Data & Analytics

Snowflake: it connects to Salesforce Genie

Because Genie is announced as Salesforce's greatest innovation in the company’s history, let's have a look how Snowflake fits into this picture. To start with, Salesforce expands their strategic partnership with Snowflake as it comes to Genie. This will help customers to help them maximize their data investments.

Like Genie is powered by Tableau by delivering actionable and real-time insights, Snowflake will be the Enterprise Data Platform powering Genie feeding real-time data.

Genie can directly access data stored in Snowflake (and vice-versa) without moving or duplicating data. This is also referred to as a zero-data copy architecture.

The new data sharing capabilities will allow Genie customers to build segments and surface insights on data from Snowflake as if it lived natively in the Genie. It also works in reverse, enabling a data analyst in Snowflake to write queries that join native Snowflake data with Salesforce Genie data, without having to copy or move the data to Snowflake first.

The investment by both companies with the out of the box, realtime and secure integration between Salesforce Genie and Snowflake confirms Snowflake being a great tool of choice as a Cloud Data Platform leveraging Enterprise Data into the Salesforce Platform.

With Snowflake being a highly scalable and secure data platform for efficient data storage, processing and analysis, and Salesforce being the Number #1 CRM platform, this combination will allow organizations to deliver intelligent, memorable experiences based on a single source of truth for each and every customer.

Heleen Jansen Schoonhoven Managing Consultant