CUSTOMER SEGMENTATION

Corporates

Because of the growing interest in YYYY, corporates have joined the bandwagon by regularly organizing staff YYYY fun days. In addition, there are numerous YYYY tournaments and competitions where various corporate teams drawn from various companies participate. This is a lucrative market segment because a single corporate booking is guaranteed to generate good income for the business.

Professional YYYY Stakeholders

The XXXXl YYYY field business plan also aims to target professional YYYY teams and league organizers looking for a venue to use for tournaments. Given the high number of venues across Canada, the business has an uphill task of positioning itself strategically to reach out to this market.