Marketing Cloud Account Engagement (Pardot)

Improve Efficiency in Your Business Unit with Account Engagement Optimizer (Beta)

Finally, we got it. If you are familiar with Salesforce Optimizer, you can imagine how useful this new feature can be. Especially if you work with your MCAE heavily.

Account Engagement Optimizer provides an Overall view for every business unit you have. Proactive recommendations will help improve email send times, speed up automation processing or visitor tracking. With Health Score and a list of suggested actions, you will have more control over your automation (running jobs), so your org will stay in a good condition.

This new feature is currently coming in Beta and customers with Pardot Advanced/Premium version can enable it directly from the business unit dashboard or by navigating to the Optimizer page in MCAE Settings.