DIY and Industrial Trade News Retail Outlook - January 2019

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OUTLOOK

YOUR DEFINITIVE GUIDE TO THE HARDWARE RETAIL ENVIRONMENT

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2019

PECIA

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JANUARY

AND INDUSTRIAL TRADE NEWS

D ITIO N

Suppliers reflect on the past

and the future 8

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S

CONTENTS

E

RETAILOUTLOOK YOUR DEFINITIVE GUIDE TO THE HARDWARE RETAIL ENVIRONMENT

2019

RETAIL OUTLOOK 2019

OPINION

8

30 Digitise your physical store

Business is tough, but we always seem to weather the storm

2018 HIGHLIGHTS

ON THE MOVE

12

33 Highlights from the past to the future

We share some of the trades highlights we reported on last year

REPORT BACK

SPORT

20 Trevor Manuel promises a new dawn at EST breakfast

36 Follow the Cricket and rugby world cup

REPORT BACK

RETAIL GROUPS

22 Gelmar opens a new store in Nasrec

38 Hardware, build and paint retail groups

COMPANY PROFILE

PRODUCT GALLERY

27 Nasco is a manufacturer of solders, fluxes, pure tin and lead products

40 Stock these products in your store

RETAIL SOLUTIONS 29 Ryobi launch ’The Strike Force’ sales strategy

4 | RETAIL OUTLOOK JANUARY 2019

PECIAL AND INDUSTRIAL TRADE NEWS

DITIO N

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SUPPLIER COMMENTS

Retail Outlook 2019

Business is tough, but we always seem to weather the storm. However the forecast for 2019 is one of calmer seas.

Alan Cotton,

THROUGHOUT THIS YEAR ,

and although they are small

DIY & Industrial Trade News have been

victories, they are positive ones.

in contact with our loyal supporters,

We’ve seen a Nugent commission

the suppliers. This gives us a unique

of enquiry, Zondo commission of

insight into what is happening in the

enquiry, a new police commissioner

build and hardware industry, a view

being appointed, a business stimulus

of the fraternity without numbers,

plan, a job summit, investment

charts and forensic analyses. Some

summit, new leadership at Eskom,

might say this is only emotion and

Transnet, Prasa, SABC, Denel,

therefore worthless, but it is exactly

SAA and SA Express. We also got a

2018 was a good year for Kansai Plascon

that emotion that shows what people

new NPA boss.

despite tough market conditions and

are feeling about the current market

There are however a few matters

sales and marketing director at Kansai Plascon answers

THE PAINT MARKET SAW VERY LITTLE GROWTH WITH CONSUMERS UNDER PRESSURE

struggling economy. The paint market saw

space, ultimately this is the drive that

that’s is cause for concern and

very little growth with consumers under

takes us into the future.

the biggest red flag of them all

pressure and disposable income being

I said it earlier this year and I will

is expropriation of land without

limited. New product ranges introduced

say it again, being resilient and having

compensation. Highlighting this

to meet these changing consumer needs

business to continue to increase

the ability to adapt quickly to the

as a red flag is not because I am

were very well received by the trade and

efficiencies to eliminate wastage and

economic climate by South African

against it, but because the phrase

have performed exceptionally well.

reduce costs. We are now in a better

business people is astonishing.

in itself, ‘expropriation of land

We don’t need numbers on paper

We are positive about opportunities

position than ever to deliver on our

without compensation’ doesn’t

in 2019 although do expect the tough

retailers needs and provide market leading

to prove to us that the private

sound positive for future business

conditions to continue in addition to

solutions and inspiration for consumers to

sector is the driving force behind this

investment at all. Without clear

continued upward pressure on raw

change and enjoy their living spaces with

beautiful country’s economy.

policy in place, this is dangerous.

material pricing. This will require our

our quality products and support.

In fact government has made doing

We’ve seen what happens when

business very difficult, especially for

we entrust government with

new entrepreneurs, putting stumbling

state funds, I shudder to think

blocks in the way ranging from labour

how they can manage privately

law legislation and business practice

owned land for others. Land doesn’t

to the political climate.

promise wealth as much as social

After almost ten years of

grants do not promise prosperity.

having an incompetent leader as

Hard work, discipline and education

a president, Jacob Gedleyihlekisa

create wealth.

Rob Lister, divisional marketing director at Build it answers

THE BUILDING SECTOR HAD A PARTICULARLY TOUGH YEAR DUE TO THE RECESSION

Zuma’s hand was finally forced by

In 2019 we can expect a bumpy

the top ANC’s top structure and he

start. We are once again heading to

resigned on Valentine’s Day 2018.

the polling stations in May for the

The Building Sector had a particularly

Cyril Ramaphosa was then elected

national elections. We can expect

tough year due to the recession and

the new president of the ANC on

the ANC to win again with at least a

with limited capital infrastructural

21 December 2017.

50% majority. We can expect a bit

spend by Government. Challenges within

more political stability after that. The

Government has had a

South African business, knowing he

Trump/China trade war seems to be

negative impact on new housing spend in

is a businessman at heart too.

on ice for a bit so this should also

urban areas. The Cape Province obviously

stabilise emerging markets, which

has had its challenges with water, which put

includes South Africa.

a damper on building.

This was a breath of fresh air for

He ticked a few boxes in 2018 in the best interest of the country,

Build it, however, had an excellent year BUT TO GET TO A PRACTICAL LEVEL WE ASKED SUPPLIERS TO ANSWER TWO QUESTIONS:

a progressive and dynamic leadership.

We have recently refreshed our brand to improve our image and offer to the consumer, which will include a host of

regardless of the problems due to the fact

essential services including kitchen

that our target market is more rural and we

installation, plumbing and electrical

are a 90% cash business. We are continuing

specialists, board cutting and paint mixing.

1

How was business in 2018?

to build our range to compete in the repair, maintenance and home improvement

traction with great quality products at very

2

What do you expect for business in 2019?

sector going forward.

competitive pricing.

... and this is how they answered.

8 | RETAIL OUTLOOK JANUARY 2019

We are excited about 2019 and hope that

Our private label offering is gaining

We believe 2019 will be a great year for

the political landscape will settle and give

the Building Distribution Sector especially in

certainty to the future of the country under

the target market that Build it services.

SUPPLIER COMMENTS From a macro perspective, 2018 must rank as

market acceptance take up rate. Our substantially

one of the toughest ever in South African

expanded video, social media and graphics departments

economic terms.

also contributed enormously to the very successful

Poor political decision making, the massive economic

launch of all of these new products.

fallout of Government corruption, the failure of SOE’s

environment are probably totally irrelevant. Who can

surrounding land tenure and pernicious price pressures

predict accurately with any authority at the moment, given

from cheap Eastern imports have all continued to put

the unhealthy toxic grip that party politics has on everyday

great pressure on South African manufacturers. I have

South African business? Superimpose on election year and

unfortunately witnessed this year the final demise of

it’s just a guessing game.

several respected suppliers and customers who have

Our solution is to stick with what we know best and

despite heroic efforts, succumbed economically. Such

continue full throttle to bring out innovative, useful and

happenings erode the size of the economic cake and

trusted products that underpin the Pratley brand. 2019 will

ultimately it affects all South Africans.

be another very exciting year for us as it will see the rollout

On a much happier note for Pratley, 2018 has

Kim Leigh Pratley, managing director of Pratley answers

Our predictions for 2019 in terms of the macro economic

at the expense of taxpayers, the uncertainty

of Phase 2 of our new products and innovations drive. Also

been a very exciting and successful year of growth.

planned is the introduction of plethora new machinery and

This is almost entirely due to the coming together of

substantially modernised systems and methods, consistent

many years of research, product development and

with international best practice. Export markets will also be

planning across all of our businesses. In 2018 we

much more aggressively pursued.

celebrated our 70th Anniversary and we launched no less than five new products from our Electrical, Adhesive and Minerals divisions.

One new product, ‘FrogzEggz’, proved to be an

FROM A MACRO PERSPECTIVE, 2018 MUST RANK AS ONE OF THE TOUGHEST EVER IN SOUTH AFRICAN ECONOMIC TERMS

unprecedented winner in terms of the speed of its

Heidi Masters, marketing manager for Permoseal answers

EXPANSION PLANS INCLUDE DEVELOPING NEW TERRITORIES IN AFRICA AND INCREASING OUR SALES FORCE There’s always a lot happening at Permoseal and 2018 was no different.

Our Construction Division is in its second year and we are delighted at the pace at which we have developed

to restructure our plant and

both the product range and our

improve efficiencies. New product

customer base. None of this would

developments for Alcolin, Bostik and

have been possible without the

Perma that took place in 2018 will

backing of the Alcolin brand.

come to life this year.

We went on a major expansion

new territories in Africa and increasing

see dividends paying off.

our sales force. For Perma, we will also

We consolidated the Perma

and marketing campaigns to ensure its

rebranded, added languages to the

continued growth.

Bostik recently announced

extensions that will be launched in

the acquisition of Afinitica, a

2019 – it’s a very exciting brand and

Spanish company specialising

we have great plans for it.

in cyanoacrylates, this targeted

We will be expanding into the newly acquired property adjacent to our Head Office in Cape Town. This has given us the opportunity 10 | RETAIL OUTLOOK JANUARY 2019

be launching new point of sale material

product range in 2018 – we packaging and found new range

5265.A. Eureka FortKnox 4 x 1/4pg Padlocks DIYTNDEC17

Expansion plans include developing

drive for the Evo-Stik range and can

acquisition will enable us to expand our range of super glues.

We look forward to a busy year full of growth.

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2018 HIGHLIGHTS

A year in industry awards

2018 has been full of exciting times and DIY & Industrial Trade News is delighted to share some of the trade’s highlights reported on with you.

In July last year, Essential Hardware held its annual trade show and awarded top suppliers

SOME OF THE proudest moments

These were broken down into different

for suppliers should be receiving

categories – two silver and one gold

credit for great service.

award was presented per category.

THE DESERVING WINNERS WERE: CATEGORY WINNERS

SILVER

GOLD

Power and hand tools

Matus and Ruwag

Skillcraft Agencies

Electrical Decorative Industrial

Building

Garden and outdoor

Plumbing DIY/Wholesale

Flash Components and Radiant lighting Academy Brushware and abe Grindlay Technologies and Skillcraft Agencies Kwikbuild and York Timbers Agrinet and Ball Straathofs Incledon and Pennyware Cachet and Castor and Ladder

Eurolux

Plascon

Vermont Sales

Sephaku Cement

Protek

Splashworks

L&B Security

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A special category of Suppliers that ‘go the extra mile’ was added and the winners were Excelsior Paints and Plus Ten. 12 | RETAIL OUTLOOK JANUARY 2019

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2018 HIGHLIGHTS In August, Mica honoured suppliers with awards at its glitzy Mica Market

Supplier throughput awards (top 10):

Members choice supplier of the year by region:

TOP: Matus, Dawn Group, Duram, Kansai Plascon, Stevens and Co,

KwaZulu-Natal, Free State, Lesotho, Swaziland and Mozambique

BOTTOM: PPC Cement, Afrisam, Eureka, Prodist and KazoNobel Dulux.

Joint winners – Duram Smart Paints and Powafix.

THE GALA BANQUET AT MICA MARKET 2018 WAS A BLACK TIE AFFAIR WHERE MICA MEMBERS AND SUPPLIERS WERE AWARDED FOR ITS CONTRIBUTIONS OVER THE LAST YEAR

Western Cape, Eastern Cape and Namibia:

Members choice award for Gauteng, North West and

Duram Smart Paints.

members choice national supplier of the year: Vermont Sales

DIY Depot continued to build on its 2017 momentum and recognised suppliers at its trade day

Supplier Throughput Award Top 10: Araf Industries, Afrisam,Excelsior Paints, Kansai Plascon, Kwikbuild Cement, Lafarge Cement, Matus, PPC, Promac Paints and Saffer.

14 | RETAIL OUTLOOK JANUARY 2019

2018 HIGHLIGHTS A new vision, a new logo with the same pizzaz − Build it recognised its key suppliers in October

House brand supplier of the year award, 1st place: Duram.

Supplier of the year award, 1st place: Swartland.

House brand supplier of the year award, 2nd place: Medal Paints.

Supplier of the year award, 2nd place: Hendok Group.

Lifetime achievement award SUBHEAD:

Last, but certainly not least, 7 November, suppliers to the hardware industry gathered at the Midrand Conference Centre for the eighth DIY & Industrial Trade News awards ceremony. Many awards were handed out to various industry leaders but one that stands out is the DIY Lifetime Achievement Award awarded to Cindy Engels, sales and marketing director at A.Shak.

5265.C Eureka FortKnox 4 x 1/4pg Padlocks DIYTN DEC17

Natalie Sanders (left) handing the Lifetime Achievement award to Cindy Engels, A.Shak.

16 | RETAIL OUTLOOK JANUARY 2019

REPORT BACK

Trevor Manuel promises a new dawn at EST breakfast

Just before 2018 called it quits, Elite Star Trading ended the year on a high with its annual business breakfast and the now President’s special envoy on investment, chairman Trevor Manual as keynote speaker.

EACH YEAR, SUPPLIERS to the

served in government as Minister of

industry gather together with EST

Finance from 1996 to 2009, during

directors and management for

the presidencies of Nelson Mandela,

its annual breakfast. Last year’s

Thabo Mbeki and Kgalema Motlanthe,

event was hosted at the beautiful

and subsequently as Minister in the

Johannesburg Country Club in

Presidency for the National Planning

Auckland Park.

Commission from 2009 to 2014 under

With an established footprint in

is currently the Presidents special

voluntary buying group focus on

envoy on investment.

sharing knowledge and margins

saying he is happy to see the figures

DIY footprint nationally.

on the board displayed earlier.

South Africa and there will be much

with the intention of becoming a

more going forward.

“The past 18 months have been

act on behalf of independent traders

interesting and challenging. A year

in the industry.

and a half ago Ahmed Kathrada

As it traditionally goes, Mohamed

passed away. At his funeral, Kgalema

Varachia, EST merchandising director

Motlanthe read out an open letter

opened the morning’s proceedings.

Kathrada wrote previously to the ANC

Rob Suttle highlighted what EST

movement. In it he said, if he was in the

has achieved over the past year

position of the president (then Zuma)

as a voluntary association with 651

‘I would step down from my positions

member shareholders. “Everything

in the interest of the people.’” This was

we do is for a win-win between

a dark time for the country, but also

suppliers and us,” Suttle explained. “All

the beginning of the end.

our members are shareholders in the

“In 2017 Christmas came four days

business and all we do is represent

early and Cyril Ramaphosa was elected

them to compete against the mighty

president of the ANC.” It was by the

chain groups.”

smallest of margins, but the impact of

EST started seven years ago, and

those changes were positive.

the turnover from member’s stores

On 14 February 2018, President

in 2012 was R1.3bn. Last year ended

Zuma stepped down as president

at over R15bn. Moving forward into

very late that night. Manuel recalls

2019, EST will have several key focus

the moment as ‘the greatest gift of

points and these are teamwork,

love Zuma could give the people.’

unity, e-trading, store upgrades

Two days later, newly sworn in

management and staff training,

President Ramaphosa gave the

category management, loyalty

state of the nation address. If you

programmes and its website.

go back to that spread and look at

Varachia then took a minute to explain a bit about the Ahmed Kathrada Foundation who EST

the commitments made then and see what has happened in 2018.

The investment conference

supports loyally and also a foundation

took place and by June the African

of which Trevor Manual is the patron.

Continental Free Trade agreement

Zola Kathrada, niece of the late

18 | RETAIL OUTLOOK JANUARY 2019

“It shows there is opportunity in

took on the building and DIY industry hardware buying group that would

5265D. Eureka FortKnox 4 x 1/4pg Padlocks DIYTN DEC’17

Manuel started off positively

with its members and growing the Seven years ago, Elite Star Trading, Rob Suttle, Trevor Manuel, Mohamed Varachia and Zola Kathrada.

former President Jacob Zuma. Manuel

the FMCG market, EST Africa’s DIY

was re-signed. This is something

Ahmed Kathrada introduced the

that directly impacts on business

guest speaker, Trevor Manual. Manuel

such as EST who has a footprint in

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REPORT BACK neighbouring countries as well. The Brics summit

lifted. Although the figures do not always show

practical solutions. We need to do this because the

was also hosted in and by South Africa last year.

on paper, it takes a lot for big firms to step up to

long shadow of bad decisions from the Zuma era will

By September the president led a significant

the plate and commit to doing business here. It

be hanging over us for a long time.”

delegation to China for the forum on China

shows a lot about the confidence they currently

Africa cooperation. There, Chinese President Xi

have in us.”

Jinping committed $16bn to the development of

If you look at the climb South Africa experienced from 2004 to 2010 you see a good story, but we then

It is clear from Manuel’s words that there is a

experience the decline during the Zuma years. “If you

new confidence in South Africa. He mentioned the

took the trend line that we should have been on and

South Africa Tomorrow Investment Conference

where we are now, given the last four years, there

probably the first time business, government and

and the difference in spirit he sees. A sense of

is about a R1 000 per person per month less than

trade unions sat down together to discuss jobs.

achievement that has been missing for a few

where we should be.”

It is clear that we can only grow our markets by

years,” he stated.

Africa, of which $6bn is set aside for South Africa.

The Job summit took place in October. “This was

growing jobs and making investments in youth employment,” Manuel said.

“At the investment summit, spirits were really

There are big changes and big challenges in the leadership in the country. What we need to do in

that South Africa and its business can look forward

South Africa now, is to convert the good spirit into

to a new dawn.

EST’S PREFERRED SUPPLIERS WERE INVITED TO A BUSINESS BREAKFAST WITH THE PRESIDENT’S SPECIAL ENVOY ON INVESTMENT, CHAIRMAN TREVOR MANUAL DELIVERING THE KEYNOTE ADDRESS. THIS WAS A GREAT OPPORTUNITY FOR SUPPLIERS TO SHARE A COFFEE AND NETWORK WITH OTHERS FROM THE HARDWARE AND BUILD FRATERNITY

20 | RETAIL OUTLOOK JANUARY 2019

Overall the message from Manuel was one of confidence in the new leadership in government and

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REPORT BACK

Making hardware sexy

Gelmar was established in 1935 as a retail outlet for handles and furniture fittings.

Eighty three years later the Gelmar brand has grown into something really special with over 35 stores across the country.

THE GELMAR BRAND has

easy to find. The store is modern,

become a firm favourite for

clean, fresh and easily accessible.

consumers and contractors alike

All Gelmar stores carry the same

with its range having expanded

ranges (stock quantities vary per

to include general hardware as

store) and are merchandised by

a result of customer requests.

category ensuring standardisation

Customers can buy in store or

between stores and making it

using the click and collect online

easy for consumers to find their

function. The offering includes

way around. Fittings are displayed

adhesives and fillers, bathroom

‘in-use’ so customers can easily

fittings, bedroom fittings, castors,

see where and how they are used,

connecting fittings, door sets,

ease of installation, and practical

commercial, drawer runners, edging,

advantages of the fittings, whilst

electrical, fasteners, handles, hinges,

also offering solutions and ideas to

homeware, kitchen fittings, sanding

the customer.

and cleaning products, legs, locks,

The Nasrec store opening was

office furniture fittings, shelving and

celebrated with opening specials,

brackets, sinks, staples, taps, tools

face painting and playpens for the

and upholstery.

kids, free worsrolls and popcorn for customers plus a man on stilts

STORE OPENING Gelmar Nasrec.

adding to the entertainment.

Newest to the Gelmar stable is

Regional Gelmar manager, Sudhir

Gelmar Nasrec. This opened on

Bissumbhur said, “We were thrilled

the 10 November 2018 and is the

with the turnout for our opening

epitomy of a perfect Gelmar retail

day and our customers got to

outlet. The store is square and

experience our stunning new store

easy to navigate. The layout offers

whilst being entertained”.

an easy flow and the signage is

Gelmar Nasrec can be found at

stunning and self-explanatory –

Nasrec Corner – corner of Nasrec

every product is categorised and

and Rifle Range Road.

5265E. Eureka FortKnox 4 x 1/4pg Padlocks DIYTNDEC’17

The Nasrec store opening was celebrated with opening specials, face painting and playpens for the kids, free worsrolls and popcorn for customers plus a man on stilts adding to the entertainment.

22 | RETAIL OUTLOOK JANUARY 2019

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Hard Working Brands

COMPANY PROFILE

Walking the wire

National Solder Company (Nasco) is a leading African manufacturer and supplier of solders, fluxes, pure tin and lead products. Its products provide solutions for joining metals in the plumbing, electronic, electrical, bearing, engineering and automotive industries.

STARTED IN 1939, Nasco has been a family

Nasco employs a culturally and ethnically

run business and is in its third generation

diverse team, united in a common purpose

today. The current owners have also recently

to provide quality service and products to

purchased the building and factory in which

its customers.

they are housed. The management team

With the engineering expertise offered

comprises a mix of entrepreneurial, engineering

by Jetin Daya and the surplus capacity of

and financial skills with Jetin Daya being the

some of its equipment, Nasco are now also in

engineer and bringing his skills into the mix,

a position to offer complementary services

whilst Amar is the financial brain and Kirit and

to clients looking for extruded and cast lead

Suru Daya the entrepreneurs.

and tin products. The design is engineered

by Nasco on behalf of clients and sent to a

The company employs 30 staff

die maker and then manufactured in house.

and manufactures in the region of

This service is cost effective to clients as the

300 line items of which include:

equipment and expertise are on hand.

• Cored solder wires

Products such as pool weights for pool

• Solid solder wires

cleaners can easily be engineered and

• Soft solders

manufactured by Nasco.

• White metal alloys

The company is constantly looking at

• Jewellery metals

expanding its ranges and complementary

• Lead and tin products

products will be introduced on a regular basis

• Solder paints

going forward.

• Fluxes and cleaners

The company also recognise the need for

• Tinning compounds.

education around the uses of different solder wires and are in the process of designing

Nasco’s goal is to continuously improve on

a poster for use in retail outlets explaining

all aspects of solder manufacturing and

which solder wires are needed for different

become a world class solder producer. The

applications.

company has SATAS certification, which is

Need to know more about the practical use of

approved by SANAS, the national regulator.

solder wire? Read about it in the February issue

NASCO engages only in sustainable practices

of DIY & Industrial Trade News.

and is an efficient and growth- oriented company offering service to our customers that is passionate, simple, professional and constantly innovative.

For more information Call: 011-873-9000 Visit: www.nationalsolder.com JANUARY 2019 RETAIL OUTLOOK | 27

You bring the entrepreneurship…

We’ll assist with the muscle JOIN A GROUP WITH A PROVEN TRACK RECORD

Buying & Deals

• Powerbuild & UMS Buying teams • Regular deals

Centralised Payment

• Choice to participate • Keep your store specific deals • Consolidated statement • Dedicated administrator

Marketing & Branding

• Can assist with print, social media, outdoor & digital • Focus on community marketing • Custom approach for each store

Customer Service

• UMS Training Academy provides a selection of (SAQA accredited) retail training courses.

Contact POWERBUILD on +27 11 370 7200

BUILD YOUR BUSINESS | BUILD YOUR HARDWARE

(PTY) LTD

RETAIL SOLUTION

The Strike Force

Stevens and Company (Ryobi) recently introduced an innovative new sales strategy. This creates a closer connection between the consumer, the retailer and Ryobi, which ultimately leads to more sales.

IN OCTOBER LAST year, Ryobi introduced ‘The

both the retailer and Ryobi as happy customers

Strike Force’, a concept that is part of an exciting

are also returning customers. The Strike Force can

new sales strategy that has already been successful

assist with after-sale service; pick-up and drop off

implemented. The reason behind the sales strategy

of machines as well as assess and troubleshoot

is to ensure a new approach to sales and service that

products as required.

benefits the consumer, the retailer and Ryobi.

Effectively it is a new approach to how direct

When the Strike Force concept was introduced, John

and indirect sales are achieved through the

Stevens managing director of Stevens and Company

implementation of the strategy as a team. The teams

(agent for Ryobi) was optimistic and agreed to start

‘strike’ a store to achieve the following:

rolling the strategy out with ten Strike Force teams,

1 Stock integrity – the Strike Force team go into the

conveniently situated around the country. These

store in a planned and strategic way and put an

teams also service stores beyond South African

action plan in place together with the store owner

borders. “The response to the concept has been

or manager to move stock quicker, using either

phenomenal with teams being kept very busy.

in-store promotions, price adjustments, order

The Strike Force teams are easy to identify as all

manipulation etc. The outcome is one where stock

members share a team identity and strike the store

integrity is achieved – ordering issues are sorted

in the same corporate outfit. The teams also travel

out and slow moving stock is a thing of the past

around in branded vehicles with enough packing

2 Indirect sales – The Strike Force team negotiates with the store on the acquisition of space – be

space to properly service the stores”, says Stevens.

The introduction of Strike Force has also proved

it gondola ends, shelving, display stands, snake

a great motivator for Ryobi sales and support staff

aisles, promotional bulk space etc to allow for

says Stevens. “These people are at the coal face of

clever and clear merchandising of all products

the business and intricately involved in the entire

and accessories. This effectively results in more

sales channel, from warehouse to store to consumer,

sales for the retailer as newly delivered and older

each member of the team is highly skilled and

products are merchandised in such a way to

understand every detail of the tools they represent

ensure convenience for the customers and sales

and are able to assemble, demonstrate and answer

for the retailers

questions on all Ryobi products.”

3 Direct sales – the team come into stores in a

The concept has ensured a constant channel

planned manner to help sell the products. The

between the storeowner and Ryobi. This has also

team can sell a combination of slow-moving items

ensured greater efficiency as everything is done

at the same time as promoting the faster moving

at store level. Issues are picked up on the day and

products. This is achieved by making a ‘bang’ with

feedback given immediately. The value of The Strike

the ‘strike’. This involves music, demos and advice

Force concept is one that has ensured a fast, flexible

for the customers. The aim is to create a stir,

and focused service coupled with energised and

engage in conversations with the consumer, listen

motivated Ryobi staff, energetic and driven Ryobi

to their needs and educate them on choosing the

retailers, and last but not least, happy end users.

right product for the correct application. This also

Ryobi will be expanding this service as needed and

creates an opportunity to upsell by offering expert

are working on implementing the next phase of this

advice regarding spare parts and accessories. The

exciting force shortly.

consumer is engaged rather than intimidated and leaves the store educated and confident with the right product for their needs. This has a knock-on effect of turning over more stock benefitting for

For more information Call: 011-357-9600 Visit: www.ryobi.co.za

JANUARY 2019 RETAIL OUTLOOK | 29

OPINION... THOUGHT FOR 2019

Don’t be slow to digitise your physical store What is holding South African retail from achieving the omni-channel vision?

OMNI-CHANNEL DEFINITION

Many South African retailers have been slow to digitally transform and embrace omni-channel business models.

M

Denoting or relating to a type of retail, which integrates the different methods of shopping available to consumers, for example online, in a physical shop, or by phone.

any South African retailers remain

couch would look in our lounges, before purchasing

become splintered across multiple touchpoints.

steadfast in their traditional

(IKEA in Europe is a great example of a retailer

For each of the key stages in the buying

business models, characterised by

pushing the boundaries by blurring these ‘realities’).

lifecycle – awareness, choice, transaction,

high-touch, ‘bricks-and-mortar’

We can instantly call up peer reviews, perform

delivery and finally after-sales – consumers are

engagements, as they try to create the best

real-time price comparisons, or buy goods with just

using various channels. It’s only by understanding

possible in-store experiences.

a tap of our screens or a click of our mouse on our

this holistically that retailers can hope to craft an

favourite social media platform. Connected devices

omni-channel strategy.

have yet to take off in the same way as they

on washing machines allow us to re-order our

have in the United States and other developed

regular detergent with just a press of a button.

Not placing customer experience at the top

Truly omni-channel strategies in South Africa

markets. A number of local retailers believe that

As consumers, we’ve never had so much power.

of everyone’s priorities

mass adoption for digital and mobile retail offerings

And while some of these trends may not have

Retailers have traditionally been focused on

is still some way from becoming mainstream.

reached South African shores, we can be sure that

generating efficiencies in value chains and

Saying this, there are some that have successfully

they will do at some stage.

logistical processes, delivering products to

implemented omni-channel initiatives and are

people in the lowest-cost manner. From what we

reaping the benefits. However, embracing omni-

UNDERSTANDING THE REASONS

have seen from the millennial generation entering

channel as a core business model can be complex,

When it comes to innovation in retail, South Africa

the economy, people are willing to pay slightly

expensive, and even risks jeopardising one’s core

is not alone in its slow pace of transformation. At a

more in return for excellent service and

in-store revenue streams.

global level, a recent CapGemini survey* revealed

personalised engagements. It is only by putting

that, “More than half (54%) of the retail executives

customer experience at the very top of the

touchpoints, devices and digital identities throws

surveyed admit they have been slow to digitise

boardroom agenda (and in fact at the top of

up a myriad of concerns around back-end systems,

their physical stores.”

everyone’s agenda) that retailers can stand

data management platforms, marketing tools and

out from the pack to create differentiation and

more. For most retailers, the concept of omni-

SO JUST WHAT IS HOLDING BACK

competitive advantage.

channel remains an enigma.

MANY OF OUR LOCAL RETAILERS?

The so-called proliferation of channels,

eCommerce player Magento says that

Back-end IT systems

its research** indicates that, “Retailers and

MISSED OPPORTUNITIES

With retail typically being a low-margin industry,

wholesalers were more likely to report a slower

The risk is that these retailers may be missing

costs are very tightly managed. IT budgets remain

pace of digitisation than other industries.” The

out on the massive opportunities presented

highly constrained, inhibiting CIOs from building the

business case for omni-channel may be difficult to

by the digital revolution. Buzzwords aside,

modern digital platforms and new user interfaces

prove, particularly in the short-term, but the long-

we are now living in an era that could be defined

that make omni-channels a reality.

term effects of neglecting digital may be disastrous

as ‘the Internet of me’ – where the consumer

for local retailers. Look towards the local retailers

has unprecedented power and control over the

Lack of data strategy

that have successfully embraced omni-channel and

purchasing journey.

It’s critical for retailers to have a structured

lean into the trend.

We’re able to shop online, using mobile,

approach to gathering, securing, analysing and

or in stores. We can ‘click and collect’, or

monetising their data. It’s only by establishing and

arrange for home deliveries (even drone

then executing on a strong data strategy that a

deliveries in some countries).

retailer can achieve the vision of ‘intimacy at scale’

In some cases, we can even enter virtual and

augmented reality realms, to see just how that item

Not considering the entire journey

of clothing might look on us, or how that

Today, the purchasing and buying journey has

30 | RETAIL OUTLOOK JANUARY 2019

*https://www.capgemini.com/consulting/ news/future-of-physical-retail-stores/ **https://magento.com/blog/magento-news/ retail-spotlight-role-digitisation-growthmiddle-market-companies

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ON THE MOVE

Moving the industry into 2019

In 2018, many new vehicles and other moving equipment launched into the market. This is certain to make business easier in the year to come.

Innovative forklifts

The little Chinese giant In May DIY & Industrial Trade News tested the JMC Carrying SWB dropside.

In April, forklift manufacturer and materials handling solutions provider, Combilift has officially opened its new headquarters and manufacturing facility in Monaghan, Ireland. DIY & Industrial Trade News attended this monumental event.

ESTABLISHED BY MARTIN MCVICAR, managing director and Robert Moffett, technical director in 1998, Combilift is a privately held and fully capitalised company. It developed the world’s first multidirectional all-wheel drive internal combustion engine powered forklift in 1998. In its first year of operation, Combilift produced 18 units, 17 of which were exported. The company

innovative space saving

has more than doubled in the last

warehouse and heavy load

five years and now has 40 000 units

handling products; the Aisle Master

in operation in over 85 countries.

articulated truck and the Straddle

THERE ARE MANY vehicles in the light

are comfortable and three passengers fit

commercial segment to choose from, but

in easily. The driver has a clear all-round

none offer what the JMC Carrying SWB

view of the surroundings. The truck is high,

dropside can – a 1.6 ton loading capacity.

immediately improving driver confidence.

This is impressive considering the driver

The large windscreen, side windows and

only needs a Code 8 licence to get behind

back window provide an almost 360 degree

the wheel of this little giant.

view eliminating blind spots. The large side

Boasting a 2.8L Diesel Turbo charged

mirrors sit far forward offering a split view

Carrier (Combi-SC) respectively.

engine, torque is your friend at 235Nm

between top and bottom. Once you figured

and 84kW. Sure, you won’t break any

them out, you quickly feel comfortable

Combilift manufactures a range of

COMBILIFT AISLE-MASTER

land speed records, but speed is not the

changing lanes without straining to see

forklifts ranging from multi-directional

The Combilift Aisle-Master is a

forklifts, side loader forklifts,

masterpiece of innovation,

pedestrian forklifts, straddle carriers,

combining the features of multiple

articulated forklifts as well as poultry

machines and delivering the

and agricultural forklifts.

performance of a counterbalanced

COMBILIFT

Combilift offers a free logistic and

forklift and a VNA forklift. Operating

reason you would want to compliment

Overall the truck performs well. It definitely

your arsenal of delivery vehicles with the

has its place in the market. This vehicle is the

JMC Carrying SWB.

perfect fit for smaller suppliers. It is also an

Getting in is easy using the handle at

ideal delivery vehicle for hardware retailers.

the top right of the door for support and

And further, this truck is available in a van

the welcome step just below the door to

body and tipper configuration. In my opinion,

assist the driver to climb in. Buckle up and

this is a winner when you weigh up what you

assume the command position. The seats

get for what you pay.

warehouse design service, which

in aisles as narrow as 1.6m, Aisle-

enables customers to see the benefit

Master offers up to 15m of vertical

that its products will bring to their

reach with left, right and front-loading

business. Its engineers proactively

capability as well as virtually silent

VEHICLE SPECIFICATIONS

(claimed by JMC)

design, plan and produce material flow

operation. Robust construction and heavy-duty wheels mean Aisle-Master

Name: JMC Carrying SWB with drop sides

Max power: 84kW @ 3 600rpm

analysis and 3D animations – 150 to 200 per day for worldwide customers,

can operate outdoors on semi-

which clearly illustrate the capacity

rough terrain, eliminating the need

Engine size: 2.8L Turbo Charge Diesel

Warranty: 5 year/120 000km including free top up

potential as well as the optimum flow

for double lifting, reducing fleet size and improving the speed of truck to

Rear body (LxWxH): 3100 x 1600 x 380mm

Service plan: 3 year/90 000km

of materials on the site.

rack transfer. The ergonomic design

Fuel tank: 63 litres

24 hours roadside assistance: 4 years

Fuel consumption: 8l/100km

Price: R218 880 – R243 990

Between 2008 and 2018 Combilift diversified its product

ensures maximum efficiency and

range by developing a number of

operator comfort.

Transmission: 5 speed

Max torque: 235Nm @ 2 300rpm

Service intervals: 10 000km

JANUARY 2019 RETAIL OUTLOOK | 33

ON THE MOVE The Peugeot Boxer means business When you own a demanding, delivery orientated business the Peugeot Boxer is a great choice.

THE BOXER CAN be converted into a

LOAD AND UNLOAD

16-seater taxi, an ambulance, a chassis

• A useful width of 1.87m and 1.42m

cab or simply remain a panel van, depending on what meets your needs.

The vehicles are also customisable, so they can be adapted to provide the

between wheel arches • A loading sill of 503mm – among the lowest on the market • A 96˚ rear door-opening angle,

correct functionality, regardless of the

which can be increased to 180

industry you operate.

degrees with the folding check strap, and to a full 270˚ with the

SAFETY • A new shock absorption design that stabilises the vehicle even when loaded • An even more efficient brake system to guarantee high performance and safety at all times • A reinforced structure with a pre-

special option • Two sliding side doors of which one is standard • Inside loading height of 1662mm, length of 3120mm with a cubic capacity of 10m³ • Optimised floor space

Early in 2018 Hyundai’s range of commercial vehicles increased with the launch of the new Mighty EX8 truck.

THE NEW MIGHTY HYUNDAI EX8

standards, has a common-rail diesel

– a successor of the previous

injection system that delivers greater

HD truck, stems from a long,

efficiency, reliability and more power.

proud and successful tradition of

It delivers maximum power of 103kW

building competitive commercial

at 2 800r/min. Peak torque is 373Nm,

vehicles with notable strengths in

which is produced at a relatively low

Korea, the rest of Asia and the Middle

1 600r/min. Power is delivered to the

East. That focus is also moving to

rear wheels via a 5-speed manual

Africa, with the resulting expansion

synchromesh gearbox.

of Hyundai‘s commercial vehicles

to maximise potential load

the impact in case of an accident

capacity and ensure one of the

• These reinforcements also help

market's best solutions

reduce noise for added comfort

• Maximum interior width

Hyundai has increased the

to right hand drive key markets of

service intervals for the EX8 Mighty

which South Africa is one.

from 10 000 km to 20 000km,

The Mighty EX8, which is

which reduces the service cost of

assembled at Hyundai Automotive

the truck and results in less

SA’s commercial vehicle factory in

downtime for the operator.

Apex, Benoni, joins the ever-popular

The durability and reliability of the

H100 (also referred to as our

drivetrains has enabled the company

‘Bakkie’) and the H1 panel van in

to launch the EX8 with an industry-

Hyundai Automotive SA’s commercial

leading factory warranty of four

vehicle range.

years, with unlimited mileage in this

The D4DD 3 907cc engine, which conforms to Euro 3 emission

RANGE

between the wheels (1 422mm)

set deformation zone that absorbs

inside the vehicle.

New EX8 Mighty truck

period, offering a three year / 200 000km roadside assistance plan.

PRICING Hyundai is launching the

new EX8 in five derivatives EX8 LWB CC

R 379 500 (incl. VAT)

EX8 LWB CC (with aircon)

R 394 500 (incl. VAT)

EX8 Dropside

R 413 100 (incl. VAT)

is 1 870mm.

ABS with electronic breaking

POWER

distribution (EBD) and driver

The 2.2l HDi has a maximum

airbag, which protects the driver’s

power output of 96kW and 320Nm

head and chest area from injury,

at 2 000rpm and a payload of

ensures that the driver can react as

1 400kg, making it a trusted partner

effectively as possible in the most

for any kind of commercial business

difficult of situations.

and it is economical too.

PRICING

EX8 Dropside (with aircon)

R 428 100 (incl. VAT)

The Boxer is priced at R455 900 incl Vat, comes with a 3-year warranty and roadside assistance, plus 3-year 100 000km service plan.

34 | RETAIL OUTLOOK JANUARY 2019

EX8 SWB Tipper

R 451 500 (incl. VAT)

RUGBY WORLD CUP 2019

Rugby WC GROUPS POOL A

POOL B

IRELAND

NEW ZEALAND

SCOTLAND

SOUTH AFRICA

JAPAN

ITALY

RUSSIA

NAMIBIA

SAMOA

CANADA

POOL C

POOL D

ENGLAND

AUSTRALIA

FRANCE

WALES

ARGENTINA

GEORGIA

USA

FIJI

TONGA

URUGUAY

IMPORTANT DATES OPENING CEREMONY AND MATCH: SEPTEMBER 20 – JAPAN V RUSSIA 21 SEPTEMBER: NEW ZEALAND V SOUTH AFRICA 28 SEPT: SOUTH AFRICA V NAMIBIA 4 OCT SOUTH AFRICA V ITALY

HOST CITIES SAPPORO KAMAISHI KUMAGAYA TOKYO YOKOHAMA SHIZUOKA TOYOTA HIGASHI OSAKA KOBE FUKUOKA KUMAMOTO OITA

8 OCT: SOUTH AFRICA V CANADA 19-20 OCT: QUARTER FINALS 26-27 OCT: SEMI FINALS 2 NOV: FINAL

PREVIOUS WINNERS 2015: NEW ZEALAND 2011: NEW ZEALAND 2007: SOUTH AFRICA 2003: ENGLAND 1999: AUSTRALIA

36 | RETAIL OUTLOOK JANUARY 2019

CRICKET WORLD CUP 2019

Cricket World Cup The 2019 edition of the Cricket World Cup will revert back to a format last used in 1992 – where South Africa lost in spectacular fashion in a rain affected match. The infamous 21 runs required from one ball when the Proteas were on their way to a vicotry over England!

This year all ten participating nations will play in a single group roundrobin format.

THIS YEAR ALL TEN PARTICIPATING NATIONS WILL PLAY IN A SINGLE GROUP ROUND-ROBIN FORMAT. TEAMS:

ENGLAND SOUTH AFRICA INDIA AUSTRALIA NEW ZEALAND PAKISTAN BANGLADESH SRI LANKA AFGHANISTAN WEST INDIES

IMPORTANT DATES:

30 MAY – OPENING MATCH: ENGLAND V

SOUTH AFRICA 2 JUNE – BANGLADESH V SOUTH AFRICA 5 JUNE – INDIA V SOUTH AFRICA 9 JUNE – AUSTRALIA V INDIA 10 JUNE – SOUTH AFRICA V WEST INDIES 15 JUNE – AFGHANISTAN V SOUTH AFRICA 16 JUNE – INDIA V PAKISTAN 19 JUNE – NEW ZEALAND V SOUTH AFRICA 23 JUNE – SOUTH AFRICA V PAKISTAN 25 JUNE – ENGALND V AUSTRALIA 28 JUNE – SOUTH AFRICA V SRI LANKA 29 JUNE – AUSTRALIA V NEW ZEALAND 30 JUNE – ENGLAND V INDIA 6 JULY – AUSTRAIA V SOUTH AFRICA 9 & 11 JULY – SEMI FINALS 14 JULY – FINAL

HOST CITIES BIRMINGHAM BRISTOL CARDIFF CHESTER-LESTREET LEEDS LONDON MANCHESTER NOTTINGHAM SOUTHAMPTON TAUNTON

PREVIOUS WINNERS 2015: AUSTRALIA 2011: INDIA 2007: AUSTRALIA 2003: AUSTRALIA 1999: AUSTRALIA

JANUARY 2019 RETAIL OUTLOOK | 37

RETAIL GROUPS Mica

Jack’s Paint & Hardware

Area of Expertise: Paint and hardware

Area of Expertise: DIY, hardware, building materials and paint

Number of stores

82*

Number of stores

158*

Managing Director

Gerhard Waldauer

Regional Operations Managers

Contact details

0860-522-577

André Lombard, Johan van der Vyver, Krish Naidoo, Morgan Padayachee and Alan de Mesquita

Contact details

011-479-3300

5

6

2

31

1

1

2

51 3

1

10

5

1

11

2

16

26

4

1

19

Gerhard Waldauer (MD)

17

20

Website: www.mica.co.za

Website: www.jackspaint.co.za

Timbercity

EST Building

Area of Expertise: Hardware, DIY, building supplies

Area of Expertise: DIY, board, timber, shelving, hardware, tools, specialist cutting and edging

Number of stores

445*

Number of stores

38*

Managing Director

Louis Greeff

Managing Director

Theodore de Klerk

Merchandise Directors

Mohamed Varachia and Rob Suttle

General Manager

André de Jager

Group Buyer

Justice Cooke

Regional Manager

Gavin Hardick

Contact details

Head office 011-383-1900 or Rob Suttle on 082-568-1015 or Mohamed on 083-377-8609

Contact details

021-927-5000

Theodore de Klerk (MD)

3

1 3

11

2

4

3 2 André de Jager (GM)

2

Louis Greeff (MD)

6

* Store numbers yet to be confirmed by holding company 38 | RETAIL OUTLOOK JANUARY 2019

Website: www.timbercity.co.za

Gavin Hardick (RM)

RETAIL GROUPS Build it

DIY Depot

Area of Expertise: Building and hardware supplier

Area of Expertise: Building and hardware supplier

Number of stores

371*

Number of stores

131*

Managing Director

Wayne Hook

Group Brand Manager

Pieter Steyn

Contact details

South Rand: Hawie Du Preez - 011-821-4361; North Rand: Simon Bisset 011-203-5875; Western Cape: Steven Schaefer - 021-690-0052; KZN: James Crawford - 031-508-5127; Eastern Cape: Girschwin Lewack 041-404-5006; Lowveld: Anton Wassenaar - 013-753-6913

Business Councillor

Cobus Kruger

Regional Operations Managers

Berend Botha, Lionel Meadon, Ricardo Meadon, Trevor Weitz, Wentzel Pretorius

Contact details

011-479-3300

National Helpline

031-719-1759 Simon Bisset

Anton Wassenaar

(North Rand)

(Lowveld)

11

35 28 21 22

31

48

4

9

37

11

1

9

Anton Wasserman

Hawie Du Preez

(Mozambique; Swaziland)

(South Rand)

9

27

James Crawford

4

11

11

3

5

(KZN)

69

(West Cape; Namibia)

Girschwin Lewack

51

(East Region)

5 8

33

Website: www.buildit.co.za

Website: www.diydepot.co.za

Essential Hardware Group

The Paint Club

Number of stores

272*

Number of stores

54*

Group General Manager

Reinier van den Bergh

CEO and Joint Shareholder

Gary van der Merwe – 082-802-6370

Operations Manager

Stephan Malan

Mike Parsons – 082-800-8229

Contact details

086-010-4220 or 011-434-2362

Operations and Customer Relationship Manager Steering Committee Members

Gauteng & Free State: Heinrich Eksteen – 082-957-2727; Mpumalanga, Limpopo & Northwest: Reinhard Spiwak – 083-444-6002; Eastern, Western & Northern Cape: Gavin Biggs – 082-612-1661; KZN: Alan Palmer – 082-561-3390

Sales office

032-947-1611

Administrative office

011-463-1169

Area of Expertise: DIY, building and industrial

Area of Expertise: Master Paint Experts and Hardware Suppliers

30 1

4

4

15

85

31

8 2

14

1

15 3

2

8

42

1

14

8

15 16

Website: www.essentialgroup.co.za

9

Website: www.paintclub.co.za JANUARY 2019 RETAIL OUTLOOK | 39

PRODUCTS Spraymate’s Chalk Board spray paint is a lacquerbased paint,

CHALK BOARD PAINT

which forms a writable and erasable chalkboard finish.

One aerosol of Chalk Board Black can provide 0.9m2

Ingco is devoted to

coverage on any surface.

Size: 115mm angle grinder

making affordable

Once the chalk board surface

Power: 950W

professional tools.

Rated speed: 11 000rpm

It believes that the

Spindle: M14

is dry and in use, it can be easily and repeatedly wiped

ANGLE GRINDER

quality of tools not

with a wet cloth. Available in

only refers to the function, usability

The gear is manufactured from

250ml aerosol cans.

and appearance but also to efficiency,

superior material that gives it

performance and maintainability.

three times the life of a regular

The Ingco 950W Angle Grinder is a power

gear. Thicker flanges and high

tool designed to perform and to last. It

quality grease round off the

is offered at a price that is unbeatable

Ingco offering adding to

for the quality and performance this

performance and lifetime.

DISTRIBUTOR: Spraymate CALL: 016-365-5120 VISIT: www.rustoleum.co.za

exceptional tool provides users.

Alcolin Epoxy Floor Paint is a twoEPOXY FLOOR PAINT

DISTRIBUTOR: Skillcraft | CALL: 011-683-8237 | VISIT: www.skillcraft.co.za

component paint system that cures to an extremely tough finish. It is hard wearing, resistant to abrasion and hot

Two vacuum cleaners are available

tyre pickup, and is easy to use. It can

from Creative Housewares.

be applied to damp surfaces and does not require a primer; making it ideal for use on high traffic interior applications

VACUUM CLEANERS

31120RD This Mellerware bag

such as sealing warehouses, factories

less vacuum comes

or residential garage floors.

standard with a powerful 1 200W motor. Its

Alcolin Epoxy Floor Paint is available

ergonomic design makes

in the following colours:

it easy to store after use.

• Light Grey

It comes standard with

• Dark Grey

a 3m cord with cord

• Beige

rewind and a further 2m pipe length makes it easy to get those hard to reach places.

PROTECTIVE TOP COAT

Alcolin Protective Top Coat is a clear acrylic coating that cures to an extremely tough, high gloss finish.

It is ideal for interior and exterior applications such as residential and commercial car workshops and garages, heavy traffic areas in factories and warehouses and

31350

other light commercial and industrial applications. Although it has been

FEATURES AND BENEFITS

specifically designed as a final coat

• High gloss finish

for sealing Alcolin Epoxy Floor Paint,

• Non-yellowing

it can also be used to seal over floor

• Chemical and abrasion resistant

screeds and cement floors.

• Hard wearing

DISTRIBUTOR: Permoseal | CALL: 0800-222-400 | VISIT: www.permaproducts.co.za 40 | RETAIL OUTLOOK JANUARY 2019

Mellerware welcomes the new

feature for liquid spill or dry debris.

handheld wet & dry vacuum cleaner

It includes a water suction tool, thin

to its floor care range.

crevice and soft brush accessories,

It combines powerful suction with cordless convenience. Wet & dry

which stores neatly on the compact charging base.

DISTRIBUTOR: Creative Housewares CALL: CPT - 021-931-8117 / JHB - 011-392-5652 | VISIT: www.creativehousewares.co.za

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The success of a Wild Dog team goes way beyond the sum of their parts and is a salutary guide for business

JOIN A SUCCESSFUL FAMILY OF OVER 300 INDEPENDENT RETAIL STORES All retailers should have access to a level playing field for buying power, operational & marketing support, area protection and a national brand. Whether you’re an independent or a corporate group...leverage the unique business enablers of the Essential Group.

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2018

Thanks to the Trade for voting us Voluntary Buying Group of the Year www.essentialgroup.co.za HOTLINE: 086 010 4220 | SWITCHBOARD: 011 434 2362 PHYSICAL ADDRESS: 68 Booysens Rd, Booysens, 2016, Johannesburg, South Africa

GROUP

PRODUCTS Quality products are indispensable for heavier work like digging and replanting or DIGGING IN

shovelling sand, soil and gravel.

Gardena offers a range of solid

and long life design garden tools made with high quality steel and protected by a high-grade coating.

FEATURES • Extra-large footrest protection with robust tread for easy digging • Extra wide grip for good force application For a simple, removable way to mount slim objects on rough surfaces indoors or out, reach ADHESIVE SCREWS

for the tesa Adhesive Screw Rectangular for Brick and Stone 5 kg.

• For rough and solid surfaces like brick and stone

• Comfortable drop-shaped handle allows ergonomic work and no slip handling • Superior quality tools offering a 25 year warranty DISTRIBUTOR: MNH Hardware CALL: 010-591-3988 VISIT: www.mcneil.co.za

• Holds up to 5kg per screw or 10kg using two screws • Extra slim to hide behind narrow objects • Removable from firm surfaces • Suitable for indoor and outdoor use

watering in everyday life or during

garden

your holiday.

irrigation is

DISTRIBUTOR: Fixwell | CALL: 011-403-7641 VISIT: www.fixwell.co.za

WATER COMPUTER

Braai Coat by Excelsior Paints is a specially formulated quickdrying paint for use on mild steel CARE 4 METAL

Automatic

made simple

Four keys with four

with the

functions are:

Gardena EasyControl. It is a

• Watering duration

small electronic assistant that

• Frequency

makes garden irrigation easier.

• Start time preselection

The Water Computer is perfect

• Confirmation

for operating sprinklers, a drip

surfaces that are exposed to

irrigation system or the Gardena

With the connection of a

Sprinkler system. The Water

Gardena Rain- or Soil Moisture

Computer is connected directly to

Sensor, the automatic irrigation

the tap and controls the irrigation

will cut off when it starts to

be, applied direct to the bare metal.

according to the selected duration

rain using the soil moisture or

and frequency. This means that

rain sensor. This allows water-

FEATURES AND BENEFITS

you don’t have to worry about

saving irrigation.

high temperatures (up to 600°C).

This makes the product ideal for

application to fireplaces, braais etc. No priming of the steel is required as the product can, and must

• • • •

Designed for mild steel surfaces for braai’s

DISTRIBUTOR: MNH Hardware | CALL: 010-591-3988 | VISIT: www.mcneil.co.za

and fireplaces Supports high temperatures up to 600°C No priming required Quick-drying

Megaflex is the only garden hose you will ever need. With its unique 3-layer reinforced construction and outstanding handling characteristics

MEGAFLEX GARDEN HOSES

and unique patented stripe, the Marley Pipe Systems Megaflex garden hoses are heavy metal free and can be expected to offer optimum flexibility, resilience and kink resistance for many years.

DISTRIBUTOR: Excelsior Paints | CALL: 011-474-1900 VISIT: www.excelsiorpaints.co.za 42 | RETAIL OUTLOOK JANUARY 2019

DISTRIBUTOR: Marley Pipe Systems | CALL: 011-793-8600 | VISIT: www.marleypipesystems.co.za

PROVIDING SOLUTIONS NO MATTER THE CHALLENGE

High Pressure Washer 105bar • Storage brackets for all accessories.

• 5m Water hose.

Code HPW1650A Wattage 1650W

Visit www.creativehousewares.co.za Tel: (CPT)021 931 8117 (JHB)011 392 5652 (KZN) 031 303 3465