
4 minute read
MARKETANALYSIS
The Market Market Research
$1.3B
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YYYY Market Size Canada 2021
0.5%
Growth Rate of Market
The YYYY industry is an enormous industry with great opportunity for growth. Today, YYYY is seen as the world’s fastest growing sport with over 10 million people in America playing the game each year. The game boasts of its presence in over 100 countries in the world including Canada. It is a million-dollar industry in terms of revenue and it continues to grow with great potential for expansion. The increasing number of games and tournaments has made the industry more lucrative and attractive for investors. The YYYY market is rapidly changing due to national promotions and expansion of the industry. The global YYYY market is valued at over $1 billion in 2019. The estimated market size by the end of 2026 is over $4 billion. Recreational centers are recording a steady growth in the YYYY business. 60% of YYYY players consist of younger people between the ages of 18 and 25 years. The best chance of a positive cash flow opportunity for XXXXl will be to focus on appealing to the younger audience in the age range, professional YYYY players and recreational centers.
The market for YYYY pellets is an outstanding and growing one. The sector is recording steady growth in Toronto, Vancouver and other parts of Canada. As more people enter into the game, the wider the number of participants grows and the more our reach. According to the Canada YYYY Association, the number of participants in 2017 of age six and older in YYYY amounted to over 3.4 million. National advertising and promotion of the YYYY game has created a massive awareness thereby increasing the number of participants. YYYY has a market size of $1.3 billion in 2021 and its expected to grow by 0.5%. In July 2016, there were 4,025 businesses in the YYYY industry, employing 30,000 people globally. In 2005, there were $427 million sales of YYYYs and $537 million in 2004. This figure is expected to increase steadily over the next five years.

Key Market Trends


In Canada, YYYY is a sport in which players compete as a team or individually and play to eliminate the opponent by hitting the opponent with YYYYs fired from the YYYY guns to the opponent. Over several years, this game has been gaining popularity, especially amount young adults. The Canada YYYY industry is an emerging market with great potential for expansion. The industry has no major player with up to 5% of the market share. The market will continue to grow over the next years due to strategic promotions, product selections, innovation in technology and a continuously growing database of consumers. The YYYY industry will continue to experience an upward trend. The industry finds distribution through modern trade channels, recreational facilities, specialty stores, online channels, directly to consumers via word of mouth, tournaments and more. Leading companies in the industry leverage their global network to expand into other countries and regions. Recently, leading players in the industry signed a sponsorship agreement to increase their brand visibility and attract new customers. Also, acquisition of other smaller players in the industry has been a recent trend in the industry. Based on the latest research conducted in 2021, the development of third-party replacement straps for YYYY guns will create a huge change from the previous years.
Growth Opportunities
The Canada YYYY industry is an enormous industry with great opportunity for growth. There are about 1,000 professional teams in Canada, 95% of which have no sponsorship in the pellet supply sector and have to pay a lot of money for their training. In addition, the number of clubs is over 1,000, which will definitely benefit from our pellets for their recreational activities beside YYYY. It is a million-dollar industry in terms of revenue and it continues to grow with great potential for expansion. The increasing number of games and tournaments has made the industry more lucrative and attractive for investors. The YYYY market is rapidly changing due to national promotions and expansion of the industry. The global YYYY market is valued at over $1 billion in 2019. The estimated market size by the end of 2026 is over $4 billion. Recreational centers are recording a steady growth in the YYYY business. 60% of YYYY players consist of younger people between the ages of 18 and 25 years. The best chance of a positive cash flow opportunity for XXXXl will be to focus on appealing to the younger audience in the age range, professional YYYY players and recreational centers.
After studying the YYYY culture in Canada and doing an extensive market analysis, XXXXl intends to reach out to the following groups of customers. It’s worth noting that potential clients in this case are anyone interested in YYYY games in Canada.
Under 18 Years Old
YYYY is an exciting game that attracts large masses of young people. For this reason, this is a key customer group the business intends to reach out to. A large section of the Canadian population consists of teenagers and children, thus presenting an excellent opportunity for XXXXl to market its services. Despite many similar established businesses in the area, we know the appetite for YYYY, especially among this age group, keeps growing. In addition, a large section of under 18 year olds are still in schools, which play a huge role in popularizing YYYY across the city.
19-64 Year Olds
Many residents who fall in this age group belong to the working class and therefore earn a steady income. Given the large middle class population, these residents can afford to buy YYYY ammunition and attire required for an exciting gaming experience. The business hopes to sell various services and packages to this customer segment, bearing in mind they have a disposable income that allows them to spend on numerous entertainment activities. After opening a YYYY field business, this group of customers is expected to frequent the YYYY club to have fun and unwind.
Over 65 Year Olds
This category caters for senior citizens who have retired from an active career life but are looking for something exciting to keep them busy. With YYYY increasingly becoming popular, seniors have also been attracted to the game. They’re an extremely sensitive group and require good customer care and help to feel comfortable within the business premises.