Marketing Cloud Account Engagement (Pardot)

Sending Domain Validation Is Changing

Sending domain validation now requires proof of ownership. This is a little (one of many), but important change which ensures your sending domain has an excellent reputation.

For each of your sending domain you can find in MCAE unique validation key that just needs to be copied and paste into DNS record in your Domain management tool. Once it is set, MCAE checks your DNS record to confirm that the TXT entry matches that validation key in your business unit.

The Option to Run Automation Rules in Real Time Is Being Retired

If your Automation setup heavily relies on real time automation rules, pin back your ears. Real time functionality in Automation rules is scheduled for retirement in ALL MCAE instances in June 2023. If that's your case, review your setup and make changes accordingly.

Monitor External Action Errors to Keep Automations Running Smoothly

Another improvement relates to identifying, diagnosing, and fixing errors for any 3rd party app integrations implemented via external actions with MCAE. Because sometimes it is really hard to find out what caused an issue, MCAE comes with an External Action Error monitoring board. There you can see information like automation type, automation name, error message or when an error occurred.