In a context of a growing population, rising incomes and lifestyle changes, food production and consumption exert ever-growing pressure on the environment. The intensification of agricultural production methods and a number of food scares have also raised consumer concerns. Coupled with concerns about the environment and health, these have induced some people to increase their consumption of more environment-friendly products, including organic food. The EPIC survey examined what drives household consumption of organic fruit and vegetables and meat products that take animal welfare into account.