B2B Commerce

The Spring 23’ release brings important improvements for B2B Commerce. One of the highlights is the new B2B Lightning Web Runtime (LWR) store template, which will make it easier for Administrators to set up and customize stores, while improving performance. You can create a wider range of promotions using progressive tiers. Product readiness can be assessed based on predefined rules. And buyers can now benefit from enhanced AI powered search.

Chapter topics

> Promotion Tiers and BOGO

Deals

> Easier Customization with LWR template

> Ready to sell

> Search AI enhancements

Promotion Tiers and BOGO Deals

Promotions can now be associated with progressive tiers. For example, tiers can be created for a promotion for a specific product or category so that the higher the value the higher the discount. Qualifying rules can be defined, and you can assign a rank to each tier. The rank will define the order in which the tiers are evaluated, and the highest qualifying tier will be applied.

Another type of discount added is the buy-one-get-one (BOGO), such as buy one shirt and get one with a 50% discount. Qualifier rules and restrictions can be created to, for example, prevent discounting higher value items first.

Easier Customization with LWR template

It is now easier to customize store pages, using the new B2B Lightning Web Runtime (LWR) store template. This template contains a new feature: building blocks. These are smaller, more customizable components.

The B2B LWR store template also comes with a modular checkout component, so you can create a checkout process by simply dragging and dropping subcomponents to it. The user experience will improve too when using the new B2B LWR store template, as orders can be processed asynchronously. This means better performance and responsiveness of the store.

“The Spring 23’ release expands B2B commerce functionalities to make it easier to customize stores. Not only that, store responsiveness will also improve with the use of the new B2B LWC store template, making the user experience even better.”

Ready to sell

For improving the shopping experience of customers you can now utilize Product Readiness. Run readiness on a catalog to find the products that are not yet ready to sell and are currently missing important information, based on a set of default or personally customized rules.

Product Readiness can identify products that are difficult for a customer to understand and help make them ready to sell.

Search AI enhancements

AI-powered search makes use of natural language processing to return relevant results for synonyms, typos and more. By matching terms that meet the intent of the customer, AI powered search makes it easier to find the information your customer is looking for.

Instead of always needing to use a Full Reindex, Partial Reindexing has been introduced to enable a quick rebuild of the search index. Make use of Partial Reindexing when updating products, catalogs, assignment categories or entitlements.

Lastly, B2B Commerce customers can now find specific products based on the stock-keeping unit(SKU). Previously, this field was only queried when the search term would start with ‘SKU:’. This is no longer necessary as AI can interpret the terms being used. If a SKU is identified by the AI it will automatically query the SKU field in addition to Product Name and Product Code.

Santegoets Solution

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