
1 minute read
Market MIX Strategy
• Price • Product
Our product is the XXXXl pellet, which is the first and only 100% recyclable YYYY sports pellet, costs far less than YYYY, is free of any dyes and chemicals,has an aerodynamic4-sided design, and is environmentally friendly.
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The pricing strategy of our services will be competitive in this market.Initially,we will be keeping the marginlow, which will help us to gain market share, increase our presence and create a loyal customer base. We will aim to create scalability,which will help increase our revenues and achieve profitability
We plan to launch our operations in Canada. Canada is a good market for this product due to its breadth and many clubs and teams in the country.
Our promotionstrategy will include various marketing activities to be performed by the company,where we will use digitalmarketingactivities to increase recognition of the company,its benefits for the customersand the efficiency we create for their businesses. See morebelow.