Norton Way Corporate Magazine - April 2025

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HONDA AND FORMULA 1

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s the 2025 Formula 1 season kicks off, all eyes are on Honda Racing Corporation (HRC) and its evolving role in the sport. After a period of strategic withdrawal, Honda is set to make a major return to Formula 1 in 2026, but not before fulfilling its current commitments with Red Bull Racing and Racing Bulls through the 2025 season. This transition marks a pivotal moment for both Honda and the sport, as the Japanese automaker prepares for a fresh start alongside Aston Martin.

Honda’s F1 Journey: Past and Future

Honda’s recent involvement in Formula 1 has been marked by a mixture of withdrawal and continued technical support. After officially stepping away from the sport in 2021, Honda still provided engines for Red Bull Racing and AlphaTauri (now Racing Bulls) under the Red Bull Powertrains banner until the end of 2025. This arrangement ensured Honda remained a key player in the sport, despite not being directly involved in team management.

Looking ahead, Honda's full return to the Formula 1 grid is slated for the 2026 season, where it will take on a works partnership with Aston Martin. This partnership will see Honda providing power units for Aston Martin under the new F1 technical regulations that are set to debut in 2026. These new regulations promise to significantly increase the role of electrification in Formula 1 while introducing 100% sustainable fuels, a move that aligns closely with Honda’s sustainability goals.

A Focus on Sustainability and Electrification

Honda’s return to Formula 1 is not just about competing for race wins—it’s also part of a broader strategy focused on carbon neutrality and advancing future automotive technologies. The 2026 engine regulations, which place a heavier emphasis on electrification and sustainability, are seen as a perfect match for Honda’s ongoing commitment to developing environmentallyfriendly technologies. Honda has stated that it aims to be at the forefront of these changes, with a strong focus on achieving the technical and environmental targets set by the new rules.

The End of Red Bull Partnership

One of the most significant changes for Honda will be the end of its partnership with Red Bull Racing after the 2025 season. Red Bull has already announced a new engine collaboration with Ford for 2026, meaning Honda’s involvement with Red Bull will conclude after the upcoming season. However, this parting of ways has not affected Honda’s relationship with its drivers, including Yuki Tsunoda, a driver supported by Honda. Tsunoda has expressed hopes of continuing with Red Bull Racing in the future, despite Honda’s transition to Aston Martin.

As the 2025 Formula 1 season gets underway, Honda’s plans for 2026 and beyond are already generating excitement. With a renewed focus on sustainability, electrification, and competitiveness, Honda’s return as a works supplier to Aston Martin is one of the most anticipated developments in the sport. The upcoming season will undoubtedly be a defining chapter in Honda’s F1 legacy, setting the stage for its next era of racing success.

VISIT CHISWICK HONDA TO DISCOVER

MAZDA'S LEAN ASSET STRATEGY: PIONEERING ELECTRIFICATION AND EFFICIENCY

Mazda Motor Corporation has recently unveiled its innovative “Lean Asset Strategy,” aimed at revolutionising the company's approach to electrification and production efficiency. As the automotive industry undergoes a significant transformation, Mazda is positioning itself to meet the evolving needs of consumers while adhering to stringent environmental regulations.

Understanding the Lean Asset Strategy

The Lean Asset Strategy encapsulates Mazda's commitment to maximising the efficiency of its existing resources while simultaneously advancing its electrification goals. This multi-faceted approach is designed to navigate the complexities of modern automotive manufacturing, ensuring that Mazda remains competitive as it transitions into an era dominated by electric vehicles (EVs).

Key Objectives

1. Maximising Asset Utilisation: By optimising the use of current production facilities, Mazda aims to reduce unnecessary capital expenditure and improve operational efficiency.

2. Collaboration for Innovation: The strategy emphasises partnerships with other companies to share resources and knowledge, thereby accelerating the development of new technologies.

3. Sustainable Growth: Through efficient asset management, Mazda seeks to generate returns that exceed the cost of capital, fostering long-term sustainability.

The Context of Electrification

Mazda views the period leading up to 2030 as a pivotal moment in the shift towards electrification. The company’s management policy outlines a commitment to developing diverse electrification solutions that cater to varying customer preferences and regulatory requirements. This approach underscores Mazda's recognition of the need for flexibility in an ever-changing market landscape.

Investment in Electrification

Mazda's commitment to invest in electrification is significant, with plans to allocate approximately 1.5 trillion yen by 2030. This investment is strategically designed to enhance the company's capabilities in developing and producing electric vehicles while optimising costs.

Cost Reduction Strategies

• Optimisation of Battery Procurement: Instead of solely relying on in-house battery production, Mazda plans to collaborate with external partners, which is expected to halve the anticipated battery investment.

• Streamlined Development Processes: By leveraging existing resources, Mazda aims to reduce development costs by 40% and manhours by 50% for its upcoming battery EVs.

Future-Proofing Production

The Lean Asset Strategy also involves using existing manufacturing facilities to produce both electric and traditional vehicles on the same production lines. This approach not only reduces initial capital investments but also shortens the time required to prepare for mass production.

Evolution of Monozukuri

Mazda is advancing its Monozukuri practices through two key initiatives:

1. Mazda Monozukuri Innovation 1.0: This initiative focuses on enhancing efficiency while maintaining flexibility in production. By employing a mixedproduction method, Mazda can adapt to fluctuations in demand while optimising resource use.

2. Mazda Monozukuri Innovation 2.0: Building on the first initiative, this evolution incorporates advanced technologies such as AI to improve the development and production processes further. This approach enables Mazda to manage the entire vehicle modelling process more effectively.

The Role of SKYACTIV Technology

Mazda's commitment to innovation is exemplified by its SKYACTIV technology, which encompasses a range of engines and platforms designed to improve fuel efficiency and reduce emissions.

The SKYACTIV-Z engine, set to launch in the upcoming Mazda CX-5, is engineered to comply with stringent emissions regulations, including Euro 7 standards. This advanced combustion technology balances performance with environmental responsibility.

ELECTRIFYING TIMES FOR NISSAN: THE FUTURE OF ELECTRIC VEHICLES

Nissan is on the brink of a significant shift in its electric vehicle (EV) lineup, with the introduction of several new models that promise to redefine the driving experience. The third generation of the iconic LEAF is set to make waves, alongside the Nissan Micra, and an updated Qashqai featuring the innovative e-POWER technology. Additionally, the eagerly awaited Juke EV is scheduled to launch in FY26.

The Next Generation of LEAF

The LEAF has long been synonymous with electric driving, and its third generation is poised to continue that legacy. This new iteration promises to deliver an even more appealing design, enhanced performance, and improved efficiency.

Design Innovations

The aerodynamic styling of the new LEAF not only enhances its visual appeal but also contributes to its overall performance. By reducing drag, Nissan has ensured that the vehicle can achieve optimal range and efficiency. The design team has focused on creating a sleek silhouette that reflects modern aesthetics while maintaining practicality.

Performance and Efficiency

The third generation LEAF will be built on Nissan's CMF-EV platform, which is designed specifically for electric vehicles. This architecture allows for a more spacious interior while optimising weight distribution for improved handling. With battery options that cater to different driving needs, the LEAF will offer impressive range capabilities, ensuring that it remains a top choice for eco-conscious consumers.

Return of Micra as an EV

In 2025 there will be the all-new Micra. It will remain true to the DNA of its predecessors with a compelling mix of audacious style and simplicity in a compact package.

The new Micra was designed at Nissan Design Europe in London, using AmpR Small platform shared with Renault's R5. It will be available with two battery options: 40 and 52kWh, providing a maximum range of over 248 miles. Sales of the new Micra will begin before the end of the year.

The Updated Qashqai with e-POWER Technology

Nissan's e-POWER technology has garnered attention for its unique approach to hybrid driving. The upcoming Qashqai will feature an upgraded version of this technology, promising enhanced efficiency and a more refined driving experience.

Improvements in the New Qashqai

The updated Qashqai will benefit from advancements in e-POWER technology, resulting in lower emissions and improved fuel efficiency. This aligns with Nissan's commitment to sustainability and reducing its carbon footprint. The enhancements will also ensure that the driving experience remains smooth and enjoyable, with a focus on quiet operation and instant torque delivery.

The Arrival of the Juke EV

Anticipation is building for the Juke EV, which is set to launch in FY26. This compact crossover has been a popular choice among consumers, and its transition to an electric model is a testament to Nissan's commitment to electrification.

Performance Expectations

While specific performance details are still under wraps, the Juke EV is expected to deliver a dynamic driving experience, characteristic of Nissan's electric vehicles. With a focus on agility and responsiveness, the Juke EV will cater to urban drivers seeking a fun and efficient mode of transport.

Peugeot UK Unveils the New Motorsport-Inspired Expert Sport Van

Peugeot UK has unveiled the new EXPERT SPORT van, bringing motorsport-inspired styling and cutting-edge features to the brand's Light Commercial Vehicle (LCV) range. This exciting new addition draws inspiration from Peugeot’s rich motorsport heritage, including its participation in the World Endurance Championship (WEC) with the electrified PEUGEOT 9X8 Hypercar—and it’s now designed to bring that same performance edge to the everyday professional.

Dynamic Design with Motorsport DNA

At the heart of the EXPERT SPORT lies its unique styling, which embodies its athletic and aggressive character. A custom body kit gives the van an unmistakable motorsport flair, including a front lip spoiler that accentuates the van’s sporty stance, and side skirts with integrated protective front mudguards, reflecting a focus on performance. The new rear bumper is designed to complement the Kryptonite rear spoiler, further enhancing the van's dynamic look.

The exclusive Y-spoke 18-inch alloy wheels are one of the standout features of the EXPERT SPORT. These wheels, paired with high-load capacity Nankang tyres, provide both an attractive design and enhanced durability. The combination of these elements results in a van that not only performs well but looks exceptional on the road.

Premium Interior with a Sporty Touch

Inside, the EXPERT SPORT offers an optimal balance between style and practicality. The handcrafted eco-leather seats, with bold Kryptonite stitching, provide both comfort and durability. The perforated material allows for ventilation, while the embossed SPORT logo serves as a subtle nod to its motorsport inspiration. The eco-leather seats are not only aesthetically pleasing but

also practical for the demanding van environment. These seats are colorfast, scratchproof, tear-resistant, breathable, moisture-regulating, and resistant to both acids and alkalis—ensuring long-lasting quality.

Enhanced Features and Comfort

Beyond the striking design upgrades, the EXPERT SPORT comes equipped with a host of features aimed at improving the driving experience. The Comfort Pack, which is standard on the EXPERT SPORT, includes dual-zone electronic climate control, keyless entry and start, as well as wireless smartphone charging. Additionally, the Winter Pack provides practical features for colder climates, such as a heated leather steering wheel, a heated driver’s seat, and thorax-side airbags for enhanced protection in the first row.

Performance Meets Efficiency

The EXPERT SPORT offers a choice of powertrains to suit a range of professional needs. The 2.0-litre BlueHDi turbodiesel engine delivers 180 horsepower and is paired with an EAT8 eight-speed automatic transmission for smooth, responsive driving. For those looking for an environmentally-friendly option, the all-electric E-EXPERT SPORT offers a 75kWh battery, paired with a 136hp (100kW) electric motor and 270Nm of torque, providing a range of up to 209 miles on a single charge (WLTP Combined Cycle). The electric model can also be charged at speeds of up to 100kW from a DC rapid charger, allowing for a 0%-80% charge in just 45 minutes.

A Tribute to Peugeot’s Motorsport Legacy

The EXPERT SPORT van proudly reflects Peugeot’s motorsport success, particularly its electrified PEUGEOT 9X8 Hypercar, which competes in prestigious events like the 24 Hours of Le Mans. With a dynamic, motorsport-inspired design and cutting-edge technology, the EXPERT SPORT is a true celebration of Peugeot’s legacy—bringing excitement, innovation, and performance to the world of professional vans.

Škoda Superb: 90 years since the historic first model entered production

Ninety years ago, Škoda Auto began production of the Superb at its Mladá Boleslav plant. The model quickly became synonymous with a comfortable, refined, and dynamic driving experience, even on poor road surfaces. It impressed with its spacious interior – offering seating for up to seven passengers – generous equipment, and outstanding craftsmanship. Production continued until 1949. In 2001, the legendary name returned with the first modern-generation Škoda Superb. Now in its fourth generation, the Superb is available as a Hatch or Estate, featuring a choice of petrol and diesel engines, as well as mild-hybrid and plug-in hybrid powertrains. The plug-in hybrid variants, the Superb Estate iV and Superb Hatch iV, offer an electric range of more than 75 miles. Customers can also opt for front- or all-wheel drive.

Technical innovation and progress: 1934–1949

In the spring of 1934, Škoda unveiled a new generation of vehicles that featured a backbone chassis frame and independent wheel suspension. By October of that year, the company chose to name its flagship model "Superb" to appeal to the most discerning customers. Production officially began in Mladá Boleslav in March 1935. The first model, the Škoda 640 Superb, was powered by a six-cylinder engine producing 55 hp (40.5 kW). From the outset, the Superb was equipped with hydraulic brakes and an advanced 12V electrical system. The standout option in the range was a 96 hp (70.7 kW) 4.0-litre V8 engine. Offering ample space for up to seven passengers and their luggage, the Superb was available with different

wheelbase lengths and body styles, including open-top variants and custom designs. By the end of production in 1949, around 890 passenger cars and 1,630 military derivatives had been manufactured, including a rare 4×4 version.

The Superb legacy: Four generations of innovation

The Škoda Superb represents the brand’s ongoing evolution over 130 years. After a 50-year break, the name was revived in 2001 with the launch of the first modern-generation Superb. This saloon stood out for its exceptional interior space and a range of engines from 85 kW to 142 kW (193 hp), including a top-tier 2.8-litre V6 with Tiptronic transmission and bi-xenon headlights, enhancing both comfort and safety for drivers and passengers.

Each new generation, launched in 2008, 2015, and most recently in 2023, has built upon the Superb’s legacy. The second generation expanded the model range with a practical Hatch and, for the first time, an Estate version. It also introduced more powerful yet efficient powertrains, along with an even more extensive list of standard equipment. The third generation further advanced the Superb with cutting-edge technologies and innovative design, maintaining the model’s popularity and appeal.

Now in its fourth modern generation, the Superb continues to set new standards. Available in both Hatch and Estate body styles, it offers a wide range of powertrains, including petrol, diesel, mild-hybrid, and plug-in hybrid options. To date, more than 65,000 units have been sold. The latest plug-in hybrid models provide an impressive electric range of over 75 miles (WLTP), and the Superb is packed with cutting-edge technologies, sustainable materials, and smart solutions like Smart Dials, all designed to meet the demands of modern mobility.

A New Space. A New Identity.

GWR Kia is excited to announce their grand opening of their revolutionised showroom on April 16th, offering an exclusive first look at GWR Kia’s newly transformed space. As part of Kia’s global store concept, the newly redesigned showroom represents a significant evolution in both style and customer experience. As Kia’s flagship European store, this transformation embodies the brand's commitment to innovation and modern design, providing a warm, inviting, and interactive environment for all visitors.

The new showroom features two distinct zones that enhance your visit. The 'Customer Zone' is designed for comfort, featuring rich wood accents and cozy seating areas, making it the perfect spot to relax and explore. In contrast, the 'Display Zone' showcases the latest Kia models, where you can experience the newest cars up close and personal. The two areas are separated by a striking red thin lighting feature that runs across the walls and ceiling, creating a visual distinction while adding a soft, welcoming glow to the space.

To make this event even GWR Kia has partnered with businesses to treat you to Brice, a renowned handmade in London, will be serving gelato flavours, including plant-based free options, allowing you of Italian craftsmanship. For for something savoury, Pizza with their impressive pizza handcrafted Neapolitan pizzas. make the experience for those special.

The event also highlights Showcase – an advanced system that allows customers 360-degree virtual tour of cutting-edge tool lets you grades, colours, and features, of the showroom. You can interior, view accessories, videos about Kia’s electrified an engaging and educational If you are interested in evening on April 16th sign

even more special, with two fantastic local some delicious food. handmade gelato store based a selection of exquisite plant-based and dairyto enjoy the true taste For those in the mood Pizza Pazzi will be on-site truck, offering authentic pizzas. With live music to those visiting that more highlights the exciting Kia interactive virtual customers to take an in-depth, any Kia model. This explore various trim features, all from the comfort can even explore the and watch informative electrified powertrains, offering educational experience for all. joining us for a special up view the link:

The All-New MGS5 EV: Versatility, Performance, and Innovation

The MGS5 EV is a new-generation electric vehicle that blends rapid charging, spaciousness, intelligent driver controls, exceptional driving dynamics, and advanced safety features—all as standard. With its impressive performance and innovative design, the MGS5 EV is a game-changer for anyone looking for a versatile and exciting electric SUV.

Dynamic Driving Experience

The MGS5 EV offers a dynamic and engaging driving experience, thanks to its lightweight chassis and optimised weight distribution. The five-link rear suspension system provides superior stability over bumps, improving comfort and reducing body roll for a smoother ride.

The vehicle offers two motor options: a 125 kW motor and a more powerful 170 kW motor. The 170 kW version accelerates from 0-62 mph in just 6.3 seconds, combining excellent performance with efficiency for a thrilling driving experience.

Rapid Charging and Impressive Range

With the latest ultra-slim battery technology, the MGS5 EV supports rapid DC charging from 10-80% in just 28 minutes, with a maximum charging speed of 139 kW. The EV offers up to 298 miles of WLTP range, eliminating range anxiety. The Kinetic Energy Recovery System (KERS) provides four energy recovery modes and a One Pedal Mode, enhancing efficiency and driving convenience.

Comfort and Spacious Interior

Inside, the MGS5 EV delivers next-level comfort and practicality. The cabin is designed to maximize space, offering ample legroom and headroom for passengers. The adjustable trunk floor provides up to 1,441L of adaptable cargo space, making it perfect for trips of any length. The Trophy model even includes an electrically powered tailgate for hands-free access.

The 12.8-inch HD touchscreen is the centrepiece of the car’s intuitive infotainment system, offering easy access to navigation, music, and vehicle controls. The Trophy model also

includes integrated apps like Spotify and YouTube, while wireless phone charging is available for added convenience.

Smart Technology and Connectivity

The MGS5 EV comes equipped with a 10.25inch display that allows you to customise key information such as navigation and driving assist features. The car also features the MG iSMART connectivity system, allowing you to remotely check vehicle status and pre-condition the cabin via the app.

Wireless Apple CarPlay™ and Android Auto™ integration are standard, ensuring seamless connection between your smartphone and the car’s infotainment system.

Comprehensive Safety Features

Safety is a priority in the MGS5 EV. All models are equipped with seven airbags, including front, side, curtain, and a central airbag, within a reinforced steel frame chassis for added protection. The braking system, developed in collaboration with Continental, AP, and Bridgestone, provides high-performance stopping power.

The Trophy model includes a 360° HD Surround View Camera, offering a complete view around the car to eliminate blind spots. MG Pilot, the brand’s suite of Advanced Driving Assistance Systems (ADAS), includes Blind Spot Detection, Rear Cross Traffic Alert, and other safety features to ensure a secure driving experience.

Conclusion

The MGS5 EV is an all-encompassing electric vehicle that combines performance, comfort, cutting-edge technology, and safety features. With rapid charging, impressive range, and a spacious interior, it is a standout choice for those looking to transition to electric driving. Experience the future of driving with the all-new MGS5 EV.

25YM Honda Vision 110t

The 25YM Honda Vision 110 is a versatile and efficient scooter, designed to meet the demands of urban commuting and daily transportation. With a sleek, modern design, the Vision 110 combines practicality and style, making it a great choice for both new riders and experienced commuters looking for a reliable and economical way to get around.

Powered by a 110cc engine, the Honda Vision 110 delivers a perfect balance of performance and fuel efficiency. Its engine is equipped with Honda’s eSP (enhanced Smart Power) technology, which enhances fuel economy and reduces emissions, making the scooter more environmentally friendly while maintaining a smooth and responsive ride.

Comfort and convenience are at the forefront of the Vision 110’s design. The scooter features a spacious and ergonomic seating position, making it ideal for longer journeys or short commutes alike. The under-seat storage is generous, providing ample room for personal items, groceries, or a helmet, further enhancing its practicality.

The 25YM Honda Vision 110 is equipped with advanced features designed to improve safety and visibility. LED lighting ensures enhanced brightness and longevity, while the digital instrument display offers easy-to-read information such as speed, fuel levels, and trip details.

Latest from Norton Way:

Stevenage FC Foundation

We’re proud to have played a part in getting Stevenage FC Foundation’s brandnew community van on the road! This van will be instrumental in transporting the Foundation StreetStadia, helping to bring more opportunities for people of all ages to stay active and engaged.

Marketing Strategy of the Year shortlist!

We’re proud to announce that we’ve been shortlisted for ‘Marketing Strategy of the Year’ at the 2025 Automotive Management (AM) Awards ! A huge well done to our incredible marketing team for their hard work and dedication in earning this nomination.

We look forward to celebrating with all the nominees at the awards ceremony on 1st May at Park Plaza, Westminster Bridge, London—and hopefully bringing home the win!

GWR KIA at Chiswick Rugby Family Day!

Over the weekend, we were proud to sponsor the Family Day at Chiswick Rugby, showcasing some of our most exciting models, including the All-New KIA EV3 and EV9! It was fantastic to see families enjoying the event, exploring our latest cars, and soaking up the great atmosphere.

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