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NORTH DFW

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

Pam

Heinrich Facing Cancer with Grit & Gratitude

OCTOBER 2019


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TA BLE OF

CONTENTS 06

09 10

Index of Trusted Partners

Publisher’s Meet The Team Note

Publisher’s Note

20 14

20 Event Recap

32 10

Tips Broker From Spotlight: the Top Monument Realty

24 41

44 16

24 52

Rising Charity Star Spotlight: - Sakina Ismaelbay Casting for Recovery

Games: FAQ CrossAbout word This Magazine Puzzle

54 10

Rising Tips From Star: the Danny Top Force

4 • October 2019

09

Sponsor Partner Spotlight Spotlight:Photography All My Sons By Moving Spross & Storage

61

Question of the Month

CCAR: FAQ In The About Know This Magazine

64

Cover Story: Pam Heinrich


www.realproducersmag.com • 5


PREFERRED PARTNERS

This section has been created to give you easier access when searching for a trusted real estate affiliate. Take a minute to familiarize yourself with the businesses sponsoring your magazine. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting the REALTOR® community! ARTIST Hope Harrison Artist Hope Harrison (469) 394-8664 hopeharrison.net BRANDING & ADVERTISING Prime the Mind (682) 777-8104 www.ptmmarketing.com BUILDER Perry Homes (972) 629-3900 perryhomes.com

FINANCIAL PLANNER Lincoln Wealth Advisors (214) 220-8884 lincolnwealth.com

Super Dilyana Lupanova (202) 750-1618 HelloSuper.com

FOUNDATION REPAIR Digg Foundation Repair Scott Winn (214) 307-4060 diggfoundationrepair.com

INSURANCE DFW Insurance Services Adrienne Baker (972) 781-1115 insurewithdfw.com

GARAGE DOORS Pro Lift Doors (469) 251-7027 proliftdoors.com/garland

Paine Insurance Group (972) 387-9217 whosyourinsuranceguy.com

Taylor Morrison (469) 252-2272 taylormorrison.com

HOME INSPECTION Amerispec Home Inspections (817) 329-5200 amerispectx.com

BUSINESS COACHING Hero Nation Coaching Wayne Salmans (469) 500-3642 theheronation.com

Elite Inspection Group (469) 818-5500 eigdallas.com

BUSINESS/EXECUTIVE COACH Elevate U (214) 551-1940 elevateuinc.com DEVELOPER Huffines Communites (972) 860-3133 huffinescommunities.com ENGRAVED CLOSING GIFTS VinoSay Engraving Ray Southwell (469) 396-6529 vinosay.com

Inspect360 (817) 754-0360 inspect360.com The Inspection House (512) 686-0097 theinspectionhouse.com HOME RENOVATION Curbio (844) 944-2629 curbio.com HOME WARRANTY Home Warranty of America (888) 492-7359 hwahomewarranty.com Nations Home Warranty (888) 737-7070 home-warranty.com

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Legacy Group - Service First Mortgage (214) 649-4908 petemontesino. servicefirstmtg.com Team Wally Home Loan (469) 277-1249 teamwallyhomeloan.com The Mortgage Nerd (972) 447-6373 YourMortgageNerd.com

Presley Insurance Group (214) 888-0730 www.presleyins.com

The Tuttle Group Mid America Mortgage (469) 319-0660 thetuttlegroup.com

Rhyne Insurance Agency Kristian Rhyne (972) 400-1089 agents.farmers.com/krhyne

Wallick & Volk Bob Mortgage (214) 631-5626 bobmortgage.com

The Pulaski Sukenik Insurance Agency (214) 673-7888 thepulaskisukenikagency. com

Willow Bend Mortgage (214) 449-2334 wbm.com

MORTGAGE BANKER Bank of England (469) 737-5733 boetexas.com MORTGAGE LENDER American Financial Network, Inc. Daniel Munoz (214) 473-5984 afncorp.com/danielmunoz First Rate Financial (214) 872-4442 iamfirstrate.com

MORTGAGE LOAN ORIGINATOR Farmers Bank and Trust Debbie Bloyd (979) 220-3018 myfarmers.bank MOVING SERVICES All My Sons Moving & Storage (561) 578-3800 allmysons.com Element Moving and Storage (972) 805-0988 elementmoving.com Firehouse Movers Inc (972) 412-6033 firehousemovers.com


Stonebriar Moving Services (469) 734-9000 stonebriarmoving.com

Helsley Roofing Company (972) 578-8982 helsleyroofing.com

PHOTOGRAPHY Scott Peek Photography (468) 587-2300 ScottPeekPhotography.com

ROOFING & CONSTRUCTION High Performance Restoration Texas (214) 396-7772 hprtexas.com

PROPERTY MANAGEMENT American Real PM (469) 620-0114 www.americanrealpm.com REAL ESTATE VIRTUAL ASSISTANT Virtual Business Solutions Real Estate (469) 999-1559 vbsrealestate.com

ROOFING / STORM RESTORATION 100% Construction (469) 999-6091 100percentconstructiontx.com TITLE COMPANY Boston National Title of Texas (972) 584-9660 bostonnationaltitle.com

Red Dirt Roofing & Construction (817) 454-0608 reddirtroofing.net

Fair Texas Title (602) 421-6417 fairtexastitle.com Kensington Vanguard National Title of TX (214) 529-3840 kv-lonestar.com

ROOFING & ROOF WARRANTY Total Roof Protection (817) 210-6338 totalroofprotection.com

Lawyers Title (469) 247-8281 dfw.ltic.com

ROOFING Blue Ribbon Roofing (972) 464-1858 blueribbondfw.com

TRAINING Need to Know (469) 396-6529 www.needtoknowtraining.com UTILITY CONCIERGE Utility Concierge (800) 587-3160 utilityconcierge.com VIDEOGRAPHY/ PHOTOGRAPHY Petty Films Gary Petty (817) 271-1256 pettyfilms.com WEALTH MANAGEMENT Linder Legacy Group (214) 843-3835 linderlegacygroup.com

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from start to finish.


MEET THE

NORTH DFW REAL PRODUCERS TEAM

Jordan Espeseth Publisher

Geneva Eilertson Operations Manager

Missy Kremer Editor

Tiffany Haynes Ads Manager

Zach Cohen Writer

Dave Danielson Writer

Gary Petty Videographer

Scott Peek Photographer

Hope Harrison Photographer

If you are interested in contributing or nominating realtors for certain stories, please email us at northdfw@realproducersmag.com DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of N2 Publishing but remain solely those of the author(s). The publication contains paid advertisements by local companies. These companies are not endorsed or specifically recommended by N2 Publishing or the publisher. Therefore, neither N2 Publishing nor the publisher may be held liable or responsible for business practices of these companies. NOTE: When community events take place, photographers may be present to take photos for that event and they may be used in this publication.

www.realproducersmag.com • 9


Life Can Really

SUCK! publisher’s note “Jordan Lee!” I can hear my sweet, Scandinavian mother saying that with a not-so-pleased look on her face, as she reads the title of this publisher’s note. Sorry, Mom. It is true, though! As my dad always told me about the wind, “It doesn’t blow; it sucks.” Poetic. But like the wind, life too can also suck. Loved ones pass, relationships die, financial issues arise, diseases take hold, terrorist attacks occur, families fall apart, businesses crumble, and tragedies happen all the time. However, I’d like you to think back on your life for a moment. Think of a time that had an incredible amount of suck in it. A time that caused you immense pain and hardship. At that time in your life, it probably felt like everything was against you and that you would never bounce back. But, is it not true that as the time passes, and the sting fades, that these terrible periods in our life often become our greatest blessings?

Pam came out victorious. Although this experience was terrible, and Pam would never wish it upon someone else, Pam also attributes that period of extreme turmoil as the reason for her current appreciation and gratitude toward life. Having that experience showed Pam what was truly important and how truly blessed she is.

Let’s take this issue’s cover story, Pam Heinrich, for example. Pam had to go to war with her body, as the enemy of cancer began attacking her. Luckily,

We need to remember the polarity of life. You cannot have bad without good, negative without positive, sad without happy, hate without love. And I believe

10 • October 2019

the greater the challenge, the greater the reward, and that our greatest pain can be our greatest gift to ourselves and the world. So, embrace the suck and let life hurt, because when it is all said and done, we will be better because of it. Jordan Espeseth Publisher of North DFW Real Producers jordan.espeseth @realproducersmag.com


Andy and The Tuttle Group are top notch at what they do for me and my clients. He is the best in the business and his ability to follow up and keep everyone informed is priceless. The way Andy pumps up me and my team to our clients reinforces they made the right decision in choosing me. He sets the client up for a great experience, sets up the team for success and helps the client feel like a VIP.

• TOMMY PISTANA • Realtor | Team Lead The Pistana Group @ Compass

Let us help with your mortgage There's no bigger financial decision in life than how you will finance your home. The Tuttle Group understands that it can be overwhelming and intimidating. That's why we've created our convenient and hassle-free process... to provide you with an excellent financing experience. You'll also have peace of mind knowing you're being guided through the process by experts. Whether you’re a first time home buyer, self-employed, military veteran, or public servant- The Tuttle Group is here to help. We will help you find the loan program best for you.

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With a combined 30+ years of lending experience in Dallas/Fort Worth, Daniel & Jacob have mastered the closing process. With an average closing time frame of 12 days, they have proven to be

“THE BEST OF THE BEST”! Contact the Plano Branch of American Financial Network, Inc. Daniel Muñoz Jacob Emmel and watch your business grow with the piece of mind that Branch Manager Branch Manager YOU WILL CLOSE ON TIME EVERY TIME! D: 469.952.4343 D: 817.680.7521 F: 866-531-0402 F: 866-991-5844 dmunoz@afncorp.com | NMLS 216101 jemmel@afncorp.com | NMLS 716383 CORP NMLS #237341 | Branch NMLS# 1470568 | 2400 Dallas Parkway, #200, Plano, TX 75093 American Financial Network, Inc. is licensed by the Texas - SML Mortgage Banker Branch Registration under Nationwide Mortgage Licensing System (NMLS), unique identifier of 1470568. Florida Mortgage Lender Servicer Branch License (MLDB5623). Oklahoma Mortgage Lender Branch License (MLB11145). South Carolina- BFI Branch Mortgage Lender/Servicer (MLB—1470568). Refer to www.nmlsconsumeraccess.org and input NMLS #237341 to see where American Financial Network, Inc. is a licensed lender. In all states, the principal licensed office of American Financial Network, Inc. is 10 Pointe Drive, Suite 330, Brea, CA 92821; Phone: (714) 831-4000 (NMLS ID#237341). This information is intended to assist Real Estate Brokers, Agents, and other Industry Professionals, and is not an advertisement for consumer credit as defined in 12 CFR 1026.2(a)(2). This information is not intended for consumers and may not be duplicated or disseminated to the public.

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charity spotlight Written By: Lise Lozelle, Marketing Director, Casting for Recovery Photography By Casting for Recovery

Casting Recovery FOR

14 • October 2019


10,000 Women & Fly Fishing Casting for Recovery (CfR) launched with the idea that the gentle motion of casting a fly rod could be good physical therapy for women who had surgery, or radiation, as a part of their breast cancer treatment. It turned out to be so much more! www.realproducersmag.com • 15


CfR started in 1996 with one retreat in Vermont. With steady growth and 20+ years of program development, CfR will host 57 retreats this year, serving women nationwide! These retreats provide healing outdoor experiences for women with breast cancer at no cost to the participants. They are open to women of any age, in any stage of breast cancer treatment and recovery. Breast Cancer Awareness Month is extra special for Casting for Recovery this year. In October, CfR will hit a big milestone of serving 10,000 women with breast cancer. Intuitively we know the power of connecting to nature, yet as our lives get busy with work, family, and friends, we forget the magic of being outside. The founding women of CfR had a vision that taking women with breast cancer out of a clinical setting, and teaching them how to fly fish, would be beneficial. Most women that attend a Casting for Recovery retreat have never been to a support group. The retreat provides a respite from the demands of busy lives and a cancer diagnosis. Women arrive on Friday, and don’t know each other, and leave on Sunday as family. Some will continue to fish, some will not, but all will experience the healing power of nature!

16 • October 2019

“Life is hectic, and treatment for breast cancer adds to the complexities. Being out and connecting with nature brought a peace that I haven’t felt in a very long time.” –CfR participant Casting for Recovery retreats are run by an army of 1,800 volunteers across the country that dedicate their time and talent to make the program a success! This includes lots of support from the real estate industry. CfR relies on the enthusiasm and dedication of volunteers to fundraise, plan, and staff retreats across the country. Our volunteer community includes medical and psychosocial professionals, avid anglers, and past participants. Breast cancer impacts all of us. Women in the U.S. face a one-in-eight lifetime risk of developing breast cancer; 250,000 women are diagnosed with breast cancer each year in the United States alone. These women are our mothers, grandmothers, sisters, wives, partners, and friends. Casting for Recovery provides women with breast cancer the opportunity to find inspiration, discover a renewed energy for life, and experience healing connections with other women and nature. Together we can make a difference! Casting for Recovery is a 501(c)3 national nonprofit. To learn more, visit www.castingforrecovery.org.


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MEET THE CO MM UNI T Y Check Out Some Of North DFW's Top 500 Producing Realtors

Nominate a top realtor you'd like to see featured by emailing jordan.espeseth@realproducersmag.com 18 • October 2019


www.realproducersmag.com • 19


North DFW Real Producers

POWER PANEL & Summer Soirée event recap The North DFW Real Producers Power Panel & Summer Soirée on August 27th, 2019 was an absolute blast! If you missed it, you missed out! We started off at the Lincoln Experience Center at The Star with our first ever panel-style event. Paige Shipp, Regional Director at MetroStudy in DFW, started us off with a 15-minute presentation on the current state of the market that had everyone sitting at the edge of their seats. We lost count on how many people wanted her presentation slides, so we emailed it out to everyone. After Paige finished her presentation, we began the panel, which included three rock star real estate agents: Denton Aguam, Colleen Frost, and Matt Brown. The hour flew by, but there was so much value packed into it! We heard nothing but raving reviews the rest of the night. Once we wrapped up the panel, everyone headed across the street to our Summer Soirée at Sushi Marquee for some quenching drinks, delicious food, and high-level networking! People were energized, and all 200 of us were having 20 • October 2019

an awesome time. There’s nothing better than being surrounded by the best-of-the-best in the real estate industry. I have so many people I want to thank. First off, thank you to the Lincoln Experience Center for letting us host our Power Panel at their venue! If you are ever looking to throw an event, be sure to check into the Lincoln Experience Center – they will not disappoint. Thank you to Neal and Brad with Sushi Marquee; they were incredible to work with and went above and beyond what we asked them to do. Beautiful space and amazing food! Thank you to everyone who helped with the logistics and execution of this event, such as my


“This event was packed! Fantastic realtors, great networking, and if you missed it, you better get here next time.” - Andy Tuttle, MidAmerica Mortgage

girlfriend Geneva and buddy Brett Martinsen. Also, thanks to Samantha Lucciarini who came all the way from Wichita and Alby Luciani who came from Oklahoma City to help out! Capturing the moments of this event, I have to thank Mr. Scott Peek with Scott Peek Photography who takes the best photos and Gary Petty, with Petty Films, behind the video camera. As always, thank you to all of our preferred business partners who make our whole Real Producers platform possible. All of these businesses have been recommended by the best real estate agents in our market and do a phenomenal job at what they do! Lastly, I want to give a special thanks to our event sponsors for the evening: Kensington Vanguard National Title, Mid-America Mortgage – The Tuttle Group, Utility Concierge, and Super. All of these businesses put together Mastermind DFW, which is a mas-

termind group for the top 1% of real estate agents in DFW. I have attended many times, and there is so much value being shared at their events. If you are a top agent, and would like to learn more, go to: masterminddfw.com From the bottom of my heart, thank you again to all the agents and businesses who continue to love and support North DFW Real Producers! I feel so blessed and carry so much gratitude in my heart for y’all. See you at the next event on November 13th! Jordan Espeseth Owner/Publisher North DFW Real Producers

www.realproducersmag.com • 21


“I always love the Real Producers Events! The panel was phenomenal. This whole Real Producers thing is amazing. It is such a great group of people coming together.” - Pam Heinrich, Keller Williams

22 • October 2019


“I am so glad I was able to come to this event! Seeing all these top 500 agents is very inspiring.” - Ashlee McGhee, Keller Williams

www.realproducersmag.com • 23


“This event was fantastic! I made some great connections; I learned a lot and I got to meet a lot of the people I do deals with but never get to see in person.” - Jacqueline Schrock, RE/MAX

24 • October 2019


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“Every time I come to these events, I am blown away by the attendance and the quality of agents. To get all of these people together in one room is very hard to do. The reason it happens here is because North DFW Real Producers brings a lot of value.” - Zach Sams, Kensington Vanguard National Title

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broker spotlight Written By: Marianne Meeder Photography By Scott Peek Photography

MONUMENT

REALTY

THE BEST OF THE BEST 32 • October 2019


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E

Eddie and Tiffany Burns are the proud owners of Monument Realty in Frisco, Texas. This dynamic couple works hard to maintain their reputation as “The Best of the Best” in the expanding and competitive Dallas luxury real estate market. Located at The Star in Frisco, headquarters of The Dallas Cowboys, at 1 Cowboys Way, Monument Realty shares more than an address with the iconic football team. Eddie and Tiffany expect Monument Realty to meet the same high standards and always deliver above and beyond client expectations. It is noteworthy that “REALTORS® Going Above and Beyond” is the first thing you’ll see when viewing Monument Realty’s website. Tiffany and Eddie attribute their enviable success to being incredibly selective in hiring only the top real estate agents, creating a unique company culture, and of course, their famous location. Building relationships with clients is important at Monument, and their success is obvious. It’s not unusual to see pro athletes stop by the office, simply to spend some time socializing with their Monument family. You might catch some of the professional athletes playing a game of poker at their office at the Star on the weekend even. Monument Realty is a talent-based company that hires only the best agents who support the unique company culture created by Eddie and Tiffany. For them, running a business is like being in a family, and they want their agents to adopt their culture and values to the highest degree. As a part of the hiring process, prospective agents undergo a series of personality tests to ensure they are invested in the values, attributes, and passionate drive of this firm. Everyone is treated like family, and everyone has become a family. In fact, a lot of the employees often vacation together. Monument Realty employees motivate each other, because they know they are all in this together. This type of camaraderie

34 • October 2019

Eddie and Tiffany with their kids Austin and McKenzie

and cohesiveness attracts the best-of-the-best and produces the most satisfied customers in the industry. Monument Realty was voted the Top Real Estate Company by Living Magazine in 2019, and they are in the top 2% of all brokerages for the most closed production including Denton, Collin, and Dallas counties. Eddie and Tiffany secured 280 closings in 2018 and


are projecting 600 closings in 2019. They are Zillow’s largest client in the region, and they get a majority of leads from Zillow. They are one of the most innovative and technology-driven companies in the market. With a team of 31 top agents, and six support staff

members, Monument Realty’s team has grown within the last few years and continues to grow. Monument Realty is excited to announce their expansion into a second office location on August 1. The new location utilizes a shared office space concept set up by Jerry Jones, owner of the

Dallas Cowboys. The new office was designed to maximize creativity and collaboration, so different professionals can interact together while working alongside each other with open workspaces and dedicated desks. The shared office space features a

www.realproducersmag.com • 35


swimming pool, high-end coffee bar, and top-level client services and amenities. Eddie and Tiffany, along with their top 20 agents, will have their own area inside the new office located at 5 Cowboys Way. They will be looking to hire 20 top Real Estate professionals for their new office.

Eddie and Tiffany are also very experienced in flipping homes, having personally flipped 25 homes themselves. They are driven by their desire to make a difference and are passionate about helping people by creating a home that someone could 36 • October 2019

only dream about owning until now. The husband and wife team combine their strengths to overcome challenges in order to produce the most incredible facelifts on homes. The gorgeous photos of their flipped homes speak for themselves. They are featured in D Magazine and in an online magazine called Candysdirt.com. Eddie and Tiffany’s work is so amazing, they were pursued by many producers for a show about flipping homes. The show that was filmed did not air, but the accolades speak for themselves. Their flipped homes have such an incredible flair and style that make them among the best in the industry. Eddie buys the homes, and Tiffany uses her creative flair to decorate them. Tiffany is an interior designer and uses her incredible vision to produce phenomenal results from floor to ceiling. She uses her remarkable style to create the most beautiful and stylish property possible, one she herself would be proud to call home. She always sees potential in even the most run-down properties and finds fulfillment in knowing buyers will create many wonderful memories in their new home. The whole Burns family is a dynamic TEAM, as well: T is for Tiffany, E is for Eddie, A is for Austin, and M is for McKenzie. Although their two beau-

tiful children are only eight and six years old, they are involved in many aspects of their parent’s real estate business. They have been to open houses and watched them flip houses, helping where they can. The process provides an exciting journey for the entire family to come together, share experiences, and create memories. Eddie and Tiffany are grateful for the opportunities the real estate profession provides within their community and for the success they enjoy. Each month they choose to give back by selecting a charity to feature and support. They focus on organizations that someone in the Monument family is connected to, so they are aware of its purpose and needs so the entire Monument family can get behind it. After all, giving back to the local community is just something families should do. Even when that family happens to be a business-like Monument Realty.


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WHY YOU SHOULD ATTEND: Mastermind DFW is an exclusive event for the Top 1% of Producers in the DFW area. When you attend a Mastermind DFW event, you are in the company of a prestigious group of local, high-performing DFW real estate professionals. This is the place to cultivate your network with the most notable names in DFW real estate.

"Keeping a strong foundation while pivoting for the future is the chess game we play today. So, it’s rare to be in a room with great business owners with big vision and focus. An opportunity to share ideas and build long lasting relationships is a must in today’s fast moving world. - Denton Aguam, Keller Williams "The Mastermind DFW Forums and Dinners are something I make sure to always try and attend. It’s a high level mastermind with purpose and always worth the time spent. Always great speakers, great content, and amazing networking with the best in the industry." - Christie Cannon, Keller Williams 38 • October 2019


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DFW Crossword Puzzle Maker: Final Puzzle

https://www.puzzle-maker.com/crossword_FreePuzzle.cgi

games

Get to Know Your

North DFW Real Producers

Send a picture of your completed puzzle to geneva@realproducersmag.com for a chance to win a prize! 1

2

3

4

5 6 7

8

9 10

11

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13

ACROSS ACROSS 3. McKinney received special honors from the Texas Department

14

DOWN 1. Prior to real estate, Danny Force was a professional

3 McKinney received special honors from the Texas Department of Public Safety for of Public Safety for having the ________ crime rate in 2018 ________ player.  having the ________ crime rate in 2018 of any Texas city with a population of 100,000 of any Texas city with a population of 100,000 or more.  2. On August 27, Real Producers hosted their fourth event, or more. which was heldaatßythe Experience 7.   Casting for Recovery (CfR) with thelaunched idea that with the idea 7 Casting forlaunched Recovery (CfR) that casting rodLincoln could be good   Center and Sushi _________ for women who for had surgery or radiation as part of their breast Marquee at The ________ in Frisco.   casting a fly rod could be goodtherapy _________ therapy cancer treatment. women who had surgery or radiation as part of their breast 4. In 2004, Pam Heinrich was diagnosed with _______ cancer.    10 In the Publisher’s note, Jordan writes that as time passes, the terrible periods in our life   cancer treatment.  5. Pam made it her mission to spread the word about often become our greatest __________. care and cancer awareness.  10.   In the Publisher’s note,years Jordan writes that as time passes, 11 Four ago in South Florida, Jameson Olsen _________ launched theirhealth ______ Program,   “Move With A Cure! the terrible periods in our life Us… often For become our greatest 6. Casting for Recovery retreats are run by an army of 1,800   __________.  12 McKinney Police maintain a vibrant _______ presence where it isacross common to Þnd police   __________ the country.  participating in dance-offs with citizens, lip sync challenges as well as vital safety 11. Four years ago in information. South Florida, Jameson Olsen launched All 8. In August, Monument will expand into their _____ location, Program, “MoveaWith Us…For A Cure! homebuyers, which designed maximize   My Sons’ ______ 13 Danny has found niche with ______ andwas that’s wheretohe puts thecreativity  and collaboration.  majorityaofvibrant his effort and energy. 12. McKinney Police maintain _______ presence where 9. One of their value-added approaches include the All My   it is common to find police participating in dance-offs with citi  to their Sons _______ program, which gives back DOWN wellestate, as vitalDanny safety information.  business partners.    zens, lip-sync challenges 1 Prior toasreal Force was a professional ________ player.   13.   Danny has found a niche with27th, ______ and their14. Monument Realtywas washeld voted 2 On August Realhomebuyers, Producers hosted fourth event, which atthe the______ Lincoln   Real Estate ComExperience Center and Sushi in Frisco. that’s where he puts the majority of his effort andMarquee energy. at The ________ pany by Living Magazine in 2019.

1 of 2

September Crossword Answers: Across: 4. Farm / 6. Pilot / 8. Carefree / 9. Mustang / 10. HOA / 11. Nominated / 13. Frisco / 14. Results / 15. Interior Design Down: 1. Ebby Halliday / 2. Marriage / 3. Restoration / 5. Mastermind / 7. Technology / 12. Reset

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ALL MY SONS

partner spotlight Written By: Dave Danielson Photography By Hope Harrison

GIVING BACK. 44 • October 2019


MOVING & STORAGE

MOVING LIVES FORWARD. www.realproducersmag.com • 45


Whenever you need to move, it’s usually not difficult finding someone to hire. But the more difficult and valuable part can be finding someone who takes care of your belongings the way you would. That’s the value you get with All My Sons Moving & Storage — an organization with a national reach that has a local heart for giving back while moving people’s lives forward. Jameson Olsen is the National Director of Marketing and Business Development at All My Sons Moving & Storage. As she says, “We’re not just a moving company. We’re not just moving furniture. We’re moving people’s lives.” “People always say to me, ‘Jameson, you love anything moving.’ It’s not just moving I’m passionate about: it’s anything moving with All My Sons. Six years before AMS was on my professional radar, they moved me out of a domestic violence situation and quite possibly saved my life. I called five other moving companies to help me, and I got replies like, ‘We can’t do that for your budget,’ and ‘We don’t have a truck available.’ When I called All My Sons, the inside sales manager said, ‘I don’t know what I would do if I couldn’t get to my daughter, like your father can’t get to you now.’ They had a truck to my apartment within 45 minutes, and the only truck they had available to move all 900 square feet of my apartment was the All My Sons 18-wheeler. That’s the real reason I’m so passionate about what I do.”

46 • October 2019

Far-Reaching Experience Founded over 28 years ago, All My Sons has 63 locations across the nation, including 11 in Texas. And that success has been fueled by the desire to deliver an uncommon experience. “We sell an intangible service. Our drive is to give the All My Sons experience on each move. And when the move is over, our clients have enjoyed the service we provide, and they remember the experience.” That effort begins with each crew every day. To ensure the experience is second to none, All My Sons carries out extensive training. As Jameson says, “Our movers are the face and backbone of our company. One thing I do is I host mover trainings at my home. We’ll pack up my house and go through an actual move. We are continually making our best even better and giving good movers the skills they need to be great.” That deep belief in continuous improvement and training is something everyone at All My Sons shares.

“No matter where you’re hired in the country, when you join the team, you come to Dallas to train for eight to ten weeks. No matter what your role in the company is, the first week of training is spent as a mover on a truck,” she explains. “Because how can you lead movers when you’ve never been in that position?” “I have the opportunity to make a difference here, and we can be more creative in our approach,” she says. “I feel very fortunate to work with C-level management team members who have been with the company for 10, 15, or 20 years. And some have been here since the beginning. It means a lot that they believe in me and support me in growing the business in the unique ways that we are.” Pillar in The Community All My Sons believes in giving back in ways that benefit the overall community, as well. Four years ago, in South Florida, Olsen launched their Pink Truck Program: “Move With Us…For A Cure!” In various markets, the company has partnered with super-hyper local breast cancer awareness chari-


www.realproducersmag.com • 47


WHAT MAKES US DIFFERENT IS WE REALLY WANT TO GIVE BACK NOT ONLY TO THE COMMUNITY IN WHICH WE SERVE BUT ALSO TO OUR BUSINESS PARTNERS.

Bronwyn Osburn and Jameson Olsen with Ashley Miller from the National Breast Cancer Foundation

ties and has wrapped 26-feet trucks in bright pink. “We want the money raised by the trucks to stay local to the community we serve, who are, or have been, affected by breast cancer,” Olsen says. That is just one more way All My Sons proves to be more than just a moving company and strives to be a pillar in the community in which they serve. Recognizing Referral Partners One of those value-added approaches includes the All My Sons Ambassador program. “What makes us different is we really want to give back not only to the community in which we serve but also to our business partners. As part of that, it’s important to us that we’re helping other people grow their business,” she says. With the All My Sons Ambassador program, once a referral

48 • October 2019

is booked and the move takes place, we’re going to pay seven percent of the move back to our referral partners, via a PayPal payment. While many organizations have sizable digital spending budgets, All My Sons uses some of those dollars to reward its partners. Referral partners aren’t the only ones to benefit from the All My Sons Ambassador program. Clients also come out ahead, as well. “Our Ambassador Program customers get our All My Sons top-tier moving protection plan. That means if something happens during the move, we’re going to take care of it,” Jameson says. Building Relationships Jameson takes that relationship-building spirit into all she does to be a valuable resource for those in the real estate industry. “I always want people to feel comfortable calling me because I want to be a resource to them, not just for moving but for anything they need to help them grow their business, whether via sponsorship

or referring a partner that I have in my arsenal of strategic alliances. I love hosting people at our office for a 20-minute tour to give them a behindthe-scenes look at what we have to offer and meet the people who help move lives forward every day across the country,” she says. “I believe in All My Sons and the experience we give to people,” she smiles. “At the end of the day, when you can look around you and know that you work for a company that cares about their customers and allows you to help grow the business in unique ways, and that does so much good in the community…It gives me goosebumps.” For more information, contact All My Sons Moving & Storage today! Visit www.AllMySons.com Call 561-578-3800 Email Jolsen@AllMySons.com


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ccar: in the know Written By: Bri Westbury, CCAR Content Specialist

THE ONE THING COLLIN COUNTY

DOESN’T HAVE I

It’s that time of the year again when people pay to tour homes and be scared to tears. As a REALTOR®, you are constantly in strange homes with the potential for the unknown to pop out from behind the curtain. Spooky situations in strange homes are simply an occupational hazard for real estate professionals.

52 • October 2019

Interested in hearing real-life haunted open house stories, the Collin County Association of Realtors (CCAR) conducted an online poll and waited for the stories to pour in. The results: 37% of CCAR members said they have been in a spooky situation while showing a home or open house, while 63% have not.


Why will North Texas REALTORSŽ have to join the long lines at haunted houses and pay for their tears of fear this October? We believe it’s because Collin County is tough on crime. So tough, the majority of cities within the county have had decreasing crime rates. A particularly impressive achievement during a time of such rapid growth. McKinney received special honors from the Texas Department of Public Safety for its fight against crime for having the lowest crime rate in 2018 of any Texas city with a population of 100,000 or more. The Texas Department of Public Safety inspired the August 2019 headline of the Community Impact Newspaper McKinney edition declaring, “McKinney is Designated Safest Texas City of its Size*.� In the August 2019 feature story, written by Emily Davis, the Collin County District Attorney explains, “Criminals are likely to get caught and will be held accountable for their

crimes in Collin County...If Collin County loses our sense of safety, it won’t attract and keep business and residents. Our ‘tough on crime’ reputation is hard-earned between the police, the citizens and the prosecutors, and the DA’s office is looking to keep that dynamic intact as the county grows.� In that same article, McKinney City Council Member, Fred Frazier, affirms Collin County’s reputation, stating, “Dallas area criminals tend to stay away from Collin County because the county is known for being tough on crimes.� As with other cities within Collin County, the City of McKinney’s decrease in crime occurred while the city gained 38,720 residents between 2013-2018. A remarkable time of growth, yet the city had 1,051 fewer major crimes in 2018 than in 2013. Most notably, there was a 48% decrease in burglaries in 2018 (249) from 2013 (480).** In conjunction with being tough on crime, the City of McKinney Police

have made it a priority to remain engaged with the community. The police organize regular events, such as a storytime at the public library called “Books with the Blue,� “Coffee with the Cops� rotating at various locations, fraud awareness seminars at senior recreation centers, and more. They also maintain a vibrant social media presence where it is common to find police participating in dance-offs with citizens, lip sync challenges, as well as vital safety information. You can even find footage of the Grinch’s actual arrest following the City of McKinney’s Christmas tree collapse in 2018. CCAR and North Texas REALTORSŽ can agree a beloved police force and low crime rate are well worth a few bucks at the local haunted house this October. *https://communityimpact.com/dallas-fort-worth/ mckinney/editors-pick/2019/08/07/mckinney-isdesignated-safest-texas-city-of-its-size/ **Crime and Population Data obtained from McKinney Police Department UCR Activity and Crime Comparison December 2019; https:// www.mckinneytexas.org/DocumentCenter/ View/3681/UCR-Annual-Comparison-Report2018?bidId=

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DANNY FORCE

Lessons Learned: From the Ice to the Closing Table 54 • October 2019


rising star Written By: Zach Cohen Photography By Hope Harrison

www.realproducersmag.com • 55


“Sports serve as life lessons. You learn how to work hard. Nothing is given to you. You always want to get better, never satisfied. The second you become satisfied is the second someone is getting ready to take you over.” Prior to getting his start in real estate almost a decade ago, Danny Force worked a multitude of different jobs. Or, as he says with a smile, “about 9,000 different things.” One of those “things” was a professional hockey player. “Everybody who ever laces up skates has a dream of one day playing in the NHL. A small fraction of a fraction actually do. In high school, hockey was something I was great at. My team set national records, won two state championships, and played in national high school all-star games. My high school team set a record

for 76 consecutive games without a loss,” Danny reflects. Danny traveled up to Boston to play junior college hockey and eventually was a part of the very first team the University of Oklahoma ever created. He played there for four years, and in his senior year, was a part of the US National Team. “It was an incredible experience,” Danny reflects. After college, he moved on to play pro hockey at the minor league level, but by age 24, it became apparent his NHL dreams weren’t going to pan out. “At some point, you realize $335 a week isn’t going to cut it anymore,” Danny quips. “I also blew out my knee in college when I was 20, which still affects

I have from when I’m awake until when I’m falling asleep. You have to be doing something at every point of the day.

Danny overlooking Texas Motor Speedway

56 • October 2019

me to this day. I’ve had wrist surgery, four concussions, a deviated septum, broken teeth, and more scars than fingers,” Danny recalls, which was another reason he decided to retire from professional hockey at age 24. So after bouncing around the professional world for some time, in 2010, Danny landed in real estate. He’s found, unsurprisingly, the skills he learned during his time on the ice have translated well to the business. “In real estate terms, you have to be working harder than other people. I build my business off that same sense of hard work that I learned playing hockey,” Danny says. “I have from when I’m awake until when I’m falling asleep. You have to be doing something at every point of the day.” Lessons Learned It has now been almost ten years in the real estate business for Danny Force. As a DFW native growing up in Southlake, Danny has been able to successfully build a business off his knowledge of his home,


www.realproducersmag.com • 57


Danny’s High School

his work ethic, and his communication skills. He’s always learning, ever-humble in the ways in which he approaches the real estate business. “I’m in this business ten years now, and I’m still learning on a daily basis. I’m constantly updating myself to stay afloat,” Danny says. “This industry is always changing. There’s always something new to learn.” Danny is regularly preaching the value of education, and that extends beyond his own learning into educating his clients on the home buying or selling process. He’s found great success working with first-time homebuyers, and a lot of the work with those individuals and families is around education. “I will be the first to admit if I don’t know the answer to something. But I’ll go find the answers,” Danny continues. “I am all about communication. There’s not going to be a time where a client can’t get a hold of me throughout the process, even if I have nothing to tell them. I’ll still check in with them.”

58 • October 2019

Words of Wisdom “One of the things people tried to teach me [when I was getting started in real estate] was cold calling and door knocking. But, that’s never been my style,” Danny says. “I don’t like when people cold call me.”

Beyond Real Estate “Life outside work…It’s about to get a whole lot busier.” Danny and his wife, Kim, have a two-and-a-half-year-oldson, and as of the interview for this article, are any day from welcoming their second child into the world.

Instead, Danny preaches the value of finding your own way in the business. “Find something that works for you, and be the best at it. That’s the biggest thing. What works for someone else isn’t going to work for you, necessarily.”

Danny has a love for travel — he’s been to 14 countries — and at home, still plays competitive hockey. “I enjoy staying athletic and competitive. That keeps the competitive fire in me. I love being able to do that,” Danny says.

Danny has found a niche with firsttime homebuyers, and that’s where he puts the majority of his effort and energy. He’s set his sights on being the premier real estate agent for first-time homebuyers in the state of Texas.

“I’m most grateful for the ability to continue to do this job at the level I have been…for the trust of my partners and clients who refer me business. I’m thankful that I’m still (relatively) healthy. I’m thankful I get to get up every day and have a family who loves me.”


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60 • October 2019


question of the month

What is your favorite and least favorite part about being a Real Estate Agent? “My favorite part is coming together as a team (buyers, loan officer, and listing agent), setting a game plan, and seeing my buyer’s dreams realized at the closing table. That’s the good stuff. YES, this also includes the listing agent. They are part of the process (my team). It’s absolutely crucial to have a good line of communication with the other agent.” “My least favorite part is when my buyers are competing against multiple offers, and they lose the house due to financing (cash vs. Conv/FHA/ VA). This is very de-motivating for buyers. Half of my job is playing cheerleader and keeping my buyers motivated to buy.” –Rafeal Carrasco, Carrasco Real Estate Co. “I would have to say our favorite part is having buyers who have been renting and don’t think they can qualify and being able to help them through the process of getting pre-approved for a mortgage and finding the perfect house and closing on it. It’s so rewarding, and they are so appreciative.” “Least favorite is breaking the news to my excited buyers that our offer wasn’t chosen in a multiple offer situation. As much as I try to prepare them for the fact that we may not get it, buyers are still so hopeful that their offer was the one chosen by the sellers.”   –Lisa Rogers, JP & Associates Realtors®

“Favorite: Creating absolute WINS for my clients at levels they will never even understand or know about (I call it the 007 experience...where my team and I have literally saved their world by pulling off the impossible, and all they see is us completely pulled together and smiling, as if on the way to a gala).” “Least Favorite: ‘Hi, Heidi. This is James, and I’m currently looking to buy properties. Do you have any off-market buys at the moment?’” –Heidi Marsh, eXp Realty “Favorite part is being of service to my neighbors and servicing my own community. I love it when my neighbors/clients are happy and give me referrals. That part of real estate is very rewarding!” “Least favorite part maybe is the fact that I tend to take everything to heart and can’t turn off real estate at 5pm. It’s a 24/7 job!” –Susan Beers, Fathom Realty “Sounds cliché, but the best part about being in real estate is the ability to help people. When most of our clients call, they are usually dealing with a life change (death, divorce, job change) and it’s not always an easy or happy time in their life. We try to simplify the process and help in any way we can.” “My least favorite part of real estate is negotiating repairs. I wish every transaction would be ‘as-is!’” –Taffney Wilson, Keller Williams www.realproducersmag.com • 61


62 • October 2019


www.realproducersmag.com • 63


cover story Written By: Dave Danielson Photography By Scott Peek Photography

64 • October 2019


Pam

Heinrich

Facing Cancer with Grit & Gratitude

www.realproducersmag.com • 65


P

am Heinrich serves people as a REALTOR® and Team Leader of the Pam Heinrich Home Team with Keller Williams in Allen.

That just happens to be what she does. What’s more important is who she is. Even after facing extremely difficult health hurdles, Pam has drawn strength from her challenges. Today, she continues to help others. In the process, she lives true to her word while she keeps her promise to God. The Path to Texas Pam grew up near Dayton, Ohio. Through college in Cincinnati, she worked for a property management company and renovated homes for investors. She served as a leasing agent by day, and maintenance girl by night, in exchange for her apartment rent. When she graduated from college, she was hired as a property manager and was soon promoted to a district manager and was relocated to Atlanta and then to Dallas in 1991.

something under my left arm,” she remembers. “It was December 31, 2003. They did a biopsy, and they saw something. On January 2, 2004, they called me and told me I had breast cancer.” What came next would be a series of scans, tests, and surgeries. “They did a lumpectomy, and there weren’t clear margins, so I knew I was going to lose my breasts,” Pam says. “It had gone to some of my lymph nodes, so they did a full-body scan that revealed I had a four-pound mass growing out of my right kidney as well.” Doctors prioritized her treatment. Her kidney needed attention first. “At 38 years old, I was also diagnosed with renal cell carcinoma, which is kidney cancer. So, they took out the right kidney and then they started up with my chemo for the breast cancer,” she says.

“I met my husband, Pam with her son, Taylor, who also is the team Lonny, who is from Client Care Manager/Listing Coordinator. west Texas,” she recalls. There were more scans, “We started our family, and I got the opportunity to stay home for ten years and the discovery of suspicious nodules on her thyroid resulted in the with the kids.” removal of that, as well. Her entrepreneurial spirit was always in motion, and she ran a successful event planning business. In Next, Pam endured a flurry of health hurdles. She went through six months time, she decided to put her marketing and real esof chemotherapy, had a double mastate degree to use. She got her license, entered real tectomy and breast reconstruction, estate, and sold her first house day one on the job. and six months of radiation. She had a side effect from the cancer medicine Rising above Challenges that eventually resulted in her having In the churn of life, it can be easy to postpone health questions. But Pam heard what her body was a full hysterectomy. The year 2004 was a truly trying year filled with untelling her. certainty of the future and countless hospital stays. And there’s been more “My kids were young. They were six, four, and two, through time. and I went and got a mammogram because I felt

66 • October 2019

Pam in 2004 after finishing her chemo

“I’ve probably had 24 surgeries since 2004,” she says. “Because every time I do a body scan, they see something, and they have to keep investigating what it is because my body can’t be trusted on its own.” A Deal with God In the midst of the challenges and un-


certainty, there was a moment when Pam had a proposition for God. “I was walking back to my car in the parking lot after my daughter’s graduation from kindergarten. And I talked with God and sort of made a deal with Him. I said, ‘If you keep me here to see my children grow up, I promise

I’ll do good things with my life,’” Pam recalls. “I just said, ‘I want my children to be able to remember me, so use me for whatever you need me to do.’ I wanted to be good. And I felt like it just made me embrace life so much differently.” While Pam has always had a positive, giving personality, she chose to do even more. She got involved with the Relay for Life and Komen 3-Day-

Events and made it her mission to spread the word about preventive health care and cancer awareness so that others will hopefully heed the signs and help themselves early. Early detection saves lives! “You have to be in charge of your own healthcare and put yourself first. You

www.realproducersmag.com • 67


I think God puts us in front of people who need us or who can teach us something. I am very thankful and blessed for the opportunity to do good things in my life each and every day.

Pam inside her Lake Home on Lake Bonham.

have to listen to your body and get to the bottom of things when something doesn’t feel right. Kidney cancer has a five-percent survival rate, and you don’t know you have it until it’s too late — it’s a silent killer. My mom just passed away from it a few years ago. That’s why I say that breast cancer really saved my life. Because if it hadn’t been for that, I wouldn’t have had the body scan that discovered the kidney cancer.” Positive Spark With her experience, wisdom, and caring nature, Pam is a natural mentor and resource to her clients and 68 • October 2019

people in many ways — whether they want her help with real estate or life. As Pam says, “Oftentimes, people will call me and ask, ‘Can you talk to my friend who was just diagnosed with cancer?’ I call them my ‘breast friends.’ I don’t care if it’s day or night, or we talk for hours, I just look up and say, ‘Thank you for another opportunity to keep my promise, because I’m doing good things here.’” She takes great joy in helping people and has teamed up with a talented group at Keller Williams, including her son, Taylor, who works on her team as client care manager/ listing coordinator. In addition to Taylor, Pam’s world revolves around her husband, Lonny, and

daughters: Madison, who is a Texas Tech nursing student, and Bailey, who is a senior in high school. As Pam looks back on the road she’s traveled, she is so thankful. “It’s a chapter of my life. It’s my story, and I wouldn’t change it for anything, because it just makes me really appreciate what my life is and how grateful I am,” Pam says. “I think God puts us in front of people who need us or who can teach us something. I am very thankful and blessed for the opportunity to do good things in my life each and every day.”


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www.realproducersmag.com • 69


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FAQ

ABOUT THIS MAGAZINE Real Producers magazine started in Indianapolis in 2015 and is now in over 80 markets across the nation and spreading rapidly. North DFW Real Producers launched August 2018. Name a large city and we are there or will be soon!

owners, or even yourself! Office leaders can also nominate realtors. We will consider anyone brought to our attention who is in the Top 500 because we don’t know everyone’s story, so we need your help to learn about them.

In every market, we take the Top 500 agents, based off of the MLS production, and we build an exclusive magazine around those agents. We share their stories, successes, market trends, upcoming events — really, anything that will connect, inform and inspire, we put in the monthly publication.

A nomination currently looks like this: you email us at northdfw@ realproducersmag.com with the subject line, “Nomination: (Name of Nominee).” Please explain why you are nominating them to be featured. It could be they have an amazing story that needs to be told — perhaps they overcame extreme obstacles, they are an exceptional leader, have the best customer service, or they give back to the community in a big way, etc. The next step is an interview with us to ensure it’s a good fit. If it all works out, then we put the wheels in motion for our writer to conduct an interview to write the article and for our photographers to schedule a photo shoot.

We strive to inform and inspire the top producing real estate agents in the local market and connect them socially. The secondary focus is to provide an avenue for our affiliate partners to create relationships with these top performers on a level that they might not be able to achieve on their own.

Q: WHAT DOES IT COST A REALTOR/TEAM TO BE FEATURED? Q: WHO RECEIVES NORTH DFW REAL PRODUCERS MAGAZINE?

A: The top 500 agents in North Dallas/Fort Worth. We pull the MLS numbers (by volume) from in the North DFW area: Collin County, Denton County and a few other locations in Dallas County that are North of I-635. Approximately 20,000 agents are licensed in this territory. We cut the list off at #500, and the distribution was born. The 2018 Top 500 cut off is $8.5 million. The list will reset at the end of every year and will continue to update annually. Q: WHAT ABOUT THE DALLAS AND FORT WORTH TERRITORIES?

A: Dallas Real Producers (Dallas County South of 635 — including Rockwall County) has finally launched and their publication is now in circulation! Fort Worth Real Producers (Tarrant County) will launch in the near future. Yes, Real Producers will cover the entire Metroplex! Q: WHAT IS THE PROCESS FOR BEING FEATURED IN THIS MAGAZINE?

A: It’s really simple — every feature you see has first been nominated. You can nominate other realtors, affiliates, brokers, 72 • October 2019

A: Zero, zilch, zippo, nada, nil. It costs nothing, my friends, so nominate away! We are not a pay-to-play model. We share real stories of real producers. Q: WHO ARE THE PREFERRED PARTNERS?

A: Anyone listed as a “preferred partner” in the front of the magazine is a part of this community. They will have an ad in every issue of the magazine, attend our quarterly events, and be a part of our online community. We don’t just find these businesses off the street, nor do we work with all businesses that approach us. One or many the top agents have recommended every single preferred partner you see in this publication. We won’t even meet with a business that has not been vetted by one of you and “stamped for approval,” in a sense. Our goal is to create a powerhouse network, not only for the best realtors in the area, but the best affiliates, as well, so we can grow stronger together. Q: HOW CAN I RECOMMEND A PREFERRED PARTNER?

A: If you know and want to recommend a local business that works with top realtors, please email us to let us know at: northdfw@realproducersmag.com.


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A Stunning First Impression

Visit Taylor Morrison and Darling Homes today to see every gorgeous detail that makes us unique.

taylormorrison.com | 469.252.2306 darlinghomes.com | 469.252.2255

All information (including, but not limited to prices, views, availability, incentives, floor plans, site plans, features, standards and options, assessments and fees, planned amenities, programs, conceptual artists’ renderings and community development plans) deemed reliable as of publication date but not guaranteed and remains subject to change daily or delay without notice. Floor plans and elevations are an artist’s conception and are not intended to show specific detailing. As-Built Condition will control. Price(s) shown may not reflect lot premiums, upgrades and options. Photos are for illustration only and do not necessarily represent a specific community. All homes subject to prior sale. Maps and plans are not to scale and all dimensions are approximate. Not an offer in any state where prohibited or otherwise restricted by law. Please see a Community Sales Manager for details and visit www.darlinghomes.com or www.taylormorrison.com for additional disclaimers. © June 2019. Darling Homes of Texas, LLC and Taylor Morrison of Texas, Inc., respectively. All rights reserved.

74 • October 2019


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Profile for Real Producers

North DW Real Producers - October 2019  

North DW Real Producers - October 2019