their weekly training and each club orders at least 15 boxes per month, it is possible to reach 4050 boxes (8.1 million XXXXls) per month.

Market Gap

YYYY has witnessed a significant evolution over the past few years, with the introduction of novel equipment developed for enhancing safety of the sport. While manufacturers have introduced advanced and reliable YYYY equipment, the sport is facing controversies.

Incidences of ‘YYYY wars’, where YYYY equipment is being used in place of guns during acts of vandalism, have significantly impacted the overall popularity of the sport.

In addition, injuries caused during the sport, particularly among children, have negatively influenced the participation rate. Although the injury rate of YYYY remains lower as compared to other sports, growing distrust towards the sport can hamper the already smaller consumer base, in turn influencing the growth of the YYYY equipment market.

YYYY Equipment Market: Opportunity Assessment

YYYY Market by Geography

• North America

• Europe

• Asia Pacific

• Rest of the world

Based on regional analysis, the global YYYY market is classified into North America, Europe, Asia Pacific, and rest of the world. The largest share in the market will be dominated by North America. The reason can be attributed to the increasing participation rate of individuals in recreational sports. The wholesale sales of YYYY sports equipment in the U.S. amounted to $148 million. However, the Asia Pacific region is anticipated to witness significant growth. This growth can be credited to the changing lifestyle among teenagers and rising disposable incomes, which have led to an increase in demand from countries such as China and India.

MARKET RESEARCH – EXPANSION OPPORTUNITY

YYYY Equipment Market: Region-wise Potential Mapping

BUSINESS MODEL

Our Big Idea Products and Services

Revenue Model

Hiring Plan

Our HR Policy

Monitoring, Evaluation and Tracking

BUSINESS MODEL STARTUP VISA REQUIREMENT

THE XXXXL INNOVATION JOB CREATION

We invented XXXXl to create favorable conditions for the training of professional YYYY players, as well as provide a cheaper alternative for YYYY. Considering the cost of YYYY, the unrestricted use of pellets during training is a big problem for YYYY players. While having a much cheaper price, the XXXXl pellet also has a number of features that make it stand out.

It generally costs less to play XXXXl than YYYY, so customers can enjoy shooting more pellets at a lower price. In addition, players and clubs report less pain and almost no injuries. They will also have considerably lower side costs because there are no chemical dyes (no dirty YYYY clothes or equipment, no need to maintain a certain temperature). Likewise, the pellet is 100% recyclable, so consumers can charge each subsequent purchase by returning the used pellets or selling them as recycled, which is the least harmful to the environment.

SCALABILITY

One of the strongest impacts that XXXXl is going to create is opportunity for employment in Canada. In our first year of operation, we expect to create 20 full-time jobs and hundreds more indirect job opportunities through our supply chain networks.

With an expected growth rate of 30% in our operations scale on a yearly basis, we expect that our workforce demand will increase 3.7 fold over five years. Not only do we have a strong focus on job creation, we will also create a strong avenue for social development across our immediate communities through an untiring focus on social development programs like graduate employment schemes, business sponsorships, partnerships with local businesses and many more.

For us, the most important indicator of scalability is our use of technology to expand our operations scale. We would operate using a lean business model, where we would use technology to reach a wide audience while keeping costs low. More than 90% of our target audience can be targeted on social media and other online channels. A large part of our product distribution model is based on ecommerce – listing our product on our website and other top ecommerce channels will help boost our brand strength and promote our value across Canada to a very great extent.

Another indicator of scalability for XXXXl is the opportunity we have for expansion across the global YYYY market. We have strong markets in the US, Asia and Europe.

HOW XXXXL PELLETS ARE PRODUCED

Initially, three types of calcium carbonate materials, polyethylene and pigments are inspected by the quality control & research and development unit after purchase and transferred to the warehouse. After approval, they are sent to the extruder unit for cold extrusion (this is done by mixing the ingredients as best as possible). Then, the aforementioned materials are mixed with appropriate percentages according to the formula with precise control and are sent to the plastic injection unit in 8kg packages. Here, the packages of extruded material are transferred to the cylinders of the injection machines and the machines start firing.

After the produced pellets are cooled in the pools, they are re-examined and screened by the quality control unit, and the approved pellets are transferred to the packaging unit. Here the pellets are packed by automatic machines in packs of 1,000 and placed in two packs of 1,000 in carton boxes. It should be noted that XXXXl molds will be delivered to the plastic injection contractor and they will be obliged to deliver the pellets according to the criteria of the quality control department. This trend is monitored daily in several shifts.

Another point is that, to produce this quantity of XXXXl, you will need 4 30-hole molds. In the case of providing XXXXl used by customers to the company, after washing and drying and approval of the quality control and research and development unit, they are sent to the mill department and then added to the production line materials with exact ratios and the recycling cycle of XXXXl will be practically completed.

BUSINESS MODEL

COST ESTIMATE FOR XXXXL PRODUCTION

Price Of Equipment and Raw Materials

Production Cost Estimate Per Month

1. Cold Extruder: $28,000 / unit

2. Calcium Carbonate: $7.3 / kg

3. Polyethylene: $0.93 / kg

4. Pigment: $131 / kg

5. Plastic Injection Machine: $3,275 / unit

6. Packaging Machine: $7,000 / unit

1. Direct Labour: $7,500 / 4050 boxes of XXXXl / Month

2. Carriage Inwards: $1,500 / Month

3. Raw Materials Cost: $14,588.75 / Month

4. Depreciation on machines: $1,300 / Month

Price Source: Alibaba (ca), Kijiji.ca, Walmart.ca

Total: $25,888.75

PRODUCTSAND SERVICES

XXXXl This is our high-quality replacement for YYYY. XXXXl costs far less than YYYY, is free of any dyes and chemicals, has an aerodynamic 4-sided design, is environmentally friendly and a lot more.

Quality

We offer high-quality products for competitive prices. Our main goal is customer satisfaction, which we obtain through market orientation and the allocation of ongoing service and support. We are a manufacturer of high-quality products, reaching and even outperforming European standards, proven by international quality certificates. Nevertheless we offer quality for competitive prices, reached through efficient management, up-to-date technology in our production, and the benefits of a vertical producing company.

Delivery

Beating or, at worst, meeting our client's delivery time schedule is a critical factor in our operations. We take the logistics headache away from our clients so they can focus on having fun.

Customer Service

We will take very good care of our customers’ needs by providing and delivering professional, helpful, high-quality services.

REVENUE MODEL

XXXXl Sales

Sales of our XXXXl pellets is going to be our primary source of revenue

Sales of XXXXl pellets

Delivery + $

Delivery

Our delivery services fees are added automatically to our product price.

BUSINESS MODEL

Preparation for recruitment Prospects Suspects Applicants Candidates Finalists Hired

Development of personnel professional plan.

Identification of new candidate.

Description of opportunity.

Provider sends CV. In-depth phone interview. Complete interviewing process.

Regular communication before start date.

Preparation practice assessment. Targeting of direct mail.

Determination of role of professional staff. Displaying at professional assemblies.

Determination of interest needs of providers.

Following up with requested information.

CV screened according to criteria.

Candidate tracking and referral system.

Preparation for site visit. Finalize contract negotiations. Professional orientation.

Provision of examination copy of contract.

Determination of salary and benefits. Job advertisement Personal followup of candidate.

Determination of in-house recruitment system. Marketing introduction to professional sites.

Candidate tracking and referral system

Work privileges.

Development of promotional materials. Direct contacts (cold calls).

Reference and credential check. Drafting of specimen contract.

Development of recruitment plan.

BUSINESS MODEL

Monitoring, Evaluation and Tracking

To keep track of our project progress and ensure the smooth running of activities, we will have a set of indicators which we would be monitoring throughout the project's life cycle. The below table shows the indicators, along with their descriptions.

Operational Indicators

Planned Value

Description

The planned value is the estimated cost for the project activitiesplanned as of reporting date.

We would compare the Planned Value with the other project KPIs to see whether we are running ahead of schedule or have already spent a bigger slice of our budget than scheduled to date.

Goal Indicators Description

To what level have the project's objectivesbeen actualized? This will show whether objectiveswere achievedas planned. If not, have they been underachievedor overachieved?

Actual Cost

Return On Investment

Cost of Variance

Cost of Performance

Cost of Managing Processes

This indicates how much money we have really spent on the project as to date.

The project’s ROI would reflect on its profitabilityand show whether the benefitsof the project exceed its cost.

This would indicate whether the estimated cost of the project is below or above the planned baseline.

This project KPI would help us approximatehow much time we are behind or ahead of the approvedproject schedule. CPI is the ratio of the planned budget to what we’ve actually spent to accomplish these tasks.

This would giveinformationon the overview of the time and resources spent on supervising and managing the project.

Planned Hours of Work Vs Actual Situation

Overseeingthis project metric would indicate how many working hours were planned for the project processes compared to the actual time spent.

OverdueProject Tasks / Crossed Deadlines

This indicator would help us keep track of how many projects are overdue

COMPETITIVEANALYSIS

Major Competitors

SWOTAnalysis

PESTLEAnalysis

COMPETITIVE ANALYSIS

MAJOR COMPETITORS

DELTA FORCEYYYY - CANADA

Delta Force YYYY Canada is famous for offering quality, high-voltage YYYY games and equipment. The company has over 25 years of experience behind them, and the echoes of more than 6 million players who have enjoyed YYYY through them.

Delta Force YYYY has movie-set YYYY scenarios and state-of-the-art equipment, combined with the incredible natural landscape in this amazing country.

DEFCONYYYY - CANADA

Defcon YYYY provides a large collection of YYYY equipment.

WHY WE ARE BETTER

1. We offer the first and only 100% recyclable YYYY sports pellet…

2. XXXXl costs far less than YYYY…

3. Free of any dyes and chemicals…

4. Environmentally friendly…

5. Very long shelf life, without expiration date. Has the ability to wash and disinfect. Best choice for training professional YYYY teams…

YYYY GEAR - CANADA

YYYY gear offers a broad list of YYYY equipment.

Strengths

• Excellentpotential for good contractors in Canada.

• Growing industry.

• Demand-supply gap in the market.

• Strong team with robust skills and experience in the logistics sector.

COMPETITIVE ANALYSIS

Weaknesses

• Competition from established players.

Opportunities

• Partnering with local players to penetrate the market.

• Expand to other regions of the world which are anticipated to expand.

Threats

• Economic downturns through uncertainties.

• Regulations.

• Industry cycles.

COMPETITIVE ANALYSIS

PESTLE HIGHLIGHTS

Political Economic Social

Government Policy

Political Stability

Economic growth

Exchange rate

Corruption Interest rate

Tax Policy

Labor law

Trade restrictions

Inflation rates

Disposable income

Unemployment rate

Population growth rate

Age distribution

Career attitudes

Safetyemphasis

Health consciousness

Lifestyle attitudes

Cultural barriers

Technological Environmental Legal

Technology incentives

Level of innovation

Automation

R & D activity

Technological change

Technological awareness

Weather Discrimination laws

Climate

Environmental policies

Climate change

Pressures from NGOs

Antitrust laws

Employment laws

Consumer protection laws

Copyright and patent laws

Health & safetylaws

MANAGEMENT

The Team Personnel Plan

MANAGEMENT

THETEAM

CEO CMO CFO COO

MANAGEMENT

Personnel Plan

Role Function

Executive Manager Implement department-wide policies, allocate department resources, give constructive feedback to employees, and collaborate with other departments.

Research and Development Manager

Determine, implement and monitor research and development strategies and priorities to support the company's commercial, policy or research objectives. Would lead major research projects and provide research advice to company.

Sales Manager

Procurement Manager

Packaging Line Operator

Help company meet its customer acquisition and revenue growth targets by keeping the company competitive and innovative. Responsible for maximizing sales team potential, crafting sales plans and justifying those to plans to the upper management.

Responsible for ensuring that company purchases the goods and services that will best help achieve set goals.

Responsible for taking the finished product of company’s manufacturing process and ensuring that it is packaged in line with company and industry standards.

MANAGEMENT

In charge of the company’s functional team.

Executive team comprising the CEO, CFO, CMO and COO

Top Management

Executive Manager

Sales Manager Procurement Manager Research and Development Manager Packaging Line Operator

Organizational Chart

MARKETING STRATEGY

Promotional Strategy

Sales Strategy

Market MIX Strategy

• Price • Product

Our product is the XXXXl pellet, which is the first and only 100% recyclable YYYY sports pellet, costs far less than YYYY, is free of any dyes and chemicals,has an aerodynamic4-sided design, and is environmentally friendly.

The pricing strategy of our services will be competitive in this market.Initially,we will be keeping the marginlow, which will help us to gain market share, increase our presence and create a loyal customer base. We will aim to create scalability,which will help increase our revenues and achieve profitability

We plan to launch our operations in Canada. Canada is a good market for this product due to its breadth and many clubs and teams in the country.

Our promotionstrategy will include various marketing activities to be performed by the company,where we will use digitalmarketingactivities to increase recognition of the company,its benefits for the customersand the efficiency we create for their businesses. See morebelow.

• Promotion • Place

MARKETING STRATEGY

PROMOTIONALSTRATEGY

The most effective promotional strategies for XXXXl are:

• Direct marketing at industry conferences and other events.

• Aggregating online YYYY publishers.

• Sponsor weekly youth and college league competition.

• Advertise on University campuses.

• Advertise in video arcades and skateboard shops.

• Sponsor a newbie five-man league.

• Advertise employee event package deal to local businesses.

• Engage in intensive marketing campaigns to create awareness for people looking for a nice and well-equippedYYYY field.

• Sponsor college league and weekly youth championships to reach out to the youths.

• Advertise the business on popular local media channels and incorporate digital media i.e. social media and paid local online adverts.

• Create advertising campaigns in locations such as local universities since they bring together a large number of potential customers.

• Invest in the latest state-of-the art equipment and technologies to improve customer experience

• Creatively design the YYYY field with an attractive landscape and exciting colors to draw attention to the facility.

• Emphasize on exemplary customer service and ensure customer needs are well taken care of.

MILESTONES

Milestones

1.1. Audit the company’s brand and marketing presence, including all past marketing efforts

1.2. Review the company's multiple products, their services’unique selling points, and their target audience segments.

1.3. Craft research and testing hypotheses based on initial analysis to achieve agreed marketing objectives.

1.4. Compile marketing and customer information through a structured methodology.

1.5. Analyze competitive landscape –identify competition’s customer acquisition channels, marketing funnels, traffic channels, marketing copy, media features, etc.

1. Brand & Marketing Gap Analysis Report

Done

Marketing & brand audit results

Step Activities Deliverables Time STEP 1 – Brand & Marketing Gap Analysis of Company

Identification of marketing gaps

Definition of marketing objectives and benchmarks aligned with business goals

Consultancy meeting notes

Milestones cont’d

STEP 2 – Research

2.1. Understand company’s multiple products and services’unique selling points, as well as their corresponding target audience segments

2.2. Conduct market research to gain customer insights, understand industry trends, and uncover opportunities and gaps

2.3. Research and analyze competitive and ecosystem landscape

2.4. Finalize brand and marketing positioning for the company

2. Primary & Secondary Research Report

Research and trends for education and enrichment industry

Strengths, weaknesses, opportunities, threats

Target audience & respective detailed personas

Unique value proposition

Marketing hypotheses creation and testing methodology, not limited to testing:

● Key customer acquisition channels

● Traffic generation channels

● Conversion channels

Competitors’ customer acquisition channels and marketing funnels

Data findings and analysis

Recommendation

Done

Milestones cont’d

STEP 3 – Design Thinking

Step 4 – Brand

& Executional Manual

3.1. Collect key information from and allow design thinking for key stakeholders

3.2. Synthesize data into meaningful insights

3.3. Present initial findings

4.1. Develop brand mission, vision, promise, USP in alignment with business goals

4.2. Develop strategic and tactical course of action for the various product and service lines

4.3. Create comprehensive company corporate branding guidelines for internal and external use

4.4. Develop a visual identity system to align all customer touch points and reinforce the brand’s strategy

4.5. Ensure consistency for all brandrelated collaterals

3. Design Thinking Workshop & Report

Ideate, define, compile information from key information using the Design Thinking framework.

Define the problem statement.

Facilitate discussion and analysis.

4. Brand Development & Executional Report

Brand identity, promise, USP

Brand guidelines and manual

Visual identity system

Recommended course of action (Reiteration and improvement)

Milestones cont’d

STEP 5 – Marketing Strategy

Development & Executional

Roadmaps

MILESTONES

5.1. Develop detailed strategic and tactical executional roadmap (including key campaigns, digital marketing channels, activities, and more) using our methodology

5.2. Review and refine timeline, budget, and resource allocation to the executional roadmap, in accordance with the company’s resources and objectives

5.3. Review project deliverables

5. Marketing Strategy & Executional Roadmap Report

Strategy overview,using the DIL methodology covering:

Key campaigns & marketing funnels

Media & traffic strategy

Content marketing strategy

Performance tracking indicators and framework

● Traffic KPIs

● Conversion KPIs

● Revenue KPIs

Marketing budget and time allocation

Templates and process frameworks

STEP 6 – Training & Knowledge Transfer

6.1. Training and knowledge transfer on audit and research implementation

6.2. Training and knowledge transfer on brand executional manual

6.3. Training and knowledge transfer on marketing executional roadmap

6. Training & Knowledge Transfer Workshop & Material

Internal alignment

Compile and update all results, guides, and plans for final review and handover

Executional training on audit, research, brand, and marketing that was developed for the company

Use of frameworks,templates, and processes

Done

Project end review and conclusion

February, 2022

FINANCIAL MODEL

Sales Forecast

Required Funding

Financial Statements

SALES FORECAST

3-YEAR SALES FORECAST

CAGR: 25.2% Inflation Rate: 4.8%

REQUIREDFUNDING

Profit and Loss Account

Cash Flow Account

Balance Sheet

Working Capital

Revenue Forecast