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By Crystal Tai Cupertino Patch
Dynamic Duo Creates New Business Model Founders of the News for Chinese have made the multimedia platform survive and thrive despite the decline of traditional media.
Before the Covid pandemic forced companies to let employees work from home, Brian and Jean Ho, CEO and CFO of a local media outlet named the News for Chinese, had voluntarily made the same decision for a different reason. The Hos moved their office into their South Bay residence in 2017. They also turned all their W2 employees into 1099 contractors around the same time. These cost-saving measures and other strategies helped them keep their business afloat while larger boats in the traditional media industry sank. It has been an extremely tough decade and a half for traditional media. When Brian Ho planned to leave his employer for launching the News for Chinese 15 years ago, he was aware of the rise of social media but didn’t anticipate the extent of the impact it would have on traditional media. Back then, his employer, namely the World Journal, was the largest Chinese newspaper in North America with five branches. The San Francisco branch itself made millions of dollars per month. (本文接第六版)
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