REPORT BACK
Making hardware sexy
Gelmar was established in 1935 as a retail outlet for handles and furniture fittings. Eighty three years later the Gelmar brand has grown into something really special with over 35 stores across the country.
THE GELMAR BRAND has
easy to find. The store is modern,
become a firm favourite for
clean, fresh and easily accessible.
consumers and contractors alike
All Gelmar stores carry the same
with its range having expanded
ranges (stock quantities vary per
to include general hardware as
store) and are merchandised by
a result of customer requests.
category ensuring standardisation
Customers can buy in store or
between stores and making it
using the click and collect online
easy for consumers to find their
function. The offering includes
way around. Fittings are displayed
adhesives and fillers, bathroom
‘in-use’ so customers can easily
fittings, bedroom fittings, castors,
see where and how they are used,
connecting fittings, door sets,
ease of installation, and practical
commercial, drawer runners, edging,
advantages of the fittings, whilst
electrical, fasteners, handles, hinges,
also offering solutions and ideas to
homeware, kitchen fittings, sanding
the customer.
and cleaning products, legs, locks,
The Nasrec store opening was
office furniture fittings, shelving and
celebrated with opening specials,
brackets, sinks, staples, taps, tools
face painting and playpens for the
and upholstery.
kids, free worsrolls and popcorn for customers plus a man on stilts
STORE OPENING Gelmar Nasrec.
adding to the entertainment.
Newest to the Gelmar stable is
Regional Gelmar manager, Sudhir
Gelmar Nasrec. This opened on
Bissumbhur said, “We were thrilled
the 10 November 2018 and is the
with the turnout for our opening
epitomy of a perfect Gelmar retail
day and our customers got to
outlet. The store is square and
experience our stunning new store
easy to navigate. The layout offers
whilst being entertained”.
an easy flow and the signage is
Gelmar Nasrec can be found at
stunning and self-explanatory –
Nasrec Corner – corner of Nasrec
every product is categorised and
and Rifle Range Road.
5265E. Eureka FortKnox 4 x 1/4pg Padlocks DIYTNDEC’17
The Nasrec store opening was celebrated with opening specials, face painting and playpens for the kids, free worsrolls and popcorn for customers plus a man on stilts adding to the entertainment. 22 | RETAIL OUTLOOK JANUARY 2019