Norton Way Peugeot Newsletter - March 2016

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norton way Peugeot MONTH

MAR

ISSUE

FORECAST

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F1 SEASON STARTS!

Springtime soon!

20TH

SOCIAL

CONTACT DEALER

2016 A YEAR OF PEUGEOT ANNIVERSARIES

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PEUGEOT ANNIVERSARIES 2016 a year of anniversaries

NEW PEUGEOT 208

New 208 Breaks Economy Record

GREAT PERFORMANCE

Peugeot ambassadors performing well down under

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FRACTAL WINS PRIZE

Peugeot wins at International Automobile Festival

BUSY MONTH FOR NORTON WAY GROUP AM Awards 2016 Sales & Aftersales Conference 2016 Star of the Year 2015

CONTACT THE DEALERSHIP CHECK OUT OUR LATEST UPDATES AND INFORMATION ON OUR FACEBOOK PAGE

2016- A year of ann N O R T O N WAY P E U G E O T • I S S U E 1 7 • M A R 2 0 1 6

2016 is one big celebration for Peugeot, with a host of birthdays for some iconic cars and anniversaries of a clutch of victories in motorsport across the world.

VATANEN WINNING THE PIKES ARI VATANEN AND HIS PEUGEOT PEAK HILLCLIMB IN 1988 405 T16 GRAND RAID One of the events to celebrate this year is the London Classic Car Show, which was from 18th- 21st February. The event was opened by Peugeot Legend, Ari Vatanen and his car, 405 T16 Grand Raid, took pride at the event. The fantastic Peugeot was part of a stand featuring 4 classics alongside, Climb Dance, which was a Cannes award-winning film that showcased Vatanen’s success.

The 405 was unique in the 1980s due to its four-wheel steering which had never been used on a rally or hill climb car. Vatanen won the Pikes Peak hillclimb in 1988 with a time of 10:47:77 and the latest record time is held by Peugeot’s Sebastien Loeb, with a time of 08:13:878 driving a 875hp mid-engined Peugeot 208. The three other cars on the stand include the 208 GTi by Peugeot Sport, the 308 GTi by Peugeot Sport in the distinctive Coupe Franche colour scheme and finally the 205 T16, a road version of the successful rally car.

CLICK HERE TO WATCH ARI VATANEN’S 1988 PIKES PEAK HILL CLIMB

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niversaries Peugeot was founded in 1810 and since 1858 has adopted the Lion logo to symbolise strength, suppleness and swiftness, the company has now produced over 65 million vehicles. This year marks a number of birthdays for the manufacturer:

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60 years since the launch of the 403 Cabriolet, made famous as the car of TV’s Columbo.

75 years since the launch of VLV, Peugeot’s first production electric car.

Columbo and his 403 35 years since Peugeot Sport was formed.

The Peugeot VLV 25 years since the launch of the compact 106.

The current Peugeot sport line-up

The original 106!

MAKE HISTORY WITH PEUGEOT Test drive one of our new models such as the 208GTi or the 308GTi today. Click here to contact us.

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PEUGEOT N O R T O N WAY P E U G E O T • I S S U E 1 7 • M A R 2 0 1 6

BREAKS ECONOMY RECORD

hour stints, using 43 litres (9.45 gallons) of diesel fuel. This specific car is dubbed a ‘Very Low Fuel Consumption’ edition, with ultra-low rolling resistance tyres and a new boot spoiler.

The vehicle will be available with the 208’s seven-inch touch screen as standard from the Active trim level upwards and it is the central hub of the vehicle with finger-tip control of the car’s audio, communications and navigation equipment, including the DAB digital radio. The host of fantastic equipment includes making driving easier due to safety, assistance and lifestyle systems including Stop & Start technology, Active City Brake, Electronic Stability Control, Peugeot Mirror Screen, Park Assist and reversing camera.

It’s available to order now from Norton Way Peugeot, and is part of the package that sees the 208’s CO2 emissions sit at just 79g/km.

Peugeot is bringing its most efficient 208 to the UK. The new 1.6-litre BlueHDi Diesel model returns with 94.2mpg and emits just 79g/km of CO2, which makes it the most efficient non-hybrid car in Britain.

Previously the vehicle was only available in Europe, but the new 75hp model is available in both 3 and 5 door body styles in Active and Allure trim, costing from £14,995 and £16,195 respectively. This new engine achieved an official fuel consumption record last year of 141.2mpg over a long distance trip. The 1,337.19 mile drive was supervised by the French Type Approval Authority (UTAC). The Euro 6-compliant 1.6 BlueHDi 100 Stop & Start diesel model with a five-speed manual gearbox was, according to Peugeot, kept strictly standard with no alterations from its production spec. The 38-hour drive saw a number of drivers completing three to four4

T 208

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Peugeot Ambassador Well Down Under

Peugeot Ambassadors Novak Djokovic & Jamie Murray were both victorious in the opening grand slam of the year, The Australian Open. The event which takes part in Melbourne Park, saw Djokovic win the Men’s Title and Murray take the men’s doubles crown with partner, Bruno Soares.

Tennis is one of the areas in which Peugeot has invested in over many years, this is demonstrated by a 30 year partnership between the brand and Roland Garros, the French Open.

World Number 1, Novak Djokovic first confirmed his partnership with Peugeot back in 2014, and the deal allows the use of his image in all of the brand’s activities, on all media and in all territories.

The Peugeot brand also appears on the sleeve of all his tournament shirts.

The player also features on a number of the brand’s promotional videos, have a look here: www.youtube.com/watch Jamie Murray’s success at the Australian Open was the first grand slam he played as a Peugeot Ambassador, after signing a sponsorship deal back in November 2015. This was Jamie’s second grand slam victory after winning the mixed doubles title at Wimbledon back in 2007.

So why does Peugeot have such a strong bond with tennis? Well…. “Peugeot shares tennis’ values of performance, innovation and elegance,” 6

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rs Performing

WHICH CAMP ARE YOU IN?

said Maxime Picat, Peugeot CEO. “These are the same values that we aim to share with our customers. This sponsorship of Jamie Murray is an expression of the support Peugeot provides tennis as a sport, its sports men and women and the parallels between these and the Peugeot brand and products.”

Will you be supporting Novak Djokovic or Jamie Murray this year, tell us which is your favourite and why!

Share with us your thoughts on this years tennis season on our Facebook and Twitter feeds or share your own pictures on Instagram and using the hashtag #NWtennis

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FRACTAL Wins Prize at International Automobile Festival

Peugeot was awarded the Creativ’Experience Grand Prize for the concept car Fractal at the prize-giving ceremony for the 31st International Automobile Festival. The event took place on the 26th January at Paris’s Hotel des Invalides.

The award was received by Peugeot’s Head of Styling, Giles Vidal and symbolises the brands direction towards innovation. Each year the festival rewards the most beautiful automotive designs and are chosen by a panel of experts and enthusiasts that is chaired by the architect Jean- Michel Wilmotte and includes well-known figures from the automotive, media and fashion worlds.

PEUGEOT FRACTAL delighted the International Automobile Festival panel and won the Creativ’Experience Grand Prize. It’s the second prize won by PEUGEOT FRACTAL, which was already selected as “Best Concept Car” at the 2015 Frankfurt Motor Show by Auto Plus readers and RTL listeners last 25 September.

Gilles Vidal, Head of Styling at PEUGEOT “I am very happy to receive the Creativ’Experience Grand Prize for PEUGEOT FRACTAL as it’s a prize that highlights the driver’s experience behind the car’s steering wheel. This prize rewards the prospective study on the sound design and 3D printing technology embodied by this concept car.”

The PEUGEOT FRACTAL concept car presents the brand’s vision of an electric urban coupe of the future. It pushes the PEUGEOT i-cockpit® even further by using sound to make driving more intuitive.

PREPARE TO BE SPELLBOUND BY THE PEUGEOT FRACTAL CONCEPT VIDEO

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3D Printer- is used on 80% of the interior trim surface. This idea explores new design and manufacturing process

Engage the senses- the car incorporates features using the drivers sound, sight and touch

Designed by sound- low noise levels achieved by the electric drive system, Tall&Narrow tyres and narrow tread

Improved i-Cockpit, offers an unparalleled experience combining instinctive ergonomics with an unprecedented ambience

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Norton Way Group

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To have your car back to you as good as new in next to no time, ask one of our team today to arrange a no-obligation consultation.

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Speak to our sales team today for more information about our jaw dropping offers and current available stock.

N O R T O N WAY P E U G E O T • I S S U E 1 7 • M A R 2 0 1 6

BUSY MONTH FOR NORTON WAY GROUP We have had another busy period across the group with plenty of different events and success from our employees. We thought this would be the perfect opportunity to give you a brief insight to what has been going on.

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AM AWARDS 2016

A group of 10 employees represented Norton Way Group at the AM Awards on the 11th February 2016 at The International Convention Centre in Birmingham. The evening was dedicated to acknowledging exemplary performance, innovation and high achievers in the industry.

The evening consisted of Award giving in 5 different sections: Digital Awards, Excellence in Business, Manufacturer Awards, Retailer Awards and Headline Awards. Norton Way Group successfully achieved nominations for 4 different awards: Best Sales Team (New or Used Cars), Best Fleet Operation, Best Dealership and Best Retail Group (Up to & including 10 sites). We were delighted to cap the night being Awarded ‘highly commended’ for our Fleet Operation.

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SALES & AFTERSALES CONFERENCE 2016

We held two conferences in February, one for our sales staff and the other for aftersales.

The conferences were at Wembley Stadium, London, home of the England National Side. This meant the staff got the opportunity to take in the information from the conferences over a fantastic pitch side view and then take part in a stadium tour, giving everyone an access all areas pass.

The purpose of the conference was to discuss the company’s performance in 2015 with its staff and then to highlight some of the key achievers. Some of the notable winners included Russell Bull- Sales Executive of the Year, Michael Pluckwell- WalcottTechnician of the Year, Andrew Singh- Service Advisor of the Year, Andrew EnglandParts Advisor of the Year and Clare Carverhill- Rourke- Telesales Advisor of the Year.

Chiswick Honda also took the honour of winning both Sales Team and After Sales Team of the year.

STAR OF THE YEAR 2015

Our quarterly employee awards came to a conclusion for 2015, with the Star of the Year award. Employees could nominate their colleagues for people that they feel had shone in 2015 and deserved recognition. After numerous nominations, the group eventually picked two winners - Michelle Payne, Group Payroll Manager and Anthony Barton, Chiswick Bike Parts Manager.

Michelle received 4 nominations for the award, with everyone commenting on her attitude, contribution to the company & the HR department and finally the big job of keeping over 380 employees happy by making sure they are paid correctly.

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Norton Way Peugeot Works Road, Letchworth Garden City Hertfordshire, SG6 1NT www.nortonwaypeugeot.com Tel: 01462 754 595